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Tag: global pandemic

  • News apps see explosive growth in 2020: Marked rise in news consumption signals new trend during the global pandemic

    News apps see explosive growth in 2020: Marked rise in news consumption signals new trend during the global pandemic

    In the first half of 2020, consumers have relied on news organizations more than ever to keep them informed about the rapidly evolving situation around COVID-19. New data from app marketing platform Adjust shows consumers are increasingly turning to their phones to consume news, suggesting that their favorite media apps may get a long-term boost in attention.

    The data shows that daily installs of News apps grew by 37% between January and April 2020. Installs peaked in March, before returning to near pre-COVID levels in May. Daily sessions also saw a huge rise, increasing 59% between January and April. 

    While sessions peaked in April, they decreased by just 13% the following month — and sessions are still trending far higher than in 2019, or at the start of 2020. This signals a shift in how users consume media, with more people turning to the convenience of News apps compared to traditional channels. 

    "Consumers have relied more heavily on news organizations during this period of uncertainty, highlighting the media’s essential role in keeping populations informed as the global pandemic has unfolded,” said Paul H. Müller, co-founder and CTO of Adjust. “Our data suggests mobile apps have become a major channel for this increase in news consumption, which could change the way people interact with news organizations more broadly over the long-term.” 

    The data also sheds light on regional trends, as countries around the world grappled with lockdown measures and ever-changing regulations: 

     

    • The United States saw one of the most dramatic spikes in use: daily installs increased 53%, while daily sessions soared 104% between January and April. But daily sessions only saw an 8% decrease between April and May, suggesting many users have stayed the course.  
       
    • In EMEA, daily sessions grew by 69% from January to April 2020 — peaking in March, in line with when lockdown measures came into place across much of the region. Germany and France in particular saw huge spikes in daily sessions, increasing by 75% and 71% respectively.

     

    • In Asia, Japan’s rates followed a similar pattern to the rest of the world, with installs and sessions increasing 23% and 44%, respectively, between January and April, and sessions decreasing 11% between April and May

     

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  • THE BYKE HOSPITALITY LTD EXTENDS SUPPORT TO LOCAL AUTHORITIES TO SET-UP QUARANTINE CAMPS

    THE BYKE HOSPITALITY LTD EXTENDS SUPPORT TO LOCAL AUTHORITIES TO SET-UP QUARANTINE CAMPS

    MUMBAI: The country is under turmoil because of the ongoing global pandemic- COVID 19. While the government has united its people to fight this deadly virus from spreading and the country is under a strict lockdown, it’s heartening to see organizations coming out in full support to extend support to local authorities to ease the situation.

    Joining the league is the hospitality chain- The Byke Hospitality Ltd. that has approached local authorities and has offered its properties for quarantine facility, whenever the need arises. They are open to give any support the government may need and has already established one such quarantine centre at their Thane service apartment. The local authorities may use the service apartment if there is an increase in the number of patients needing quarantine facility.

    The Byke Hospitality Ltd is a group of pure vegetarian hotels and resorts in India. Present in 21 strategic locations across the country, this leading chain of pure vegetarian hotels has informed the local authorities that they are open to give out the spaces for any relief activity at this time of COVID 19.  Not just that, this hotel chain understands the stress and difficulties that daily wage workers are going through and have come out in support of them as well. The Byke Hospitality Ltd has tied up with Lions Club and a body named ‘My Green Society’ and is extending support to daily wage workers by providing essential grocery items to the families of daily wage worker. The donation details can be derived through a call centre number and by visiting the website www.mtdngo.org

    Mr Anil Patodia, CMD, The Byke Hospitality Ltd said, " In these trying times of unprecedented crisis facing the nation, we at The Byke Hospitality have decided to do all we can to help our fellow countrymen. With exponential growth in number of patients needing quarantine facility and care, we have informed the local authorities that we are willing to convert our property spaces as full-fledged quarantine facility, whenever the need arises. We are also reaching out to the daily wage earners and helping them with essential items to help them survive with dignity in these trying times.”