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Tag: global music trends

  • India’s music takes over the world-Spotify reveals 2024’s top exports

    India’s music takes over the world-Spotify reveals 2024’s top exports

    MUMBAI: Indian music isn’t just making waves; it’s orchestrating a global takeover. Spotify’s latest data reveals that songs by Indian artists saw a staggering 2000 per cent growth in international consumption since 2019. With listeners across continents grooving to everything from Hindi bangers to indie hip-hop, India’s sonic footprint is bigger than ever.

    From chart-topping pop and hip-hop to timeless Hindi melodies, 2024 proved that music from India isn’t just for domestic ears—it’s a global phenomenon. Leading the export charge were artists like Arijit Singh, Pritam, Anirudh Ravichander, Karan Aujla, Shreya Ghoshal, and A.R. Rahman, among others. Their music didn’t just travel; it dominated playlists worldwide.

    Spotify’s report highlights that 65 per cent of the top 30 most-exported tracks came from outside the film industry, marking a shift toward artist-first music. The most-exported songs included:

    .  Big Dawgs – Hanumankind, Kalmi

    . Akhiyaan Gulaab (From Teri Baaton Mein Aisa Uljha Jiya) – Mitraz

    . Naina (From Crew) – Badshah, Diljit Dosanjh, Raj Ranjodh

    . Sajni (From Laapataa Ladies) – Arijit Singh, Prashant Pandey, Ram Sampath

    . Tauba Tauba – Karan Aujla

    . Jagga Jatt – Badshah, Diljit Dosanjh, Ikka, Sez on the Beat

    . Millionaire – Yo Yo Honey Singh

    Not only are Indian artists reaching new audiences, but music in regional languages is thriving worldwide. Hindi, Punjabi, Tamil, Malayalam, Telugu, Bengali, and Gujarati songs saw significant growth, with major consumption in the USA, UK, Canada, Pakistan, and Malaysia. Hindi pop, Punjabi hip-hop, and Tamil pop led the charge as the most-streamed genres outside India.

    And, of course, Hindi music nostalgia never fades. Classic hits continued to dominate streams, proving that good music never gets old. Timeless tracks like Chammak Challo (Akon, Hamsika Iyer), Tum Hi Ho (Arijit Singh, Mithoon), and Agar Tum Saath Ho (Arijit Singh, Alka Yagnik) remained favourites among global listeners.

    With India’s music scene evolving and digital platforms breaking down borders, 2024 was just another step in an unstoppable global journey. Spotify’s insights prove one thing—whether it’s film soundtracks or independent beats, India’s music isn’t just being played; it’s being celebrated worldwide.

     

  • Desi Trill names Ruth Mohinani as head of operations in India

    Desi Trill names Ruth Mohinani as head of operations in India

    MUMBAI: Desi Trill, the trailblazing global movement reshaping South Asian music and culture, has announced the appointment of Ruth Mohinani as its head of operations in India. With over 17 years of experience in television, music, and sports, spanning content strategy, IP development, A&R, sync, and licensing, Ruth is set to supercharge Desi Trill’s footprint in one of the world’s most electrifying music markets.

    As the driving force behind Desi Trill’s expansion in India, Mohinani will spearhead collaborations, curate groundbreaking events, and propel South Asian artists onto the global stage.

    Expressing her enthusiasm for this pivotal role, Mohinani shared, “Desi Trill is more than a movement—it’s a cultural shift. I’m honored to take on this role and work with a team that’s dedicated to showcasing south Asian artistry worldwide. Desi Trill’s vision aligns with my own—to empower artists, build meaningful IPs, and create content that resonates across cultures. The journey ahead is exciting, and we’re just getting started.”

    Echoing this excitement, Desi Trill co-founder Shabz Naqvi stated, “Ruth’s entry marks a pivotal moment for us in India. Her impressive track record and deep understanding of the industry make her ideal to drive our mission of creating a new genre and building south Asian talent globally under our Brown Is Everywhere community activations. We’re excited to have her on board in this journey.”

    Prior to joining Desi Trill, Mohinani served at Rolling Stone India as SVP – content strategy, where she played a key role in shaping content direction and artist engagement. Before that, she led Indian hip-hop’s meteoric rise as general manager (A&R) at Universal Music India, overseeing record-breaking streaming successes through Mass Appeal India and Def Jam India.

    Her illustrious career also includes pivotal leadership roles at NBA India, Viacom18 (Vh1 India & Comedy Central India), and Zee Trendz/Zee Café, where she pioneered IP development, content programming, acquisitions, talent management, and major events. Beyond corporate leadership, Mohinani remains a steadfast mentor, guiding emerging artists as they navigate the ever-evolving music industry.

    With this strategic appointment, Desi Trill is doubling down on its mission to connect South Asian sounds with global audiences, expanding its reach and influence across India and beyond.