MUMBAI: Havas Media retained the global Air France account following a pitch that included VivaKi (Publicis Groupe).
MPG, the largest media network under Havas Media, will support the win and manage the Air France account out of the French hub.
As the global agency of record, MPG and Havas Digital will continue to handle both online and offline media responsibilities for the airline in all 54 Air France markets.
Havas also managed to regain the digital markets throughout Asia that were till now under VivaKi including India, China, Hong Kong, Malaysia, Vietnam, Singapore and Philippines.
Havas Media France COO Pascal Dasseux said, “On behalf of the whole team, I would like to thank Air France for renewing their confidence in Havas for the fourth time, thereby continuing the relationship that has been in place since 1992.”
Havas Media – a real-time Global media agency leader – seeks to bring to Air France real-time solutions and constant reactivity, thanks to a widely interlinked network; all Havas Media agencies will collaborate more closely using their proprietary Flightdeck tool as well as the management and optimisation of paid, owned and earned media.
