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Tag: global media partnerships

  • Aleph drops the donut as it rebrands Mediadonuts across APAC in digital power play

    Aleph drops the donut as it rebrands Mediadonuts across APAC in digital power play

    MUMBAI: When global ambition meets local appetite, even digital donuts don’t last long. Aleph, the international digital media giant, has rebranded Mediadonuts—its regional digital ad business across Asia Pacific—under a single name: Aleph. This move marks the final stamp on its 2024 acquisition of Entravision’s digital operations.

    As of 16 June 2025, the rebrand is live across India, Indonesia, Malaysia, Philippines, Singapore, South Korea, Thailand, and Vietnam. While the sprinkles of nostalgia may linger for Mediadonuts loyalists, Aleph is rolling forward with a streamlined identity aimed at deeper integration and regional scale.

    The rebrand embeds APAC into Aleph’s global machinery, unlocking new pathways for advertisers and digital platforms. With over 60 exclusive media partnerships, a presence in 150+ markets, and 1,500+ employees, Aleph now serves more than 26,000 advertisers worldwide.

    “Becoming one unique brand under Aleph represents a strategic outcome for our partners and clients, reflecting the significant potential that lies ahead under the broader umbrella of Aleph”, said Aleph in APAC MD Pieter-Jan de Kroon.

    Aleph plans to use this unification to deepen its grip on the region, offering global clients local insights, publisher access, and tech-powered efficiency tailored to each market.

    “By fully consolidating our APAC operations under the Aleph brand, we are achieving a new level of strategic alignment between global digital media platforms and the region’s vast opportunities,” said Aleph Group CEO & founder Gastón Taratuta.

    From media and payments to digital education, the rebrand signals Aleph’s ambition to act as a digital bridge between the world’s fastest-growing consumer regions and its most powerful platforms.

  • The Quint is Facebook’s Indian digital partner for instant articles

    The Quint is Facebook’s Indian digital partner for instant articles

    MUMBAI: Social media giant Facebook’s has partnered with The Quint in India to launch Instant Articles. Quint is Facebook’s only fully digital partner in the country

     

    Instant Articles loads videos and photos up to 10 times faster claims a release from The Quint. Auto-play videos come to life on scrolling through an article. High-resolution photos can be tilted to explore in detail, to see the location where the photo was clicked with interactive maps  and even hear the author’s voice with embedded audio captions.

     

    “We quickly saw that this was going to lift the user experience to an altogether different level. So when Facebook reached out, they had us at hello. We fast-tracked the implementation and had The Quint’s Instant Articles (test) out in a few weeks. We’re still fine tuning the experience, but we’re very happy with the results so far’’, shared The Quint CEO Ritu Kapur. 

     

    Facebook’s News and Global Media Partnerships director Andy Mitchell said, “We’re seeing great responses from readers who are enjoying the fast and interactive experience of Instant Articles and are excited to bring that to readers Quint in India. Since its launch in April this year, The Quint has grown really quickly on Facebook and given Quint’s focus on mobile-first journalism and publishing, it is a great fit for Instant Articles.” 

     

    Prior to this, Facebook had launched Instant Articles in the US with partners like New York Times, The Guardian, BBC, NBC and National Geographic.