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Tag: global marketing

  • Twitter elevates Preetha Athrey as director of Global Business Marketing, APAC

    Twitter elevates Preetha Athrey as director of Global Business Marketing, APAC

    MUMBAI: Microblogging and social networking giant Twitter has elevated Preetha Athrey as director of global business marketing, APAC. Previously, she was heading marketing at Twitter India. Athrey replaces Disha Goenka, who is now taking on a global role leading regional business marketing teams overseeing marketing strategies across Asia, Latin America, Europe, and North America.

    Both Athrey and Goenka took to the microblogging site to share the development.

    Athrey wrote, “I am truly honoured to lead the amazingly creative and enthusiastic Global Business Marketing team across APAC – full of energy, zest and who make work fun every day! We will continue to amplify the best of Twitter to activate our customers through inspiration and education.”

    Goenka posted: My journey @Twitter takes me to an exciting global role as Head of Regional Business Marketing teams across Asia, Latin America, Europe and North America. I’m honoured to lead this all-star team and excited for all the work we’ll be doing to serve our customers.

  • LogiNext taps Keyur Shah to lead global marketing

    LogiNext taps Keyur Shah to lead global marketing

    Mumbai: LogiNext, a global technology company that offers a SaaS vehicle routing and last-mile delivery platform, has announced the appointment of Keyur Shah as vice president- marketing.

    The company is looking to chart an aggressive growth trajectory and in his new role, Shah will be responsible for driving strategic marketing initiatives to help support this growth of LogiNext brand and customer base, it said in a statement.

    A seasoned sales and marketing professional, Shah brings on board a wealth of international experience in translating technology into simplified business benefits. Based in Singapore, he has been associated with leading technology companies such as Lumen Technologies andTata Communications, managing marketing and product management functions for them globally. His vast repertoire of international experience in marketing B2B technology products adds immense value to his portfolio.

    “It is a pleasure having Keyur on board with us at LogiNext. A marketing industry veteran with his experience and subject matter expertize, will add tremendous value to the team, and help us in achieving our business goals,”said LogiNext founder and CEO Dhruvil Sanghvi. “The SaaS wave is here to stay, and by 2025, I am optimistic that Indian SaaS revenues would be north of $15 billion. With Keyur coming on board, his expertise in the SaaS space will be a great value addition to LogiNext’s efforts to grow in this space.”

    “The LogiNext team has built a winning product that has made its mark across various industry sectors both in India and globally. This is evident in the customer feedback and also through reviews on various analyst reports and Peer Insight portals,” said Keyur Shah. “I am quite excited and looking forward to new challenges and learning as I work alongside the team to take the LogiNext brand to the next level. I would like to express my gratitude to Dhruvil, for placing his trust in my efforts towards achieving the same.”

  • Vserv.mobi launches revolutionary AppWrapper.org

    Vserv.mobi launches revolutionary AppWrapper.org

    MUMBAI: Vserv.mobi, an award winning mobile advertising exchange across emerging markets, has announced the launch of AppWrapper.org, an innovative platform for Android app developers that automates the integration of multiple software development kits (SDKs) without any coding effort. The new AppWrapper is designed to enable crucial app development lifecycle services, such as ad monetisation, analytics, bug tracking and in-app purchases, in just one click, allowing app developers to significantly accelerate their time-to-market. 

     

    The new AppWrapper has been optimised for the Android platform given its status as one of the most widely accepted and used OS platforms. According to the latest mobile device report from IDC, Android dominates the market share in global smartphone shipments at more than 80 per cent. Estimates by IDC suggest that Android smartphone shipments grew by 51.3 per cent between Q3 2012 and Q3 2013. 

     

    “The new AppWrapper.org platform is based on the business insight that developers are integrating multiple SDKs into their apps, which often takes valuable time and effort that could have been spent improving the core functionality of the app instead,” said Vserv.mobi director – Global Marketing and Product Binay Tiwari. “AppWrapper.org aims to resolve this situation by offering developers a powerful platform to rapidly integrate multiple SDKs without any coding effort. While the original AppWrapper only enabled the Vserv.mobi ad SDK, with the launch of the new platform, we’re leveraging our patent-pending technology to help developers integrate multiple partner SDKs, with the same innovative one click approach.”

     

    Since its initial launch three years ago, AppWrapper has won many awards, including MMA Smarties, mBillionth, Red Herring Top 100 Asia, Mobby’s and others for its innovative technology. The AppWrapper has powered app monetisation for more than 20,000 apps and games, including those from Disney India, Electronic Arts, Gameloft, Herocraft and other top developers. The app works seamlessly in conjunction with any existing monetisation tool already integrated into the app to boost the revenues and capabilities of the app, without the developer having to worry about compatibility. 

     

    In addition to monetisation, the new AppWrapper is designed to automatically integrate multiple services such as analytics, bug tracking and user engagement, significantly reducing development cycles.