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  • Why India’s Tech Industry is Positioning Itself as the New Major Player on the Global Market

    Why India’s Tech Industry is Positioning Itself as the New Major Player on the Global Market

    India is home to some of the world’s biggest tech companies, and over the past few years, the country has repositioned itself as a new major player on the global tech scene. 

    With that said, let’s dive straight in to discover why the Indian tech scene here is currently burgeoning and why it has become a key market for innovation and investment. 

    Where are the key tech hubs in India?

    Key Indian cities such as Bangalore, Hyderabad, and Chennai are the country’s major tech hubs for various reasons, and the digital economy here is rapidly growing due to its large pool of highly talented and skilled developers and engineers. 

    The key tech sectors with thriving and robust ecosystems in India are the following:

    . Data centers and semiconductors

    . AI (artificial intelligence)

    . Cloud computing

    . Cybersecurity

    . Gaming

    Other tech sectors in India that are also currently growing are IT services, mobile technology, and eCommerce.  
    The epicentre of India’s technology industry is Bangalore, which has been compared to Silicon Valley in the United States. It’s home to a growing number of tech startups and major tech companies, and it has a well-matured framework fostering growth and innovation. 

    Tech companies receive plenty of government support via numerous initiatives, and over the coming years, experts predict that India’s tech scene will continue to reposition itself as a key player on the global stage. 

    Chennai has become a hub of Software as a Service (SaaS) and currently has a burgeoning IT sector. Other Indian cities, such as Noida, Ahmedabad, Kochi, Kolkata, Mumbai, and Pune, have also emerged as key technology hubs thanks to continued investment, a well-matured ecosystem, and a tech-savvy population. 

    The iGaming scene, which is home to countless legally permitted websites with online slot machines and classic table and card games, also continues to grow thanks to the latest ground-breaking technologies and better regulations. 

    How has India become a major tech hub?

    India has a huge pool of graduates specialising in Science, Technology, Engineering, and Mathematics (STEM), which is helping its tech sector grow, and a significant portion of India’s talented workforce is proficient in English. 

    The lower labour costs here compared to other developed nations make India an ideal destination for offshoring and outsourcing, and there is continued investment in various key tech sectors, such as cloud computing, blockchain technology, the Internet of Things (IoT), and artificial intelligence. 

    Government-backed initiatives, such as Digital India and Startup India, have helped foster innovation and support tech startup companies, and according to recent statistics, India is now home to around 130,000 startup companies and more than 110 ‘unicorns.’

    There is a huge focus here on nurturing digital infrastructure to help support the continued growth of the tech sector, and India is starting to emerge as a leader in setting high standards on the global stage for data ethics and governance. 

    Expert analysts who follow the industry closely project that India’s Compound Annual Growth Rate (CAGR) will climb by around 6.5% between now and 2028, and by the end of last year (2024), India’s tech industry achieved an impressive 5.90% (year-over-year) growth. 

    Final thoughts

    Over the coming years, the future looks bright for India’s tech sector. Most of the revenue will be generated from significant exports to other countries in the IT and BPM sectors. It will also continue growing because of internet penetration and an ever-increasing population. 

    There’s no denying that India has become a true tech powerhouse on the global stage, and it is poised for unprecedented growth over the next decade. 

    However, there are still many challenges the country must overcome to assert itself as a true global tech leader, so it will be interesting to see what happens as the industry continues to evolve.

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  • PepsiCo India names Garima Singh as head of government affairs & communications

    PepsiCo India names Garima Singh as head of government affairs & communications

    MUMBAI: PepsiCo India announced on Thursday the appointment of Garima Singh as head of government affairs and communications. Singh takes over from Viraj Chouhan who is elevated to the role of vice president, global market communications.

    Prior to the new appointment, Singh was head of corporate affairs at HeroMotoCorp and as part of her experience of over 20 years has led public affairs mandate for companies like Mondelez, Apple, Mahindra & Mahindra amongst others.

    In her new role at PepsiCo India, Singh will be a key business partner managing long-term policy risks and opportunities to shape public policy decisions for sustainable, responsible business growth of the company.

    Chouhan, on the other hand, will take up a global role with him being a focal point for all global market communications teams outside the US, covering both internal and external communications. He will serve as the head of the markets center of excellence, providing support & guidance to teams and drive positive outcomes around key themes including pep+, diversity, engagement & inclusion, digital transformation and community.

    Armed with over 25 years work experience, Chouhan joined PepsiCo India in November 2018, and has been an integral part of the India leadership team. As chief govt. affairs and communications officer, he has been instrumental in building a world class, cohesive function that has had some major wins across all areas of work, according to the company. On the sustainability side, he has been instrumental in driving the PepsiCo ecosystem in India to collect & dispose 100 per cent of post-consumer plastic waste by December 2021.

  • Survey finds word of mouth best way to discover content online

    Survey finds word of mouth best way to discover content online

    MUMBAI: All the world’s advanced technology has not been able to change this simple formula. With more video content to choose today than ever before, picking the best is a challenge. A survey from Parrot Analytics has found that word of mouth still reigns the lot when it comes to new show recommendations.

    The easiest way to find new content today is through YouTube, Netflix and Amazon etc. But it seems that the audience is not satisfied with these automated algorithms predicting their tastes. All the 10 surveyed markets have one thing in common – the habit of consulting friends and family for recommendations.

    Parrot Analytics conducted the survey in the US, the UK, Canada, Australia, France, Spain, Germany, Brazil, Mexico and Japan to get an insight of the ways by which people discover new content to watch. Total 10,000 respondents participated in the survey.

    Among other ways for discovering offline content, TV guide or TV listings also play a major role in many countries. Besides this, television commercials or other sorts of advertisements help people to find new show across all the 10 markets. For online content, browsing articles or blogs help many people.

    People from the US, the largest market of television industry, widely rely on word of mouth for discovering both online and offline content. Other big markets like UK, Canada, Australia also reflect the same habit. The community is a big player to make a show popular since in many markets social media and peer-to-peer network are key sources of finding new content other than word of mouth.

    Germany is one with its peculiarity for the old. Germans mainly prefer television listings and guides for offline content and find online content via browsing articles, news. In other markets, Mexico and Japan highly depend on television commercials and a third of the people in Brazil take clues from TV listings or guides for offline shows and 32 per cent of people go for online platform recommendations.

    The availability of content and demand for it is rising proportionally worldwide. Audiences want new ways of finding relevant content. Content discovering demands more organised algorithms and search engine optimisation to make audiences happy with recommendations and moreover to make the content hunting easier for everyone.

    Also Read :

    Branded content drives Viu

    Discovery Jeet signs content deal with Netflix

  • ATF to showcase over 700 hours of compelling Asian stories for global market

    ATF to showcase over 700 hours of compelling Asian stories for global market

    SINGAPORE: Singapore makes a strong showing at this year’s Asia Television Forum and Market (ATF) 2016, with the participation of 65 local media companies showcasing over 700 hours of compelling Asian stories for the global market.

    The ATF, part of the on-going Singapore Media Festival (SMF), officially opens today and runs until 9 December. Over the next three days, the Singapore Pavilion will play host to an exciting line-up of partnership and investment announcements by Singapore content creators, as well as Sneak Peeks of fresh film, television and digital content expected to be released in the coming year. This includes a multi-financing deal with Kathy Morgan International, cross-border partnerships for the launch of a new Food Channel, as well as the world’s first VR lifestyle web-series!

    Key Announcements from Singapore

     

    		  

    Link to media materials, visuals, bios, etc.
           
     

     

     

    		  

    Tech Storm, the entrepreneur TV, arrives at ATF 2016

     

     

     

    Tech Storm, a next-generation media delivering inspiring video and editorial content to a global community of tech-loving fans across Asia-Pacific markets, will be exhibiting at Asia TV Forum 2016 at the Singapore Pavilion from 7 – 9 Dec.

     

    		  

     

    https://goo.gl/5YqVUx

    BeVRR announces world’s first VR lifestyle web-series – the inaugural investment of the BeVRR VR Fund 

     

     

    BeVRR, Asia’s premier Virtual Reality VR Company, will be releasing Dining Stars, the world’s first 8-episode lifestyle series on 14 Dec 216. Dining Starts was filmed entirely in 360 degree Virtual Reality format, and will invite viewers to dine with supermodel Rebecca Tan and celebrity guests in the heart of award-winning restaurants. The series is the inaugural investment of the BeVRR VR Fund.

     

    		  

     

    https://goo.gl/qFSnvo

    Singapore-based Hiverlab debuts its new independent 360-degree VR documentary, Against Blue Currents, at ATF 2016

     

    Hiverlab, a Singapore-based Virtual Reality Storytelling company, debuts its 360-degree documentary, Against Blue Currents, telling of a group of handicapped divers’ diving experiences in Redang Island, Malaysia. Both aerial and underwater 360-degree filming tech solutions developed by the production team were applied in this production.

     

    		  

     

    https://goo.gl/lRDW9e

    Singapore-based Ying Group’s BIG FOOD was named Best Infotainment Show at the 3rd Asia Rainbow TV Awards

     

    Ying Group’s Big Food sees host Greta Georges discovering what it takes to make, manage and move massive amounts of food.

     

     

     

    https://goo.gl/WUFgw0
  • ATF to showcase over 700 hours of compelling Asian stories for global market

    ATF to showcase over 700 hours of compelling Asian stories for global market

    SINGAPORE: Singapore makes a strong showing at this year’s Asia Television Forum and Market (ATF) 2016, with the participation of 65 local media companies showcasing over 700 hours of compelling Asian stories for the global market.

    The ATF, part of the on-going Singapore Media Festival (SMF), officially opens today and runs until 9 December. Over the next three days, the Singapore Pavilion will play host to an exciting line-up of partnership and investment announcements by Singapore content creators, as well as Sneak Peeks of fresh film, television and digital content expected to be released in the coming year. This includes a multi-financing deal with Kathy Morgan International, cross-border partnerships for the launch of a new Food Channel, as well as the world’s first VR lifestyle web-series!

    Key Announcements from Singapore

     

    		  

    Link to media materials, visuals, bios, etc.
           
     

     

     

    		  

    Tech Storm, the entrepreneur TV, arrives at ATF 2016

     

     

     

    Tech Storm, a next-generation media delivering inspiring video and editorial content to a global community of tech-loving fans across Asia-Pacific markets, will be exhibiting at Asia TV Forum 2016 at the Singapore Pavilion from 7 – 9 Dec.

     

    		  

     

    https://goo.gl/5YqVUx

    BeVRR announces world’s first VR lifestyle web-series – the inaugural investment of the BeVRR VR Fund 

     

     

    BeVRR, Asia’s premier Virtual Reality VR Company, will be releasing Dining Stars, the world’s first 8-episode lifestyle series on 14 Dec 216. Dining Starts was filmed entirely in 360 degree Virtual Reality format, and will invite viewers to dine with supermodel Rebecca Tan and celebrity guests in the heart of award-winning restaurants. The series is the inaugural investment of the BeVRR VR Fund.

     

    		  

     

    https://goo.gl/qFSnvo

    Singapore-based Hiverlab debuts its new independent 360-degree VR documentary, Against Blue Currents, at ATF 2016

     

    Hiverlab, a Singapore-based Virtual Reality Storytelling company, debuts its 360-degree documentary, Against Blue Currents, telling of a group of handicapped divers’ diving experiences in Redang Island, Malaysia. Both aerial and underwater 360-degree filming tech solutions developed by the production team were applied in this production.

     

    		  

     

    https://goo.gl/lRDW9e

    Singapore-based Ying Group’s BIG FOOD was named Best Infotainment Show at the 3rd Asia Rainbow TV Awards

     

    Ying Group’s Big Food sees host Greta Georges discovering what it takes to make, manage and move massive amounts of food.

     

     

     

    https://goo.gl/WUFgw0
  • MIPCOM: Singapore brings fresh content for global market

    MIPCOM: Singapore brings fresh content for global market

    MUMBAI: Asia’s film and television industry has seen strong growth, rising prominence, and international recognition for its talent and content in the past year. Singapore’s newly-formed Info-communications Media Development Authority (IMDA) was established to keep pace with the growth in Asia and the rest of the world, further harnessing the opportunities arising from media convergence to spur new innovations in media and technology.

    This year, IMDA brings fresh content from Asia for the global market to MIPCOM 2016, leading a delegation of 14 Singapore media companies and presenting over 650 hours of compelling Asian stories across more than 40 titles. Launched on 1 October 2016 following the restructuring of the Info-communications Development Authority (IDA) and the Media Development Authority (MDA), IMDA will create a robust ecosystem to support innovation, transformation, and creation of content for business and for the community.

    Some key announcements include:

    Singapore-based August Media Holdings announced a licensing agreement with Epigram Books to adapt internationally-acclaimed children’s book series Sherlock Sam for television and film, with the TV programme currently scheduled for 2018. The Adventures of Sherlock Sam will be available at the MIPCOM trade market.

    One Animation (Oddbods, Insectibles) announced that it is continuing its rapid expansion with the hiring of animation industry heavyweight and producer, John McKenna, as studio head. McKenna, whose career has seen him set up and lead studios for Disney, Warner Bros. and 20th Century Fox, will oversee current productions as well as the development of new multiplatform properties.

    International trade partners at MIPCOM can network with the Singapore delegation during Singapore Hour, taking place today, 17 October, 4pm – 5pm at the Singapore Pavilion (P-1.C16, P-1.D15).

    This year, Singapore’s IMDA lead a delegation of 14 Singapore media companies to MIPCOM 2016, presenting over 650 hours of compelling Asian stories across more than 40 titles. The companies represented range from animation and factual content producers such as One Animation, Monstrou Studio and ActiveTV Asia; to content distributors like Sunrise Entertainment and Ying Group.

    Over the past year, the Asian film and television industry has seen strong growth, rising prominence, and international recognition for its talent and content. The newly-formed IMDA was established to keep pace with the growth in Asia and the rest of the world, further harnessing the opportunities arising from media convergence to spur new innovations in media and technology.

    Capturing the Asian voice; fresh Asian-themed content

    Barangay 143 is an original animated series about a lost youngster in search of a father, and how he finds an unlikely family in a team of misfits. Set against the action-packed world of street basketball, this story on love and family is co-produced by August Media Holdings (Singapore) and Synergy88 Entertainment Media Inc (Philippines), and is slated to be completed in 2017. Barangay 143 will be available for distribution in both English and Tagalog.

    Two coastlines, two visions, one big adventure! An iconic race across the Land of the Morning Calm, Going Koastal features two adventurous hosts as they trek 2,413km along the coastline of South Korea, discovering the diverse cultures, foods, festivals and geography along the peninsula. This travel series is being developed by IO Creative (Singapore) and Mountain TV (Korea), and has already gained interest from international broadcasters around the world.

    Anticipated titles to look forward to in 2017 and beyond; gearing up for exciting content & formats

    The Adventures of Sherlock Sam follows the mystery-solving exploits of smart, observant, food-loving, 10-year-old, Samuel Tan Cher Lock – Singapore’s greatest kid (a.k.a. Sherlock Sam). Singapore-based August Media Holdings announced last week a licensing agreement with Singapore publisher Epigram Books to adapt the award-winning children’s book for TV and Film, and the series will be available in 2018, starting with three languages – English, Bahasa Melayu and Bahasa Indonesia.

    Look at My Wedding is a fresh lifestyle programme looking at everything it takes to make a good wedding memorable. Look at My Wedding features exotic destinations include Bali, Byron Bay, Perth, Malaysia, Maldives, Singapore and Jakarta, and is slated to be completed in 2017 by TVS Asia and Sunrise Entertainment.

    Salam Ramadhan UK & Salam Ramadhan Korea follows the lives of Muslims living in the United Kingdom and Korea, and how they observe Ramadhan, the holiest month in the Islamic calendar. The brand new info-edutainment series presents the narratives of individuals from these local communities in an engaging and entertaining fashion, and is expected to be completed in 2017. Both series are produced by Monstrou Studio, in association with Clover Sky.

    Exciting Genres & Formats; offering refreshing perspective & innovative storytelling

    The Big Idea is a feature documentary with a focus on the new innovations and advances in science and technology happening at breakneck speed. Distributed by Singapore’s national broadcaster, Mediacorp, it attempts to distil the very technologies we believe have the potential to impact our lives.

    Combining motoring insights with charismatic high-profile celebrities from across Asia, Celebrity Car Wars is a new highly-entertaining reality series by ActiveTV Asia. Each hour-long episode follows the journeys of the guest celebrities as they are coached and cajoled by experts and put through challenges – while leaving viewers with motoring knowledge in an animated and entertaining manner.

    In Big Food, host Greta Georges discovers what it takes to make, manage and move massive amounts of food. This larger-than-life television series, produced by The Moving Visuals Co., will see her travelling the globe in search of the giants of the catering world – from a paella competition in Spain, a free kitchen feeding 80,000 people a day in Punjab, to a wedding for 1,400 guests in Singapore!

  • MIPCOM: Singapore brings fresh content for global market

    MIPCOM: Singapore brings fresh content for global market

    MUMBAI: Asia’s film and television industry has seen strong growth, rising prominence, and international recognition for its talent and content in the past year. Singapore’s newly-formed Info-communications Media Development Authority (IMDA) was established to keep pace with the growth in Asia and the rest of the world, further harnessing the opportunities arising from media convergence to spur new innovations in media and technology.

    This year, IMDA brings fresh content from Asia for the global market to MIPCOM 2016, leading a delegation of 14 Singapore media companies and presenting over 650 hours of compelling Asian stories across more than 40 titles. Launched on 1 October 2016 following the restructuring of the Info-communications Development Authority (IDA) and the Media Development Authority (MDA), IMDA will create a robust ecosystem to support innovation, transformation, and creation of content for business and for the community.

    Some key announcements include:

    Singapore-based August Media Holdings announced a licensing agreement with Epigram Books to adapt internationally-acclaimed children’s book series Sherlock Sam for television and film, with the TV programme currently scheduled for 2018. The Adventures of Sherlock Sam will be available at the MIPCOM trade market.

    One Animation (Oddbods, Insectibles) announced that it is continuing its rapid expansion with the hiring of animation industry heavyweight and producer, John McKenna, as studio head. McKenna, whose career has seen him set up and lead studios for Disney, Warner Bros. and 20th Century Fox, will oversee current productions as well as the development of new multiplatform properties.

    International trade partners at MIPCOM can network with the Singapore delegation during Singapore Hour, taking place today, 17 October, 4pm – 5pm at the Singapore Pavilion (P-1.C16, P-1.D15).

    This year, Singapore’s IMDA lead a delegation of 14 Singapore media companies to MIPCOM 2016, presenting over 650 hours of compelling Asian stories across more than 40 titles. The companies represented range from animation and factual content producers such as One Animation, Monstrou Studio and ActiveTV Asia; to content distributors like Sunrise Entertainment and Ying Group.

    Over the past year, the Asian film and television industry has seen strong growth, rising prominence, and international recognition for its talent and content. The newly-formed IMDA was established to keep pace with the growth in Asia and the rest of the world, further harnessing the opportunities arising from media convergence to spur new innovations in media and technology.

    Capturing the Asian voice; fresh Asian-themed content

    Barangay 143 is an original animated series about a lost youngster in search of a father, and how he finds an unlikely family in a team of misfits. Set against the action-packed world of street basketball, this story on love and family is co-produced by August Media Holdings (Singapore) and Synergy88 Entertainment Media Inc (Philippines), and is slated to be completed in 2017. Barangay 143 will be available for distribution in both English and Tagalog.

    Two coastlines, two visions, one big adventure! An iconic race across the Land of the Morning Calm, Going Koastal features two adventurous hosts as they trek 2,413km along the coastline of South Korea, discovering the diverse cultures, foods, festivals and geography along the peninsula. This travel series is being developed by IO Creative (Singapore) and Mountain TV (Korea), and has already gained interest from international broadcasters around the world.

    Anticipated titles to look forward to in 2017 and beyond; gearing up for exciting content & formats

    The Adventures of Sherlock Sam follows the mystery-solving exploits of smart, observant, food-loving, 10-year-old, Samuel Tan Cher Lock – Singapore’s greatest kid (a.k.a. Sherlock Sam). Singapore-based August Media Holdings announced last week a licensing agreement with Singapore publisher Epigram Books to adapt the award-winning children’s book for TV and Film, and the series will be available in 2018, starting with three languages – English, Bahasa Melayu and Bahasa Indonesia.

    Look at My Wedding is a fresh lifestyle programme looking at everything it takes to make a good wedding memorable. Look at My Wedding features exotic destinations include Bali, Byron Bay, Perth, Malaysia, Maldives, Singapore and Jakarta, and is slated to be completed in 2017 by TVS Asia and Sunrise Entertainment.

    Salam Ramadhan UK & Salam Ramadhan Korea follows the lives of Muslims living in the United Kingdom and Korea, and how they observe Ramadhan, the holiest month in the Islamic calendar. The brand new info-edutainment series presents the narratives of individuals from these local communities in an engaging and entertaining fashion, and is expected to be completed in 2017. Both series are produced by Monstrou Studio, in association with Clover Sky.

    Exciting Genres & Formats; offering refreshing perspective & innovative storytelling

    The Big Idea is a feature documentary with a focus on the new innovations and advances in science and technology happening at breakneck speed. Distributed by Singapore’s national broadcaster, Mediacorp, it attempts to distil the very technologies we believe have the potential to impact our lives.

    Combining motoring insights with charismatic high-profile celebrities from across Asia, Celebrity Car Wars is a new highly-entertaining reality series by ActiveTV Asia. Each hour-long episode follows the journeys of the guest celebrities as they are coached and cajoled by experts and put through challenges – while leaving viewers with motoring knowledge in an animated and entertaining manner.

    In Big Food, host Greta Georges discovers what it takes to make, manage and move massive amounts of food. This larger-than-life television series, produced by The Moving Visuals Co., will see her travelling the globe in search of the giants of the catering world – from a paella competition in Spain, a free kitchen feeding 80,000 people a day in Punjab, to a wedding for 1,400 guests in Singapore!

  • Synovate boosts senior leadership team in Greater China

    Synovate boosts senior leadership team in Greater China

    MUMBAI: Global market research company Synovate has effected changes in China, Hong Kong and Taiwan, promoting two senior executives and roped in a new one.

    Managing Director of Taiwan Jenny Chang is promoted to MD of technology and telecommunications for Greater China. He has over 20 years of experience in market research, and has been working with various technology and telecommunications clients in Taiwan and will be relocated to Beijing in June 2011.
     
    Synovate Greater China CEO Eliza Wong said the business unit was reorganised in September 2010 to consolidate key industry-specific offerings and better focus on client needs and align with their structures.

    “It is no secret that Greater China is a fast-growing and extremely changeable business environment. These new appointments sharpen our expertise in the areas our clients are most focused on, and position us to deliver operational excellence as well as industry know-how,” added Wong.
     
    Steve Garton is promoted to MD of Media for Greater China. He has over 40 years of media experience, much of it in Asia. Besides, Garton also holds the role of global head of media and will continue to be based in Hong Kong.

    Roland Leung joins Synovate this week as the managing director of emerging industries for Greater China and as the office head of Synovate in Hong Kong. He has over 16 years of experience in the industry, and was most recently senior vice president of sales and marketing in Asia for Harris Interactive.
     
    Wong said: “These appointments will allow us to take our client service, industry knowledge and quality to even greater heights. We are delighted to be able to offer this expertise to our clients as they grasp the opportunities presented by doing business in Greater China.”