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Tag: Global Leadership Team

  • Wavemaker bolsters leadership team with two new appointments

    Wavemaker bolsters leadership team with two new appointments

    Mumbai: Wavemaker has announced the appointment of Shipra Roy as its new global chief people, inclusion and culture officer and Helen Price as global chief investment officer. Both will be based in London and join CEO Toby Jenner’s global leadership team, said the company.

    Roy joins Wavemaker from a position as chief talent officer with McCann UK and Europe where her main responsibilities included setting the people strategy and working on key initiatives with a focus on DE&I, leadership development and succession planning. Previously, she worked at VMLY&R where she co-led the talent function globally with responsibility for EMEA, APAC, and key WPP global clients. In her new role, she will oversee all aspects of the people function in the organisation. She replaces James Edgar who left the agency in August.

    Price joins Wavemaker from IPG Mediabrands where she was head of global accountability and investment. She has over 20 years of experience in the media industry with a focus on media trading and investment and has a strong track record in building and developing innovative media value solutions which balance client savings and commercial opportunities. At Wavemaker, her focus will be on creating value for clients and commercial opportunities for the agency. She replaces Keith Tiley who will be retiring at the end of the year.

    In addition, Wavemaker has promoted global managing partner Simon Broderick to global head of investment.

    “Even in the face of a global pandemic, Wavemaker has had an incredibly strong year and, as our growth journey continues, I’m pleased to welcome Helen and Shipra to the team,” said Toby Jenner. “They are both tremendous resources in their fields, and I look forward to working closely with them to help us deliver positively provoking, innovative, and commercially sound solutions for both our clients and our people.”

     

  • Zenith unveils new global approach to communications, relaunches brand identity

    MUMBAI: Zenith has unveiled a new global approach to communications, supported by a relaunch of the network’s brand identity, proposition and platforms.

    Led by Zenith’s Global Brand President, Vittorio Bonori, the move is the most significant development for the network since the launch of its ROI Agency positioning in 2002. Building on this unique positioning, Zenith has launched a new proposition that will enable the network take a lead role in marketing transformationin order to driveprofitable growth for clients.

    Called ROI+, the new approach is designed to solve business challenges though advanced communications models. The approach has three key client benefits. First is the creation of ‘upstream’ strategies that deliver greater ROI through business transformation. Second is a focus on the full consumer journey in order to design personalised communication at scale. And third is maximising ‘downstream’ efficiencies through market-leading automation, such as machine learning.

    Zenith’s new approach is brought to life by a full rebranding of the agency. Building on The ROI Agency positioning, Zenith has a new mantra: “We blend data, technology and brilliant specialists to scout out new opportunities, solve complex challenges and grow client business”.

    The new agency proposition sees Zenith’s ‘peak’ logo re-imagined as a framework and is supported by new colours, fonts and photography that set a bright and differentiating tone across all Zenith’s brand assets around the world.

    Zenith’s global website – www.zenithmedia.com – has been totally overhauled as part of the global rebranding programme. As the global leader in advertising expenditure forecasting, Zenith has a wealth of data and insight and this is now available in a new, interactive section on the site called Global Intelligence.

    The new global approach and rebrand was developed by Zenith’s new Global Leadership Team working closely with leaders from Zenith’s key markets around the world, including USA, UK, Germany and China. Zenith also worked with a range of digital, design and consultancy partners on this key development programme.

    Bonori said: “We have a vision for delivering transformational growth for our clients and this required a new way of working that embraces both technology and invention. I believe that Zenith’s new proposition and brand identity builds on our distinctive ROI positioning and sets us further apart from the competition.”

    Tanmay Mohanty, Group CEO, Zenith India said that Zenith now has an approach with three pillars, which is about delivering more effective campaigns and taking a longer-term consultancy approach and building long-term capabilities. This is the appropriate time to launch Zenith’s new proposition and brand identity in India.

    “Our first pillar is our ability to create upstream strategies that deliver business transformation. For example, in ad-tech consulting, our upstream strategic development is greatly enhanced through ROI+. Second is our focus on the full consumer journey to deliver more effective communications strategies. And third is our market leading approach to maximising downstream efficiencies. ROI+ enables us to apply sophisticated automation through AI and machine learning techniques,” says Mohanty.