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Tag: global head

  • Cannes Lions launches Entertainment Lions for Gaming

    Cannes Lions launches Entertainment Lions for Gaming

    Mumbai: Cannes Lions has announced the launch of the Entertainment Lions for Gaming. The new Lion will be judged and awarded for the first time in June 2023, with Riot Games global head of marketing Francine Li serving as the inaugural jury president.

    The Entertainment Lions for Gaming, originally a part of the Entertainment Lions, is being introduced as part of a long-term plan that started when Cannes Lions separated out the Entertainment Lions for Music in 2016 and then later the Entertainment Lions for Sport in 2019.

    The jury, which will be announced early next year, will be multidisciplinary and comprise creatives, brands, gaming experts, publishers, platforms and producers.

    The Entertainment Lions for Gaming will celebrate creative work that connects people to brands through gameplay. Submissions will need to demonstrate how brands successfully tapped into complex gaming communities and seamlessly added real value to the overall gaming experience while driving commercial success.

    Speaking about the new introduction, Lions CEO Simon Cook said, “We’ve seen the number of Lion winners that feature gaming rise by 74 per cent in the last five years. Based on the velocity at which this space is evolving, and the increased relevance that gaming now holds within the creative marketing community, this feels like a natural progression.”

    He added, “We also can’t ignore that gaming is bigger than Hollywood and the music industry combined. I’d like to thank all the many agencies, brands, gaming experts and passionate advocates from around the world who have helped shape this new Lion. Our belief is that this award will offer a new benchmark, and shine a spotlight on creative work that sits at the intersection of brands, creativity, gaming, customer experience and communities. I’d like to thank Li for agreeing to lead the first Entertainment Lion for Gaming jury in 2023, we are grateful for her wealth of talent and expertise.”

    About her role, Li said, “I’m honoured and excited to serve as the inaugural jury president of the Entertainment Lions for Gaming. This new Lion is being introduced at a time when the gaming industry is truly reaching new heights. I believe that gaming is the future of entertainment, bringing together passionate global communities in shared immersive and interactive experiences. The creative work in gaming is community driven, deeply rooted in insight and adds value to the player experience, a true definition of modern marketing. I look forward to celebrating groundbreaking work and awarding the first ever Entertainment Lions for Gaming with a jury of my esteemed peers.”

  • Twitter sacks slew of people across teams in India

    Twitter sacks slew of people across teams in India

    Mumbai: In another series of ‘Twitter’ events, billionaire Elon Musk has sacked a hefty number of people across the marketing and communications team of the social media group’s India office.

    Considering the slew of proceedings, Musk has been on a sacking spree with a firm intention to cut costs.

    Indiantelevision.com tried contacting a senior executive from the Twitter India team, but there was no response.

    In this chain, Twitter US senior director – global head of consumer product marketing Justin Taylor also revealed in a Tweet that today was his last day at the social media platform.  His tweet reads, “Today was my last day at Twitter. Proud of the work I did, and the people I worked with, especially my team. My DM’s are open for any new opportunities, but for now will take the weekend to appreciate what matters most, my family.”

    Musk, who took over Twitter last week, hasn’t spoken publicly about layoffs. As soon as he stepped foot in and purchased the social media firm for $44 billion, Musk has fired the people at the helm of the firm – CEO Parag Agrawal, CFO Ned Segal and head of legal affairs and policy Vijaya Gadde. Ever since, rumours have been rife that employees would be laid off from the company, and approximately 25 per cent to 75 per cent employees would lose their job, as per reports.

  • Shiladitya Mukhopadhyaya joins Truecaller as global head of enterprise solutions

    Shiladitya Mukhopadhyaya joins Truecaller as global head of enterprise solutions

    MUMBAI: Truecaller has announced the expansion of its leadership team in India with the appointment of Shiladitya Mukhopadhyaya as global head of enterprise solutions.

    With substantial growth plans in the upcoming months, he will take up the responsibility of accelerating and scaling up the brand’s enterprise products and GTM, working alongside a diverse team based in India and abroad.

    Speaking of his new role, Mukhopadhyaya said, “I’m delighted to join Truecaller and  take on the challenge of leading and shaping the Truecaller for business chapter further.”

    “It’s an exciting opportunity for me to work with a great team and a phenomenal consumer technology brand which is used and loved the world over. I look forward to working closely with businesses on Truecaller to build world class enterprise services that will fuel more growth while creating long term sustainable value for all stakeholders in the company,” he added.

    Shiladitya is a first generation founder and has been a serial entrepreneur having built multiple companies in his close to two decades of industry experience, with expertise in enterprise SaaS businesses and a track record of building and leading dynamic teams in competitive markets. In his last role as the CleverTap vice president of sales he was instrumental in scaling revenues of the company to over $45 million annual recurring revenue (ARR) in less than six years of monetization.

    Expressing his delight at the new appointment to his team, Truecaller India’s managing director and chief product officer Rishit Jhunjhunwala commented, “We are delighted to have Shiladitya join us. Shila is backed by decades of experience working with powerhouse brands and he understands market complexities and the varied nuances of the SaaS businesses. I’m confident that he will add immense value and strengthen Truecaller’s position worldwide as we grow the vertical.”

  • Tech Mahindra brings in N Dilip Venkatraman as global head, M&E

    Tech Mahindra brings in N Dilip Venkatraman as global head, M&E

    Mumbai: Tech Mahindra has brought N Dilip Venkatraman on board as global head, media and entertainment.

    With over 20 years of corporate experience, Venkatraman has held key positions at India Today Group, Dish TV, Pugmarks, and Zee Network.

    Prior to joining Tech Mahindra, Venkatraman had launched a video technology startup VideoTap in 2016, which helps video content producers across genres to increase engagement within the video itself and achieve higher ROI.

    He was previously associated with iTV Network as group COO, strategy and business development, where he was responsible for planning strategic solutions and business development for the network. He also helped the media company revamp its digital strategy for the entire Network and relaunch newsx.com, inkhabhar.com, sundayguardianlive.com

    An alumnus of IIM-Bangalore, Venkatraman has also been the CEO of Network18-owned CNN-IBN & IBN7, where he was responsible for the strategic, financial, and operational management of the channels. 

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  • ME Tablet sponsors Vande Mataram

    ME Tablet sponsors Vande Mataram

    NEW DELHI : HCL Infosystems Ltd. India’s premier services and ICT systems integration, distribution and Hardware Company has partnered with Aaj Tak, to sponsor Vande Mataram contest. Vande Mataram is a show which instils patriotism, brings to life the untold stories behind many wars that India fought and to honour the lives of the soldiers who fought for our motherland. Aired from 14th September onwards to 30th November at 10PM, Vande Mataram will pay tribute to the martyrs and unsung war heroes who had put their lives at stake for the nation. In addition, every episode gives an opportunity to five lucky viewers who stand to win HCL ME Tablets. A viewer needs to answer a simple question asked by the anchor and SMS their response (VM A,B,or C) to 52424

     

     On the sponsorship agreement, Gautam Advani, Global Head, Mobility Business Unit, HCL Infosystems said, “This is a great initiative by Aaj Tak team and partnering with Vande Mataram is a moment of pride. ME Tablet has always stood by and commended such initiatives. Our brand is all about change and being an enabler. We believe that through such associations we would be able to strengthen the social fabric of the country. ME Tablets has joined hands with Aaj Tak for this great initiative and hopes that it will bring about a change in the way the whole country looks at the sacrifices made by our Defence Forces.”

     

    Vande Matram is a weekly show which will be aired on every Saturday at 10PM. Anchored by noted actor Kabir Bedi along with voice over narration by actor Raza Murad, it promises to take the viewers to the depth of India’s war stories and will get the audience to experience the patriotism, battles and victories by taking them to a different era.