ITV

Tag: global growth

  • FarEye appoints Judd Marcello as CMO

    FarEye appoints Judd Marcello as CMO

    Mumbai: Global SaaS platform provider FarEye has announced the appointment of Judd Marcello as chief marketing officer (CMO), based in the United States. The news comes soon after the announcement of Chicago as FarEye’s North America headquarters and the movement of its CEO Kushal Nahata to North America.

    In this newly created role, Marcello will lead all facets of marketing to drive brand awareness and growth in key global regions, including the Americas, said the statement.

    “Judd brings a winning combination of B2B and B2C experience that will help us deliver greater value to the supplier, carrier and consumer communities we serve,” said FarEye chief revenue officer Amit Bagga. “His experience in building teams and leading scaling efforts across global regions will allow us to capitalise on the rapidly growing demand for FarEye’s last-mile delivery logistics platform. We welcome Judd to the leadership team and FarEye family, as we establish marketing as a growth driver for the company.”

    Marcello brings over 28 years of leadership in B2C and B2B marketing delivering high-impact business outcomes for leading brands in the software, consumer packaged goods, consumer electronics, and food and beverage industries. He has first-hand experience in building teams and leading growth efforts across the United Kingdom, Americas, Australian and European markets.

    “I am grateful for the opportunity to join FarEye and lead the marketing effort. FarEye is a fast-growing company with strong values and a category-leading product. The recent historical growth in online sales has mandated the delivery experience be a key component in the relationship between brands and consumers,” said Marcello. “Every company that declares itself a “consumer-centric” business is now a logistics and delivery business. In an era where the front door has become the new store front, the delivery experience is where you either win or lose customers. I look forward to helping FarEye’s current and future customers turn deliveries into their competitive advantage.”

  • Nielsen: Global ad spend up in first half of 2013

    Nielsen: Global ad spend up in first half of 2013

    MUMBAI: Global ad spend has hiked 2.8 per cent on a year-over-year basis for the first half of 2013, according to Nielsen’s Global AdView Pulse report, which finds that marketers in Latin America had the highest increase in spending for the period.

     

    For the second quarter of 2013, expenditures grew 3.5 per cent.

     

    All regions contributed to the global growth, except Europe, where there was a six per cent decline for the period from January to June. Latin America was booming, with gains of 13.1 per cent to $13.5 billion. There was a quarterly growth of 3.9 per cent in the Middle East and Africa. The Asia Pacific had growth of 6.4 per cent and North America of 2.7 per cent.

     

    Within Latin America, Argentina contributed significantly to the growth in the region, with a nearly 30 per cent increase in ad spending. Indonesia, China and the Philippines all contributed double-digit growth in the Asia Pacific for the first half of the year, with expenditures reaching $51 billion. In Europe, ad spending was up in Norway (2.5 per cent), Switzerland (0.6 per cent) and Greece (7.4 per cent), though all other countries in the region saw a decline.