ITV

Tag: Global Digital Media

  • MTV Networks names global digital media team

    MTV Networks names global digital media team

    MUMBAI: MTV Networks (MTVN), a unit of Viacom has announced a new global digital media executive team. The central team will provide strategic guidance to the company’s portfolio of multiplatform brands, driving cross-brand initiatives and sharing best practices in operations, technology, and distribution. The team will report to MTV Networks Global Digital Media president Mika Salmi and partner hand-in-hand with digital leaders at MTVN’s brands and business units.

    The team will help guide MTVN’s brands in digital distribution expansion, product development and technical support, and cross- brand programming, informs an official release.

    The global digital media team from throughout MTVN includes the following executives, Global Digital Media executive VP Operations Denmark West, MTVN Games and Interactive Media Group EVP and GM Nicholas Lehman, Global Digital Media EVP and creative director Kenny Miller, Digital Media Technology senior VP and chief technology officer Nick Rockwell, MTVN Mobile Media senior VP Greg Clayman and MTVN Global Digital Media senior vice president, online distribution and partnerships Jason Witt.

    Rockwell will continue to report to Viacom and MTV Networks chief information officer Joe Simon. Clayman and Witt will continue to report to MTVN affiliate sales and marketing president Nicole Browning, adds the release.

    “Our digital brands demonstrate the kind of innovation and creativity that have always been signatures of MTV Networks,” said MTVN chairman and CEO Judy McGrath. “Mika Salmi and his new team have the expertise to harness that collective power and deliver first-rate content across any and every screen.”

    “We’re all about connecting audiences with our content — and each other — through immersive environments that span TV, online, and wireless,” said Salmi. “With this team in place, we’re poised to deepen our audience connections, reaching them wherever they are, whenever they want, and on whatever screen they choose.”

    The company claims that the formation of the Global Digital Media team furthers MTVN’s strategy of developing brands that engage, empower and connect diverse and highly targeted consumers with culturally relevant creative content and unique experiences across every platform.

  • MTV Networks appoints Mika Salmi as president of Global Digital Media

    MTV Networks appoints Mika Salmi as president of Global Digital Media

    MUMBAI: MTV Networks, a unit of Viacom has announced that Mika Salmi has been named President of Global Digital Media for MTVN. Salmi was formerly CEO of Atom Entertainment, the company he founded and which was acquired by MTVN in August.

    Salmi will work across MTVN’s growing portfolio of multiplatform brands to further develop and implement the company’s strategy of building an engaging universe of music, games, entertainment, networking and interactivity for its communities of targeted audiences. He will report directly to MTVN chairman and CEO Judy McGrath, and will become a member of her senior strategy team, asserts an official release.

    Commenting on Salmi’s appointment McGrath said, “I am incredibly pleased to have his talent and leadership experience on board to lead our digital media transformation, worldwide. With Mika’s guidance, our digital teams will continue the momentum we have today, to extend our brands across every platform while creating new business, and next generation applications across every device that engages our community. And he brings that upbeat entrepreneurial spirit that is a hallmark of the digital age.”

    “MTV Networks is an amazing global entertainment community reaching targeted audiences through all of its TV, online and mobile brands,” said Salmi.

    “What MTVN calls its ‘maniacal consumer focus’ will be the driving engine for our Global Digital Media strategy. We will engage consumers with an industry-leading digital experience through interactivity and community in all media including video, music and games,” he added.

  • Digital living in Asia, a global perspective

    Digital living in Asia, a global perspective

    SINGAPORE: In the second session on global digital living, a Parks Associates survey of 13 nations revealed that Asian countries are leading the way in the digital homes arena.

    The session, which was addressed by Parks Associates, USA director of research, John Barrett, analysed the digital trends within Asia and compared them to other countries. He also touched upon key topics like consumer attitudes, market structure and current practices.

    He said, “Asian consumers express high demand for new digital service but a low willingness to pay.” When queried on what is driving the growth, Barrett said, “There are some notable differences with western countries. One is that there is wide availability of content and deeper broadband penetration have resulted in Asians being more likely to use computers a entertainment platforms.”

    Secondly, Asian CATV providers are weaker than their North American counterparts because the demand for TV services is not as strong in Asia as it is in North American. Also, piracy is a much greater concern in Asia because copyright provisions are more weakly enforced and commercial piracy more common.

    Some key points which emerged were:

    * Korea, Taiwan were the top two countries ranked high on the Digital Living index
    *53 per cent of Asian internet households are interested in viewing digital photos on their TV compared top just 43 per cent of European Internet HHs and 28 per cent of North American HHS
    *Asian Internet Households are willing to spend on an average $ 7 per month for a video-on-demand service compared to $11 per month in Europe and North America.