Tag: Global Brand Campaign

L&K Saatchi & Saatchi wins Rotimatic; unveils inaugural brand campaign

MUMBAI: Ask any household in India as to what brings the family together as a single unit every single day, and the answer would invariably be food. It’s an activity that witnesses the coming together of all members of the family, irrespective of the task they are occupied with, and sit together to consume a meal. This becomes even more momentous when they are served a staple food like roti, every single day. In fact, this activity is not just constrained to a culture-driven nation like India, a similar pattern could be observed across other countries as well where spending quality family time, especially during a meal, takes precedence over everything else.

Now imagine being assisted by an able support system to make meal time even more healthy, convenient and hassle-free. Wouldn’t that be just the perfect way to spend quality time with your family? That’s the communication objective being undertaken by Rotimatic, the hi-tech and fully-automated flatbread making robot from a Singapore based company, Zimplistic.

The company has rolled out its first-ever global integrated campaign that seeks to build awareness and relevance of Rotimatic and make it a household name for the Indian diaspora across the world. The campaign has been conceptualized and executed by the Mumbai office of Law & Kenneth Saatchi & Saatchi and is targeted towards global Indians staying across different corners of the world.

The integrated campaign would tap different platforms for different markets and would span the mediums of television, print, outdoor and digital. While the campaign has been launched on television in a few international markets; the media push will be higher in the United States of America.

Commenting on the unique global launch, PranotiNagarkar – Founder and Co-CEO, Zimplistic said: "Brand Rotimatic has made rapid strides in the last two years. We now have a volume base of over 50,000 happy customers and this felt the perfect time to share our brand message through our first brand campaign. Roti invokes nostalgia among the Indian diaspora and brings families together at the dinner table. Our communication captures that. We're sure our customers and fans will relate to the core message of fresh healthy garma-garamrotis."

The ad film is targeted towards working couples and parents, who constantly toggle between the world they are taught to live in and world they actually live in. It is directed towards expat Indians who sometimes miss having the main food from the Indian staple, rotis. With food being an ultimate unifier of the family, the film captures the everyday life of an Indian household on foreign soil and their need for consuming some steaming rotis. The film captures how the family drops whatever they are doing and comes together for a hot meal, courtesy of the automatic roti-making robot – Rotimatic.

Sharing his views on the brand campaign, Anil Nair, CEO – L&K Saatchi & Saatchi said: “We're thrilled to team up with Rotimatic on this exciting journey. The words 'garmagaram' invoke a delicious memory in the minds of Indians across the globe and that's why it is the centre-piece of the campaign. We are sure this communication will resonate who many Indians staying in different corners of the world and who desire to have healthy homemade and garmagaramrotis."

Zimplistic is a Singapore-based company that has been founded by tech-couple,PranotiNagarkar and Rishi Israni. Within 2 years of its launch in the market, Zimplistic has expanded its reach to more than 20 countries. Till date,Rotimatic has served 38.9 Mn+ rotis with 50,000+ users in over 20 countries and counting. Rotimatic is a platform designed and engineered to cater to wide varieties of the flatbread spectrum, as per user preferences. Early adopters jumped to the idea and bought into the product at the very first instance. After decades of no new innovation in the kitchen domain, Rotimatic is a very welcomed product.

January 21, 2019
Hitachi launches global brand campaign

MUMBAI: The Hitachi Group has launched a global brand campaign that is aligned with the management’s vision based on the 2018 Mid-term Management Plan created during the current fiscal year. The new campaign will be rolled out simultaneously in 19 countries including India through various media. Under the campaign, Hitachi has launched a new logo and a tagline defining the agenda ‘the future is open to suggestions.’ The goal of this campaign is to build the brand through collaborative creation with customers and partners.

The brand claims that it wishes to bring thinkers and doers together through this campaign to combat societal problems in regards to agriculture, infrastructure, water management and to support government initiatives; Make in India and Smart Cities. The aspiration to launch the campaign is to improve people’s quality of life and leave a better future of next generation.

For three years starting in 2013, concurrently with the 2015 Mid-term Management Plan, Hitachi has been rolling out the Global Brand Campaign, in which it communicates a unified message throughout the world.

Hitachi says that these activities, which are a first for Hitachi, increase the presence of Hitachi as a global brand, while at the same time support the growth of the Social Innovation Business through tie-ins with businesses in various regions.

The brand claims that the goal of the 2018 Mid-term Management Plan, which was created during the current fiscal year, is to make maximum use of IT and OT (operational technologies), two of Hitachi’s core strengths, and to promote the further growth of the Social Innovation Business, while at the same time accelerating collaborative creation with customers as an innovation partner.

Presently, the Global Brand Campaign is running onthe print platform like TOI and ET. Television TVCs’ are also planned for the beginning of August. The campaign has been designed by Dentsu Inc. (Overall strategy) and DentsuBos (Actual production). The creative team behind the campaign is Sebastien Rivest (Executive Vice President, General Manager & Chief Creative Officer, DentsuBos), Camille Forget (Art Director, DentsuBos) and Layton Wu (Copywriter, DentsuBos). Layton Wu is the copywriter for the campaign.

“Aligned with Hitachi’s vision based on its ‘2018 Mid-term Management Plan’, the roll out of Hitachi’s new ‘Global Brand Campaign’ is a step forward to promote and propel the growth of Hitachi’s Social Innovation Business. In sync with the Social Innovation Business, a global campaign logo has been created along with the campaign copy “THE FUTURE IS OPEN TO SUGGESTIONS.” said DentsuBos EVP, GM and CCO Sebastien Rivest.

TV commercials and internet advertising provide an exciting means of expressing the ideas achieved through collaborative creation to resolve social issues. They also claim that the intent is to increase the value of the Hitachi brand by broadly communicating, to customers and partners throughout the world,

On May 18, as part of the campaign, Hitachi renovated the ‘Social Innovation Hub’ an internet site that aggregates information related to the Hitachi Group’s activities throughout the world. By further enhancing the transmission of information related to Hitachi’s Social Innovation Business, the company will put in place an environment that further accelerates collaborative creations with customers and partners around the globe.

May 31, 2016
Hitachi launches global brand campaign

MUMBAI: The Hitachi Group has launched a global brand campaign that is aligned with the management’s vision based on the 2018 Mid-term Management Plan created during the current fiscal year. The new campaign will be rolled out simultaneously in 19 countries including India through various media. Under the campaign, Hitachi has launched a new logo and a tagline defining the agenda ‘the future is open to suggestions.’ The goal of this campaign is to build the brand through collaborative creation with customers and partners.

The brand claims that it wishes to bring thinkers and doers together through this campaign to combat societal problems in regards to agriculture, infrastructure, water management and to support government initiatives; Make in India and Smart Cities. The aspiration to launch the campaign is to improve people’s quality of life and leave a better future of next generation.

For three years starting in 2013, concurrently with the 2015 Mid-term Management Plan, Hitachi has been rolling out the Global Brand Campaign, in which it communicates a unified message throughout the world.

Hitachi says that these activities, which are a first for Hitachi, increase the presence of Hitachi as a global brand, while at the same time support the growth of the Social Innovation Business through tie-ins with businesses in various regions.

The brand claims that the goal of the 2018 Mid-term Management Plan, which was created during the current fiscal year, is to make maximum use of IT and OT (operational technologies), two of Hitachi’s core strengths, and to promote the further growth of the Social Innovation Business, while at the same time accelerating collaborative creation with customers as an innovation partner.

Presently, the Global Brand Campaign is running onthe print platform like TOI and ET. Television TVCs’ are also planned for the beginning of August. The campaign has been designed by Dentsu Inc. (Overall strategy) and DentsuBos (Actual production). The creative team behind the campaign is Sebastien Rivest (Executive Vice President, General Manager & Chief Creative Officer, DentsuBos), Camille Forget (Art Director, DentsuBos) and Layton Wu (Copywriter, DentsuBos). Layton Wu is the copywriter for the campaign.

“Aligned with Hitachi’s vision based on its ‘2018 Mid-term Management Plan’, the roll out of Hitachi’s new ‘Global Brand Campaign’ is a step forward to promote and propel the growth of Hitachi’s Social Innovation Business. In sync with the Social Innovation Business, a global campaign logo has been created along with the campaign copy “THE FUTURE IS OPEN TO SUGGESTIONS.” said DentsuBos EVP, GM and CCO Sebastien Rivest.

TV commercials and internet advertising provide an exciting means of expressing the ideas achieved through collaborative creation to resolve social issues. They also claim that the intent is to increase the value of the Hitachi brand by broadly communicating, to customers and partners throughout the world,

On May 18, as part of the campaign, Hitachi renovated the ‘Social Innovation Hub’ an internet site that aggregates information related to the Hitachi Group’s activities throughout the world. By further enhancing the transmission of information related to Hitachi’s Social Innovation Business, the company will put in place an environment that further accelerates collaborative creations with customers and partners around the globe.

May 31, 2016
Tata appoints JWT as creative agency for global brand campaign

MUMBAI: Tata Sons, the principal investment holding company of the Tata Group, has appointed JWT as the creative agency for its global brand campaign.

The campaign will seek to present three core messaging corridors about the Tata brand – Tata is global, Tata is trustworthy and Tata is a good corporate citizen.

The account was awarded in a pitch process that attracted some of the best-known and largest agencies in the world. JWT’s London, New York and Mumbai offices worked together to win the pitch.

“This is an extraordinary time for the Tata brand,” said JWT global president Gustavo Martinez (and 2015 incoming chairman and CEO). “This is one of the great corporate stories that deserves to be better known and understood across the globe. We look forward to harnessing JWT’s expertise to make sure that global markets recognise the extremely successful values-driven organisation that the Tata brand represents.”

Brand Custodian and member of the Group Executive Council for Tata Sons Mukund Rajan said, “We are delighted to be entering into this partnership with JWT, which has a proud history spanning 15 decades of creative success. As Tata continues its journey toward becoming one of the most admired corporate and employer brands in the world, we look forward to the support of the most credible and globally respected partners.”

August 28, 2014
Club Méditerranée reveals a new global brand campaign

MUMBAI: Club Med, a French resort chain, has announced a complete rebranding that focuses on offering a relevant, modern view of Club Med.

The brand has launched a new worldwide campaign in order to communicate the same.

Saatchi & Saatchi + Duke is the creative agency that has worked on the campaign.

According to the agency, the objective of the campaign is to illustrate the superiority of Club Med through its strong points: the ‘extraordinary‘ variety of its activities, linked to its all-inclusive concept along with happiness that each customer can experience in Club Med though universal metaphors.

Club Med Country-Manager India Vijay Sharma said, “We are in the business of happiness and our service centricity is our uniqueness. This new brand campaign is to highlight this unique proposition of all inclusive holiday where we offer plethora of activities and moments to our guests to redefine their idea of happiness. The aim is also to underline our premium holiday offering in a clutter of variety of other hotel options.”

The rebranding concept involves highlighting sixteen metaphors in creative, whose dreamlike dimension harnesses the power of imagination, enabling customers to communicate the intensity of the sensations and emotions.

The rebranding will be revealed across deployed 47 markets and translated into 22 languages. For the launch, Club Med has mixed online and offline media plan for many of their markets. Leveraging on the 2008 campaign that personified the new upscale positioning of Club Med 2013 campaign will move on to the next stage to exemplify the Club Med spirit, the company said.

February 6, 2013