MUMBAI: Webengage has put a seasoned hand on the wheel as it pushes deeper into global waters. On June 27, the Mumbai-based SaaS player named Sanjay Prasad as its new vice president, global head of channels and alliances. In his new role, Prasad will take charge of building a high-impact ecosystem of global consulting firms, technology partners and digital agencies to accelerate Webengage’s reach across geographies and verticals.
Prasad comes armed with more than 20 years of experience in enterprise sales, business development, and alliance management across BFSI and tech. His resume spans some of the biggest names in the business—IBM, HP, Oracle, Red Hat, LeadSquared, and MoEngage. With a mechanical engineering degree from Pune University and an MBA from IBMR, he has led strategic partner growth across MEA and APAC.
“Sanjay’s deep understanding of the enterprise landscape and proven track record in building high-impact alliances makes him the ideal leader to drive this mission forward”, said Webengage co-founder & CEO Avlesh Singh. “His vision aligns perfectly with our goal to make Webengage the preferred customer engagement partner for global enterprises”.
The appointment reflects Webengage’s larger pivot towards ecosystem-led expansion and a value-first approach. Instead of just pushing products, the company wants to co-build solutions with partners that deliver transformation at scale.
“It’s an exciting time to join Webengage”, said Prasad. “The platform’s growth route, product maturity, and customer-first culture offer immense potential to co-create value with leading consulting firms. I’m looking forward to strengthening our alliances and building a robust partner ecosystem that helps enterprises bring forth better engagement, retention, and revenue outcomes”.
With Prasad at the helm of partnerships, Webengage plans to institutionalise deeper collaboration models with system integrators, enabling smoother enterprise implementation and faster time-to-value.
The company’s partnership strategy already seems to be bearing fruit. KPMG India partner & head, technology enablement – financial services and office managing partner, Kochi, Vishnu Sri Pillai said, “Customer focused digital transformation is one of the key priorities for enterprises today. Our collaboration with Webengage should aid in bringing integrated, insight-led solutions to market that address real business challenges and drive long-term value”.
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