ITV

Tag: global alliance

  • BBC World appoints Julia Moffett as director strategy

    BBC World appoints Julia Moffett as director strategy

    MUMBAI: BBC World Service Trust has appointed Julia Moffett as director of strategy.

    The new position was devised recently to help direct the future work and growth of the trust.

    The trust is the BBC’s charity which mobilises media to aid development. It currently works in more than 25 countries around the world, providing media assistance and promoting the innovative use of media in advancing education and health development and reducing poverty.

    In her new role as part of the trust’s senior management, Moffett will work closely with the trust director and programme heads to identify key partnerships and strategies to grow and enhance current programmatic activities, says a company release.

    In addition, she will have responsibility for leading the development of new opportunities for the trust’s work as well as funding and strategic partnerships.

    According to World Service Trust director Stephen King, “Julia Moffett will be a valuable asset to the next phase of the trust’s work. Her strategy and communications experience, combined with her work for leading organisations in media, government and philanthropy, gives her a unique platform to help and develop our work.”

    Moffett brings to the Trust a strong record of using communications for the public interest and of charting strategies to help organisations working in these fields to achieve their full potential. She brings senior experience from the government, private and non-profit sectors, says the release.

    She was formerly the managing director and chief strategic officer of the Markle Foundation in New York, a private philanthropy that works to realise the potential of information and communications technologies to improve people’s lives.

    As part of the senior management team, Moffett helped chart the foundation’s current portfolio of work and also developed its technology and global development programme.

    Prior to Markle, Moffett was vice president for communications for NBC News in New York, where she oversaw all press, communications, and publicity activity for the news division worldwide.

    Before NBC, she served in the Clinton Administration, both as director of communications for the National Security Council and special assistant in the Chief of Staff’s office of strategic planning and communications.

    In both capacities, she was responsible for the development and execution of public strategies to support the president’s major policy priorities.

    In addition, Moffett has held a variety of political and consulting posts including OxfamAmerica, Africa Practice, Coca-Cola, Global Alliance for Improved Nutrition, UK department of International development and Voxiva.

    She has acted as a member on the board of directors of the council on foreign relations, Royal Institute of International Affairs, Rock the Vote and Global Kids, adds the release. 

  • Judith McHale to become Discovery CEO in June

    Judith McHale to become Discovery CEO in June

    MUMBAI: The brains behind Discovery Communications – founder and chairman John Hendricks – is stepping down as the company’s CEO. Company president and COO Judith McHale will assume that role.

    In a board meeting held yesterday Hendricks stated his desire that the CEO and chairman positions be separated. He will continue to serve as the company’s chairman. McHale will assume her new position from 17 June. She joined the organisation in 1987 as general counsel. She has been serving as president and COO since 1995.

    In a company release, Hendricks made the following remarks about the decision. ” I incorporated Discovery at age 30 in 1982. During 2002, 20 years after incorporation, I began to consider a new management structure in which I could continue to provide strategic leadership by developing and overseeing an ambitious growth agenda at the board level. I strongly believe that I will be best able to focus my energies on further corporate expansion by relinquishing my daily chief executive officer duties.

    “For some time now I have believed, in terms of modern corporate governance, that the skill sets and passion of a founding entrepreneur are best channeled through a chairman role. This is after a company has successfully navigated the challenges of early development and has clearly established a market leadership position within 20 years of the company’s founding.”

    The company added that McHale has led DCI’s development in television, advanced media, on-line and retail services. Her leadership in expanding DCI’s television services included the acquisitions of TLC in 1991 and the Travel Channel in 1997, the launches of Animal Planet in 1996 and the Discovery Health Channel in 1999, and the development of six targeted channels.

    During her tenure she also developed strategic partnerships around the world including DCI’s global alliance with the BBC, and a major joint venture with The New York Times Company to co-own the Discovery Times Channel.

  • RADD and In Crowd International hatch global alliance

     American organisation Recording Artists, Actors and Athletes Against Drunk Driving (RADD) have announced a global marketing alliance with Starry Eyes Celebrity and Media Placement Network and The In Crowd International TV in Beverly Hills. The firms will produce the Behind the Scenes Public Service Announcement (PSA) program. The VIP Launch Party and Star-Studded Fashion Show announcing the partnership will be held today in the Kodak Theatre Complex. 24-hour music channel MTV plans on filming the event and launch along with numerous other international media outlets. The Kodak Theatre will host the 74th edition of the Academy Awards on Monday morning.

    An official release states that the alliance gives corporations a first-look deal for product placement, sponsorship and promotions in the reality television series being developed around the production of RADD’s Behind The Scenes PSA Initiative. The RADD PSA campaign is a celebrity and music-driven, media campaign targetted at young adults aged 21-34 who are most at risk of driving under the influence of alchohol. RADD’s campaign is supported by a focused television, radio, outdoor, and print effort that delivers the message direct to consumers where they live, work and play. RADD’s philosophy is “Have Fun / Be Safe” the release states .

    The In Crowd is also developing a reality series around the RADD PSA concept, described as “Entertainment Tonight meets The Real World” with celebrities as they film both behind the scenes and PSA footage in hotels, resorts, spas, concert venues and film locations.