ITV

Tag: Global Agency

  • MIP London set to welcome over 2,000 delegates

    MIP London set to welcome over 2,000 delegates

    MUMBAI: MIP London is on track to welcome more than 2,000 delegates from 75 countries for its inaugural edition, with strong representation from Europe, North America, Turkey, MENA, Latin America and Asia, said RX France entertainment division director Lucy Smith in an interview to World Screen News. 

    The event has confirmed country pavilions from Belgium, China, France, Korea and Spain, alongside more than 30 Canadian companies supported by Telefilm Canada and SODEC. Major companies including Boat Rocker, DLT Entertainment, Electric Entertainment, Global Agency, Moonbug Entertainment, Movistar Plus+ and Raw Cut have joined previously announced participants A+E Networks, Al Jazeera, Beta Film and others.

    “More than 900 buyers are registered across all genres, with approximately one-third being first-time visitors to London,” said Lucy. “The event has attracted significant interest from digital-first players, FAST channels, AVoD platforms and CTV operators.”

    The conference programme features over 50 speakers from major media companies including BBC, TF1, ZDF, Prime Video, Netflix, YouTube and TikTok. Highlights include Talpa Studios’ launch of new talent format The Headliner, showcases of Asian formats, and a world premiere screening of crypto-currency drama Paper Empire.

    A special fireside chat with David Beckham and Netflix’s Bela Bajaria will take place on the main stage, while the opening cocktail event will feature performances from West End shows including Hamilton and The Lion King.
    The five-day event, priced at £500 for registration, aims to complement existing industry gatherings in London and create additional business opportunities for the content industry.

  • WPP acquires remaining stake in MediaCom India from Sam Balsara & Lara Balsara Vajifdar

    WPP acquires remaining stake in MediaCom India from Sam Balsara & Lara Balsara Vajifdar

    Mumbai: WPP announced that it has purchased the remaining 26 per cent stake in MediaCom Communications in India from Sam Balsara and Lara Balsara Vajifdar. 

    According to the deal signed, Sam Balsara and Lara Balsara Vajifdar entered into a discussion with the network agreeing to exit MediaCom in the interest of its clients to enable the merger.

    Sam Balsara and his family first entered into a contract with WPP in 2008 under which the Balsara family held 51 per cent. The Madison promoters sold 25 per cent of the business in 2017.

    Speaking on the agreement, Sam Balsara said, “This innovative partnership we invested in nearly 15 years ago has been a great success for all parties. It has established MediaCom in India as a fast-growing and highly respected agency by advertisers.”

    MediaCom Global CEO Nick Lawson commented, “It has been a pleasure working with Sam Balsara and Lara Balsara as we grew this successful business in India. We will build on that legacy to deliver the agency model our clients want for the future – founded on brilliant strategy and brand-building capabilities, with pioneering digital expertise running throughout.”

    This acquisition is a part of WPP’s strategy of investing in fast growth markets, new media and digital. On 26 April 2022, WPP announced that global agencies MediaCom and Essence would merge to form EssenceMedia.com. 

  • Euro RSCG Worldwide named the Global Agency for 2006

    MUMBAI: Euro RSCG Worldwide, integrated marketing communications agency, has been recognised as the best global agency in the industry by two leading advertising trade publications – Advertising Age in the United States and Campaign in the United Kingdom.

     
    Advertising Age announced that Euro RSCG Worldwide is the 2006 Global Agency of the Year. The agency was selected based on several criteria, including international business growth, thought leadership and innovation by agency management, and creative and effective marketing campaigns for their clients.
    Last month, Campaign selected Euro RSCG Worldwide as its choice for Advertising Network of the Year, also highlighting the agency’s strong leadership by its senior management, and impressive streak of new business wins around the world, informs an official release.

     
    “2006 was a terrific year for the agency and it is extremely gratifying to be recognised by the media on both sides of the Atlantic,” said Euro RSCG Worldwide Global CEO David Jones. “We believe that it’s possible for an agency to be both truly global and highly creative and I think these accolades are support for that point of view.”

     
    In the past 18 months, Euro RSCG Worldwide has experienced $3 billion in new business growth in the form of competitive new business pitches and existing business expansions.

    The fall 2005 win of the global Jaguar account started off a winning streak for Euro RSCG, which included the global accounts for Veolia, Reckitt Benckiser, and Sanofi-Aventis, as well as EDF Energy in France, Alcatel-Lucent, Danone, Disney Theme Parks, LG, Harley Davidson, and Dell. The Benefiber (Novartis) and Vivendi accounts both expanded as well, adds the release.

    Jones added, “I would especially like to thank all of our clients, as the awards are a reflection of the work we’ve done in partnership, and our staff of 11,000 around the world for their dedication and commitment.”