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Tag: Global Adview Pulse

  • TV grows by 57.6 per cent, Internet saw 4.5 per cent increase in ad spends: Nielsen report

    TV grows by 57.6 per cent, Internet saw 4.5 per cent increase in ad spends: Nielsen report

    MUMBAI: Nielsen has released its Global Adview Pulse for the Q3-2014. The report puts out the latest figures on the state of the advertising market across traditional and new media platforms, globally.

     

    The biggest take away from the report was that the Asia Pacific ad spend picked up speed in Q3. Global advertising spending rose 3.2 per cent in the third quarter of 2013, closing the first three quarters of 2013 also at 3.2 per cent. Asia Pacific’s powerhouse ad market expanded further, growing by 7.0 per cent for the period January to September. China (up 16.7 per cent), Indonesia (22.1 per cent), and Malaysia (15.7 per cent) contributed to the growth, with the largest decline within the region seen in Australia and South Korea (both down by 2.9 per cent for the year – to date).

     

    As per the report, Television continues to be the favorite medium through which advertisers attempt to reach their consumers, commanding a 57.6 per cent share of all spending and growing 4.3 per cent. Display Internet, though representing a smaller share of spends at 4.5 percent grew significantly by 32.4 percent. Nielsen points out that the one area in which Internet shows its might is in that of multi-screen advertising, which involves media buys that extend across web, mobile and more.

     

    Outdoor too saw an increase of 5.1 per cent while newspapers, magazine, cinema and radio saw a dip in the ad spend figured. Newspapers saw the biggest dip with 2.2 per cent followed by cinema with 1.3 per cent. The reason for the same is that advertisers increasingly continue to move their ad budgets to both television and display Internet.

     

    Industry & Services and FMCG advertising continued their reign as the macro sectors with the highest percentage growth during the first three quarters of 2013. The Industry & Services macro sector, driven by advertising in the Property category, saw an impressive 33.9 percent increase in the Asia Pacific, while the sector dropped by  5.7 per cent in North America (mostly due to US election advertising, which took place in Q3-2012).

     

    Automotive advertisers put on the brakes globally, cutting ad spend by 1.9 per cent for the year-to-date. Automotive advertisers in Europe cut budgets by 11.2 per cent, while advertisers in the Asia Pacific reduced spending by 6.8 per cent.

     

    As global economy stabilises and sees a better prospect and Asia Pacific’s ad market continues to gain momentum, the information and measurement company plans to keep a check on the global advertising market and its growth trajectory.

  • LatAm, Asia lead global ad growth

    LatAm, Asia lead global ad growth

    MUMBAI: Global ad revenues rose just 1.9 per cent to $76.6 billion in the first quarter of 2013 as compared with the year-ago period, according to Nielsen‘s quarterly Global AdView Pulse report, as gains in Latin America and Asia were offset by a reduction in Europe and flat spending in North America.

    Latin America showed particularly strong growth of 11.9 per cent in Q1, with increases reported in all countries across the region. In Asia, there was 5.8 per cent growth, led by China, Indonesia and the Philippines, all up by about 20 per cent. There were gains across all Asia markets except for Japan, which reported a 1.1 per cent decrease.

    Europe was down by 4.4 per cent, with Nielsen noting it is unlikely there will be any improvements in the short term. North American ad revenues were stable. In the Middle East and Africa, meanwhile, there was a 2.9 per cent improvement. Problems persist for the region though, with Egypt‘s ad revenues dropping 20 per cent in the past year.

  • Telecom ad spend continues to grow: Nielsen

    MUMBAI: Though many industry sectors are spending cautiously in today‘s uncertain economic environment, telecom companies invested significantly more on advertising in the first half of 2012 than they did last year, according to Nielsen‘s Global AdView Pulse report.

    With a 7.9 per cent increase in global ad spending, the telecom sector saw the largest increases in emerging markets, like Latin America (32.5 per cent) and the Middle East and Africa (28.3 per cent).

    After more cautious spending during the first quarter, the automotive sector also boosted ad spending by 6.3 per cent during the first half of 2012, compared with the same period last year.

    Even in the embattled region of Western Europe, advertising spending increased by 1.4 per cent when comparing the first halves of 2012 and 2011.

    Entertainment‘s ad spend grew by 6.3 per cent. The media sector grew by 4.9 per cent. The financial sector‘s spend grew by 4.5 per cent. The durables segment saw a reduction in ad spend by 4.4 per cent. The healthcare sector along with Industry and Services also saw reductions in ad spend.

  • Global net spend up, print down: Nielsen

    MUMBAI: Advertising is on the rise around the globe and across nearly all media types, according to Nielsen‘s Global AdView Pulse report.

    Gains in areas such as Internet (7.2 per cent), radio (6.6 per cent ) and TV (3.1 per cent ) offset the 1.3 per cent decline in magazine spending in the first half of 2012, leading overall ad investment to be up 2.7 per cent.

    Internet advertising made a powerful surge in the emerging markets of the Middle East and Africa (30.3 per cent) and Latin America (20.6 per cent). Interestingly, despite being down in overall ad spend, Europe saw the third highest increase in Internet ad spend of any region (11.2 per cent ).

    While television continues to hold the majority of advertising dollars globally (61 per cent), the medium saw the biggest increases in Middle East & Africa (30.1 per cent), Latin America (6.2 per cent) and North America (4 per cent). TV investments declined 2.2 per cent in Europe and grew nominally in Asia Pacific (1.4 per cent).

    Magazine spending fell significantly in both Europe and North America, but magazines and newspapers both saw growth in other markets including Latin America, Asian Pacific, and the Middle East and Africa.

    Cinema experienced a noteworthy 40.2 per cent gain in the Asia Pacific market and a marginal gain in Europe of .4 per cent. This led to an increase of 5.9 per cent globally despite decreases in Latin America (-21.1 per cent) and the Middle East & Africa (-19.1 per cent).

    Outdoor media ad spend grew during the first half of 2012, with the biggest gains in the Middle East & Africa (38.8 per cent) and the Asia Pacific (16.7 per cent).

    Radio, which saw a global increase of 6.6 per cent, was also up in all regions measured.