ITV

Tag: Global Advertisers

  • 2014: A year of challenges and achievements for OOH

    2014: A year of challenges and achievements for OOH

    The year 2014 has been a challenging one for some sectors of the economy and a time of hope for others with the coming of the new government at the center. Overall, both trade as well as manufacturing have been sluggish. Outdoor like other advertising platforms is a barometer of the health of the economy. OOH grew by a 15 to 20 per cent in the last one year despite increased competition, unenthusiastic buyers and galloping inflation.
    In this scenario marked by rising operational costs, stiff competition and high inventories, Global responded by innovating its price, product as well as service offerings. We created Asia’s biggest hoarding in Bandra, threw a rope to cash-strapped real estate firms by offering barter deals and flexible payment options and offered complimentary PR and social media support.
    We have entered an interesting phase as far as the real estate sector is concerned. High rates of interest on home loans coupled with rising unit prices have built up big inventories as high as 15 months in some parts of the country. In this situation marked with serious cash flow issues, real estate players are offering discounts, easy payment facilities and other facilities to attract clients. Global is meeting this challenge by offering hoardings on EMI, and on barter to its builder clients across India. Mumbai’s buyers, who wish to invest in a second home as well as holiday villas and plots, have to be made aware of projects in markets that offer more reasonably priced properties with better ROI. We are making special efforts in this direction and have executed several campaigns in the last few months – the latest being for XRBIA in Pune which was a grand success.    

    If I have to note one big highlight in the year behind us, it would be the marked improvement in political campaigning. All parties led by the ruling party at the centre used OOH as a primary medium to send their message across to voters along with digital and social media. The last Lok Sabha campaign has changed the face of election campaigning in India for ever. This is good news for OOH as well as for advertisers in general as it underlined like never before the power of OOH as a medium.

    OOH has a long way to go before it can serve the grand designs of our PM to turn India into a global manufacturing hub. We continue to struggle with red tape, lack of standard norms and arbitrary levies and delays in decision making. There is also an urgent need for transparency, regular monitoring and a system that measures OOH media on the basis of accepted metrics. In several cities there are restrictions on erecting digital billboards that come in the way of developing new properties. These factors come in the way of growth of those in the outdoor business and also create trust issues between service providers and clients. One hopes that the PM will look into all these issues and work towards the creation of standardised guidelines for outdoor properties that include new, better, and transparent rules for the erection, leasing and licensing of billboards and other outdoor media.      

     (These are purely personal views of Global Advertisers MD and CEO Sanjeev Gupta and indiantelevision.com does not necessarily subscribe to these views.)

  • Global Advertisers says ‘Hola!’ for Thomas Cook in Mumbai

    Global Advertisers says ‘Hola!’ for Thomas Cook in Mumbai

    MUMBAI: Global Advertisers, Mumbai’s outdoor media giant has launched a massive campaign for Thomas Cook’s innovative push for Mexico Tourism. It focuses on the country’s Spanish heritage as well as its Incan roots. Moreover, the campaign aims to attract Indian tourists who are making international trips in rising numbers year after year.

     

    With the Thomas and Cook campaign, Global Advertisers adds yet another prestigious brand to its fast expanding kitty. Global is the largest owner of premium hoarding sites in the Mumbai Metropolitan Region with associates and partners across India.

     

    The campaign rolled out in cities like Mumbai and Delhi started from 8 December and ran till 22 December. In Mumbai it focused on areas like Marine Drive, Bandra, Dadar, Mahim, Kandivali, Andheri, Juhu, Sion and Vile Parle.

     

    Global Advertisers MD Sanjeev Gupta stated that the initial reports were very encouraging. He believed that Indians are familiar with Mexican food, music, dance and culture and a rising number of Indians speak Spanish. “We choose some of the best sites in Mumbai for the campaign. These are neighbourhoods that have substantial populations of international travellers who like to explore the world. The team did a great job with the site selection, the planning and the execution. The buzz is fantastic. I thank the client and my entire team for pulling this off.”

  • Global creates a successful campaign for XRBIA

    Global creates a successful campaign for XRBIA

    MUMBAI:  XRBIA appears to have arrived at the mix of real estate marketing: affordable units, a fixed rate home loan at 7.25 per cent and an innovative outdoor media mix plan in Mumbai and Pune by Global Advertisers.

     

    The OOH agency has succeeded in crafting a campaign to attract buyers and investors to XRBIA with Times Property being held from 27 to 30 November at BKC in Mumbai.

     

    The campaign according to the agency has scored a number of firsts.  For example, no Pune-based builder has launched a campaign of this size in Mumbai, so far. The 7.25per cent fixed rate home loan being offered by India Bulls is also a first, as is the response that the campaign has attracted for the brand. The outdoor campaign in Mumbai and Pune was spread over seven days, and employed three distinct creative artworks.

     

    XRBIA CMO Pradeep Iyengar said, “We had some big and bold ideas that needed urgent action. We trusted Global to coordinate and execute those ideas, and they did! We are very happy with the footfalls at the venue, and there are three more exciting days to go.”

     

    The Eiffel Group (XRBIA) is based in Pune with realty footprints in Mumbai, Nagpur, Delhi and Bangalore with over 25 million sq. ft. of existing development and 119 million sq. ft. of planned projects.

     

    Global Adverrtisers MD Sanjeev Gupta commented, “At our end we moved fast with our vendors, service providers and team members to ensure timely delivery. The results have been very heartening on the very first day. I am grateful to my team of marketers, media planners, vendors and all the people at XRBIA who made this happen.”

  • SBI selects Global Advertisers for outdoor promotion

    SBI selects Global Advertisers for outdoor promotion

    MUMBAI: Global Advertisers has once again won the account of State Bank of India’s outdoor mandate.

     

    Despite tough pitching against the media agencies, the OOH agency got the deal on the basis of best rates, innovation and widest range of premium inventories. The agency’s mandate is to promote Systematic Investment Plan (SIP) of SBI pan India, covering 21 cities.

     

    In order to create awareness and increase the number of investors for SBI, Global Advertisers engaged its finest hoardings and bus media at the strategic locations in all cities.

     

     “We are driven by the philosophy of quality service and assured returns for our clients. At Global we conceptualised the campaign keeping in mind the high visibility for the brand and the existing competition level. The campaign aims to help potential investors in SIP by guiding them about the market risks and benefits,” said Global Advertisers MD Sanjeev Gupta.

     

    He further added, “We are glad to meet the expectations from our client, being the top brand in the banking sector. SBI showed deep faith in our approach and the impact of our campaign is out for everyone to look at.”

  • Sanjeev Gupta conferred with Indian ICON award

    Sanjeev Gupta conferred with Indian ICON award

    MUMBAI:  The Indian Icon (TII) award aims to recognise the efforts of people from all walks of life for their immense contribution in making the India proud globally.

     

    Global Advertisers MD Sanjeev Gupta was honored with TII award in the ‘Business Category’. The jury members appreciated his work ethic and his support to various social service initiatives across India.

     

    Gupta said, “I am very happy and would like to dedicate this award to my excellent team who share my happiness on this important day. I believe there are no shortcuts to becoming an icon other than concentrated effort and strong will power to succeed against odds.”

     

    Cricketer Kapil Dev, Olympian Gold medalist Abhinav Bindra and Bollywood actor Aroon Bakshi were also honored with TII award for their contributions to the respective fields.

     

  • Global Advertisers rolls out OOH campaign for Charagh Din

    Global Advertisers rolls out OOH campaign for Charagh Din

    MUMBAI: Charagh Din a mega shirt store that today is one of the few established names in the Indian fashion community has launched its outdoor campaign with Global Advertisers. The campaign targets the HNI segment customer with objectives of increasing footfalls and spreading awareness about Charagh Din, across Mumbai. The message is being communicated through Global’s large size hoardings that have been effectively communicating Charagh Din’s unique collection to their consumers 24X7.

     

    Commenting on the campaign, Sanjeev Gupta, MD, Global Advertisers, said, ‘The impact of the campaign has matched our expectations. We have executed the Charagh Din’s campaign on premium hoardings.Our research team spent time selecting hoardings that helped Charagh Din generate footfalls at the store. Glamorous creatives on the hoardings further enhanced our reach and engaged target consumers more effectively.”

  • Global Advertisers wins ‘Customer Engagement Award’

    Global Advertisers wins ‘Customer Engagement Award’

    MUMBAI: Global Advertisers, pioneer in the outdoor industry has been bestowed with Customer Engagement Award for “Excellence in Out-of-Home Effectiveness’ during the sparkling function of 2nd Asian Customer Engagement Forum & Awards at ITC Grand Central Hotel, Mumbai.

     

    The award aims to honor the best practices of all the sectors including countries such as India, Sri lanka and GCC countries.  “It’s a moment of great pride for us. We are thankful to the jury members who recognized our efforts in bringing innovative solution for the Indian Outdoor Advertising industry,” said , Sanjeev Gupta, MD, Global Advertisers on winning the award.

     

    The Customer Engagement Team shortlisted the Global Advertisers on executing industry’s first – corridor branding campaigns and creating the Asia’s biggest hoarding i.e. 140 x 120 at Bandra. Adding to this, Global’s much flexible approach, Client servicing records, 24 x 7 monitoring, adaptability for last minute changes, easy payment agreement, excellent mix-media plans and after sales services, convinced the jury members of the award. With its two decades of experience, Global understands how to serve the clients in best way by giving excellent services to clients and ensuring great returns for their brand within their budget. 

  • Global Advertisers expands its reach

    Global Advertisers expands its reach

    MUMBAI: With office premises shifting from south Mumbai to the city’s western suburb and rehabilitation of slums going on full swing, the Virar region in Thane district has emerged as a preferred destination for business expansion plans of MNCs, national companies and SME business players.

     

     

    Growing opportunities, rapid improvement on connectivity, affordability of real estate prices and infrastructure: the demand of promotional campaigns have increased tremendously in this region. Most of the brands have opened their outlets there and looking for best advertising solution to create awareness amongst Mumbaikars.

     

     

    Seeing these lucrative prospects, Global Advertisers has expanded its portfolio with two beautiful sites in Virar.  “We have always brought new advertising avenues for our clients, suiting to their product and budget.  Virar is growing in terms of population, rail and roadways connectivity have further strengthened this region. These two factors combined together have paved way for a steady economic and industrial growth of Virar. Our news sites of 40X40 are located on the highway and with such a great size, we are expecting to reach out to thousands of potential customers everyday,” said Global Advertisers MD Sanjeev Gupta.

     

     

    Presently, more than 1.2 million residents stay in Vasai –Virar region making it fifth largest city in Maharashtra.

  • Global Advertisers rolls out campaign for Adlabs Imagica

    Global Advertisers rolls out campaign for Adlabs Imagica

    MUMBAI: Global Advertisers has rolled out dynamic outdoor campaign for Adlabs Imagica by engaging large size and panoramic hoardings across Mumbai.

     

    Being launched in the summer holiday season, the ad campaign has promoted the park as the perfect destination for families and youngsters.  Keeping its core target audience in mind, Global Advertisers’s team judiciously selected the hoardings in prominent areas of Mumbai such as Bandra, Andheri, Vasai, Dahisar and many more.

     

    Global Advertisers MD Sanjeev Gupta said, “In this scorching heat, most of the Mumbaikars are exploring new ways to beat the heat and enjoy the family holiday season. Our outdoor campaign has certainly generated buzz for Adlabs Imagica in the city by reaching out to the maximum number of potential visitors. The media planning and sales team have executed the campaign with mix of high impact hoardings which has provided phenomenal coverage to the campaign and successfully generated curiosity and interest amongst consumers.”

     

    Adlabs Imagica aims to make its summer celebration even more special and memorable with 26 themed rides and attractions for the young and the old, including the five new kiddie rides this summer.

  • Outdoor industry shows promising growth curve in 2014

    Outdoor industry shows promising growth curve in 2014

    MUMBAI:  One of India’s premier outdoor advertising agency – Global Advertisers – revealed that it has witnessed promising growth in the outdoor advertising sector in 2013 due to several factors likes Lok-Sabha elections, new launches in telecomm, FMCG, Automobile etc. Global Advertisers MD Sanjeev Gupta said: “We believe that the future of out-of-home lies in 3Is-innovation, infrastructure and investment”. 

     

    According to the report by The Pitch Madison Media Advertising Outlook 2014, OOH is expected to bring in total ad spends of about Rs 2,138 crore and transit media continues to be the preferred option. “We at Global Advertisers have already anticipated the current market conditions and increased our inventory by 25 per cent in 2013,” Gupta added. India’s discerning customer has greater exposure in terms of brands, services and price knowledge. Customers are always looking for value for money products serving their need or luxury. This means, an Indian consumer is well-connected with the out of home world.

     

    It’s important to note that outdoor medium has evolved in malls and multiplexes, which holds out a good deal of hope and potential. Brands want to engage with the consumers more than ever before. There are several opportunities that this medium can tap into and Transit Media, Hoardings, Street Furniture, Neon have empowered the medium enabling it to grow and sustain itself in the highly competitive advertisement sphere.