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Tag: Global ad

  • Global ad spend goes upward in the first half of 2013

    Global ad spend goes upward in the first half of 2013

    NEW DELHI: Ad spends grew by a substantial 6.4 per cent in the first half of 2013, making it the largest growth among different regions of the world.

    Marketers continue to gradually increase their global ad spending, as expenditures grew 3.5 per cent in the second quarter of 2013 and 2.8 percent on a year-over-year basis for the January-June periods of 2013 and 2012, according to Nielsen’s quarterly Global AdView Pulse report.

    Although many marketers remain conservative with advertising budgets, those in Latin America continue to buck the norm, increasing their expenditures by 13.1 percent (to $13.5 billion) for the January-June period.

    All regions contributed to global growth for the first half of the year except Europe, where marketers remain modest with their ad budgets amid the regions’ continued fiscal crisis, resulting in a six percent decline for the period. Ad spend continued to recover after slumping during the economic downturn, with growth of 3.9 percent in the Middle East and Africa, and 2.7 percent in North America.

    Argentina contributed significantly to growth for the Latin America region with nearly 30 per cent growth. Indonesia, China and the Philippines all contributed to double-digit ad growth in Asia-Pacific for the first half of 2013, with expenditures reaching $51 billion. In Europe, ad spend increased in Norway, Switzerland, and Greece (2.5 per cent, 0.6 per cent, and 7.4 per cent respectively), while expenditures declined in all other countries in the region.

     

    Nielsen Global AdView Pulse measures ad spending for TV, newspapers, magazines, radio, outdoor, cinema and Internet display advertising. Ad spend is based mainly on published rate-cards. Some markets may exclude select media due to data availability.

    The external data sources for the other countries included in the report are:

    Argentina: IBOPE
    Brazil: IBOPE
    Croatia: Nielsen in association with Ipsos
    Egypt: PARC (Pan Arab Research Centre)
    France: Yacast
    Greece: Media Services
    Hong Kong: admanGo
    Japan: Nihon Daily Tsushinsha
    Kuwait: PARC (Pan Arab Research Centre)
    Lebanon: PARC (Pan Arab Research Centre)
    Mexico: IBOPE
    Pan-Arab Media: PARC (Pan Arab Research Centre)
    Portugal: Mediamonitor
    Saudi Arabia: PARC (Pan Arab Research Centre)
    Spain: Arce Media
    Switzerland: Nielsen in association with Media Focus
    UAE: PARC (Pan Arab Research Centre)

  • Nielsen: Global ad spend up in first half of 2013

    Nielsen: Global ad spend up in first half of 2013

    MUMBAI: Global ad spend has hiked 2.8 per cent on a year-over-year basis for the first half of 2013, according to Nielsen’s Global AdView Pulse report, which finds that marketers in Latin America had the highest increase in spending for the period.

     

    For the second quarter of 2013, expenditures grew 3.5 per cent.

     

    All regions contributed to the global growth, except Europe, where there was a six per cent decline for the period from January to June. Latin America was booming, with gains of 13.1 per cent to $13.5 billion. There was a quarterly growth of 3.9 per cent in the Middle East and Africa. The Asia Pacific had growth of 6.4 per cent and North America of 2.7 per cent.

     

    Within Latin America, Argentina contributed significantly to the growth in the region, with a nearly 30 per cent increase in ad spending. Indonesia, China and the Philippines all contributed double-digit growth in the Asia Pacific for the first half of the year, with expenditures reaching $51 billion. In Europe, ad spending was up in Norway (2.5 per cent), Switzerland (0.6 per cent) and Greece (7.4 per cent), though all other countries in the region saw a decline.

  • Global ad spend up by 4.3 per cent in 3Q: Nielsen

    MUMBAI: The global ad market saw healthy growth during the third quarter of 2012, according to US media research company Nielsen‘s quarterly Global AdView Pulse report.

    Spending was up by 4.3 per cent over Q3 2011, to $139 billion. This gain outpaced the 2.7 per cent growth seen in the first half of last year.

    An influx in advertising investments drove growth in the Middle East and Africa (up 18.9 per cent YTD), as well as in North America. The North American market showed a five per cent increase through September, bolstered by an impressive 10.2 per cent increase during the third quarter.

    In the US, both the automotive and industry and services categories increased by double digits year-over-year, for both the year-to-date and Q3. The industry and services category includes political ads, a big spend area leading up to the US presidential election.

    Nielsen global head, advertiser solutions Randall Beard said, “Growth in global ad spend accelerated in Q3.The Olympics, a major media event in all parts of the world, and the US presidential election helped drive investment up. We‘ll be watching carefully to see if the growth was sustained in Q4 and into 2013, or if there‘s a dip in comparison to this year.”

    Ad spend also grew in the Asia Pacific region, reporting a 2.7 percent increase in ad spend for the year-to-date through September and a 3.5 per cent increase for Q3. Ad spend for the region was supported by the recovery of China‘s advertising market, which showed positive ad-spending trends in Q3 (up 3.1 per cent) after two consecutive quarters of decline.

    Western Europe, which reported a 2.7 per cent decrease in year-over-year ad spending during the first half of 2012, saw deeper Q3 cuts in advertising (-4.8 per cent), as advertisers watched their budgets carefully due to ongoing economic instability. This decline contributed to a year-to-date decrease of 3.4 per cent in Europe.