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Tag: Glenn Maxwell

  • Punjab Kings roar into IPL 2025 with ‘Bas Jeetna Hai’ campaign

    Punjab Kings roar into IPL 2025 with ‘Bas Jeetna Hai’ campaign

    MUMBAI: Punjab Kings have set the stage for IPL 2025 with a battle cry that leaves no room for doubt ‘Bas Jeetna Hai!’ The team’s electrifying new campaign, featuring Captain Shreyas Iyer, Head Coach Ricky Ponting, and a power-packed squad, embodies their relentless pursuit of victory.

    The high-energy video captures Punjab Kings’ stars Arshdeep Singh, Lockie Ferguson, Yuzvendra Chahal, Glenn Maxwell, Marcus Stoinis, and Marco Jansen gearing up for the season with raw intensity. A standout moment sees Arshdeep unleashing a lion’s roar ‘sher di dahaar’ perfectly encapsulating the fearless Punjab spirit, amplified by the commanding vocals of Punjabi singer Parmish Verma.

    The campaign also spotlights Shashank Singh, Harpreet Brar, Prabhsimran Singh, Nehal Wadhera, and promising youngsters Priyansh Arya and Musheer Khan, reinforcing Punjab Kings’ strong Indian core.

    Punjab Kings CEO, Satish Menon said, “With this campaign, we’re not just showcasing our team we’re celebrating a spirit. ‘Bas Jeetna Hai’ is more than a tagline. It’s an emotion every Punjab Kings fan live by. We’re building a fun and fearless identity on the field and off it. The atmosphere in the camp perfectly reflects what we’ve envisioned, and the boys are ready to give it their all. I’m confident fans will connect deeply with this campaign. Here’s wishing the team a memorable and successful season ahead.”

    Punjab Kings kick off their IPL 2025 journey today against Gujarat Titans at the Narendra Modi Stadium in Ahmedabad. Following an away clash with Lucknow Super Giants, the team will bring the action home to the newly built PCA Stadium in New Chandigarh, hosting Rajasthan Royals and Chennai Super Kings in back-to-back encounters. With their war cry set and their squad raring to go, Punjab Kings are ready to make this season one to remember.
     

  • The satirical conceit of The Grade Cricketer is that Australian cricket is superior to all else: Sam and Ian

    The satirical conceit of The Grade Cricketer is that Australian cricket is superior to all else: Sam and Ian

    Mumbai: Podcasts have emerged as a popular medium for engaging content, and India is no exception to this trend. Amidst the thriving podcast culture, cricket fans are finding new and innovative ways to connect with their beloved sport. As the ongoing ICC T20 World Cup generates its usual buzz, one podcast, in particular, stands out for its unique blend of humour and cricket insights: The Grade Cricketer.

    Hosted by Sam Perry and Ian Higgins, The Grade Cricketer (TGC) podcast has carved a niche for itself in the cricketing world. The podcast offers an authentic and refreshing take on cricket, combining sharp wit with in-depth analysis. This distinctive style has struck a chord with cricket enthusiasts, especially in India, where an impressive 62 per cent of their listeners are based.

    TGC has hosted a range of cricketing legends and celebrities, including Sunil Gavaskar, Ricky Ponting, Brett Lee, Wasim Akram, Shubman Gill, Faf du Plessis, Glenn James Maxwell, Shane Watson, Harsha Bhogle, Gaurav Kapur, Tanmay Bhat, Danish Sait, Adam Zampa, Ravi Shastri, Glenn Maxwel, Delhi Capitals, Gujarat Titans and Brian Lara, among others.Though they never crossed paths on-field, Ian Higgins’ background in Law and Sam Perry’s in communications have helped them illuminate the rich, dark underbelly of cricket. With trademark irreverence, they chronicle as it really is, with all its complex social dynamics and masculine by-play. In a nutshell, they are fans who say it like it is and that’s what differentiates them from the rest of the publishers out there. Their fans love the original approach and their numbers validate their approach.

    TGC’s influence extends beyond traditional media. They command an audience of over 800,000+ on social media and have a highly engaged YouTube channel with over 289K subscribers. Their content has amassed over 36.2M video views and 81.7M+ impressions, demonstrating their strong engagement metrics. Notably, TGC’s average engagement rate of 3.46% per video on YouTube is significantly higher than the platform’s average of 0.40%.

    Indiantelevision.com caught up with Sam Perry and Ian Higgins, where both shared their story on the inception behind the podcasts, the memorable experience during the show and much more…

    Edited excerpts

    On the story behind the inception of The Grade Cricketer podcast

    Pez (Sam Perry) founded The Grade Cricketer, which began as a Twitter account in 2011. Soon after a few friends became involved in creating content, including Higgos (Ian Higgins). We expanded the character first through the medium of books, followed by a podcast. Since then, the podcast has become the centrepiece of the venture, but we’ve developed our work through video on YouTube, TV, and live shows.

    On striking the balance between entertaining and informing your audience

    It’s just a reflection of our personalities and our personal experience of playing cricket. While we love the game, it is naturally unforgiving, so humour is a very helpful lens through which to cope with the pain it inflicts. That said, the humour wouldn’t work if it wasn’t underpinned by hard-won insights. We both played the game for decades, chasing the dream of playing for Australia, accruing homespun knowledge about how it works and, importantly, how it feels.

    On Indian cricket fans resonating the most with

    We’ll never fully know, but I don’t think it differs too much from other audiences. There’s a lot of cricket narration focused on dry insights and statistics – which is great, by the way. But many cricket fans prefer humour with their cricket, which TGC caters for.  

    On sharing a memorable moment or episode from the podcast that had a significant impact on your audience

    The opportunity to interview Harsha Bhogle for an hour, in-person, was very special to us and resonated with our audience. Harsha has a deep understanding of not only contemporary Indian cricket, but also Indian history, society and culture. For two Australians looking to better connect with and understand the context of Indian cricket, we were truly grateful to receive his knowledge.

    On the podcast changing your perspective on cricket and its community

    The central, satirical conceit of The Grade Cricketer is that Australian cricket is superior to all else, and we view the game accordingly. Fortunately, or otherwise, doing this show has given us an authentic appreciation of the extent of people’s love for the game, all around the world, and particularly in India.

    On your future plans for The Grade Cricketer podcast

    We’d just like to continue providing joy and entertainment for anyone who likes humour with their cricket. And who knows, maybe there’s a documentary out there comparing Australia’s main fields with India’s maidans.  

  • Hansa Research releases IPLomania – a syndicated 9 season study on team loyalties

    Hansa Research releases IPLomania – a syndicated 9 season study on team loyalties

    MUMBAI: IPLomania reveals interesting correlations between team loyalties and its impact on the recall value of the sponsoring brands. The study which started in 2008 (IPL – Season 1), completes 9 years, covering 11550 F2F CAPI Interviews, panning 10 towns covering SEC ABC, hard-core IPL viewers, of age group 12+, this season, threw up some interesting data.

    •Not all cities are ardent supporters of their respective teams
    •Team’s Performance plays a significant (if not crucial role) in enhancing loyalty
    •Marque players are a vital cog in any team’s fan following

    There are exceptions though.

    Transient Loyalties

    For every fanatical supporter of CSK, there is a very fickle supporter of DD. But, even this might change in the next season. KXIP realized that when they found tremendous support in the latter stages of 2014, while they were consistently dominant, only for the support to fizzle out in the next edition when they bombed. So can DD count on an increased fan base during IPL-10?

    Amongst the latest entrants, GL are increasing the fan base with their performances, while RPS is struggling even with MS Dhoni at the helm. 

    Top Performers

    CSK and MI have emerged as the most consistent in garnering loyalties, and not just from their respective cities, so has KKR and RCB. 

    Masterstroke

    CSK, MI, KKR and RCB have more or less kept a consistent pool of players, giving their supporters ample time to identify themselves with the team. With a consistent core, their performances have been consistent and that has led to a consistent, loyal fan base. 

    In teams that are yet to settle their squad, marquee players play an important role in establishing a connection with the audience. Fans of SRH swear by their captain David Warner, whereas Glenn Maxwell rouses the fervour for fans of KXIP. 

    Lead Sponsor Mentions

    IPLomania reveals a stark difference in the manner in which these sponsor brands are recalled by the audiences. Let us take an example of the ‘lead’ sponsors (whose logo appears on the jersey chest for each team). 

    8%  of audience mentions the ‘lead’ sponsor on a average for any team 
    27% of audience mentions ‘lead’ sponsor when it comes to the top 2 teams CSK and KKR 
    2% of audience mentions ‘lead’ sponsor in case of KXIP and DD

    In fact the brand recall for the CSK sponsor was as high as 42%.

    Team Loyalty and brand recall

    Team loyalty also plays a huge role on the recall value for a brand. Teams that have managed to consistently garner a loyal fan base, also manage to repay their sponsors in terms of a better brand recall.

    Bringing it all together

    With a captive audience the IPL provides a tremendous opportunity for brands to be associated with the franchise, and more importantly recalled by their audience. The formula is to be consistent whether it comes to the squad or performance and strategic – like having a marquee player and giving him time to build a loyalty fan following. 

  • Hansa Research releases IPLomania – a syndicated 9 season study on team loyalties

    Hansa Research releases IPLomania – a syndicated 9 season study on team loyalties

    MUMBAI: IPLomania reveals interesting correlations between team loyalties and its impact on the recall value of the sponsoring brands. The study which started in 2008 (IPL – Season 1), completes 9 years, covering 11550 F2F CAPI Interviews, panning 10 towns covering SEC ABC, hard-core IPL viewers, of age group 12+, this season, threw up some interesting data.

    •Not all cities are ardent supporters of their respective teams
    •Team’s Performance plays a significant (if not crucial role) in enhancing loyalty
    •Marque players are a vital cog in any team’s fan following

    There are exceptions though.

    Transient Loyalties

    For every fanatical supporter of CSK, there is a very fickle supporter of DD. But, even this might change in the next season. KXIP realized that when they found tremendous support in the latter stages of 2014, while they were consistently dominant, only for the support to fizzle out in the next edition when they bombed. So can DD count on an increased fan base during IPL-10?

    Amongst the latest entrants, GL are increasing the fan base with their performances, while RPS is struggling even with MS Dhoni at the helm. 

    Top Performers

    CSK and MI have emerged as the most consistent in garnering loyalties, and not just from their respective cities, so has KKR and RCB. 

    Masterstroke

    CSK, MI, KKR and RCB have more or less kept a consistent pool of players, giving their supporters ample time to identify themselves with the team. With a consistent core, their performances have been consistent and that has led to a consistent, loyal fan base. 

    In teams that are yet to settle their squad, marquee players play an important role in establishing a connection with the audience. Fans of SRH swear by their captain David Warner, whereas Glenn Maxwell rouses the fervour for fans of KXIP. 

    Lead Sponsor Mentions

    IPLomania reveals a stark difference in the manner in which these sponsor brands are recalled by the audiences. Let us take an example of the ‘lead’ sponsors (whose logo appears on the jersey chest for each team). 

    8%  of audience mentions the ‘lead’ sponsor on a average for any team 
    27% of audience mentions ‘lead’ sponsor when it comes to the top 2 teams CSK and KKR 
    2% of audience mentions ‘lead’ sponsor in case of KXIP and DD

    In fact the brand recall for the CSK sponsor was as high as 42%.

    Team Loyalty and brand recall

    Team loyalty also plays a huge role on the recall value for a brand. Teams that have managed to consistently garner a loyal fan base, also manage to repay their sponsors in terms of a better brand recall.

    Bringing it all together

    With a captive audience the IPL provides a tremendous opportunity for brands to be associated with the franchise, and more importantly recalled by their audience. The formula is to be consistent whether it comes to the squad or performance and strategic – like having a marquee player and giving him time to build a loyalty fan following. 

  • After IPL, it’s party time for cricketers at CEAT Cricket Awards

    After IPL, it’s party time for cricketers at CEAT Cricket Awards

    MUMBAI: At a star-studded ceremony held on Monday, CEAT Limited hosted the 2014 edition of the CEAT Cricket Rating International Awards to raise a toast to the gentleman’s game. 

    Both international and domestic talent was honoured on the basis of CEAT Cricket ratings for the year 2013-14. 

    India’s top batsman, Virat Kohli, was awarded Overall International Cricketer of the Year. Incidentally, he had won Cricketer of the Year earlier in 2011-12.

    Left-handed opener Shikhar Dhawan was conferred CEAT ODI player of the year while the youngest of the lot, Vijay Sol took home CEAT Young Player of the Year Award.

    In the T20 format, Bangladesh’s Shakib Al Hasan won CEAT International T20 player of the Year while Australia’s Mitchell Johnson picked up CEAT International Test Player of the Year.

    CEAT Indian player of the year went to Ravichandran Ashwin while IPL Season Seven Star and Australia’s own, Glenn Maxwell walked away with Most Popular Choice of the Year Award.

    A new category Domestic Cricketer of the Year was introduced to recognise talent in the domestic circuit. This time, Robin Uthappa bagged the title.

    RPG group chairman Harsh Goenka said, “This is a reiteration of the close association CEAT has with cricket and our endeavour is to recognise individual brilliances on the international cricket scene.”

    However the highpoint of the evening came when the name of cricketing legend and one of India’s greatest wicketkeepers Syed Kirmani was announced for CCR International Lifetime Achievement Award. 

    Kirmani got a standing ovation from the crowd as he received the award, teary eyed, to a rousing applause. The man who represented India in 88 tests and 49 ODIs and called it a day after sending cricketers packing a record 234 times was accompanied by his family on the occasion.

    Chief adjudicator of the CEAT Cricket Rating and India’s greatest opening batsman Sunil Gavaskar said “CEAT International Cricket rating Awards is one of the most important events in the cricketing calendar as it recognises the achievements of the players from grassroots to the international arena. And it has now reached its 19th year.” 

    On Kohli’s win a second time this year Gavaskar said, “It is good to see an Indian winning the main award again and that he has won it a second time at such a young age.”

    The event featured a comedy act performed by renowned stand-up comedian Saurabh Pant, who through his witty one liners on cricket, brought cheer to the packed audience. The event culminated with a sensational Bollywood performance by Desi Boys star Chitrangada Singh.