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Tag: Glenlivet

  • Indri crowned ‘Best World Whisky’ at Las Vegas with record 99.1 score

    Indri crowned ‘Best World Whisky’ at Las Vegas with record 99.1 score

    MUMBAI: India’s homegrown single malt Indri has once again made history on the world stage. The Indri-Trini Diwali Collector’s Edition 2025: Marsala Cask Finish has been named ‘Best World Whisky’ at the Las Vegas Global Spirits Awards 2025, with an extraordinary 99.1 points out of 100, one of the highest scores ever achieved by an Indian whiskey. 

    This marks Indri’s second big win at the competition, after first bagging the top honour in 2023. The victory reaffirms Indri’s reputation as a global benchmark for single malts, while placing India firmly on the world whiskey map. 

    Crafted by Piccadily Distilleries in Indri, Haryana, the award-winning edition is made from six-row Indian barley and finished in Marsala wine casks. Bottled at cask strength (60 per cent ABV), it is celebrated for its rich profile, stewed apricots, cherries, plums, and nutty spice on the nose; red berries, chocolate, nutmeg, and walnuts on the palate; with a long, lingering fruity-oak finish. 

    The recognition follows Indri’s phenomenal commercial success. In 2024, the brand became the fastest-growing and largest-selling single malt, outselling global heavyweights such as Glenlivet, Glenfiddich, Glenmorangie, The Singleton, and Laphroaig (IWSR data). 

    *“Indri has been rewriting the story of Indian single malts, breaking stereotypes and setting new standards globally,” said Piccadily Distilleries head of marketing Shalini Sharma. “This near-perfect score is not just a win for Indri, but a proud moment for India.” 

    The Las Vegas Global Spirits Awards, judged through blind tastings by expert distillers, buyers, bartenders, educators, and media, evaluates entries on appearance, aroma, palate, balance, and finish. 

    With the 2025 collector’s edition set to launch in India before Diwali, anticipation is at an all-time high. Indri’s limited-edition Diwali releases have fast become some of the most awaited whiskey launches worldwide. 

    For Piccadily Agro Industries Limited, Indri’s success underscores its commitment to premiumisation and innovation. The company, also known for Camikara premium rum and a wide portfolio of malt spirits, has rapidly emerged as a serious force in the global spirits industry. 

    Indri’s win is more than an award, it is a signal to the world that Indian single malts are not just competing, but leading, at the highest level.

  • Ad veteran Joy Mohanty turns up the .Potntial with creative role

    Ad veteran Joy Mohanty turns up the .Potntial with creative role

    MUMBAI: Joy Mohanty has been elevated as executive creative director at global brand and experience design company .Potntial. He was  the creative director before this elevation. 

    The seasoned adman has  a bulging portfolio spanning more than three decades, having cut his teeth at FCB Ulka in 1993 before climbing the greasy pole at agencies including Leo Burnett, Contract, Capital Advertising (later Publicis Capital) and Lowe Lintas.

    Mohanty’s CV boasts some enviable coups, including spearheading efforts to snatch the coveted Thums Up account from a 25-year incumbent while at Lowe Lintas. He also launched Google Pay (Tez) in India and helped create work for Google Railwire that nabbed a Cannes finalist spot in 2019.

    His creative fingerprints can be found on campaigns for automotive giants Maruti Suzuki, where he orchestrated “one of India’s most disruptive car launch programs” for Swift. One of his creations—the “Kitna Deti Hai” campaign—has been immortalised by Brand Equity/Economic Times as among “the iconic ads that shaped Indian advertising.”

    With stints handling spirits (Pernod Ricard’s Absolut, Blenders Pride and Glenlivet), technology (Google and HP), tyres (Michelin and Apollo) and travel brands (Makemytrip and Spicejet), Mohanty has demonstrated versatility across categories.

    No stranger to creative accolades, he has bagged prestigious gongs including The One Show 2002 for Dabur Back-Aid and D&AD 2002 for Dabur Capsico, which he describes as “an early example of using disruptive packaging as an advertising medium.”

    His new home, .Potntial, positions itself at “the intersection of business, culture, design and tech,” targeting startups with global ambitions and legacy Indian firms seeking a pivot. The company aims to fill what it sees as “the gap between traditional branding methods and the evolving needs of new-age enterprises.”

    For a man who once ventured into entrepreneurship with film production company Lumiere Films back in 1998, this new role might just offer the perfect canvas for his creative potential—or should we say, .Potntial.