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Tag: Glenfiddich

  • Indri crowned ‘Best World Whisky’ at Las Vegas with record 99.1 score

    Indri crowned ‘Best World Whisky’ at Las Vegas with record 99.1 score

    MUMBAI: India’s homegrown single malt Indri has once again made history on the world stage. The Indri-Trini Diwali Collector’s Edition 2025: Marsala Cask Finish has been named ‘Best World Whisky’ at the Las Vegas Global Spirits Awards 2025, with an extraordinary 99.1 points out of 100, one of the highest scores ever achieved by an Indian whiskey. 

    This marks Indri’s second big win at the competition, after first bagging the top honour in 2023. The victory reaffirms Indri’s reputation as a global benchmark for single malts, while placing India firmly on the world whiskey map. 

    Crafted by Piccadily Distilleries in Indri, Haryana, the award-winning edition is made from six-row Indian barley and finished in Marsala wine casks. Bottled at cask strength (60 per cent ABV), it is celebrated for its rich profile, stewed apricots, cherries, plums, and nutty spice on the nose; red berries, chocolate, nutmeg, and walnuts on the palate; with a long, lingering fruity-oak finish. 

    The recognition follows Indri’s phenomenal commercial success. In 2024, the brand became the fastest-growing and largest-selling single malt, outselling global heavyweights such as Glenlivet, Glenfiddich, Glenmorangie, The Singleton, and Laphroaig (IWSR data). 

    *“Indri has been rewriting the story of Indian single malts, breaking stereotypes and setting new standards globally,” said Piccadily Distilleries head of marketing Shalini Sharma. “This near-perfect score is not just a win for Indri, but a proud moment for India.” 

    The Las Vegas Global Spirits Awards, judged through blind tastings by expert distillers, buyers, bartenders, educators, and media, evaluates entries on appearance, aroma, palate, balance, and finish. 

    With the 2025 collector’s edition set to launch in India before Diwali, anticipation is at an all-time high. Indri’s limited-edition Diwali releases have fast become some of the most awaited whiskey launches worldwide. 

    For Piccadily Agro Industries Limited, Indri’s success underscores its commitment to premiumisation and innovation. The company, also known for Camikara premium rum and a wide portfolio of malt spirits, has rapidly emerged as a serious force in the global spirits industry. 

    Indri’s win is more than an award, it is a signal to the world that Indian single malts are not just competing, but leading, at the highest level.

  • William Grant & Sons brings in Pernod Ricard veteran to head India ops

    William Grant & Sons brings in Pernod Ricard veteran to head India ops

    MUMBAI: William Grant & Sons (WG & S) has snapped up spirits industry veteran Kartik Mohindra as managing director for India, eyeing a bigger slice of one of the world’s fastest-growing whisky markets. The former chief marketing officer and head of global business development at Pernod Ricard India takes charge on 30 September.

    The move signals a sharp play by the Scottish distiller, best known for brands like Glenfiddich and Monkey Shoulder, as it doubles down on India’s premium spirits surge. Mohindra brings over 20 years of experience across alcohol, beverages and FMCG – a seasoned hand to scale up WG&S’ ambitions.

    His appointment follows the elevation of outgoing India MD Sachin Mehta, who steps into the role of managing director for Canada – another priority market for the group.

    “These appointments reflect our continued investment in key growth markets,” said WG&S chief commercial officer Doug Bagley. “We’re thrilled to have Kartik join us in India – a critical market where Sachin and the team have already laid strong foundations.”

    As global booze giants race to tap rising affluence and shifting tastes in developing economies, India has emerged as a battleground for premium spirits – and WG&S is clearly in no mood to play catch-up.

  • Brands roll out quirky campaigns for Father’s Day

    Brands roll out quirky campaigns for Father’s Day

    MUMBAI: As the world gears up to celebrate Father’s Day, brands across verticals rolled out special campaigns with a generous amount of emotions, creativity and even humour, to connect with them. Some brands took to social media to make the most of the day.

    Here are a few campaigns which made quite a buzz.

    Manforce Condoms

    Manforce Condoms has come up with its Manforce flavours of quirky and fun, with reference to the Father’s Day campaign to drive home the point that all this pleasure should not be had without protection. The films showcase different situations of ‘When you try to work from home’, with one common message at the end of a child crying. This campaign is a message for all those who don’t like the ending, we have a better one and for all those who do, Manforce Condoms wishes them Happy Father’s Day!

    Philips

    Philips India has launched a campaign as a tribute to fathers and celebrating the father-daughter bond. The campaign #MyDadMyInspiration is built on the heartwarming moments between a father and his daughter. The campaign launched across Philips’ social media channels. As a part of consumer engagement, Philips will ask people to share their own stories describing how their dad inspired them to be the best version of themselves.

    Paree

    Paree, a homegrown sanitary napkin brand launched a new digital film that celebrates the unconditional love and bond that a father and daughter share. #PapaKiParee focuses on the role of a father in understanding his daughter’s needs and prioritising to make her comfortable when she’s suffering from cramps. The video captures the true sentiments of a concerned father having a candid conversation with his daughter during her periods and understanding the physical and mental discomfort of heavy flow, cramps, and PMS she endures. It beautifully portrays how a father cherishes his daughter and always puts his daughter’s happiness and needs first.

    Glenfiddich

    Glenfiddich re-envisions fatherhood by celebrating individuals for giving birth to disruptive ideas that changed the world. Men have fathered significant contributions and fuelled transformation in their respective fields, right from artificial intelligence to robotics, virtual reality to cryptocurrency. The digital campaign acknowledges the vision and significant contributions of ideators, inventors, risk-takers and trailblazers on the brand’s social media handles.

    Nerolac

    With Father’s Day and International Yoga Day around the corner, Nerolac has launched an engaging contest, #NerolacYogawithDad, as an extension of its latest brand campaign #AajCarefulTohKalColourful. Through the initiative, Nerolac urges citizens to encourage their fathers to kickstart their fitness journey for a healthy and bright future! This is the fourth extension in the campaign’s ongoing series.

    The initiative encourages participants to post a picture practicing Yoga with their father across social media platforms including Facebook, Instagram, and Twitter with the hashtag #NerolacYogaWithDad.The winning entries will feature on Nerolac’s social media page.

  • Havas Creative India wins integrated communication mandate for William Grant & Sons

    Havas Creative India wins integrated communication mandate for William Grant & Sons

    MUMBAI:  Havas Creative has started the year with a bang by winning the integrated communication mandate for William Grant & Sons, following a rigorous multi-agency pitch in December.  The agency will be handling the entire India portfolio business, which includes reputed brands like Glenfiddich, Balvenie, Grant’s, Monkey Shoulder, Hendrick’s and Drambuie.

    As part of the mandate, Havas will be responsible for the creative strategy and execution across online and offline platforms. The business will be managed out of the agency's Delhi office.

    William Grant & Sons India  marketing head Payal Nijhawan said “We are very excited to have Havas Group India on board as we head into the next stage of our journey in India. Together with the teams at Havas Group, we will continue building momentum with our brands and speaking to our consumers through an integrated marketing approach.”

    Havas Group India CEO Rana Barua said “We are delighted to partner with a legendary brand like William Grant & Sons, who have a bouquet of iconic brands like Glenfiddich, Balvenie, Grant’s, Monkey Shoulder and Hendricks, and our task will be to take the brands further with unique and meaningful ideas. With our Havas’ integrated Village model, we will continue to make a meaningful difference to the brands by providing seamless and agile business solutions. We look forward to further strengthening their legacy in the Indian market.”

    William Grant & Sons, Ltd. is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the luxury spirits company is run by the fifth generation of his family and distils some of the world’s leading brands of Scotch whisky, including the world’s favorite single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world’s third largest blended Scotch Grant’s® as well as other iconic spirits brands such as Hendrick’s® Gin, Sailor Jerry®, Milagro® Tequila and, most recently, Tullamore D.E.W Irish Whiskey.