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Tag: Glen Ireland

  • Dentsu Digital bags digital duties for Mandom’s Gatsby

    Dentsu Digital bags digital duties for Mandom’s Gatsby

    MUMBAI: Dentsu Digital has recently been awarded digital duties of Gatsby, a part of Mandom India.
     

    The account win was the outcome of a multi agency pitch process.

    Commenting on opening 2014 on a high by winning the Gatsby’s account, Dentsu Digital CEO Glen Ireland said, “It is a great feeling to start the year with a new business win – especially, if it’s in a category that continues to grow rapidly across markets. The mandate given to us is to create an overall online presence for the brand with a strong focus on creating engagement via social media. Given the TG definition of Gatsby – Facebook will play a dominant role in creating that conversation – other channels like YouTube would help deepen the brand experience via demo-based video content. We also plan to leverage Instagram and Pinterest – relatively newer social media platforms to enhance the visibility of Gatsby online.”

     

    Gatsby was launched in Japan in 1978 and the brand made its India debut in 2003 when Mandom Indonesia started distribution of Gatsby products in the country. The year 2008, marked a new chapter in Mandom’s India plans when it appointed Mumbai-based Gardenia Cosmocare as its distributor.

     

    Since then the brand has moved from strength to strength and resulted in the company establishing a direct presence in India through Mandom Corporation (India) in 2012, making it the 11th country where the company has a direct presence.

  • Dentsu Digital bags duties for Honda and Indo-Nissin

    Dentsu Digital bags duties for Honda and Indo-Nissin

    MUMBAI: Dentsu Digital, a digital marketing solutions company of the Dentsu India Group, has added two new businesses to its kitty.

    Honda Motorcycles and Scooters India (HMSI) has appointed Dentsu Digital as its digital agency to develop a complete digital ecosystem for the brand. Starting with the launch of an integrated social media campaign via various platforms to expanding the footprint across different touch points, the digital agency will also help drive Honda’s search and optimsation efforts with the help of media campaigns and search engine optimisation.

    We’ve also invested in technology and tools that allow us to deliver a great online experience says Glen Ireland

    Dentsu Digital recently worked on a unique brand engagement campaign using iButterfly – a proprietary platform, to launch HMSI’s new Activa-i. iButterfly is a the mobile platform that allows people to virtually catch branded butterflies and redeem them for discount coupons, branded merchandise and many more exciting takeaways.

    The second win for Dentsu Digital is Top Ramen (instant noodles), from Indo Nissin. The mandate given to the agency is to find a digital expression to Top Ramen’s offline campaign – ‘More Masala, More Maaza’ by creating consumer engagement and interest with its core target group.

    This is Top Ramen’s first serious foray into the digital world. The plan is to start by developing an engaging brand conversation followed by a more immersive experience through the website and other digital points of contact. 

    Commenting on winning these prestigious accounts, Dentsu Digital CEO Glen Ireland said, “These wins directly reflect the hard work and effort put in by the entire agency.It also bears testimony to our understanding of the client business, their challenges and goals. Winning these accounts also helps demonstrate our competencies and strengths especially in social media, where we have invested a lot of time in developing a best-in-class approach to content, conversation and community building. We’ve also invested in technology and tools that allow us to deliver a great online experience.”

    With these wins seems Dentsu Digital is to creating a unique digital service offering within the Dentsu India Group.