ITV

Tag: GlaxoSmithKline

  • Horlicks Nutribic invites consumers to unveil new TVC

    Horlicks Nutribic invites consumers to unveil new TVC

    New Delhi: Horlicks Nutribic- one of the latest offerings from GlaxoSmithKline Consumer Healthcare, is taking an interesting route to engage with consumers online. As part of the launch plans for its new campaign, the brand has announced a contest on Facebook asking consumers to guess the storyline of the TVC.The contest, live on the brand'sFacebook pagesince August 5, 2013, posts several clues about the new TVCthat will help users guess the story line of the new TVC.This contest ends on August 8, 2013, post which the new TVC would be unveiled.

    Post the TVC launch, the second phase of the contest invites consumers to interact with the TVC in an exciting way, for a chance to grab multiple prizes.

    Commenting on the new campaign,Mr.Jayant Singh, EVP, Marketing, GlaxoSmithKline Consumer Healthcare India said, "Horlicks Nutribic is arange of Digestive biscuits targeted atworking people who spend long hours and often lack the right snack options at work.This particular consumer group spends a lot of their surfing for information and entertainment online. This campaign, along with the contest, will surely engage our consumers and drive participation in unveiling our new television campaign."

    For details, please visit: https://www.facebook.com/HorlicksNutribic

  • Boost partners Vodafone McLaren Mercedes team for Indian GP

    MUMBAI: Boost, GlaxoSmithKline‘s malt based-health food drink in India, said it has partnered Vodafone McLaren Mercedes team for the upcoming 2012 Formula 1 Airtel Indian Grand Prix.

    According to GSK, the association makes it the first by Indian consumer brand to partner with this team and which is on the back of a long-term strategic partnership that GlaxoSmithKline (GSK) has formed with McLaren Group globally.

    The partnership is supported by a consumer contest being run by Boost and a national TV campaign that goes live soon, the company said.

    As part of this association, the Boost brand logo will run on Lewis Hamilton and Jenson Button‘s race cars during the Grand Prix, with the chocolate flavoured health drink available for the team throughout the race weekend.

    Speaking on the association, GlaxoSmithKline Consumer Healthcare Marketing Head Jayant Singh said, “It is an exciting partnership for the brand as Boost is the first Indian consumer brand to partner with the team, through which Boost‘s consumers will have a chance to view the race through the team‘s eyes. We would like to wish best of luck to Vodafone McLaren Mercedes for the upcoming 2012 Formula 1 Airtel Indian Grand Prix race.”

    Vodafone McLaren Mercedes Team Principal Martin Whitmarsh said: “Our strategic partnership with GSK is a fast-moving and dynamic one. As such, we are looking forward to running Boost – one of India‘s leading consumer brands – on our cars for the Indian Grand Prix. The Buddh International circuit is one of the most exciting new venues in Formula 1 and India is a fantastic, growing market for grand prix racing. Indeed, this partnership is perfectly timed and hopefully augurs well for great success on the track this weekend.”

  • Thakar joins Grey as chief strategy officer for Greater China

    Thakar joins Grey as chief strategy officer for Greater China

    MUMBAI: Grey Group has appointed Pratik Thakar as the EVP/ chief strategy and innovation officer for Greater China with immediate effect.

    This comes close on the heels of the appointment of TH Peng who joined Grey Group – Greater China as chairman and CEO on 12 March 2012.

    The moves signal Grey Group‘s ambition for this critical market and its emphasis on strategic thinking and innovation in creating effective work.

    Thakar had been with McCann Worldgroup for over nine years. He has worked with TH Peng since 2007 and has worked on accounts like Microsoft, L‘Oreal Group, Shanghai GM, MasterCard, Nestle, Bank of China, Coca-Cola and Haier. His 18 years of industry experience covers stints in India, South East Asia and Greater China for Saatchi & Saatchi, DDB Mudra and Lowe Lintas.

    On Thakar’s appointment Peng said, “I’ve seen Pratik connecting dots in new ways. He knows how to engage CMOs with business solutions and inspire a creative person with powerful ideas. He can seamlessly connect a brand story with an engagement idea or digital content. He is a multifaceted strategist.”

    Grey has a roster of clients that include Proctor & Gamble, GlaxoSmithKline, Sony, Volkswagen Seat, Tencent, Diageo, Eli Lilly, Hong Kong Tourism Board, Cerebos and 3M.