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Tag: Glance

  • Tips to keep in mind while customising your lock screen

    Tips to keep in mind while customising your lock screen

    Mumbai: Your phone’s lock screen might seem like a small detail, but it’s the first thing you see every time you pick up the phone. Why not turn your lock screen into an interactive space that reflects your style and passions? With a few tweaks, you can transform your lock screen from dull to “wow!” So, ditch the default and personalise the space with these top tips:

    Interactive widgets:

    Choose widgets that go beyond just displaying information. Add small, glanceable widgets that allow you to perform quick actions without unlocking your device. For example, control your music, check the weather, or preview your emails or messages directly from the lock screen. Some widgets come with productivity apps, letting you access reminders, notes, and quick information from them, in a glance. Experiment with different fonts, sizes, and styles for the clock to make it stand out. You even get animated clock faces too.

    Quick glance, big impact:

    Want instant access to information without unlocking your phone or downloading multiple apps? Use the Glance Smart Lock Screen. Available on most leading Android smartphones in India, Glance brings personalised and premium content to the lock screen through the power of artificial intelligence (AI) and partnership with premium publishers. Glance is a 100 per cent ‘opt-in’ platform, empowering users to decide how they want to experience the lock screen. Users can easily opt-out at any time through the phone’s settings screen.

    Un-clutter your notifications:

    Customise how notifications appear on your lock screen to strike a balance between staying informed and maintaining privacy. Choose which apps can display sensitive information and tweak settings to avoid clutter.

    Wacky wallpapers:

    Ditch the generic and set a dynamic wallpaper carousel. This elevates your lock screen experience, adds an element of surprise, and keeps things visually interesting.

    Shortcuts to the rescue:

    You can access the camera, enable DND, QR code scanner, and video camera, and launch the torch from the lock screen. So, choose what’s important to you and enable it for super quick access.

    Privacy is the key:

    While personalisation is fun, be mindful of what information you display on your lock screen. Avoid sensitive details like your home address or banking information, especially if your phone unlocks easily.

    With all these tips you can maximise the potential of your lock screen. Tailor it to your liking and customize everything to make sure your lock screen makes your phone browsing much easier, with just a few tweaks you can ensure you’re getting all the content you want – one glance at a time!

  • Babil Khan’s comedic moment with mother shines in Glance’s #YehSmartHaiBoss campaign

    Babil Khan’s comedic moment with mother shines in Glance’s #YehSmartHaiBoss campaign

    Mumbai: Glance, one of the world’s leading Smart Lock Screen platforms, has teamed up with new-age Bollywood actor Babil Khan for their latest #YehSmartHaiBoss campaign. The campaign is geared towards encouraging the adoption of Glance Smart Lock Screen, a platform that has already garnered a substantial user base of over 200 million monthly active users in India.

    The collaboration between Glance and Babil Khan addresses the issue of information overload in a light-hearted manner, showcasing a solution that frees users from the exhausting cycle of searching for information, downloading multiple apps, and constantly unlocking their smartphones. In the videos, Babil Khan and his mother, Sutapa Sikdar playfully highlights the Glance Smart Lock Screen as an intelligent platform that caters to all generations and enhances the user experience by providing everything directly on the lock screen, eliminating any need for tedious searches and clicks.

    In the viral video, Babil humorously teases his mother about their respective generations’ tech savviness, playfully asserting that the Glance Smart Lock Screen is the smartest of them all. His mother counters with her own witty remarks, showcasing the features of the Glance Smart Lock Screen. The video, which was first shared on social media by Viral Bhayani has received an overwhelming response, amassing thousands of views, likes, and comments within hours.

    As a popular figure among the new generation of Bollywood stars, Babil Khan perfectly embodies the spirit of the #YehSmartHaiBoss campaign. He charmingly portrays a tech-savvy Gen Z individual who appreciates the smart features and benefits offered by the Glance Smart Lock Screen. Along with his mother, he shares the enthusiasm for Glance’s features, including personalized content, news & sports updates, gaming, and shopping, all accessible without having to unlock the smartphone.

    Commenting on the campaign, actor Babil Khan said, “I must say #YehSmartHaiBoss campaign with Glance was my first collaboration with my mother and indeed a very memorable experience. Generational gaps are a fun thing in every family, but Glance is a platform that can bind families over common interests and shared passions. It’s been exciting exploring Glance’s smart features, and I can’t wait for everyone to experience this convenience on their lock screens.”

    Sutapa Sikdar said, “It seems like yesterday when I taught him words and today, he stands eight inches taller than me and working professionally together. Can I have words to describe this feeling? Like I would not have words to describe how easy and special Glance was, though we agreed to disagree on the point that my generation was smarter!! While we both agreed glance helped me to stay updated and it is super easy!”

    Glance chief marketing officer Bikash Chowdhury said, “We are delighted to have Babil Khan on board for our #YehSmartHaiBoss campaign. His relatability and charm resonate with our audience, making him the perfect choice for this campaign. At Glance, we strive to enhance user experience by providing relevant content right on the lock screen, eliminating the need for constant searching and unlocking. We believe that this campaign, coupled with Babil and his mother’s humorous banter, will further our mission of simplifying technology for users across all generations.”

    Glance comes as a pre-installed feature on leading Android smartphone brands. In India alone, over 200 million users spend more than 25 minutes daily on their Glance-enabled Smart Lock Screens, engaging with personalised content spanning over 15 categories including entertainment, music, sports, and many more. Catering to a diverse consumer base, Glance is available in seven languages – English, Hindi, Tamil, Telugu, Marathi, Bengali, and Kannada.

  • InMobi’s Mobile Marketing Handbook, 2024: Seamless mobile marketing on lock screens

    InMobi’s Mobile Marketing Handbook, 2024: Seamless mobile marketing on lock screens

    Mumbai: InMobi, a leading provider of content monetisation and marketing technologies that help businesses fuel growth has unveiled its annual Mobile Marketing Handbook (MMH) 2024. The MMH 2024 offers a comprehensive exploration into smartphone consumption trends that are reshaping mobile marketing in India, driven by a growing demand for seamless, serendipitous, and smart experiences delivered with a single tap. MMH 2024 also presents marketers with state-of-the-art strategies to drive meaningful consumer engagement in this redefined world, with a focus on the transformative role of the smart lock screen.

    InMobi Group chief business officer Vasuta Agarwal said, “The MMH 2024 provides a strategic roadmap for brands navigating India’s dynamic smartphone landscape. With consumers in the country becoming more reliant on their smartphones for everything from entertainment to utilities, brands find themselves at a crucial juncture, requiring an evolution in their approach. The handbook highlights innovative tools and strategies marketers can adopt to meet changing consumer demands. Amongst these, the smart lock screen has emerged as a key strategy, offering brands an opportunity to establish early consumer connections and inspire purposeful action.”

    Report Highlights

    Decoding internet consumers in the truly mobile-first India market

    The MMH 2024 offers valuable insight into the average internet consumer in India. Consumers here are genuinely mobile-first, dedicating 4 hours and 5 minutes daily to their smartphone, outpacing the global average by nearly an hour (Source: Exploding Topics). The country ranks among the top 20 globally in terms of time spent on mobile devices. These consumers tend to instinctively pick up their phones for various reasons, from taking a break to seeking instant services. Usage spans utilities, gaming, entertainment, shopping, and more. According to InMobi Platform Data, the top five App categories include Social Networking, Photo and Video, Games, Entertainment, and Utilities, showcasing the multifaceted nature of mobile engagement.  

    Defining the new ‘Always-on’ User

    While over 881 million consumers in India all love their time online, a new type of ‘Always-on’ User has risen amidst the growing demand for mobile experiences. The MMH 2024 highlights who these super users are and what they want. These users have an appetite for seamless, instant, and efficient on-the-go experiences, preferring single-tap engagement that eliminates the friction of unlocking their smartphones.

    Engaging the always-on user through smart lock screen experiences

    The smartphone lock screen has always been a dead space, meant only for notifications, time, weather and other mundane information. Now, however, the lock screen has been redefined as a smart surface, where consumers can enjoy what they love, even without unlocking their phones. Given its innate capacity to enable frictionless, instant access, the lock screen is now at the epicentre of consumer engagement.

    The MMH 2024 highlights the role of Glance, the world’s leading smart lock screen, in catering to the needs of the always-on user. Over 200 million active Glance users are today discovering personalised content and a variety of experiences such as gaming and shopping on their lock screen, without unlocking their phones, downloading multiple apps and without searching. Spread across the country, Glance users are likely to spend 1.2 times more time on smartphone usage than non-Glance users. This diverse and engaged user base has positioned Glance as an influential platform for brands aiming to connect seamlessly with a broad spectrum of Always-on users.

    Navigating trends: What brands can do

    MMH 2024 highlights the various lock screen-centric strategies that brands can adopt to connect with consumers in today’s world. With these strategies brands can establish a relationship with their consumers early. Their aim is to leverage the mobile lock screen to delight, drive consideration, interaction, and resonance, ultimately inspiring purposeful actions from the consumers.

    Several brands are already leveraging Glance Lock Screen to reimagine how they cater to evolving consumer needs. The report highlights case studies of brands including Pizza Hut, American Tourister, and Swiggy, and how they have achieved great success in driving engagement at various levels of their marketing funnel through strategic and creative utilisation of the lock screen.

    Here is a snapshot:  

    •  Pizza Hut ran an awareness campaign targeting India’s youth by driving serendipitous discovery of their deals and pizzas before people unlocked their phones by showing them on the lock screen. They leveraged special days meant for food sharing, such as Easter and Friendship Day, so the context was also right. This resulted in 1.18 million clicks – their highest-ever single-day activity on their website.
       
    •  American Tourister engaged potential customers by strategically displaying its products when consumers checked live cricket scores before unlocking their phones. Using a creative approach featuring Virat Kohli showcasing an American Tourister bag, the brand provided viewers the opportunity to explore its collection in various colours without requiring them to unlock their phones, reaching 2.72 million Indians.
       
    •  Swiggy utilized location-specific targeting to connect with food enthusiasts. With irresistible offers and mouth-watering visuals of hyperlocal delights, Swiggy delivered a personalized experience on the smart lock screen. With a 29 per cent month-on-month increase in first orders on food delivery, one-click install was a cherry on the cake as foodies instantly installed the app while consuming content.
       
    • For more unique consumer insights in the current era of mobile marketing in India, download a copy of InMobi Mobile Marketing Handbook 2024.
  • Over nine million fans participated in “We for Virat” contest

    Over nine million fans participated in “We for Virat” contest

    Mumbai: Over 9.3 million cricket enthusiasts nationwide actively participated in the “We For Virat” contest during the recently concluded Cricket World Cup. This contest which was organised by Glance, the world’s leading Smart Lock Screen, in partnership with Star Sports, South Asia’s largest sports broadcaster, was aimed to engage cricket fans in supporting the batting maestro Virat Kohli on his journey towards the 50th ODI centuries milestone.

    The contest was simultaneously held on Glance Smart Lock Screen and during the live cricket broadcast on Star Sports. Cricket fans were presented with questions related to Kohli, enhancing their engagement with the game. The combined influence of television broadcast and the digital platform resulted in entries flooding in from 252 different cities and towns across India, turning it into a truly national moment.

    Glance CMO Bikash Chowdhury said, “Glance Smart Lock Screen is changing how over 200 million Indians connect and engage with the world around them. With our expansive reach and Smart Lock Screen capabilities, we have united millions of Indian cricket fans through a partnership with Star Sports on television. Fuelled by immense passion for the Indian cricket team, the participation of over 9.3 million Indians made this World Cup truly exceptional. This collaboration showcases the synergy of digital and television, contributing to a distinctive and memorable experience as an Indian legend surpassed another on home turf.”

    The contest involved people answering daily questions asked on Glance smart lock screens and the Cricket Live broadcast on Star Sports before and after every match in the period played between 1 to 11 November. Five lucky winners, who came from diverse towns and cities such as Kolad, Maharashtra and Kolkata, West Bengal, got a once in a lifetime opportunity to travel to the Star Sports studios.

    On November 15, they became part of the live broadcast for the India-New Zealand semi-final from the Star Sports studio in Mumbai and had the opportunity to meet renowned ex-cricketers from Star Sports’ expert line up.

    Throughout the tournament, Glance has been delivering World Cup highlights and related updates directly to millions of smart lock screens. With over 75 million Indians actively engaging with the content on their smart lock screens, and a total of 69,444 hours of content consumed daily during World Cup, this has become an extraordinary moment. The frictionless access provided by Glance smart lock screen has allowed users to stay informed about every moment in this record-breaking tournament.

    Glance is an AI-driven platform that offers a wide range of experiences directly on the lock screens of android smartphones. These lock screen experiences include instant games, live game streaming, news, sports, lifestyle, fashion, entertainment, shopping, and live content. These premium and beautiful experiences are delivered through Glance’s partnership with reputed publishers, content partners, and developers. Glance’s AI personalises these experiences, ensuring that consumers find content that is most relevant and important to them, each time they glance or look at their lock screen. They do this without needing to unlock their phones or download multiple apps or spend time searching for content.

  • Glance Smart Lock Screen announces #YehSmartHaiBoss contest

    Glance Smart Lock Screen announces #YehSmartHaiBoss contest

    Mumbai: After presenting BIGG BOSS fans with exciting unseen moments, live updates as well as inside scoop, Glance – world’s leading smart lock screen platform, has yet another exciting news. But, this time, it’s for all Salman Khan fans! Glance has announced its much awaited #YehSmartHaiBoss contest, which gives participants a once-in-a-lifetime opportunity to meet the Bollywood superstar Salman Khan on the BIGG BOSS sets. Glance Smart Lock Screen offers users personalised content and experiences to consumers and now, with the #YehSmartHaiBoss contest, it is taking engagement to the next level by giving consumers a chance to meet their favourite celebrity.

    The contest kickstarted on 1 November and will run until 31 December, providing Glance consumers with ample time to seize this incredible opportunity. At the end of the contest, three lucky winners will be chosen for an exclusive opportunity to meet Salman Khan at the BIGG BOSS house! All that needs to be done is follow these three easy steps –

    Step 1: Enable Glance Smart Lock Screen on your phone – Glance Smart Lock Screen is available on leading Android smartphone brands that are available in the market. Consumers need to go to their smartphone’s “Settings” and enable Glance Smart Lock Screen to get started. Know how to enable your Glance Lock Screen here

    Step 2: Look out for the daily quiz on your Glance Smart Lock Screen – Every day, there will be new quiz on consumers’ Glance Smart Lock Screen. Consumers need to take these quizzes every day or as often as they can to increase their chances of winning.

    Step 3: Participate and stand a chance to win – As consumers answer these daily quizzes, they increase their chances of winning. Each entry will bring consumers one step closer to the ultimate prize of meeting Salman Khan.

    Glance is COLORS’ BIGG BOSS’ official Smart Lock Screen partner for this season. As part of this partnership, Glance and BIGG BOSS are bringing several smart and intelligent integrations and engaging experiences every day, catering to the contestants and fans alike.

    With over 25 unique shows and activities centered around BIGG BOSS on Glance Smart Lock Screen, fans can immerse themselves in Bigg Boss excitement. Whether you’re a die-hard fan or simply seeking some fun-filled entertaining moments, Glance has you covered. So, why wait? Enable Glance Smart Lock Screen on your phone today and be part of the BIGG BOSS excitement!

    Stay tuned to BIGG BOSS, every Monday to Friday at 10:00 pm and Saturday and Sunday at 9:00 pm only on COLORS.

  • Glance introduces a smart lock screen to elevate the BIGG BOSS experience

    Glance introduces a smart lock screen to elevate the BIGG BOSS experience

    Mumbai: Glance, one of the world’s leading smart lock screen platforms, is revolutionising how over 200 million Indians engage with the internet by delivering personalised and premium experiences to their smart lock screens. Now, in an exciting development, Glance has partnered with India’s iconic reality TV show, BIGG BOSS, as its official Smart Lock Screen partner for this season. This partnership is set to enrich contestants’ gameplay and heighten the experience for millions of fans across the country, ushering in a new era of entertainment.

    As part of this partnership, Glance and BIGG BOSS will bring several smart and intelligent integrations and engaging experiences, for contestants and fans alike. With this season’s theme being Dil, Dimaag Aur Dum, the Glance Smart Lock Screen will play a pivotal role for contestants in the Dimaag makaan. For the first time in history, contestants in the Dimaag makaan will be given exclusive and crucial BIGG BOSS news, insider insights, smart tips and tricks that will help them strategize their gameplay inside the house, enabling them to play smarter and get ahead.

    Additionally, in another first, fans can also stay at the heart of the action receiving daily updates, participating in live discussions, and enjoying engaging content on BIGG BOSS right on their Glance Smart Lock Screen. This year, Glance will have more than 30 shows that will deliver daily news, highlight key moments of contestants, and offer insightful predictions for the show. Viewers can also explore segments decoding contestants’ fashion choices, participate in interactive sessions with fan clubs through live fun tasks and quizzes, and share their perspectives on the show. All these shows are carefully curated by some of India’s best live streamers, making fans an integral part of what could potentially be the nation’s largest BIGG BOSS fan community.

    Glance chief marketing officer Bikash Chowdhury said, “We are happy to announce our partnership with BIGG BOSS, a show that truly connects with and engages audiences across the country just like Glance. At Glance, we deliver personalised, premium information and LIVE entertainment to consumers in the country right on their smart lock screens. This is the perfect partnership to help both contestants and audiences to discover something new and exciting every day. We are excited to collaborate and create smart and intelligent experiences in this season of BIGG BOSS which will take contestants and audiences on a journey filled with smart gameplay, daily inspirations and joyful adventures.”

    Viacom18 head of revenue COLORS Pavithra KR said, “In our unwavering commitment to pioneering innovation, we have consistently paved the way for brands to immerse themselves in an unparalleled experience. The theme of the house this season is “Dil Dimaag Dum”. As a vital component of the ‘Dimaag’ room, the Glance Smart Lock Screen empowers contestants to elevate their game through strategic thinking. This partnership is truly unique and ground-breaking. Glance Smart Lock Screen is seamlessly woven into the fabric of this iconic reality show, offering daily engagement that enriches the lives of the housemates.”

    Glance is an AI-driven platform that offers a wide range of experiences directly on the lock screens of Android smartphones. These include instant games, live game streaming, news, sports, lifestyle, fashion, entertainment, shopping, and live content. Glance’s AI personalises these experiences, ensuring that consumers find content that is most relevant and important to them, each time they glance or look at their lock screen. They do this without needing to unlock their phones download multiple apps or spend time searching for content.

    Stay tuned to BIGG BOSS, every Monday to Friday at 10:00 pm and Saturday and Sunday at 9:00 pm only on COLORS

  • Glance teams up with Jackie Shroff for #UnlockNahiKarneka campaign

    Glance teams up with Jackie Shroff for #UnlockNahiKarneka campaign

    Mumbai: Last week, a video of Jackie Shroff talking to the media went viral on several social media channels. In the video, Jackie Shroff can be seen posing for photographers before getting into his car. Though he was in a hurry, he spent few minutes interacting with the photographers, who asked what he does on when he gets bored, and especially during travel. Jackie with his signature grin, unveiled his secret travel companion – his Glance-enabled smartphone. The video, shared on Viral Bhayani’s Instagram handle went viral, and has received more than 1.7mn views, over 100,000 likes and comments, and has been shared more than 10,000 times in 24 hours.

    Following this episode, Glance, one of the world’s leading smart lock screen platforms, roped in Jackie Shroff for their latest campaign, #UnlockNahiKarneKa. The campaign encourages Indians to embrace Glance’s smart lock screen that has over 200 million active users in the country already.

    In an era where information overload has become the new norm, the #UnlockNahiKarneka campaign seeks to liberate users from the endless cycle of searching for information, downloading multiple apps, and constantly unlocking their smartphones. In a series of fun videos, Jackie Shroff in his full Jaggu Dada style introduces Glance smart lock screen and explains how it transforms user experience by presenting everything directly on the lock screen, eliminating the need for tedious searches and clicks.

    Being a beloved and relatable figure in Indian cinema and having a mass connect with people across India, Jackie Shroff perfectly embodies the spirit of the campaign. Through these engaging videos, he takes on the role of an educator, showing his charisma and wit as he enlightens the paparazzi and consumers about the benefits of Glance. In fact, he also reveals to them how he effortlessly accesses tailored content, plays hyper casual, free to play games, watches live shows, indulges in shopping through Roposo integrations, and more, all without unlocking his smartphone.

    Speaking about the campaign, Jackie Shroff said, “Glance is packed with some unbelievable features and I connected with the platform instantly. Now, whenever I have free time or want to take it easy, I spend time on Glance smart lock screen.”

    Sharing details about the campaign, Glance chief marketing officer Bikash Chowdhury said, “We are excited to join forces with Jackie Shroff and educating India about Glance smart lock screen. Jackie Shroff’s genuine charm and relatable authenticity perfectly aligns with the campaign’s core philosophy. The #UnlockNahiKarneka campaign will not only resonate across the country, but also empower users to adopt the Glance smart lock screen, prompting a redefinition of their smartphone engagement.”

    Glance is a ‘smart lock screen’ that comes pre-installed on several leading Android smartphone brands and models. It has redefined the way content is consumed, removing the need for searching and downloading multiple apps. In India, more than 200 million users spend over 25 minutes every day on their Glance-enabled lock screens consuming personalised content across more than 15 categories such as entertainment, music, sports, and much more. Glance is available in seven languages – English, Hindi, Tamil, Telegu, Marathi, Bengali, Kannada.

  • Glance smart lock screens launch in Japan with top carriers and Android brands

    Glance smart lock screens launch in Japan with top carriers and Android brands

    Mumbai: In today’s information-heavy world, deciding what to watch, read or experience on the smartphone can be exhausting for consumers. Searching, downloading multiple apps, switching between these apps and scrolling through endless feeds often tires the mind, leaving consumers drained. But what if there was a way to make it easier for consumers to enjoy the internet? What if the smartphone could be made smarter, simplifying the way consumers discover content and experiences on the internet?

    Glance lock screen, one of the world’s leading smart lock screen platforms, is doing just that, changing how hundreds of millions of consumers across the world engage with the internet. For the first time ever, consumers of Japan’s biggest carriers and Android smartphone brands can experience this revolutionary smart lock screen platform as well.

    Glance is an AI-driven platform that offers a wide range of experiences directly on the lock screens of Android smartphones. These lock screen experiences include instant games, live game streaming, news, sports, lifestyle, fashion, entertainment, shopping, and live content. These premium and beautiful experiences are delivered through Glance’s partnership with reputed publishers, content partners, and developers. Glance’s AI personalises these experiences, ensuring that consumers find content that is most relevant and important to them, each time they glance or look at their lock screen. They do this without needing to unlock their phones download multiple apps or spend time searching for content.

    “With Glance we are unlocking the power of the lock screen, using AI to transform passive lock screens into smart lock screens,” says Glance Co-founder of InMobi Group and COO & president of Piyush Shah. “Consumers check their lock screen over 100 times a day but only use it for notifications, battery, and time. With Glance’s smart lock screen, they can stay on top of everything that interests them throughout the day. This could be a casual game that they love, latest score of a baseball game, the latest J-pop album launch, updates on their favourite celebrities and shows or news that matters to them – all without unlocking, downloading, or searching.” Shah adds, “We are truly honoured to launch in the Japanese market and hope to bring the best lock screen experience to consumers here.”

    In Japan, Glance is already available to subscribers of SoftBank Corp using Xiaomi (Redmi Note 9T Redmi Note 10T, and 12T Pro) and Motorola (Moto G53y 5G) smartphones. In the upcoming quarters, it aims to expand its presence to other big carriers and Android smartphone brands in Japan. Globally, Glance is present on over 450 million Android smartphones, and is aiming to be on over one billion phones in the next two years. The platform has over 230 million active users, primarily in India and Indonesia, while it has recently launched in Brazil, Mexico, and Colombia.

    Glance senior vice president & GM of strategic distribution partnerships Aditya Goyal said, “For carriers and smartphone brands, Glance is an opportunity to differentiate themselves and boost consumer engagement through a unique experience. The top six Android phone brands have integrated Glance on their smartphones in multiple markets globally and are using it to deliver personalized experiences for their consumers. We are excited to enable carriers and brands in Japan to provide this same innovative and captivating mobile experience to consumers here.”

    Initially, Glance consumers in Japan will be able to discover news, trending content, and gaming on their lock screens. Content and experiences on Glance are powered by Japan’s biggest publishers, including Yahoo Japan Corporation (Partners of Yahoo! News), LINE Digital Frontier Corporation LINE Manga), dely Inc.（Kurashiru), Ikkyu Corporation (ikkyu.com), C Channel Corporation CHANNEL), SoftBank Corporation（Baseball LIVE, Basket LIVE), Mybest Inc.（mybest), AllAbout Inc (AllAbout)

    For publishers such as these, Glance provides a new and exciting way to reach the right consumers at a large scale. Several other top publishers are expected to join the platform in the coming quarters.

    Glance has established a strong team in Tokyo, led by Masato Ito, Head of Market Development Japan, demonstrating its commitment to the market. This team is expected to grow significantly in the coming quarters. The platform is also expanding its presence to other regions and aims to launch in the US soon. Glance is headquartered in Singapore and is funded by investors including Jio Platforms, Google, and Mithril Capital.

  • Glance TV launched to provide interactive experiences on smart TV

    Glance TV launched to provide interactive experiences on smart TV

    Mumbai: Consumer internet company Glance on Monday announced the launch of Glance TV – a live, interactive content platform for the home screen or ‘screen zero’ of Android smart TVs. With live streams and real-time on-screen interactions for users, Glance TV aims to transform passive television content consumption into an active social experience.

    Glance TV will offer off-beat, personalised snackable content of 5-20 minutes duration, across categories such as sports, entertainment, infotainment, e-sports, current affairs, lifestyle, food, and fitness, unlike standardised long-form TV shows. It has partnered with major content providers including Zee5, Epic On and Docubay to provide users fresh, personalised and premium content every day, said the statement. 

    Glance TV users can interact directly in real-time with their favourite stars on the television home screens. They can attend personalised fitness training sessions, watch interactive cooking shows with celebrity chefs, or enjoy sports in community watch-alongs that replicate immersive, stadium-like atmospheres. Within shows, users can interact and shape the direction of the content through live comments, reactions, and polls. Using QR codes on live TV, they can also buy tickets for movies and events, shop live, and get their social media posts featured on Glance TV streams.  

    “The launch of Glance TV is a major milestone for Glance, which has revolutionised content consumption on smartphones by bringing Live, interactive content to the mobile lock screen. Launched in 2019, Glance is now one of the world’s largest mobile lock screen platforms with over 200 million active users,” said the company in a statement. 

    Glance TV aims to be present on approximately 30 per cent of all smart TVs in India soon. The company plans to make Glance TV available globally and also intends to develop the same for other smart TV operating systems.

    “Glance has reimagined the lock screen of smartphones into a live screen for personalised, LIVE content,” said InMobi Group co-founder and Glance president and COO Piyush Shah. “With Glance TV, we want to redefine television experiences just as we did with smartphones. This is TV in a way that has never been seen before and is a true innovation that extends the Live experience that Glance delivers on lock screens to television home screens.”

    “With Glance TV, our intention is to remove the age-old connotation of TV being an idle way to pass time and change the perception of TV as the ‘idiot box.’ Glance TV gives users the experience where they can be active while watching TV and can express themselves directly on the big screen, within virtual communities of fellow users,” added Glance SVP and GM Manish Gupta.

  • Roposo unveils new men’s grooming brand with actor Rana Daggubati

    Roposo unveils new men’s grooming brand with actor Rana Daggubati

    Mumbai: Creator-led live entertainment commerce platform Roposo and actor Rana Daggubati on Thursday announced the launch of their co-created men’s grooming brand DCRAF.  

    DCRAF is derived from ‘D’ for Daggubati, and ‘Craf’ – a colloquial short form of the English expression ‘Hair Craft’ – popularly associated with men’s grooming in Telangana and Andhra Pradesh. It will cater to millennial and gen-Z men in tier-1 and 2 markets. The brand has grooming products for face, beard, and skincare categories.

    “DCRAF was created with the belief that grooming and taking care of oneself should not be tedious. By overly complicating grooming rituals, most brands tend to alienate consumers and deter men from experiencing the joy that comes with looking and feeling good. DCRAF aims to simplify grooming through the tagline ‘It’s that simple’ and well-designed products,” Roposo said in a statement.   

    DCRAF uses fun, creative adaptations of Indian faces from across the country and various regional scripts in its branding as a celebration of India’s diversity. The brand also plans to launch a reality show, live and exclusive on Roposo and Glance, to find a user who will be the next face of DCRAF. The winner will feature on DCRAF packaging and will join Daggubati in representing the brand. 

    The men’s grooming market has been growing rapidly in India and is one of the major focus areas for live commerce on Glance and Roposo. According to market estimates, the industry is expected to reach $1.2 billion by 2024, growing at a CAGR of 11 per cent. Fashion and beauty, which includes men’s grooming, is the top-performing category on Roposo. 50 per cent of its total live commerce creators belong to it. The platform expects the launch of DCRAF to further accelerate growth in this segment.

    This launch is the latest in the line of celebrity-led original labels to be launched by Roposo through Glance Collective – a joint venture between Roposo’s parent company Glance and talent management firm Collective Artists Network. In November 2021, they had jointly launched their first co-created brand ‘EK’ with Ekta Kapoor, in the home and wellness category. Roposo is looking at co-creating around 100 such celebrity and creator-led brands across multiple segments, with an aim of fueling the creator economy through multiple entrepreneurial opportunities.  

    “Our intention has been to partner with celebrities and creators to launch brands that reflect their unique persona and become an extension of who they are,” stated Roposo GM and VP Mansi Jain. “Rana is one of the most fashionable contemporary male celebrities and is followed by many for his sense of style and grooming. We are delighted to be partnering with him to launch DCRAF. With the live commerce technology and the scale of our platforms, we expect DCRAF to be discovered by millions of users across India.”