MUMBAI: Imagine walking into your living room after a long day, sinking into your favorite corner of the sofa, and glancing at your TV-not as a blank, lifeless screen but as an AI-powered gateway to a world of interactive wonders. A flicker of curiosity, a spark of excitement, and suddenly, your television transforms into more than a passive device-it becomes an experience.
This vision of seamless, intuitive engagement has now been made possible by Glance, the brainchild of visionary founders Naveen Tewari and Piyush Shah. With an eye on reimagining how we connect with everyday technology, Glance has taken a bold leap into the future with Glance TV. This groundbreaking platform breathes life into idle connected TV screens, turning them into vibrant, interactive surfaces powered by AI.
Debuting in India through a partnership with Airtel Xstream and Android TV OS, Glance TV is not just a new product—it’s a revolution in how we perceive home entertainment.
For those who dare to dream big and look beyond the ordinary, Glance TV is here to ensure that every moment spent in front of your screen is worth the glance.
Glance TV redefines traditional connected TVs by turning passive moments into engaging, real-time experiences. Unlike conventional screens, Glance TV remains always-on, delivering live, personalised, and trending content tailored to user preferences, even when TVs are not actively used.
In its first deployment phase, Glance TV has already reached over one million Airtel Xstream devices, with users engaging for an impressive average of 200 minutes across three daily sessions. By June 2025, Glance TV aims to expand to four million devices in India, with plans for entry into select global markets soon.
Glance TV offers live updates across diverse categories, including breaking news, entertainment, sports, finance, technology, and more. Its live sports updates deliver real-time scores, statistics, and detailed scorecards. A weather widget further enhances functionality, ensuring users receive essential updates to plan their day effectively. The platform sources content from leading publishers and currently operates in English.
Airtel Digital TV, CEO, Siddharth Sharma said, “Customers increasingly seek platforms offering more than traditional entertainment. Our partnership with Glance elevates customer experience by integrating advanced AI technology directly into their TVs, creating an unmatched interactive platform.”
InMobi co-founder & Glance president & COO, Shah commented, “Glance TV redefines the television experience by elevating screens into dynamic, AI-powered platforms. By blending content with interaction, we transform TVs from mere entertainment devices into intelligent surfaces that engage, connect, and inspire users.”
As India’s connected TV market crosses 40 million devices, the stage is set for a vibrant battle of innovation and consumer delight. Anuj Gandhi’s trailblazing vision with Dor TV ignited the spark, receiving a warm embrace on its debut. Yet, the plot thickens as Glance TV strides into the spotlight, carving its dominance in the digital age.
The question now isn’t just who will lead, but how far they’ll push the boundaries of what’s possible. Will it be Dor TV, with its homegrown roots and pioneering spirit? Or will Glance TV’s bold strides cement its place as the visionary leader of this transformation?
One thing is certain: the journey ahead promises a kaleidoscope of breakthroughs, rivalries, and endless possibilities for the connected future of India.
The spotlight is on—and the story has just begun.
