Tag: Glad U Came

Glad U Came wins PR mandate for Eze Perfumes

Mumbai: Glad U Came, a PR and influencer marketing agency, has secured the PR mandate for Eze Perfumes, a long-lasting luxury perfume brand. Sawai Fragrances is the parent company of Eze Perfumes. As the official PR partner, Glad U Came’s responsibility encompasses amplifying awareness and visibility of the brand, while handling brand enhancement and influencer engagement for the brand. The account was won following a multi-agency pitch.

Glad U Came is known for combining its extrinsic knowledge of the industry and top-notch media relations. The agency’s key responsibilities will include strategic counseling and planning, an integrated communication programme that includes strategic media and influencer engagements, and building an influential community for the brand.

Eze Perfumes offers luxury perfumes for everyday and special occasions that are vegan and cruelty-free. Utilising Sawai Fragrances’ 75 years of expertise in perfume manufacturing, Eze Perfumes combines Indian fragrance traditions with a modern sensibility. Their expertise in fragrance selection and the luxurious experience of their perfumes distinguish them from other brands. Eze’s unique, long-lasting perfumes cater to all occasions and tastes, allowing individuals to express themselves confidently and add a touch of luxury to any day.

On winning the mandate, Glad U Came founder Maddie Amrutkar said, “Eze’s unique selection of fragrances and packaging is a game-changer. Our PR strategy will focus on educating consumers about these unique creations and establishing Eze as a leader in the global fragrance space.”

August 6, 2024
Glad U Came launches #KabHaiMothersDay campaign

Mumbai: This Mother’s Day, Glad U Came, an award-winning PR and influencer marketing agency, is proud to launch the heartwarming #KabHaiMothersDay campaign. This initiative aims to spark conversations and heighten awareness about Mother’s Day, reminding everyone to cherish and appreciate the incredible women who raised them.

The#KabHaiMothersDay campaign centers around a heartwarming video that will be released on both Instagram and YouTube. This emotionally charged video will capture the essence of motherhood and the importance of celebrating mothers. The campaign leverages the emotional connection people have with video content to spread its message and inspire action.

In a fast-paced world filled with hustle and bustle, it’s easy to overlook the quiet, steadfast love that our mothers provide. They are the unsung heroes who sacrifice so much to ensure our happiness and well-being. As Glad U Came, embarks on the #KabHaiMothersDay campaign, let’s take a moment to reflect on the countless ways our mothers have shaped our lives with their unconditional love and unwavering support.

Glad U Came anticipates the #KabHaiMothersDay campaign to create a significant nationwide impact. Together, let’s make every day feel like Mother’s Day by showing our appreciation in both: big gestures and small acts of kindness. After all, our mothers deserve to be celebrated not just on one day, but every day! Let’s make every moment count. By sharing the video and using the hashtag, people will be encouraged to express their gratitude and love for their mothers in a personal way.

“We believe this campaign will not only raise awareness about Mother’s Day but also inspire heartfelt gestures of appreciation,” said Glad U Came founder & CEO Maddie Amrutkar. “Ultimately, we hope to make #KabHaiMothersDay a national movement, ensuring everyone takes the time to celebrate the incredible women who shaped who we are today.”

April 30, 2024
Glad U Came PR agency introduces menstrual leave for employees

Mumbai: Glad U Came becomes the first PR agency to announce period leaves for its menstruating employees on ‘Menstrual Hygiene Day’. With 90 per cent of its employees being women, the agency recognises the importance of the hour and believes that period leaves are something that every working woman deserves.

This policy will make it easier for women to take time off on the first day of their period. Female employees are hesitant to explain the reason for their leave during their period, so they avoid taking leaves and work in discomfort & pain.

In any case, most women try to push through and go to work. This is typically due to a concern of being viewed as weak or unable to execute their jobs if they disclose menstrual-related symptoms to their supervisors in most of the companies. This policy by Glad U Came would give employees who have painful menstrual or menopausal symptoms the option of working remotely and taking a set number of paid leave days each year. It’s past time to acknowledge that women menstruate and that it’s perfectly acceptable to take a day off to get through the discomfort.

Speaking of this new policy, Glad U Came founder Maddie Amrutkar said, “We are a young and small team of twenty five people, twenty one of whom are women. Menstruation is something that she goes through every month and this is the least we can do to comfort her. I believe that period leave is not a privilege but a basic right that every woman deserves. The aim is to decrease the stigma associated with menstruation and make it easier for women who are experiencing period pain to take a break.”

May 28, 2022
Glad U Came bags PR & communication mandate for Soch Group

Mumbai: Glad U Came has bagged PR and communication mandate for Soch Group’s two ventures: This Or That and Not So Pink. The account was won following a multi-agency pitch.

The agency will be in charge of developing and executing unique PR and influencer marketing campaigns across all digital platforms and touchpoints in order to reach the proper target audience as part of the mandate, said the statement. “Glad U Came will use its unique approach and specialised solutions to help Soch Group achieve its business goals in India,” it added.

This Or That is a one-of-a-kind, experiential online and offline platform exclusive for start-ups that are hand-picked for millennials and gen-Z. Not So Pink is a trendy women’s workwear line designed specifically for Indian women. The brand wants to dispel the notion that pink is associated with femininity.

Soch Group founder and managing director Rohit Pugalia expressed his excitement about partnering with Glad U Came. He said, “We are very excited to be a part of the Glad U Came family and we look forward to creating a significant impact in the market together. The agency is known for its excellent work in this field and we are ecstatic about working with them as a team.”

Adding to it, Not So Pink founder Purvi Rohit Pugalia explained how the modern Indian working woman expertly tackles the numerous problems that she is confronted with.
“A personality like hers needs a workwear brand that is as expressive. I’m excited to collaborate with the agency and their youthful minds to come up with new ideas and reach out to as many ladies as possible. These are clothes that every woman should own, in my opinion,” she asserted.

Speaking about this association, Glad U Came founder Maddie Amrutkar said the team is prepared and looking forward to welcoming the Soch group aboard. “Both enterprises have such unique concepts that it will be exciting to come up with ideas for brands and strategize for them. We’re excited to be working with the team on some incredible projects,” Amrutkar added.

April 8, 2022
Glad U Came bags communications mandate for The House Of Rare

Mumbai: Glad U Came has bagged the PR mandate for the sister companies Rare Rabbit and Rareism from The House Of Rare. The Mumbai-based agency will be handling brand enhancement and influencer engagement for the brand, following a multi-agency pitch.

The House Of Rare is the mother brand of Rare Rabbit, a men’s fashion brand and women’s fashion brand – Rareism.

Commenting on this collaboration, founders of Rare Rabbit and Rareism Manish Poddar and Akshika Poddar shared, “We are really elated to be a part of the Glad U Came family and we look forward to having a fruitful journey. We believe that this collaboration will help the brand make a significant impact in the market and achieve the desired results.”

“We are excited to work with esteemed brands like Rare Rabbit and Rareism. Our goal is to make these fashion brands as the top choice of the consumers for fashion solutions,” said Glad U Came founder Maddie Amrutkar. “We look forward to creating some amazing campaigns for them and spreading the brand message to their respective target audience.”

February 17, 2022
Glad U Came bags PR Mandate for Huedee

Mumbai: PR and influencer marketing agency Glad U Came has bagged PR mandate for Huedee, India’s first tie-dye brand.

“Our young, dynamic, and agile team’s synergies match Huedee’s which is an added plus point,” commented Glad U Came founder Maddie Amrutkar. “We look forward to create some amazing campaigns for Huedee and I am confident that together we can fuel Huedee’s ambition to spread the free-spirit culture.”

Huedee is a luxury apparel brand catering to the high demand for tie-dye since 2019. The brand aims to spread the culture of a free spirit to one and all. “As a part of this association, the agency will be handling brand enhancement and influencer engagement for the brand,” said the statement.

“We at Huedee aim to spread this culture of free-spirit through our modern yet timeless unisex apparel. We are elated to be on-board with Glad U Came as we are very impressed with their PR strategies and their focused approach to all aspects of public relations,” said Huedee founders Yash Agarwal and Ahana Chauhan. “We believe that this collaboration will go a long way toward making a significant impact in the market and achieving the desired results for the brand.”

January 26, 2022
Glad U Came wins communications mandate for Tarbull

Mumbai: Glad U Came has won the PR mandate for Tarbull, following a multi-agency pitch. The Mumbai-based PR agency will work on the integrated communication strategies for the lifestyle electronics brand to increase its brand awareness and reach.

With an objective to facilitate its customers with ‘more’ in terms of audio quality, playback time, and seamless music, Tarbull provides a wide and classic range of audio products that are made to give great audio and music experience to its customers.

The agency’s scope of work includes building a strategic framework by establishing the brand’s core values that define it globally.

Commenting on the appointment, Tarbull founder Dinkar Pathak said, “We aim to make Tarbull the most sought out brand in the audio technology space. Our brand ethos of ‘Made of More’ exists because we believe that the consumers deserve more. We aim to disrupt the market by launching ‘First to the World’ & ‘Industry leading’ products across categories. Glad U Came is a young vibrant team, driven by passion, out-of-the-box thinking, and strong relationships. We are excited to partner with them on our journey.”

Speaking on the partnership, Glad U Came founder Maddie Amrutkar said, “We are thrilled to be collaborating with Tarbull as their lineup of innovative products surely promises to disrupt existing value propositions in the audio space. We hope to achieve path-breaking results by implementing our integrated communication program that includes strategic media and influencer engagements and building an influential community for the brand.”

September 13, 2021
Glad U Came wins PR mandate for Indulgeo Essentials

MUMBAI: PR and influencer marketing agency, Glad U Came has bagged the PR mandate for Indulgeo Essentials, a luxury organic skincare and haircare brand. The Mumbai-based agency’s team will be handling brand enhancement and influencer engagement for the brand.

The agency’s key responsibilities will include strategic counselling and planning, an integrated communication programme that includes strategic media and influencer engagements, and building an influential community, said the brand in a statement.

Commenting on the collaboration, Indulgeo Essentials founder Supriya Malik said, “The goal of Indulgeo Essentials is to provide effective solutions for concerns like alopecia, acne, hairfall, pigmentation, and many more skin and hair related hassles with the purest and natural ingredients. In this journey of spreading awareness and providing efficacious solutions, we have held the hand of Glad U Came to convey our ideas to the world and we are sure that this collaboration will give better results than expected.”

Glad U Came founder Maddie Amrutkar added, “As we are India’s fastest growing PR agency, our mission is to provide the best of the best to the brand and spread its ideology with our sheer communication strategies. Collaborating with an authentic brand like Indulgeo Essentials will be proved as one of the most fruitful events for both of the organisations. “

August 2, 2021
Glad U Came wins PR mandate for RichFeel

MUMBAI: PR and Influencer marketing agency, Glad U Came has won the PR mandate for the skincare and haircare solutions network, RichFeel.

The Mumbai-based agency will oversee RichFeel’s media and brand enhancement duties and develop effective communication strategies to increase their public engagement.

With a mission of helping people look young, live young and lead life young, RichFeel has recently ventured into personal care products ranging from hair care products like conditioners, masks, serums, shampoos, cleansers to skincare products like face creams and gels, scrubs, soaps, facial kits, toners, etc. The brand aims to provide 100 per cent vegan, cruelty-free natural beauty care products crafted by some leading skin and hair experts.

RichFeel founders Dr. Apoorva and Dr. Sonal Shah said the brand has been recognized for its contribution in the field of trichology and now it aims to do the same with its personal care products. “We feel that our collaboration with Glad U Came will get us just where we need to be and we are looking forward to a great association,” she added.

Glad U Came founder Maddie Amrutkar said, creating customized and results-driven services are the key component of the agency. “We are thrilled to be collaborating with RichFeel to promote their cruelty-free, vegan personal care products and hope to achieve path-breaking results by implementing our integrated communication program that includes strategic media and influencer engagements and building an influential community for the brand,” he said.

May 6, 2021
Glad U Came & The Beauty Co launch cyberbullying awareness campaign

NEW DELHI: Influencer marketing firm Glad U Came has partnered with The Beauty Co to launch a new initiative on the subject of cyberbullying called #TheItGirl.

The campaign aims to combat beauty cyberbullying, which occurs when someone is targeted about their appearance via negative or abusive comments on social media. It's also generating awareness about the unrealistic standards of beauty on online platforms which can adversely affect users' self-image and body confidence.

The team up between Glad U Came and The Beauty Co happened with the common goal of creating an online space for young people to share experiences and find solutions to their issues.

The Beauty Co-founder Mr. Suraj Raj Vazirani said, “Stereotypes affect the way we look at ourselves. We are constantly reminded that our gender, colour, size and sexuality defines us. Beauty brands play an important role in creating these stereotypes. As a beauty brand, we want to take a stand against these notions. We believe that beauty is not only what we see. It’s also about what we feel. We want people to feel beautiful regardless of the stereotypes that surround them.”

Glad U Came founder Maddie Amrutkar said, “Working with influencers allows you to create effective campaigns that increase your brand value and spread the message. The objective of the campaign was to create a sense of awareness about beauty cyberbullying and its impact.”

October 22, 2020