ITV

Tag: Giva

  • Cred and T Rajendar show Chennai the rewards of paying bills on time

    Cred and T Rajendar show Chennai the rewards of paying bills on time

    MUMBAI: Cred invoked the iconic T Rajendar to spotlight the rewards of good financial behaviour in its new, quintessentially ‘TR’ brand film.

    Speaking directly to ‘TR Nation’, the campaign celebrates the legendary performer’s unmistakable delivery and presence as a multi-hyphenate actor, director, producer, lyricist, composer, and singer. Now, he dons one more hat: that of an explainer,  where he transforms creditworthiness from a concept to a conversation – a rewarding one.

    The campaign comes at a time when Chennai is emerging as one of India’s most financially aware cities. In a recent Cred–YouGov survey:

    ●     65 per cent of respondents in Chennai know their exact credit score, the highest among all Indian metros

    ●     52 per cent report credit adoption, indicating deeper engagement with formal credit systems

    ●     Nearly 1 in 2 residents (46 per cent) rely on personal finance apps to manage their money

    With the film, Cred and TR show this financially progressive community that creditworthiness can be rewarding too. In a few seconds, a late-night doomscroll turns into a walk through the rewards that Cred members earn by paying their bills on the app – jewellery, vacations, gadgets, makeovers, and other experiences.

    Launched yesterday, the film will run for six weeks across Tamil Nadu. The campaign continues on the app as well, with curated offers on brands like Butterheads, VS Mani, Bodycraft, Sangeetha Veg, Cha Republic, Giva, A2B, Lakme and many more. CRED members in Tamil Nadu can also access limited-edition TR merchandise on CRED Store.

  • Strong 11-brand sponsor lineup fuels Colors’ new weekend reality offering – Pati Patni Aur Panga

    Strong 11-brand sponsor lineup fuels Colors’ new weekend reality offering – Pati Patni Aur Panga

    MUMBAI: For over a decade, Colors has stood as a pioneer in homegrown non-fiction entertainment, consistently creating original formats that redefine family viewing in India. Building on this legacy of relatable, impactful storytelling, the channel is set to premiere its new weekend primetime reality format, Pati Patni Aur Panga, on Saturday, 2 August 2025. The excitement is already translating into strong advertiser confidence. With 11 sponsors across television and digital platforms, the show is one of the most commercially promising non-fiction launches of the year.

    Leading the sponsor lineup is Nivea Body Milk as the Presenting Sponsor, with Sugar Free Green, Rajdhani Besan, Cadbury Dairy Milk, Pour Homme and ENVY joining as Co-Powered Sponsors. Vikram Tea, Colgate, Catch, and Giva have come on board as Special Partners, while Zouk adds to the strong roster as the Associate Partner. This impressive sponsor response underscores the strong market momentum and brand confidence surrounding the show.

    “Colors is a non-fiction powerhouse, consistently delivering engaging home-grown non-fiction formats that strike a chord with viewers across the country.Our focus has always been on creating formats that bring families together and keep audiences engaged weekend after weekend. Pati Patni Aur Panga builds on this tradition with a unique blend of authenticity and entertainment. For brands, it offers family-inclusive weekend viewing, prime-time stickiness, and high-impact integrations across TV and digital.The perfect festive-season alignment, ensuring maximum recall and engagement with viewers across demographics,” said Mahesh Shetty, Head of Revenue, Entertainment, JioStar.

     

  • GTPL Hathway: net profit plummets, revenue rises nine per cent in Q2 FY 2025

    GTPL Hathway: net profit plummets, revenue rises nine per cent in Q2 FY 2025

    MUMBAI: Ahmedabad-hqed GTPL Hathway Ltd’s results for Q2 FY 2025 ended on 30 September 2024 are a bit of a mixed bag, according to the company’s filings with the Bombay stock exchange.

    Total consolidated income rose nine per cent to Rs 8,620 million as against Rs 7,900 million in the corresponding quarter of the previous year. Net profit however plunged 62 per cent at Rs 129 million as against Rs 344 million (Q2 FY2024). EBITDA for Q2 FY25 stood at Rs 1,138 million (Rs 1,351 million); EDITDA margin was at 13.2 per cent (17.1 per cent), operating EBITDA margin was at 22 per cent (25.2 per cent).

    GTPL Hathway’s active digital cable TV subscribers rose by 100,000 over the previous year’s corresponding quarter to touch 9.50 million, even as paying subscribers rose by a similar number reaching  8.80 million.

    Its broadband subs also jumped by 50,000 to get to 1.04 million with home passes standing at 5.95 million, a pole vault of 400,000 year on year.  Of the 5.95 million, 75 per cent are FTTX conversion ready, the MSO says. Average revenue per user for broadband stood at a chunky Rs 460 while data consumption per user was 350 GB per month, an increment of 13 per cent year on year.

    According to GTP Hathway managing director Anirudhsinh Jadeja what helped the cable TV MSO retain its no 1 position as the largest operator in the country in Q2 2025 is its sharp focus on innovation and enhancing customer experience. 

    Anubhai (as he is called in the trade) added: “Broadband business is witnessing healthy subscriber growth, propelled by both direct customer additions and with strategic use of our extensive partner network to expand. In the cable business, our efforts are focused on growing our subscriber base through a mix of organic growth and industry consolidation via acquisitions of existing operators and MSOs. This dual strategy strengthens our market position and builds on our success.”

    He explained that the company added the customer app GTPL Buzz, relaunched its website (gtpl.net), introduced TV everywhere, Blacknut cloud gaming, Distro TV, while integrating its AI-enabled app Giva for sales as well as support during the quarter.

    “These customer touchpoints have been designed for a consistent user experience and to deliver seamless interaction across platforms and devices,” said Anubhai.

    GTPL’s shares rose Rs 2.65 to end the day at Rs165.65.