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Tag: Gits Food

  • Gits Food’s launches new ‘Sawal hi nahi banta, yaha banta hai Gits!’ campaign

    Gits Food’s launches new ‘Sawal hi nahi banta, yaha banta hai Gits!’ campaign

    MUMBAI: Gits Food Products Pvt Ltd has unveiled its latest ‘Sawal hi nahi banta, yaha banta hai Gits!’ campaign. Conceptualised by Lowe Lintas, the fresh new TVCs contain two delectable stories centered on its breakfast and snack mixes.

    The TVCs emphasise on the day-to-day problems faced by families and Gits mixes make life stress free. Authentic recipes are one of Gits’s strongest pillars, thus the TVC showcases regional ethnicities to establish this.

    Links: Gits Breakfast Mix

    Gits Snack Mix

    Commenting on unveiling the new TVCs, Gits Food director – sales and marketing Sahil Gilani said, “We launched our new packaging and communication tagline – Sawal hi nahi banta, yaha banta hai Gits, during Diwali 2018 with our Dessert Mix TVC. We are carrying forward this communication and tagline to our other two mixes categories – Breakfast and Snacks. The TVCs are very relatable and highlight the humorous frustrations life throws at us, the films will certainly leave a smile on viewers faces!”

  • Gits Food says #EverydayIsWomensDay

    Gits Food says #EverydayIsWomensDay

    MUMBAI: Gits Food Products Ltd has launched a brand new campaign highlighting the concept of women empowerment ahead of Women’s Day. The campaign has been conceptualised by Lowe Lintas and is live across social media platforms – YouTube, Facebook, Instagram, and OTT.

    The digital film highlights the journey of a woman and the challenges faced by her in society. It illustrates how repeatedly women are told ‘jaga rasoi me hain’ (their place is in the kitchen) irrespective of her relationship. The film shows how she successfully balances her way through the home and finds happiness, pride, and self-worth at work at the Gits Food factory. The factory’s current workforce consists of 98 per cent women and has successfully enabled real change in their lives.

    Commenting on the video, Gits Food director – sales and marketing Sahil Gilani said, “Gits has always promoted women empowerment by employing nearly an all women factory workforce, 98 per cent to be precise. This practice has been around for over six decades and has women whose three generations have worked at Gits. It gives us immense pride to showcase a story unique to the hundreds of women who are part of the Gits family workforce."