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Tag: Gits

  • Gits celebrates the bond of Rakhiand Independence Day with #ThankYouBhaiya

    Gits celebrates the bond of Rakhiand Independence Day with #ThankYouBhaiya

    MUMBAI: Gits Food Products Pvt. Ltd., the pioneers of convenience food in India, ahead of joyous festival of Raksha Bandhanand Independence Day has launched a new video, perfectly capturingthe essence of national brotherhood. Titled #ThankYouBhaiya – the digital film pays an ode to all the soldiers deploying their services to protect the country. 

    Conceptualized by Togglehead, the video showcases girls from VallabhdasDagara Indian Society for the Mentally Challenged in Mumbai creating handmade rakhis and writing letters to thank the brave hearts for standing tall and defending the country. The film unfolds a spectrum of emotions as individuals from the Army, Navy and the Air Force receive these sweet tokens of appreciation by Gits.

    Commenting on the new video, Mr. Sahil Gilani, Director – Sales & Marketing, GITS Food said, “Last year,Gits launched the #ThankYouBhaiya campaign with a film which showed a girl thanking her ‘Bhaiyas’– the watchman, liftman and the office boy who ensure her safety and wellbeing. With Rakshabandhan and Independence Day coinciding this year, we thought of expressing our gratitude to the Army, Navy and Air Force who have always put their life on line to keep all of us safe.”
     

  • Gits Food’s launches new ‘Sawal hi nahi banta, yaha banta hai Gits!’ campaign

    Gits Food’s launches new ‘Sawal hi nahi banta, yaha banta hai Gits!’ campaign

    MUMBAI: Gits Food Products Pvt Ltd has unveiled its latest ‘Sawal hi nahi banta, yaha banta hai Gits!’ campaign. Conceptualised by Lowe Lintas, the fresh new TVCs contain two delectable stories centered on its breakfast and snack mixes.

    The TVCs emphasise on the day-to-day problems faced by families and Gits mixes make life stress free. Authentic recipes are one of Gits’s strongest pillars, thus the TVC showcases regional ethnicities to establish this.

    Links: Gits Breakfast Mix

    Gits Snack Mix

    Commenting on unveiling the new TVCs, Gits Food director – sales and marketing Sahil Gilani said, “We launched our new packaging and communication tagline – Sawal hi nahi banta, yaha banta hai Gits, during Diwali 2018 with our Dessert Mix TVC. We are carrying forward this communication and tagline to our other two mixes categories – Breakfast and Snacks. The TVCs are very relatable and highlight the humorous frustrations life throws at us, the films will certainly leave a smile on viewers faces!”

  • Gits talks about being food ready this festive season

    Gits talks about being food ready this festive season

    MUMBAI: Gits Food, the pioneer in convenience foods in the country, has launched its latest campaign ahead of the festive season.

    Conceptualised by Lowe Lintas, the campaign will encompass a series of heartwarming videos. The campaign also unveils the new packaging of the brand.

    The campaign hinges on a common situation faced during the festive season – being all time guest ready with delectable festive food. Gits anticipates this and offers the perfect solution with its delicious and authentic quality products. The campaign delivers in a truly touching and humorous fashion, the ease of making Gits desserts, thereby inspiring viewers to whip up all-time favourite festive desserts in 3 easy steps.

    Gits Foods director of sales and marketing Sahil Gilani adds, “We are thrilled to unveil our new campaign. Festivals like Diwali are about togetherness and we believe that times like these are to be thoroughly enjoyed with family and friends, without spending too much time in the kitchen. Since 1963 Gits has been a silent partner in preparing delicious homemade sweets within minutes. The objective of our campaign is to reinstate that Gits has always got your back. Our mixes merely bring to life the magic of your hand made desserts.”

    Commenting on the new packaging of the brand, he goes on to explain, “The new packaging has been designed keeping in mind today’s ever evolving audience. It is reflective of Gits moving ahead to a modern era while keeping its core promise of quality and convenience intact. This has been a major step in augmenting the brand architecture since this is being done for the first time in almost a decade. We have incorporated several new trends such as informative clean labeling, usage of natural and human elements into the pack shots. Moreover, we have even tweaked our logo, brand positioning and colors on our packs”

    The TVC for the campaign was launched on 30 September, during the premier of Marathi Movie ‘Gulabjaam’, for which Gits was the title sponsor. It is interesting to note how the title of the movie coincided with one of Gits’ all-time favourite desserts!