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Tag: Girliyapa

  • Alike.io collabs with TVF for ‘Arranged Couple’ season two

    Alike.io collabs with TVF for ‘Arranged Couple’ season two

    Mumbai: Alike.io, the premier social travel platform, is delighted to collaborate with TVF for the highly anticipated season two of the web series “Arranged Couple”. With all three episodes of the new season now available to watch on Girliyapa, TVF’s women-centric YouTube channel, the latest series has already garnered more than two million views in a short period.

    The Arranged Couple is a powerful narrative that depicts the story of Rishi and Anu as they explore the nuances of arranged marriage. The series crafts a relatable narrative that navigates through the emotional complexities encountered by couples on their journey towards love and mutual understanding. Alike.io seamlessly weaves into the storyline by helping Rishi and Anu plan their honeymoon trip to Bali, using Alike’s simple and completely online booking platform for customised holiday packages.

    Expressing his excitement about the collaboration, Alike co-founder Ashish Sidhra said, “We are thrilled to partner with TVF for the second season of Arranged Couple. The series accurately brings to life the challenges faced by newly married couples. The storyline has allowed us to showcase Alike’s unique capability of booking hassle-free personalised travel packages, helping Anu and Rishi in effectively manage the stress of planning a memorable honeymoon.

    Building upon the excitement of the web series launch, Alike.io has revealed their “Hey Alike, Take us to Bali” campaign. This initiative invites newlyweds to share their unique stories, drawing inspiration from Arranged Couple’s storyline. The winning couple will get an all-expenses-paid luxury honeymoon in Bali for 6 days and 5 nights, along with travel vouchers for the first ten runners-up. The campaign, open for entries from 5 to 23 August 2024. The winning couple will be announced on 1 September 2024. Details of how to participate in this campaign can be found at  www.alike.io/free-bali-trip.

    TVF president Vijay Koshy sharing his enthusiasm commented, “Creating this show has been an incredible journey, as we have crafted a story that reflects the real-life emotional challenges of married life. Partnering with Alike has provided us with the opportunity to add greater authenticity to the narrative, as Alike’s travel offerings cater to the needs of both Rishi and Anu. We are looking forward to fostering this collaboration further.”

    This partnership is a testament to Alike’s ability to build user interaction and engagement through aspirational and promising collaborations that fetch impactful results.

  • MARS Cosmetics & TVF’s Girliyapa collab for “Sisters”

    MARS Cosmetics & TVF’s Girliyapa collab for “Sisters”

    Mumbai: MARS Cosmetics has announced its collaboration with TVF’s Girliyapa, a women-centric entertainment channel, for their highly anticipated web series “Sisters”. The series consists of 13 episodes and has premiered on Girliyapa’s YouTube channel, which showcases an impressive 4.88 million subscribers.

    “Sisters” is a captivating slice-of-life narrative that authentically portrays the journey of two sisters, Antara and Mahi. This series vividly captures the relatable, real, and humorous experiences of women as they navigate through life together. Antara and Mahi’s journey resonates deeply with audiences, offering a personal glimpse into the complexities and joys of sisterhood.

    MARS Cosmetics enriches the storyline by empowering Antara and Mahi with products that cater to their distinct beauty preferences and lifestyles. The series vividly illustrates how MARS Cosmetics’ affordable, innovative, and trend-setting beauty products seamlessly integrate into the lives of the two sisters, enhancing their individuality and reflecting their personal styles with each application.

    The show has already garnered significant attention, with each episode raking in over one million views, and delving into the everyday lives of women, showcasing their triumphs, challenges, and unique perspectives.

    The series promises to be a heartfelt and engaging narrative that resonates deeply with its audience, continuing the legacy of high-quality, relatable content that TVF is known for.

    MARS Cosmetics director & business administrator Rishabh Sethia expressed his enthusiasm for the collaboration stating, “We are delighted to partner with Girliyapa for the web series ‘Sisters.’ At MARS Cosmetics, we believe in empowering women and celebrating their stories. This series perfectly aligns with our brand values, showcasing the real, everyday experiences of women in a way that is both relatable and inspiring. This collaboration also reflects our commitment to reaching a diverse audience through meaningful narratives and innovative beauty solutions.”

    Anant Singh Bhaatu from TVF, creator of “Sisters” shared his excitement, saying, “Creating ‘Sisters’ has been a rewarding journey. We aimed to craft a story that not only entertains but also resonates with women everywhere. Collaborating with MARS Cosmetics has allowed us to bring an added layer of authenticity to the characters of Antara and Mahi. Their products have seamlessly blended into the narrative, highlighting the unique beauty and individuality of each sister. We are thrilled to share this series with our audience and hope it inspires and connects with them on a personal level.”

  • Girliyapa launches Mr. & Mrs. Season 2 in association with Livspace

    Girliyapa launches Mr. & Mrs. Season 2 in association with Livspace

    MUMBAI: Following the success of its first season, India's leading women-centric entertainment channel Girliyapa from the house of The Viral Fever launches Mr. & Mrs. Season 2 in association with India's most admired home interiors brand Livspace. Rooted in contemporary urbaneness, Mr. & Mrs. captures the ethos of the marital life of a young couple through relatable and captivating moments depicted throughout the series. The series further touches upon the special bond and quirks that couples share during the process of turning their house into a home. Premiered on 7 January , Mr. & Mrs. Season 2 is a weekly digital series that is available on TVFPlay and Girliyapa’s YouTube.

    Written by its lead actor Biswapati Sarkar who plays Sanju and Nidhi Bisht as Madhu, also one of its lead characters, Mr. & Mrs. is a five-episode humour filled series. The show takes away from the standard one-dimensional soap and portrays the real challenges faced by young married couples in modern India. Mr. & Mrs. attempts to create a refreshing experience by essentially bringing forth a modern lifestyle to make every moment worth living in the married reality.

    On launching Season 2, one of Girliyapa’s most successful shows,  Girliyapa channel head Sarita Jain said, “Mr. & Mrs. has been one of our marquees shows on Girliyapa. Season on season, the series continues to add a humorous take on marriage hood that is relatable to contemporary couples. One common tying factor that all couples share after transitioning into married life is the need for a good home. Livspace happens to be India’s most admired brand for home interior solutions and was a perfect fit for this new season. We are very excited about this partnership and are certain that our viewers will enjoy this season just like the previous one.”

    Livspace brand marketing head Varun A R added, “We want to connect with our core audience, through our partnership with TVF, and educate them about the major problems, homeowners face while working with unorganized players, for their home interiors. One of our key goals is category creation for a full-stack home interior solution like Livspace, bringing about a change in how individuals perceive the process of doing their home interiors. We thoroughly enjoyed working with the TVF Girliyapa team to integrate this message and create a compelling script that addressed the challenges faced by consumers in our category. We look forward to the response from the viewers of Mr. & Mrs.

  • Girliyapa and UN Women aim to celebrate women with ‘India’s Next Top Role Model’

    Girliyapa and UN Women aim to celebrate women with ‘India’s Next Top Role Model’

    MUMBAI: For eons women have tried to break the system whilst fighting for an equal footing in all walks of life. Behind all the glitz and glamour there are a bunch of on unsung sheroes who have worked to shatter the glass ceiling across generations thus paving the way for future generations .This year, on the occasions of International Women’s Day, Girliyapa – the women centric channel from the house of The Viral Fever (TVF) has collaborated with the global champion for gender equality UN Women. As an extension of their global campaign 'Comedy for Equality', the satire titled ‘India’s Next Top Role Model' not only tackles the issue of gender equality but also puts a spotlight on these unsung women warriors who have changed the dynamic of the system.

    Starring Gul Panag, Parul Gulati and Mehek Thakur, the video ‘India’s Next Top Role Model' brings forth stories of 3 Sheroes – Captain Prem Mathur (Gul Panag) who went on to be become India’s first female pilot, Priya Jhingan (Parul Gulati) – the first women to become an Indian army cadet and Rukhmanibai Raut (Mehek Thakur) who raised the age of consent for women across India.

    Sarjita Jain, Brand Head – Girliyapa said “Women have worked tirelessly, to strive for a society that allows equal opportunities. And yet there are there are those who remain unsung, in spite of all they’ve done to shatter the glass ceiling and paved the way for future generations. This Women’s Day Girliyapa aims to celebrate these unsung sheroes, who can hopefully act as inspirations for millions once these stories are told. We’re honoured to partner with UN Women & Mythos for this cause to spread awareness and instill hope and confidence in Indian women to believe in themselves"

  • Girliyapa and Robin Hood Academy come together for #CreateTogether campaign by Facebook

    Girliyapa and Robin Hood Academy come together for #CreateTogether campaign by Facebook

    MUMBAI: Girliyapa, the women centric brand from The Viral Fever (TVF) umbrella is known for tackling social issues through their creative and innovative content. This Republic Day, the channel has collaborated with zero-fund organization Robin Hood Academy to release a special video ‘Little Voices’ that tackles the issue of education for the underprivileged, for the #CreateTogether Campaign by Facebook. Starring internet sensations like Srishti Srivastava, Ahsaas Channa, Khushbu Baid and Shreya Mehta, the video motivates people to take a step towards getting out of their comfort zone and volunteering to educate under privileged children across the country.

    #CreateTogether is a campaign by Facebook, to encourage creative collaborations around common ideas and causes. Robin Hood Academy, on the other hand, serves as a bridge between the street and schools, by giving children the tools and knowledge to embrace full-time education.

    Understanding consumer psyche that most people have a desire to help underprivileged children but for numerous reasons tend to hold back; this video attempts to shatter these myths by giving people an easy and interesting solution!

    Nidhi Bisht, Creative Head, Girliyapa, said, “It is our firm belief to highlight various social issues of our time, but with a creative outlook. Little Voices lays particular emphasis on the importance of education for under privileged kids and how we can come together for this change. We’re glad to partner with Robin Hood Academy. Happy Republic Day”

    Neel Ghose, Founder, Robin Hood Army, said “The Robin Hood Academy goal is simple – we aim to provide less fortunate children who live on the streets, the opportunity to learn and grow. #AcademyVoice is all about providing a platform for these kids to publicly voice their thoughts, dreams, and aspirations – they are the real future of our country. We are grateful to all our radio and media partners for giving our kids this once in a lifetime opportunity and are very excited to partner with the TVF team to take the kids voice to the masses.”

    Saket Jha Saurabh, the Head of Facebook Entertainment Partnerships India, said: “Content creators have strongly engaged communities on Facebook. When creators combine their creativity and talent to produce content, the outcome is not just more entertaining, but also brings more people together. We are excited about this #CreateTogether and this Republic Day special moment, is a compelling way to positively influence fans with a really relevant message.”

  • Girliyapa’s catchy dance anthem, ‘Tu Bas Naach’ features more than 50 Women Achievers

    Girliyapa’s catchy dance anthem, ‘Tu Bas Naach’ features more than 50 Women Achievers

    MUMBAI: Girliyapa is back with a brand-new music video ‘Tu Bas Naach’, an end-of-year dance anthem with voice and character, that refuses to conform to the stereotypes and “rules” that are imposed on girls and women in our society.

    The song is composed and performed by VS42 aka Vaibhav Bundhoo, who composed the music for TVF’s iconic shows like Pitchers, Permanent Roommates, Yeh Meri Family and many others. It also features for the first time in India, 2 female rappers, Siri, from Bangalore and DeeMC, from Mumbai who’s featured in Zoya Akhtar’s upcoming GullyBoy, and singer sisters Kavya-Kriti, from Bikaner.  

    The video stars Nidhi Bisht, Amyra Dastur, Shristi Srivastav, Ahsaas Channa among others grooving to the beats which are a fusion of hip hop.

    Commenting on the music video, Ahsaas Channa, said, “Tu Bas Nach is an expression of strength for women across the world. I'm glad to be part of this video that gives women hope for a better tomorrow”

    Sharing her take on the ideology of the song, Maanvi Gagroo, actress and star of Tripling 2, said, “The meaning of freedom and power is different for each individual. Personally, I feel empowered when I face my fears, no matter how small and challenge myself to overcome it. I was excited when asked to be a part of this music video because of what it stands for and because of Vaibhav Bundhoo, who’s a genius. I’m sure everyone, not just women will relate to it and celebrate their respective empowered choices.”

    On being a part of the music video, Nidhi Singh, said, “It is an exciting experience to be part of a music video that features so many strong, young influential women. I had a great time.”

  • Whisper collaborates with Girliyapa to launch ‘Girls Hostel’

    Whisper collaborates with Girliyapa to launch ‘Girls Hostel’

    MUMBAI: As a part of its ongoing #MeriLifeMereRules campaign, Whisper has collaborated with Girliyapa to launch ‘Girls Hostel’. The 4-part original weekly show will release on 7 December 2018 and features Ahsaas Channa, Simran Natekar, Srishti Srivastava, and Parul Gulati in pivotal roles.

    Commenting on Whisper’s association with the show, P&G India business leader – feminine care Chetna Soni said, “Whisper has always epitomised the qualities of strength, vigor, and empowerment in women through its communication. Through path breaking campaigns such as ‘Touch the Pickle’, ‘Like A Girl’, and ‘Sit Improper’, Whisper has consistently encouraged girls to break free from baseless restrictions imposed upon them. And now, continuing on the same stride with our ongoing #MeriLifeMereRules campaign that aims to inspire young girls to live life by their own rules, we are incredibly excited to continue our partnership with Girliyapa.”

    Girliyapa creative head Nidhi Bisht said, “At Girliyapa, it is our endeavor to weave stories about women and bring forth real and relatable experiences. Glad that Whispers campaign to empower and encourage women aligns with ours. ‘Girls Hostel’ is a simple story about the bonds of friendship that help us deal with myriad issues of our lives and it marks our attempt at providing a female perspective to the unforgettable phase of college life.”

    The #MeriLifeMereRules campaign is a continuation of Whisper’s efforts towards empowering women to be unstoppable, and shun the many limitations forced upon them by the society at large. Their past campaigns, ‘Touch the Pickle’, ‘Like A Girl’ and ‘Sit Improper’ have won numerous awards, and have been loved by the audience in equal measure

  • Sumukhi Suresh and Girliyapa create their mark at News18.com’s ireel awards 2018

    Sumukhi Suresh and Girliyapa create their mark at News18.com’s ireel awards 2018

    MUMBAI: Popular for writing and performing sketches and viral videos, stand-up comedienne Sumukhi Suresh bagged the Best Actress (Comedy) award at the New18.com iReel Awards 2018 for her role in Amazon’s  ‘Pushpavalli.’ It was a double delight for Sumukhi, the creator of the show, as Pushpavilli also claimed the Best Comedy award later in the evening. Best Writing (Comedy), on the other hand, was bestowed upon the new-age platform Girliyapa for their renowned show ‘Mr and Mrs.’

    As for Pushpavalli, the show was created by Sumukhi herself, who also played the titular role of a lady who is a stalker, in this dark comedy.  In the series, Pushpavalli, moves from Bengaluru to Bhopal to chase Nikhil, a man she met at an event. Sumukhi steals the show with not only her performance but also her strong writing.

    Accepting the award for Pushpavalli at the event, an elated Sumukhi said, “I’d like to thank News18 and iReel for this award. I’d like to make a small note here regarding the misconception that shows are going to be made by one person alone. It takes an entire team. I’d like to thank everyone involved with Pushpavalli, my writers and directors. I know it’s kind of a Public Service Announcement, but if you’re a woman and are looking to make a show, then just go ahead and make it. You’re going to make mistakes but it’s going to end up being an amazing experience.”

    Coming to the popular series Mr. and Mrs., it features Nidhi Bisht as Madhu and Biswapati Sarkar as Sanjay, as a married couple. The show is filled with bags of wit and humour. The story comes out in full flow through some very good writing by Preksha Khanna and Pradyot Mokashi. This light-hearted show has earned a lot of fans and has built anticipation for another season, reflecting the demand for series that feature well-written content.

    Present at the event, Preksha and Pradyot walked up the stage to claim the award. Commenting on the win, Pradyot said, “I’d like to give my heartfelt thanks to Biswapati Sarkar. Whatever writing I know is because of him. I’d also like to a give big thanks to TVF.”

    Applauding the winners were esteemed attendees such as  Anurag Kashyap, Vikramaditya Motwane, Nikhil Advani, Hansal Mehta, Harsh Chhaya, Surveen Chawla, Kubra Sait, Rajshree Deshpande, Ameesha Patel, Tanushree Dutta, Tisca Chopra, Rasika Duggal, Vikas Gupta, Karan Wahi and Ronit Roy, who graced the event with their presence.
    iReel Awards 2018 is the 2nd edition of the content awards by News18.com that celebrates, honours and recognizes the brightest talent in the Indian web series space. 

  • The Viral Fever and Girliyapa win big at India Content Leadership Awards 2018

    The Viral Fever and Girliyapa win big at India Content Leadership Awards 2018

    MUMBAI: The Viral Fever (TVF) and its network channel – Girliyapa – won five awards at India Content Leadership Awards held recently in Mumbai. TVF won the much-coveted Content Enterprise of the Year award along with Best Entertaining Content for Bachelors Season 2. Girliyapa, created for the 21st century woman, won Best Humorous content award for ‘No More Dishstress’ and Best Content in a Video marketing campaign – Special mention for ‘Whisper’s SitImproper’. Sameer Saxena, CCO and Head, TVF Originals, who has even acted in shows such as TVF’s ‘Humorously Yours’, was presented the Content Leader of the Year (Person) award.

    TVF Originals, CCO and Head, Sameer Saxena said, “The month has started with a bang for us. The five awards won belong to each person at The Viral Fever and Girliyapa. This recognition will keep pushing us to work harder and create content that viewers will love and relate to. We are always eager to experiment with our content – and we believe this is one of the reasons our viewers accept our content, wholeheartedly.”

    The winning shows can be viewed on the links below:

    · Best Entertaining Content – Bachelors Season 2 (The Viral Fever) – https://bit.ly/2JnrWJk

    · Best Humorous content – No More Dishstress (Girliyapa) – https://bit.ly/2JBDRUS

    · Best Content in a Video marketing campaign – Special mention – Whisper’s SitImproper (Girliyapa) – https://bit.ly/2IDByPN

    Earlier this year, TVF won multiple awards including Best Story (Akarsh Khurana and Sumeet Vyas for Tripling), Best Music (Amar Mangrulkar), Best Branded Content and Best Marketing Campaign for TVF Tripling. ImMATURE, a yet-unreleased web series by TVF, earned its place among the Top 10 digital series globally, as the only Indian selection to the first edition of the Cannes International Series Festival – CANNESERIES earlier this year. It was screened at Cannes on 11th April, 2018.

  • Mumbai girls launch new premium online content channel Girliyapa

    Mumbai girls launch new premium online content channel Girliyapa

    MUMBAI: A ‘bindass’ group of girls from Mumbai has created a premium online content channel Girliyapa about women that intends to create progressive content, but not only for women.

    The all women team at Girliyapa aims at sharing fun, quirky stories from a woman’s perspective that will make one think beyond the clichés. The Girliyapa team of women want to say things women always ‘think of’, but never say perhaps because of their fear of being judged by society and thier peers

    Announcing the launch, Girliyapa channel head Tracy Dsouza said, “Yes! We feel you. We hear you women. That’s why my gang of girls and I created ‘Girliyapa’ exclusively for you. We are going to try to make liberal content – content that tells stories and experiences about women, by women in an entertaining treatment. Come join us and explore womanhood with Girliyapa and share with us what you think! We would love to hear from you.”      

    Our country has progressed in so many was and in so many fields but yet women feel or are made to feel guilty for the most natural phenomenon of their life, menstruation. In an attempt to demystify the monthly ‘phenomenon’ the girls have decided to do something that has never been thought about in India by presenting the funny and quirky situations one experiences during their periods.

    The first presentation by the team of girls was launched around International Women’s Day on addressing this issue through their popular #The Period Song.  The song was created to celebrate menstruation and womanhood in general. The Girliyapa team took a popular party track and turned it into a ‘period’ anthem.

    The lyrics and the video revolve around a teenage girl who as and when gets her first period, is transported to a surreal space called ‘The Period Club’. There, she goes through different experiences, and is offered solutions by more experienced women on how to deal with menstruation and its companions like cramps, cravings, mood swings, pimples etc. The video has a lot of laugh out loud moments, relatable insights and pop cultural references for example ‘daadi left the club but mama abhi baki hai’, ‘red wedding in my pants’, etc.  

    The video features celebrities and social influencers like Sandhya Mridul, Rukhsar Rehman, Pavleen Gujral, Rajshri Deshpande, Sumeet Vyas, Nidhi Singh, Naveen Kasturia, Maanvi Gagroo, Jitendra Kumar, Akanksha Thakur, Santushi Shetty, Sumukhi Suresh and other YouTubers like Rickshwali, etc.

    In its second video presentation Why should Hot Girls have all the fun?,  the Girliyapa team has showcased the exact opposite by showing a not so hot women confronting a guy who is staring at their hot friend and explain logically why he should look at them instead.