ITV

Tag: Girl in the City

  • Bindass unveils its new series, Tere Liye Bro

    Bindass unveils its new series, Tere Liye Bro

    MUMBAI: Bindass announces the launch of its new series titled ‘Tere Liye Bro’. The series will revolve around the exciting journey of three best friends, and the twists and turns their lives take, which make them appreciate their bond as friends much more. Co-presented by Micromax and Indian Motorcycle, and powered by Denver, the inaugural episode is slated to air on 8 December at 7pm on the linear and digital platforms concurrently.

    With brand values and content that reflect the lives, dreams and aspirations of the millennial in India, bindass is constantly providing engaging entertainment with its riveting show concepts. Last year with Girl in the City (followed by The Trip and Girl In The City Chapter 2), bindass led the wave of disruption with an omni-content, multi-platform strategy to win over millennials in a rapidly evolving digital space with outstanding success.  The brand just concluded its fourth series ‘Dil Buffering’ successfully which not only garnered an enviable following but also witnessed 30 million views across all platforms.

    The captivating storyline of Tere Liye Bro focuses on three friends, whose bro-mance continues way past college, into their careers working world. Pulled in different directions by their careers, they still make the time to have their wild rendezvous, egged on mostly by Aniket, the most spirited of the three. He also acts as the glue that keeps them together in spite of the differences that erupt ever so often between the other two, Vineet and Farhaan. As the three ride their roller-coaster of risqué fun, a freak accident takes them by surprise, changing their lives forever. The show offers the millennial audience a slice from their own world served up with drama and intrigue that makes for compelling viewing.

    Catering to both its digital and television audiences, the 10-episode series of 22 minutes each will be aired on bindass and simulcast digitally on Facebook as well as YouTube.

  • Disney India’s goal is to create a content omni-bus, says Subramaniam

    Disney India’s goal is to create a content omni-bus, says Subramaniam

    MUMBAI: Bindass’ maiden web series Girl in the City – a story of a girl who steps into the bustling city of Mumbai to fulfil her dream of being in the fashion industry – has turned out to be a huge success for the channel. According to the channel, it has garnered 53 million views including all the micro-content, episodes, and live interactions with the cast. After 13 triumphant episodes, the channel is all geared up to launch the second installment.

    The channel is also launching another show next month.

    “The first season has done stupendously well for us. It was one of the most talked about series in its first chapter. I am very happy to say that the success of the first chapter has made us launch the second chapter,” said Disney India VP Media Networks Vijay Subramaniam.

    Girl in the City chapter two will go live with its first episode in March following a omni platform strategy wherein it will launch on all the platforms at the same time (YouTube and TV). This year too, Castrol Activ Scooter is back on board as the presenting sponsor with Titan (Tanishq Mia) and Zydus (Everyuth) as associate sponsors.

    “The biggest validation is that the title sponsor has come back for the second season clearly indicating that the show has exceeded their expectations. We don’t take too many advertisers because this content effectively works for brands as we are able to seamlessly integrate them into our story telling. In order to do that, we tend to restrict the number of brands we work with and it also gives us time to crate very interesting integrations that are within the story and don’t look forced,” asserted the VP.

    The story builds on the first season and moves in a very interesting direction full of surprises. It moves ahead from where it ended last season. This chapter of her life will chronicle Meera’s journey of self-discovery as she comes of age through. Through this journey of realizing her dreams and fulfilling her aspirations, she comes across Kiran (Karanvir Sharma), Areem (Preetika Chawla) along with Kartik (Rajat Barmecha) who play a pivotal role in helping Meera move a step closer to her ultimate goal.

    Girl in the City season two is directed by Samar Shaikh, written by Sanyukta Shaikh and is produced by Still and Still Moving Pictures.

    The marketing strategy of the show is on the similar grounds like its previous season. It will be conversational and will go wherever the viewers already are. “When we look back at the success of Girl In The City, the whole social engagement that we created by putting Meera Sehgal on Facebook and getting live updates about what is happening in her world was a huge hit. So, we are going to do something similar to help spread the buzz about season two. We are seeing a lot of demand already,” added Subramaniam.

    He said further, “We are pretty confident that it will beat all the metrics, every benchmark it has set with the season one. That is my expectation. We believe that it will do better than the first one. Our goal is to create a content omni-bus, which is truly a reflector of the world of millennial and is related to them. It should also have a unique bindass take on the story. We will perceive omni content strategy for consumption,” concluded Subramaniam.

    Bindass’ other web-series, The Trip, has also received a tremendous response from the viewers with around 20 million views. Though, the channel has not yet decided on launching a second season.

  • Make mornings lively with bindass’ ‘Beats’

    Make mornings lively with bindass’ ‘Beats’

    MUMBAI: bindass channel is riding on huge waves of success with its fiction web series Girl in the City. Based on a girl named Meera Sehgal enacted by Mithila Palkar from Dehradhun, the show has been appreciated by many. It had also created ripples on the web in a short span of time with million plus views on social media platforms.

    It is recently known that the channel has embarked a new show titled bindass Beats in collaboration with Frooti. Sources reveal that the deal between the sponsor and channel will be around Rs 25-28 lakhs.

    Spreading dancing as a happy mantra, the one hour long show airs on the channel every Saturday at 9 am and every Sunday at 12 pm on bPlay. Both the platforms will have different music and packaging based on the theme of happy life, happy music.

    In a move to increase viewers’ participation, the channel has also initiated an interesting activity. Viewers can make their own #‎MangoBango dance video and upload on Facebook and tag @Frooti and can get a chance to win exciting goodies.

  • Make mornings lively with bindass’ ‘Beats’

    Make mornings lively with bindass’ ‘Beats’

    MUMBAI: bindass channel is riding on huge waves of success with its fiction web series Girl in the City. Based on a girl named Meera Sehgal enacted by Mithila Palkar from Dehradhun, the show has been appreciated by many. It had also created ripples on the web in a short span of time with million plus views on social media platforms.

    It is recently known that the channel has embarked a new show titled bindass Beats in collaboration with Frooti. Sources reveal that the deal between the sponsor and channel will be around Rs 25-28 lakhs.

    Spreading dancing as a happy mantra, the one hour long show airs on the channel every Saturday at 9 am and every Sunday at 12 pm on bPlay. Both the platforms will have different music and packaging based on the theme of happy life, happy music.

    In a move to increase viewers’ participation, the channel has also initiated an interesting activity. Viewers can make their own #‎MangoBango dance video and upload on Facebook and tag @Frooti and can get a chance to win exciting goodies.

  • Bindass to launch web series titled ‘Girl in the City’ on 28 April

    Bindass to launch web series titled ‘Girl in the City’ on 28 April

    MUMBAI: bindass, India’s leading homegrown youth entertainment brand, is all set to present yet another fun, free spirited and young show. Titled Girl in the City, the channel’s first fiction web series will see a premier on Facebook, followed by a telecast on other platforms. The 13 episode series of 15 minutes each will first go live on Facebook, followed by a television airing on bindass. The series will further see a wider digital release on YouTube, thus catering to both the digital and television audiences. Through an engaging narrative, the series will portray a journey of self-discovery, one that is chartered by most young Indians today in pursuit of their dreams.

    The web series will launch on 28 April 2016.

    bindass has roped in Facebook, eBay India, and Castrol Activ as brand partners for the new offering. With Facebook coming on board as the media partner for the first airing, eBay and Castrol Activ will seamlessly be integrated into the script to play a significant role in the story. The protagonist, Meera, will be seen interning at a seller on eBay to help the team come up with a new fashion range. Castrol Activ, which comes on board as the presenting partner will also find a fit in the screenplay as they look to promote their Scooter Oil, which is primarily efficient for in-city travel among women audiences.

    “bindass has always evolved with the youth by trying to cater to their aspirations and being their friend. The dynamic nature of their entertainment needs and consumption patterns pushed us to think of a concept that has the potential to not only entertain the digital audiences, but will also reach out to the television viewers,” said Disney India Media Networks VP and head revenue Nikhil Gandhi.

    Speaking about the brand partnerships, he said, “We are thrilled to partner with three of the biggest brands, namely Facebook, eBay and Castrol Activ to present this series. eBay and Castrol Activ will have a significant presence in the show, beyond just product placement. Facebook has more than 126 million users in India, a substantial chunk of which, fall within our core target group. bindass already has more than 8 million facebook fans engaging with the brand on a regular basis, because of which we took a conscious decision to launch our first web series on the social networking platform.”

    Girl in the City is a coming of age story of 21 year old Meera from Dehradhun, who comes to the bustling city of Mumbai to pursue her dream in the fashion industry.

     

  • Bindass to launch web series titled ‘Girl in the City’ on 28 April

    Bindass to launch web series titled ‘Girl in the City’ on 28 April

    MUMBAI: bindass, India’s leading homegrown youth entertainment brand, is all set to present yet another fun, free spirited and young show. Titled Girl in the City, the channel’s first fiction web series will see a premier on Facebook, followed by a telecast on other platforms. The 13 episode series of 15 minutes each will first go live on Facebook, followed by a television airing on bindass. The series will further see a wider digital release on YouTube, thus catering to both the digital and television audiences. Through an engaging narrative, the series will portray a journey of self-discovery, one that is chartered by most young Indians today in pursuit of their dreams.

    The web series will launch on 28 April 2016.

    bindass has roped in Facebook, eBay India, and Castrol Activ as brand partners for the new offering. With Facebook coming on board as the media partner for the first airing, eBay and Castrol Activ will seamlessly be integrated into the script to play a significant role in the story. The protagonist, Meera, will be seen interning at a seller on eBay to help the team come up with a new fashion range. Castrol Activ, which comes on board as the presenting partner will also find a fit in the screenplay as they look to promote their Scooter Oil, which is primarily efficient for in-city travel among women audiences.

    “bindass has always evolved with the youth by trying to cater to their aspirations and being their friend. The dynamic nature of their entertainment needs and consumption patterns pushed us to think of a concept that has the potential to not only entertain the digital audiences, but will also reach out to the television viewers,” said Disney India Media Networks VP and head revenue Nikhil Gandhi.

    Speaking about the brand partnerships, he said, “We are thrilled to partner with three of the biggest brands, namely Facebook, eBay and Castrol Activ to present this series. eBay and Castrol Activ will have a significant presence in the show, beyond just product placement. Facebook has more than 126 million users in India, a substantial chunk of which, fall within our core target group. bindass already has more than 8 million facebook fans engaging with the brand on a regular basis, because of which we took a conscious decision to launch our first web series on the social networking platform.”

    Girl in the City is a coming of age story of 21 year old Meera from Dehradhun, who comes to the bustling city of Mumbai to pursue her dream in the fashion industry.