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Tag: Girish Ramdas

  • Get your read on: ITC Hotels’ latest perk for guests

    Get your read on: ITC Hotels’ latest perk for guests

    NEW DELHI: Keeping in view the new normal of today's times, ITC Hotels and select Welcome Hotels have enabled contactless ‘smart reading zones’ in association with Magzter. The guests will now have unlimited free access to 5,000+ popular magazines and newspapers on the Magzter app. ITC Hotels’ guests can enjoy reading the magazines and newspapers on their mobile devices while they are anywhere inside the hotel premises – whether it is the room, the restaurants, the conference hall, the lobby, or the spa. This facility can be accessed by anyone entering the property, including in-house guests, customers of other services, visitors and employees.

    These magazines and newspapers also spread across 60+ widely spoken languages including English, Hindi, Tamil, Telugu, Kannada, Malayalam, Marathi, Gujarati and Spanish. Some of the popular titles that can be read for free in these smart reading zones include The Times of India, Hindustan Times, Business Standard, The New Indian Express, India Today, Filmfare, Cosmopolitan, Forbes India, National Geographic Magazine, Lonely Planet Magazine India, and Tinkle.

    ITC Hotels COO Anil Chadha stated, “We have pioneered sustainable practices in hospitality. The association with Magzter is a one-of-its-kind offering by ITC Hotels. It caters to people of all age groups and with diverse interests. While businessmen can stay updated with leading business magazines and newspapers, family travellers can relax by binge-reading popular fashion, lifestyle and entertainment magazines. Kids are sure to love reading their favourite comics in an exciting digital format too.”

    Magzter Inc CEO Girish Ramdas stated, “We always strive to provide solutions to real-world problems with our product and innovative ideas. During these unprecedented times, we’re immensely pleased to partner with ITC Hotels and turn all their properties into smart reading zones. We firmly believe that guests will love indulging in unlimited reading on the Magzter app even as they enjoy the world-class hospitality of ITC Hotels.”

  • Vodafone brings Magzter for digital reading

    MUMBAI: Vodafone India has announced an exciting partnership with Magzter, the world’s largest digital magazine newsstand – to offer an unparalleled digital reading experience to 200 million+ customers in India.

    With this association, Vodafone customers can now access over 100,000 issues of 4,000+ best-selling national and international magazines across the globe at an exclusive offer price. The service is free for a month post which the customers can continue the services starting at Rs 49/month.

    The rapid growth in adoption of digital devices such as tablets and smartphones has seen a shift in the modes for accessing traditional media. India is witnessing a proliferation in digital editions of magazines. Speaking about the partnership, Vodafone India national head – VAS and content Dipankar Ghoshal said “Our customer base is growing digital savvy by the day. These users are constantly looking to consume content on the go.”

    Under this agreement, Vodafone customers can get access to the most popular magazines including International, Indian and Regional titles like India Today, Filmfare, Vogue India, Outlook Business, Entrepreneur, Femina Hindi, Tinkle, Nakkheeran, Kungumam and many more.

    The magazines spread across 30+ exciting categories including automotive, business, comics, education, entertainment, fashion, fitness, lifestyle, news, politics, science, technology and travel, thereby engaging everyone in the family from 6 to 60+ years of age. The readers can enjoy unlimited access to superlative content from all the major countries including India, USA, UK, Singapore, Australia, Canada and South Africa on the go. Apart from leading Indian English magazines, Magzter also offers magazines across all the regional languages including Hindi, Marathi, Tamil, Telugu, Kannada, Malayalam, Bengali, Punjabi, Gujarati and Urdu.

    To avail these offers, customers need to download the free Magzter app either through MyVodafone App or Google Play Store

    Magzter Inc. CEO Girish Ramdas said “We constantly look out for ways to increase our user base and also create a positive impact by propagating digital reading across the globe.”

  • Magzter launches global interactive ad network in digital mags, ties up with SPH Singaore

    Magzter launches global interactive ad network in digital mags, ties up with SPH Singaore

    NEW DELHI. Magzter, which claims to be the world’s largest digital magazine newsstand, today launched a new advertising platform in iOS and Android mobile apps. Magzter has over 7,700 magazines and over 28.5 million users around the world.

    In what it calls a pioneering and innovative move, Magzter now enables advertisers to reach out to millions of potential customers by showcasing interactive advertisements inside the most sought after digital magazines.

    Magzter also announced its strategic tie-up with SPH Magazines, Singapore for this advertising business. SPH Magazines, among world’s leading publishers and No. 1 in Singapore, will be representing Magzter for the Singapore region. With over 1,800 Indian publications from all leading publishing houses on Magzter, this would be a lucrative opportunity for publishing houses to monetise their online assets further. Globally, Magzter is targeting annual revenue of $100 million from advertising within next three years.

    Unlike normal banner advertisements that are displayed on websites, interactive advertisements can have audio-visual content in them and they can have many other interactions apart from taking the user to advertiser’s landing page. The ads are full page swipeable advertisements and non intrusive to users and continues to give best magazine reading experience. An interactive advertisement could range from playing a video to adding a floating element to it.

    Another important type is the ‘Subscription advertisement’, which helps to collect the user data instantly without moving away from the advertisement. Other exciting ways to create interactive advertisements include the usage of swipe interactions, event reminders and location pointers. Even mini games can be inserted as advertisements in between the pages of best-selling magazines. Currently, Magzter is offering full-page interactive HTML5 advertisements to ensure that the advertisements are responsive and automatically fit across all iOS and Android devices.

    “At Magzter, we are extremely happy to introduce interactive advertisements in our Apple and Android apps. This is the first time anywhere in the world such ads are being made available inside digital magazines. The digital advertising industry still has a lot of untapped potential and the arrival of immersive and contextual advertisements on Magzter inside digital magazines is a definitive step in raising the bar. We are hoping to receive tremendous response from advertisers all over the World”, Magzter Inc CEO Girish Ramdas said.

    “This will revolutionize the digital advertising industry soon.” added co-founder and president Vijay Radhakrishnan. “As our interactive advertisements appear in between the pages of a magazine, readers are most likely to get influenced by them since the advertisements are carefully chosen based on the location of the user and the category of the magazine. For instance, when a young woman is reading a fashion magazine on Magzter and she comes across an interactive advertisement to purchase a product she likes from the magazine, she is expected to go for it. Click throughs of our ad inventory is anywhere between 15-30 per cent. This is way high than standard CTR on the Web which would be less than 1 per cent,” he said.

    The advertisers can choose their preferred location, category and language to target their ads, so that they can extend their reach to the niche group of readers. This not only gives them the freedom to choose even a small region where they need more visibility, but also gives them the power to make a bigger impact within a controlled budget. With Magzter having magazines across over 30 categories in over 60 languages and users from over 175 countries, the advertisers can choose the magazines and locations that best suit their needs.

    SPH Magazines MD Joseph Lee said, “Our advertising partnership with Magzter is a significant move for us as advertising revenue is a key driver for our growth. We are also excited to represent Magzter in Singapore region to get advertisers onboard. Magzter has developed an excellent advertising platform for digital magazines and we were privileged to use it for the last 3 months. The results are extremely encouraging and our advertisers are very excited to see their interactive ads on our magazines. We have many of our titles playing ads through Magzter’s ad system.”

  • Magzter launches global interactive ad network in digital mags, ties up with SPH Singaore

    Magzter launches global interactive ad network in digital mags, ties up with SPH Singaore

    NEW DELHI. Magzter, which claims to be the world’s largest digital magazine newsstand, today launched a new advertising platform in iOS and Android mobile apps. Magzter has over 7,700 magazines and over 28.5 million users around the world.

    In what it calls a pioneering and innovative move, Magzter now enables advertisers to reach out to millions of potential customers by showcasing interactive advertisements inside the most sought after digital magazines.

    Magzter also announced its strategic tie-up with SPH Magazines, Singapore for this advertising business. SPH Magazines, among world’s leading publishers and No. 1 in Singapore, will be representing Magzter for the Singapore region. With over 1,800 Indian publications from all leading publishing houses on Magzter, this would be a lucrative opportunity for publishing houses to monetise their online assets further. Globally, Magzter is targeting annual revenue of $100 million from advertising within next three years.

    Unlike normal banner advertisements that are displayed on websites, interactive advertisements can have audio-visual content in them and they can have many other interactions apart from taking the user to advertiser’s landing page. The ads are full page swipeable advertisements and non intrusive to users and continues to give best magazine reading experience. An interactive advertisement could range from playing a video to adding a floating element to it.

    Another important type is the ‘Subscription advertisement’, which helps to collect the user data instantly without moving away from the advertisement. Other exciting ways to create interactive advertisements include the usage of swipe interactions, event reminders and location pointers. Even mini games can be inserted as advertisements in between the pages of best-selling magazines. Currently, Magzter is offering full-page interactive HTML5 advertisements to ensure that the advertisements are responsive and automatically fit across all iOS and Android devices.

    “At Magzter, we are extremely happy to introduce interactive advertisements in our Apple and Android apps. This is the first time anywhere in the world such ads are being made available inside digital magazines. The digital advertising industry still has a lot of untapped potential and the arrival of immersive and contextual advertisements on Magzter inside digital magazines is a definitive step in raising the bar. We are hoping to receive tremendous response from advertisers all over the World”, Magzter Inc CEO Girish Ramdas said.

    “This will revolutionize the digital advertising industry soon.” added co-founder and president Vijay Radhakrishnan. “As our interactive advertisements appear in between the pages of a magazine, readers are most likely to get influenced by them since the advertisements are carefully chosen based on the location of the user and the category of the magazine. For instance, when a young woman is reading a fashion magazine on Magzter and she comes across an interactive advertisement to purchase a product she likes from the magazine, she is expected to go for it. Click throughs of our ad inventory is anywhere between 15-30 per cent. This is way high than standard CTR on the Web which would be less than 1 per cent,” he said.

    The advertisers can choose their preferred location, category and language to target their ads, so that they can extend their reach to the niche group of readers. This not only gives them the freedom to choose even a small region where they need more visibility, but also gives them the power to make a bigger impact within a controlled budget. With Magzter having magazines across over 30 categories in over 60 languages and users from over 175 countries, the advertisers can choose the magazines and locations that best suit their needs.

    SPH Magazines MD Joseph Lee said, “Our advertising partnership with Magzter is a significant move for us as advertising revenue is a key driver for our growth. We are also excited to represent Magzter in Singapore region to get advertisers onboard. Magzter has developed an excellent advertising platform for digital magazines and we were privileged to use it for the last 3 months. The results are extremely encouraging and our advertisers are very excited to see their interactive ads on our magazines. We have many of our titles playing ads through Magzter’s ad system.”