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Tag: Gionee

  • IPL 8, team franchisees rope in sponsors galore

    IPL 8, team franchisees rope in sponsors galore

    MUMBAI: As the Indian Premier League (IPL) cricketing extravaganza draws closer, multiple brands have come on board to associate with the tournament and various team franchisees. 

     
    Magicbricks.com has come on board as an associate sponsor for the eight season of  IPL. This is one of the big spot associations in the recent past for Magicbricks.com.
     
     
    Magicbricks.com head of marketing Manisha Rana said, “IPL is one of the biggest sports festival and is every advertiser’s delight. The association is an endeavour to reach out to maximum end users across the country using association with IPL this season. The association with IPL is a part of the company’s strategy to connect with our existing as well as prospective target audience on a nationwide juncture. IPL provides a non-stop 45 day connect with the audiences and it allows to build connect with the masses at a continuous pace. We are looking at this platform to maximize visibility and build brand preference. Our new campaign leverages this platform in two strategic ways – the story of our protagonist’s is centered on the viewing of the matches. Secondly, we are launching a campaign with a 15 second ad format only to maximize media presence. Teasers to our campaign are already out and the main campaign goes live in IPL.”
     
     
    That’s not all. Sansui has joined hands for the second consecutive year as the official sponsor of the Kolkata Knight Riders (KKR). Sansui’s logo will appear on the back of KKR jerseys.

     

     
    Like KKR, the company claims that it is persistent in providing top notch entertainment and quality performance to its customers by delivering state-of-the-art Japanese technology products.
     

     

    Sansui’s product line-up includes LED TVs having cutting edge technologies like Curved, 4K (UHD), Smart, UltraLuminous and Connect. Through its association with KKR for the second year in row, Sansui aims to bring the excitement of IPL to millions of viewers via its premium series of televisions. 
     

     

    The range promises stadium like experience at home through its 4K Ultra High Definition picture quality and crystal clear sound. Through this association, Sansui plans to further reinforce customer satisfaction and position itself as a youth centric brand.
     

     

    Sansui COO Amitabh Tiwari said, “I am delighted to announce our partnership with the champion team of IPL 2014 – Kolkata Knight Riders, for the second consecutive year. Team KKR is a trendsetter and the pioneer of the most iconic sports leagues in the world. Thus, we find great potential in associating with them. Besides, sports is the only genre other than news, which inspite of being time bound has an intense viewership. Our partnership with KKR provides us an ideal platform to not only engage with our discerning customers but also bring the best to our viewers with our premium product range. We wish the team good luck for their journey in IPL 8 and hope that they continue their winning streak.”
     

     

    Additionally, Gionee has come on-board as the team’s principal sponsor till 2017. The Gionee logo will be seen on KKR team’s shirt as well as at the stadiums on advertising signage.
     
     
    It may be recalled that since the inception of IPL in 2008, Nokia has been one of the principal sponsors of Khan’s team. However this year, the brand, which was acquired by Microsoft in 2014, decided not to renew its sponsorship deal with KKR.
     
     
    Gionee India country CEO and MD Arvind.R.Vohra said, “We are super excited to back the defending champions and one of the most popular IPL team, KKR. KKR represents the true spirit of Gionee with its challenger attitude and we are certain our association will witness greater heights.”
     
     
    Kolkata Night Riders CEO Venky Mysore added, “It’s great for KKR to be able partner with an aggressive and restless brand like Gionee. Their growth has been phenomenal and we are confident that through this partnership, brand Gionee will continue to reach new heights.”
     
     
    Meanwhile, ICT giant Huawei India has extend its partnership with Royal Challengers Bangalore for three IPL seasons.
     
     
    The Huawei logo will feature on the front of the RCB jersey as a principal sponsor.
     
     
    Huawei, first associated with RCB in IPL 2014, will also have substantial branding exposure at RCB’s home ground – the Chinnaswamy Stadium, along with in-stadium promotional rights. In addition to this, Huawei and RCB will also launch a series of joint marketing initiatives to engage with their respective consumers and fans across India.
     
     
    Huawei India CEO Cai Liqun said, “We are extremely excited to strengthen this relationship with Royal Challengers Bangalore. As a long-term commitment towards the game and the team we have entered into an association for three years starting 2015. The game of cricket in India cuts across demographic barriers and connects masses. With this association, we aim to create a strong resonance for the brand Huawei as it paves its way to become brand of masses.”
     
     
     
    Huawei India president of consumer business group Allen Wang added, “We warmly welcome this association with Royal Challengers Bangalore and are very enthusiastic about the forthcoming edition of the IPL. We have also recently launched our new e-brand Honor, which is “For the Brave”, for the ones who dare to dream and follow their passion to achieve something, much like the Royal Challengers Bangalore. We wish the Royal Challengers Bangalore all the very best for this year’s IPL.”
     
     
     
    Royal Challengers Bangalore vice president, commercial, operations and Cricket Academy Russell Adams said, “We are pleased about our renewed partnership with Huawei for the next 3 years and we thank them for the support and the faith shown in us.  We look towards a long and fruitful association with Huawei.”
     
    The Royal Challengers will be playing their inaugural match on 11 April, 2015 against Kolkata Knight Rider in Kolkata. This will be the fourth match of the tournament.
  • FremantleMedia launches India’s first ‘Digital Talent Hunt’

    FremantleMedia launches India’s first ‘Digital Talent Hunt’

    MUMBAI: FremantleMedia has partnered with mobile video streaming service Zenga TV and YouTube MCN of India, OneDigital Entertainment to launch its first digital talent show ‘India’s Digital Superstars.’

     

    This will a first of its kind digital talent hunt, where the audience will judge the next ‘Big Digital Star.’ The show will be presented by Amazon.in, powered by Gionee in association with radio partner RedFM.

     

    The auditions for the show, which began from 19 January, will culminate with a finale in May. The winner will be given a contract worth Rs 20 lakh from FremantleMedia and One Digital. The auditions are open to all Indians across the world.

     

    Auditions will span across 13 weeks. The 14th week is the grand finale to be held in Mumbai. The Indiasdigitalsuperstar.com platform will encourage participants to upload multiple videos of the talent that they wish to showcase, and will be judged by the audience through the number of views and likes across Youtube, ZengaTV and Facebook.

     

    Fresh videos can be uploaded until a week before the ‘Finale Night’. The host will come online thrice a week – Mondays, Wednesdays and Fridays for 10 continuous weeks starting from the fifth week of audition.

     

    FremantleMedia India managing director Anupama Mandloi said, “After the super success of Indian Idol, India’s got Talent, we at Fremantle are delighted to launch a platform that will be accessible to everyone with internet access. Given that India is a priority market for FremantleMedia and a popular destination for many of our hit international brands, we want to continue driving our strategy of aggregating talent across media with India’s Digital Superstars. We have been instrumental in sourcing, discovering and unleashing talent across television and this is the obvious next step for us to take the talent hunt to the internet which is a world unto itself.”

     

    Amazon.in director integrated marketing Manish Kalra added, “The digital medium democratises opportunities and choices and enables easy access to them for everyone like no other medium. We are very excited to be part of India’s Digital Superstar and support this effort to celebrate the immense talent that is waiting to be discovered.”

     

    “The youth today is hungry for exciting and engaging content and ‘India’s Digital Superstar’ is an opportunity where every moment will count and adrenal will be on the high. This gives everyone a chance to showcase talent from anywhere in the world and be the next start in this world which has no boundaries,” informed ZengaTV & OneDigital MD & CTO Shabir Momin.

     

    “Digital as a a platform is connected to the youth of this country. IDS as a digital platform is the first in the country, which creates the opportunity for the youth to showcase the talent and get recognized. We at Gionee are proud to be associated with IDS as this allows the youth to follow their passions and this has got a great synergy with our brand as we also want our consumers to follow the passions and we help them as an enabler for it,” added Gionee Smartphones India head Arvind R Vohra.

     

    “With the unique format of the show specially created for the digital platform, India’s Digital Superstar will create opportunities for Indians globally to showcase their talent without having to stand in queues or reach specific locations at specific time. Moreover the show is not about highlighting only a couple of contestants but we want to showcase as many talented Indian creators, and that is why the call for entries never stops during the show. As long as the show is on, people can participate and stand a chance to win,” concluded One Digital Entertainment COO and co-founder Gurpreet Singh.

     

  • Movies Now gets ready with Battleship

    Movies Now gets ready with Battleship

    MUMBAI: Movies Now gears up to present the military science fiction film Battleship, this Saturday 8th November 2014 at 9 pm. Featuring Liam Neeson, Taylor Kitsch and Rihanna, the film is a must-watch for action fans. The Mega Movie is presented by Gionee and co-presented by Axe.

    Battleship is an action-adventure that unfolds across the seas, the skies and over land. When mankind beams a radio signal into space, a reply comes from “Planet G”, in the form of alien crafts that splash down in the waters off Hawaii. It’s down to sailor Alex Hopper and his crew to man up and prevent an all-out invasion of Earth.

    Don’t miss out on the stellar performances by Liam Neeson, the utterly charming Taylor Kitsch and the charismatic Rihanna in her big screen debut. Witness the heroic transformation of an underachieving and disrespectful lieutenant as he saves mankind from aliens out to annihilate humanity. With its spectacularly astounding visual effects, this brilliant film is sure to keep you hooked from start to finish.The Battle for domination begins in the sea.

     

  • Star Vijay builds momentum for eighth Vijay Awards

    Star Vijay builds momentum for eighth Vijay Awards

    MUMBAI: It is time to once again build up the energy for the coveted Vijay Awards. The eighth edition of the awards for the Tamil film industry on Star Vijay has already begun its digital and TV activations, a month in advance of the telecast.

     

    This year, Vijay Awards will see film and TV actors host and perform at the ceremony which will see 29 best and five favourite awards given out on 5 July and will be telecast on a later date. Similar to last year, the channel will be running contests and giving away passes to 20 people from South Africa, Malaysia, Singapore and other countries to come and watch the award function.

     

    Talking about the event Star Vijay general manager K Sriram said, “This is truly a credible and an incredible award show.  We are very excited about it and ever prepared to make it an astounding success year on year.”

     

    Viewers have been voting since 14 June for their favourite actors either by SMS, calls or online which will end on 25 June. A long list of sponsors has already been lined up. Gionee is the title sponsor while Casa Grand is powered by sponsor. Dr MGR and RRP Housing are co presenting sponsors. Sunland Refined Sunflower Oil, Step Stone Promoters, V Care, Poomalai Housing, Kibbs Lungigal, Vijaya optical House, RPG Developers, Shakthi Masala, Ran India Steel and Amrita Institute are associate sponsors. 

     

     “This is a big event that happens every year and I, like everybody else, look forward to it.  The ‘Golden Lady’ has become a much sought-after trophy for everyone in the Tamil film industry,”said renowned director K Balachander referring to the Vijay Awards statuette.

     

    The jury members include Yugi Sethu, Prathap Pothen, Ravi K Chandran and actor Simran. Last year saw Bollywood’s king Shah Rukh Khan visit the ceremony and being given an award.

     

    Currently, a one hour prelude is being aired every Saturday at 8 pm. As part of the pre-event activation, celebrities are being roped in for conducting on ground events in various parts of the state.

  • Launch TVC of Gionee in India

    Launch TVC of Gionee in India

    MUMBAI: Launch TVC of Gionee in India.

    1. Company Background: 
    Established in 2002, Gionee is a technology driven company engaged in mobile device Design, R&D and Manufacturing. In 2005 Gionee adopted the forward integration strategy to do business in its own brand in markets across the globe. Gionee is known for bringing quality, innovative products with world class standards which have today helped them to be no 2 in mainland China by selling over 23 million units annually. The brand has a strong presence in the Middle East, Northern Africa, Vietnam, Taiwan, Myanmar, Thailand and they recently entered the Indian market.

    2. Creative Strategy:
    Living Life and Enjoying Life.
    Technology makes us experience wonderful things in life and the ELIFE E6 takes it to a whole new experiential level. With its own research and development facility, Gionee leverages top notch engineering skills to constantly innovate and manufacture one of its kind hardware. Thus, in a marketplace saturated with every company harping upon its software features, Gionee takes the leap with hardware that excites and engages the user. Features that enable us to experience the joy of life and help us do more with less.

    The TV commercial encapsulates various unique hardware features in an interesting visual story. Each of the sequences is designed to inspire Awe, Wonder and a sense of Discovery. It takes the viewer beyond reality and takes them into a surreal wonderland. Unfolding a larger than life picture. Be it the One Glass Solution, DTS Sound, 1.5 GHz Quad Core Processor, Unibody design or the never before 5MP front camera. The Elife E6 enables us to experience beyond normal, beyond the ordinary. Living much more than usual. Enjoying life to the hilt.Doing more. With less.

    According to Mr.Arvind.R. Vohra, Managing Director, Syntech Technology India, the whole idea behind this launch TVC is to go and talk about the hardware supremacy of the product. Our objective for Gionee was clearly to reach to the consumers at the national level so strategically we decided to push the phone through the hardware route. Because to enjoy the software features we need to have the right hardware to blend and give a world class experience.
    The Partner & Director of Brand Curry Communication Mr.Ratno Rudra, who worked on this massive campaign said that the creative strategy was to set up the user pay off arising out of hardware – unique life experiences that the handset promises, an empowerment that allows a sense of discovery, uninhibited. Mobile phone market is witnessing high –decibel advertising where every brand is trying to outshout the next one with new promises and different value propositions. We attempted a freshness in execution strategy away from the cluster of hard working propositions and hence this communication with symbolism. Our team believed that Surreal in the world of ultra -real should stand out and make consumer notice the communication.

    4. Date when TVC is going on air and for how long
    23 October and is a 5 week campaign

    http://www.youtube.com/watch?v=MsA67z_qucs
    3. Agency team credits/Production house/Name of film director
    TEAM BRAND CURRY /Kiss Films / Juan Jaramillo

  • Gionee hands media duties to Xposure

    Gionee hands media duties to Xposure

    MUMBAI: Delhi-based media agency Xposure has bagged the media mandate of Gionee, the Chinese mobile handset manufacturing company.

    Rajul Kulshreshtha, co-founder, Xposure is happy about the win although the agency had pitched its presentation late.

    Set up in 2002 in China, Gionee launched its feature phones and smartphones in India earlier this year. The brand is ranked No. 2 in the GSM market in China and sells more than 23 million handsets each year in the country.

    In India, Gionee is headquartered in New Delhi and has partnered with four import and distribution partners based in Chandigarh, Jaipur, Kolkata and Bengaluru. The brand‘s target audience is SEC A and B.

    Apart from India, the brand has presence in West Asia, North Africa, Vietnam, Taiwan, Myanmar and Thailand.