ITV

Tag: Gionee

  • Countdown to the eighth ‘NT AWARDS’ speeds up!

    Countdown to the eighth ‘NT AWARDS’ speeds up!

    MUMBAI: It’s epic! And nothing could get bigger! There are less than 24 hours left for the eighth edition of biggest and most credible news television awards, indiantelevision.com’s News Television Awards to begin!

    The Who’s who and the movers & shakers of the Indian news television fraternity will assemble under one roof in New Delhi’s The Lalit on 29 June. The fabulous night will commence from 7pm onwards.

    The NT Awards 2016 received over 900 entries across 43 categories from more than 30 news channels operating in the space of English, Hindi, Telugu and Marathi. A stellar jury — consisting of senior print and television news professionals – completed the judging process recently. Price Waterhouse Coopers is the tabulator for the awards process. Top domestic mobile handset maker Gionee has come on board as title sponsor for indiantelevision.com’s Eighth NT Awards.

    “Over the years Indiantelevision.com’s NT Awards have emerged as ‘the memorable honour’ for those operating in the news television business. The judges are industry peers, and, we are the only ones that have taken this route for commemorating the truly vibrant Indian News Television ecosystem,” says Indiantelevision.com group founder, CEO & editor in chief Anil Wanvari. “Our partnership with mobile manufacturer Gionee for the awards indicates the tremendous amount of respect the the company has for those operating in the news TV sector in an evolving scenario. The judging is over and we look forward to a fabulous evening with all the professionals from the news television business.”

    Owners, directors and CEOs’ of media companies and TV channels, politicians, editors, reporters, technicians, celebrities and sportsmen are expected to attend the function, which will be anchored by noted stand-up comedians Sorabh Pant and Angad Singh Ranyal.

    The Spotlight Partners include CNNNEWS18, IBN7, Silver Partners include ABP ASMITA, ABP LIVE, Akamai, Support Partners include CNBC Awaaz, CNBC TV18, TV9. Tellychakkar.com and Radioandmusic.com are the Online Media Partners. The event is executed and produced by indiantelevision.com’s ITV 2.0 Productions.

    So who will win the coveted Best Anchor Award, who will go home with Best The News Reporter recognition? For answers, stay logged on as we will update the winner list post the event. Till then, keep reading indiantelevision.com and as they say, all roads lead to the NT Awards!

  • Eighth NT Awards judging ends

    Eighth NT Awards judging ends

    NEW DELHI: A stellar jury – consisting of senior print and television news professionals – completed the judging of indiantelevision.com’s Eighth News Television Awards in Delhi last weekend. They spent more than two and a half days judging 600 Hindi and English news TV entries from 15 news channels.

    Earlier this year, other juries had adjudicated on the Telugu and Marathi entries in Hyderabad and Mumbai respectively. The Eighth NT Awards received 300 submissions from 13 Telugu channels and 180 entries from Three Marathi News channels.

    Top domestic mobile handset maker Gionee has come on board as title sponsorof indiantelevision.com’s Eighth NT Awards.

    Gionee presents indiantelevision.com’s Eighth NT Awards are to be held on 29 June 2016 in New Delhi’s Hotel Lalit.

    Price Waterhouse Coopers is the tabulator for the awards process.
    An exciting and fun-filled evening is planned for 29 June with stand up comedians hosting the awards. Entry will be by invitation only.

  • Eighth NT Awards judging ends

    Eighth NT Awards judging ends

    NEW DELHI: A stellar jury – consisting of senior print and television news professionals – completed the judging of indiantelevision.com’s Eighth News Television Awards in Delhi last weekend. They spent more than two and a half days judging 600 Hindi and English news TV entries from 15 news channels.

    Earlier this year, other juries had adjudicated on the Telugu and Marathi entries in Hyderabad and Mumbai respectively. The Eighth NT Awards received 300 submissions from 13 Telugu channels and 180 entries from Three Marathi News channels.

    Top domestic mobile handset maker Gionee has come on board as title sponsorof indiantelevision.com’s Eighth NT Awards.

    Gionee presents indiantelevision.com’s Eighth NT Awards are to be held on 29 June 2016 in New Delhi’s Hotel Lalit.

    Price Waterhouse Coopers is the tabulator for the awards process.
    An exciting and fun-filled evening is planned for 29 June with stand up comedians hosting the awards. Entry will be by invitation only.

  • Social media glory: Vivo IPL 2016 versus Pepsi IPL 2015

    Social media glory: Vivo IPL 2016 versus Pepsi IPL 2015

    MUMBAI: Although broadcast partner Sony Pictures Network (SPN) has touched estimated sponsorship revenue of Rs 1,200 crores from IPL Season 9, Vivo IPL 9 failed to garner as much social buzz as its predecessor Pepsi IPL did in 2015. As per a recently released report Social Penetration by IPL through MESH, which is a proprietary tool for data analysis by Maxus India, Pepsi IPL generated almost double the social media buzz in 2015 as compared to Vivo IPL this year. Comparable buzz numbers were 240,164 minions in IPL 2016 and 456,943 mentions in 2015

    The MESH report says that the buzz around #Pepsi IPL 2015 vs # Vivo IPL 2016, Pepsi had generated 47 percent more mentions than this year’s IPL.  Across social media platforms, IPL 2016 crossed 3.1 million (31 lakh) mentions. 

    According to the MESH report in week one of IPL 2016, mentions dropped by 9 percent against IPL 2015. Also in week 2 and week 3 of IPL 2016, the mentions went down by 20 percent and 11 percent respectively, while in week 4 social mentions hiked up by 20 percent. As per the reports, week 5 again witnessed a downfall of 8.1 percent but in week 6 mentions went up again by 3 percent. Week 7 of IPL 2016 was an impressive session. The last week witnessed 74 percent hike in social mentions from IPL 2016. 

    RCB was the highest buzzing team followed by KKR and Sunrisers Hyderabad. Virat Kohli with 533128 mentions and AB De Villiers with 229 831 mentions were the most tagged players of IPL 2016.

    When it comes to top IPL and top buzzing sponsors hashtags Vivo ruled the buzz with more than around 2 lakh mentions around #VivoIPL followed by beverages company Kingfisher’s #UnitedByGoodTimes campaign. Gionee was number three with #GioneeKKR getting 100,000 plus mentions while Freecharge’s #LoDoKhatamkaro and Telecom company Vodafone’s #BeSuper campaign clocked 50,000 plus mentions during IPL 2016.

  • Social media glory: Vivo IPL 2016 versus Pepsi IPL 2015

    Social media glory: Vivo IPL 2016 versus Pepsi IPL 2015

    MUMBAI: Although broadcast partner Sony Pictures Network (SPN) has touched estimated sponsorship revenue of Rs 1,200 crores from IPL Season 9, Vivo IPL 9 failed to garner as much social buzz as its predecessor Pepsi IPL did in 2015. As per a recently released report Social Penetration by IPL through MESH, which is a proprietary tool for data analysis by Maxus India, Pepsi IPL generated almost double the social media buzz in 2015 as compared to Vivo IPL this year. Comparable buzz numbers were 240,164 minions in IPL 2016 and 456,943 mentions in 2015

    The MESH report says that the buzz around #Pepsi IPL 2015 vs # Vivo IPL 2016, Pepsi had generated 47 percent more mentions than this year’s IPL.  Across social media platforms, IPL 2016 crossed 3.1 million (31 lakh) mentions. 

    According to the MESH report in week one of IPL 2016, mentions dropped by 9 percent against IPL 2015. Also in week 2 and week 3 of IPL 2016, the mentions went down by 20 percent and 11 percent respectively, while in week 4 social mentions hiked up by 20 percent. As per the reports, week 5 again witnessed a downfall of 8.1 percent but in week 6 mentions went up again by 3 percent. Week 7 of IPL 2016 was an impressive session. The last week witnessed 74 percent hike in social mentions from IPL 2016. 

    RCB was the highest buzzing team followed by KKR and Sunrisers Hyderabad. Virat Kohli with 533128 mentions and AB De Villiers with 229 831 mentions were the most tagged players of IPL 2016.

    When it comes to top IPL and top buzzing sponsors hashtags Vivo ruled the buzz with more than around 2 lakh mentions around #VivoIPL followed by beverages company Kingfisher’s #UnitedByGoodTimes campaign. Gionee was number three with #GioneeKKR getting 100,000 plus mentions while Freecharge’s #LoDoKhatamkaro and Telecom company Vodafone’s #BeSuper campaign clocked 50,000 plus mentions during IPL 2016.

  • Gionee unveils new brand identity through IPL’s KKR team

    Gionee unveils new brand identity through IPL’s KKR team

    MUMBAI:  Gionee, a global mobile phone brand is witnessing an identity change worldwide. As part of this exercise, the brand has unveiled a new logo in India. At the core of the logo change lies the fact that Gionee brings smiles on the faces of millions through its innovative technology.

    Gionee is associated with the Kolkata Knight Riders (KKR) as principal sponsor, and saw an opportunity to leverage the team to talk about the logo change, and to launch it during the current season of the Indian Premiere League or IPL. The agency that was tasked to showcase this transformation for the brand was Mullen Lintas, Gurgaon.

    Explaining the communications approach undertaken by the brand, Gionee AGM Nomit Joshi said: “Delighting our customers has always been an attitude that each and every one at Gionee believes in. Our new smiling logo and tagline ‘Make Smiles’ simply expresses it and invites everyone to engage with Gionee and include the brand in the delightful moments of their lives. We are excited that we were able to use team KKR to unveil our new logo as they provide many of us a reason to smile each time they play. I am sure that the new TVC would convey the same passion, energy and joy that the brand stands for.”

    Sharing his views on the brief received by the client for the rebranding exercise Mullen Lintas executive director Syed Amjad Ali said, “Gionee is going through an exciting phase and is articulating its next level of growth. The new logo change signals that ambition. The role of the campaign was to create familiarity with the new identity and what it would stand for in future. We intend to make Gionee one of the most sought after brands in the country, something that people aspire for and this is just the beginning.”

    The film begins with the KKR team players waiting for their new jerseys to arrive from the dealer. In the interim, the team is seen discussing what new elements would be present on the jersey including a new logo of Gionee. Just then the delivery man arrives and delivers the package to the players who try on their respective jerseys with much joy. On seeing the new logo that signifies a smiling face, the team captain Gautam Gambhir goes on to exclaim that ‘Gautam would no longer be Gambhir’ after wearing this jersey.

    Sharing the creative execution undertaken for the campaign, Mullen Lintas NCD Shriram Iyer added, “The task of unveiling the new Gionee logo coupled with the brands association with team KKR allowed us to put the jersey to good use. The idea of a last minute change in the logo leads to a funny misunderstanding among the players. We are excited about this very unconventional way to launch a new identity.”

    The film has been directed by Shayondeep Pal from Elements and has been launched ‘on and offline’ to coincide with the ongoing IPL season.

    Agency Credits:
    Agency: Mullen Lintas
    Creative: Amer Jaleel, Shriram Iyer, Garima Khandelwal, Prasad Venkatraman, Sarabjit Singh, Arvind Murali, Angud, Vipul Kundra
    Business: Virat Tandon, Syed Amjad Ali, Twishi Pande
    Planning: Ekta Relan
    Production house: Elements
    Director: Shayondeep Pal

  • Gionee unveils new brand identity through IPL’s KKR team

    Gionee unveils new brand identity through IPL’s KKR team

    MUMBAI:  Gionee, a global mobile phone brand is witnessing an identity change worldwide. As part of this exercise, the brand has unveiled a new logo in India. At the core of the logo change lies the fact that Gionee brings smiles on the faces of millions through its innovative technology.

    Gionee is associated with the Kolkata Knight Riders (KKR) as principal sponsor, and saw an opportunity to leverage the team to talk about the logo change, and to launch it during the current season of the Indian Premiere League or IPL. The agency that was tasked to showcase this transformation for the brand was Mullen Lintas, Gurgaon.

    Explaining the communications approach undertaken by the brand, Gionee AGM Nomit Joshi said: “Delighting our customers has always been an attitude that each and every one at Gionee believes in. Our new smiling logo and tagline ‘Make Smiles’ simply expresses it and invites everyone to engage with Gionee and include the brand in the delightful moments of their lives. We are excited that we were able to use team KKR to unveil our new logo as they provide many of us a reason to smile each time they play. I am sure that the new TVC would convey the same passion, energy and joy that the brand stands for.”

    Sharing his views on the brief received by the client for the rebranding exercise Mullen Lintas executive director Syed Amjad Ali said, “Gionee is going through an exciting phase and is articulating its next level of growth. The new logo change signals that ambition. The role of the campaign was to create familiarity with the new identity and what it would stand for in future. We intend to make Gionee one of the most sought after brands in the country, something that people aspire for and this is just the beginning.”

    The film begins with the KKR team players waiting for their new jerseys to arrive from the dealer. In the interim, the team is seen discussing what new elements would be present on the jersey including a new logo of Gionee. Just then the delivery man arrives and delivers the package to the players who try on their respective jerseys with much joy. On seeing the new logo that signifies a smiling face, the team captain Gautam Gambhir goes on to exclaim that ‘Gautam would no longer be Gambhir’ after wearing this jersey.

    Sharing the creative execution undertaken for the campaign, Mullen Lintas NCD Shriram Iyer added, “The task of unveiling the new Gionee logo coupled with the brands association with team KKR allowed us to put the jersey to good use. The idea of a last minute change in the logo leads to a funny misunderstanding among the players. We are excited about this very unconventional way to launch a new identity.”

    The film has been directed by Shayondeep Pal from Elements and has been launched ‘on and offline’ to coincide with the ongoing IPL season.

    Agency Credits:
    Agency: Mullen Lintas
    Creative: Amer Jaleel, Shriram Iyer, Garima Khandelwal, Prasad Venkatraman, Sarabjit Singh, Arvind Murali, Angud, Vipul Kundra
    Business: Virat Tandon, Syed Amjad Ali, Twishi Pande
    Planning: Ekta Relan
    Production house: Elements
    Director: Shayondeep Pal

  • Mullen Lintas is Gionee’s creative partner; targets 10 per cent market share in India

    Mullen Lintas is Gionee’s creative partner; targets 10 per cent market share in India

    MUMBAI Gionee Mobiles has appointed Mullen Lintas as its creative partner to carry out its ambitious plan for a high decibel marketing initiative in Indian market. Gionee’s Mobiles is targeting a market share of 10 per cent in India this fiscal. It plans to achieve this growth by launching a host of new models in the coming weeks. At present, the market share of Gionee is around 5 per cent. Gionee will look to flood the market with its new offerings especially during the ongoing cricket season.

    The mandate given to Mullen Lintas is to build and popularize the brand in a highly competitive smartphone market. As the custodian of the brand, the agency will handle the strategy, planning and the creative responsibilities of Gionee Mobiles. Initial work has already started on the launch of the new identity and should be out in the market soon.

    Commenting on the development, Gionee’s Mobiles marketing head Nomit Joshi  said, “We are very excited to have Mullen Lintas as our creative partner. We are looking forward to great partnership and are confident that together as a team we will take brand Gionee to the next level of growth.”

    On winning the new mandate, Mullen Lintas CEO Virat Tandon  said, “The team at Mullen Lintas has immense category experience and has built mobile brands in the past. We see a great opportunity for Gionee in the Indian market as it is appropriately placed to be the next big player in the category. We are aligned to the ambitions of the brand and are excited about this relationship. We are happy to partner with them and are hopeful of a long & a fruitful association.”

  • Mullen Lintas is Gionee’s creative partner; targets 10 per cent market share in India

    Mullen Lintas is Gionee’s creative partner; targets 10 per cent market share in India

    MUMBAI Gionee Mobiles has appointed Mullen Lintas as its creative partner to carry out its ambitious plan for a high decibel marketing initiative in Indian market. Gionee’s Mobiles is targeting a market share of 10 per cent in India this fiscal. It plans to achieve this growth by launching a host of new models in the coming weeks. At present, the market share of Gionee is around 5 per cent. Gionee will look to flood the market with its new offerings especially during the ongoing cricket season.

    The mandate given to Mullen Lintas is to build and popularize the brand in a highly competitive smartphone market. As the custodian of the brand, the agency will handle the strategy, planning and the creative responsibilities of Gionee Mobiles. Initial work has already started on the launch of the new identity and should be out in the market soon.

    Commenting on the development, Gionee’s Mobiles marketing head Nomit Joshi  said, “We are very excited to have Mullen Lintas as our creative partner. We are looking forward to great partnership and are confident that together as a team we will take brand Gionee to the next level of growth.”

    On winning the new mandate, Mullen Lintas CEO Virat Tandon  said, “The team at Mullen Lintas has immense category experience and has built mobile brands in the past. We see a great opportunity for Gionee in the Indian market as it is appropriately placed to be the next big player in the category. We are aligned to the ambitions of the brand and are excited about this relationship. We are happy to partner with them and are hopeful of a long & a fruitful association.”

  • Gionee doubles promotional budget to Rs 250 crore in FY16

    Gionee doubles promotional budget to Rs 250 crore in FY16

    KOLKATA: China-based phone maker Gionee, which has come on board as the principal sponsor of Kolkata Knight Riders (KKR) in the eighth season of the Indian Premier League (IPL), is planning to double its promotional budget to Rs 225 – 250 crore in the current fiscal 2015-16 from Rs 132 crore earmarked last fiscal.

     

    Additionally, to support the growth story of its marketing and branding plans, Gionee, which replaced Nokia as the principal sponsor for KKR, hopes to capitalize the team’s huge following in its home state to grow its market share from six per cent currently to 10 per cent in Kolkata by the end of this fiscal year. The firm clinched the three-year deal for approximately Rs 54 crore.

     

    Gionee entered the Indian market in 2013 and currently has a four per cent market share in the Indian mobile phone market. The company is hopeful that the KKR sponsorship will help double its market share to eight per cent in the Indian mobile space.

     

    “Our numbers in Kolkata are already ahead of the national figures, we are expecting that this initiative will take us to a double-digit share in Bengal,” said Gionee India country MD and CEO Arvind Vohra.

     

    On its association with KKR worth Rs 54 crore, Vohra hinted that it will give the company the extra push to achieve the target figures.

     

    When asked about the synergies between the two brands, the official said that Gionee Communication and KKR owner Shah Rukh Khan share a lot of common qualities. “Both Gionee and SRK started at the bottom and have risen to the echelons of their fields,” he said.

     

    Popular for it’s ‘world’s slimmest and sexiest phone,’ Gionee differentiates itself on its unique offering. Vohra plans to keep his customers hooked by constantly innovating the product.

     

    At present, it runs through a joint venture (JV) model with Syntech technologies. The company, which currently works on an outsourcing model, aims to have its own ‘Make in India’ manufacturing unit in year’s time. Gionee is planning to invest Rs 300 crore in building a manufacturing facility in India.  The firm, which sold 40 lakh mobile phones in the country in 2014-15, might go for contract manufacturing in order to kick-start mobile production in the country.

     

    Majority of its 10-12 new phone models that are slated to launch this year, would be manufactured in India. The firm has already appointed E&Y to advise it on setting up manufacturing facility, which might also produce phones for neighbouring countries.

     

    Talking about other states, Vohra said that Gionee has already achieved double-digit shares in markets like Rajasthan and Gujarat.

     

    When queried about the company’s turnover targets, Vohra said that the company is looking at a 100 per cent growth in the coming fiscal.