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Tag: Gionee

  • David Chang to spearhead India ops for Gionee

    David Chang to spearhead India ops for Gionee

    MUMBAI: In a recent development, Gionee’s India ops will be helmed by David Chang. The strategic announcement comes at a time when Gionee with a loyal customer base of 1.25 crore in the country is bullish on strengthening its regional penetration.

    Gionee Communication Equipment global sales director David Chang says, “India as a nation, has been exhibiting a great deal of potential for the smartphone business. As part of our global marketing strategy, India ranks number one and the success witnessed in a span of last five years has given us immense optimism to further invest and expand our presence in the market. I am profoundly honoured to be a part of the India growth story and maximise Gionee’s impeccable trajectory advancing our customer base as well as being among the top five phone brands by the next fiscal.”

    With an experience of 13 years in the industry, Chang has been associated with Gionee Communication Equipment for over a decade. In his earlier capacity, he has been responsible for driving global sales of the organisation.

    In his new role, Chang will lead Gionee India’s next phase of growth in the country, wherein he will drive the overall operations and reinforce the brand positioning in the country, with emphasis on retail expansion, sales volumes and after sales establishing the connect with customers.

  • Gionee’s #GoForGold campaign for partners

    Gionee’s #GoForGold campaign for partners

    MUMBAI: Smartphone major Gionee India known to acquaint prominent campaigns from time to time to enhance its engagement with partners has announced exciting rewards and offers for Gionee Sales Champions (GSC), retailers and partners as part of its country-wide campaign ‘#GoForGold’.

    Selling a smartphone from the A Series will get the GSC points in the proportionate order as per the range of the device. The A Series has been monumental in Gionee’s growth in the current year. Following the soaring sales for the flagship device A1, Gionee launched two more propeller devices in the series – A1 Plus and A1 Lite, emerging as one of the top players, with 15 per cent market share in the price range of Rs. 15,000 – Rs. 25,000.

    The winners of the campaign will be rewarded by the HO team by 25 November. There will be three categories of awards, for top 50 GSCs, top 10 retailers and top 10 BDMs across India. These will be given prizes ranging from Gold Coin – 20gm, Gold Coin – 10gm, Gionee A1 Plus and Gionee A1 smartphones.

    Gionee India director of business intelligence and planning Alok Shrivastava said, “#GoForGold is open for the majority of our business representatives including GSC, retailers and BDM; with the goal that together we can accomplish the objective of boosting our sales.”

  • IPL: Gionee associates with KKR & RCB

    MUMBAI: Gionee India has announced its association with the Bengaluru franchise of the Indian Premier League Team, Royal Challengers Bangalore, as their presenting sponsors for the tenth edition of the annual cricketing extravaganza.

    Gionee is already the principal sponsor of the Kolkata franchise – Kolkata Knight Riders, thus becoming the first brand to sponsor front jerseys of two IPL teams in the same edition.

    Gionee which is highlighting its focus on Selfie + Battery, will have its logo feature on the front jersey of ‘Royal Challengers Bangalore’ as well as of ‘Kolkata Knight Riders’.

    ‘Royal Challengers Bangalore’ features some of the best-known names in the world of cricket today with Virat Kohli, AB De Villiers, Chris Gayle, Shane Watson among others forming part of an all star line up. The smart phone manufacturer had signed Captain Virat Kohli as its brand ambassador in November last year.

    Gionee India CEO and managing director Arvind R Vohra said, “IPL is one of the biggest carnivals on the Indian calendar. It is as big and important as Diwali with millions of fans cheering for their teams throughout the tournament. This partnership puts us at the forefront in the IPL with the Gionee brand being visible in 26 of the 56 games till the knockouts. We are immensely proud to associate with Royal Challengers Bangalore- a team that has an eclectic talent mix and has entertained its fans over the years.”

    Royal Challengers Bangalore chairman Amrit Thomas said, “We, at Royal Challengers Bangalore, are pleased to be associating with Gionee, a brand which has strong resonance among the youth in India. We are looking forward to a building exciting fan engagement initiatives that appeal to our bold fans across the country.”

    The company had spent close to Rs 500 crore in marketing last year, and in 2017-18, they plan to increase the same by almost 50 per cent.

  • Gionee unveils campaign by Mullen Lintas

    MUMBAI: As a smartphone player that harbors ambitions of captivating the populace of this country with its offerings, Gionee has done itself proud by emerging a hot favorite amongst other emerging players. In a short span of time, it has managed to cross over 1.25 crore customers and the numbers continue to rise every passing day. After the successful launch of S6s smartphone a few months ago, Gionee has announced the launch of another model called A1.

    The A1 is a great innovation from Gionee and is backed by a phenomenal design and other noteworthy attributes. While it’s loaded with best-in-class features, the idea is to launch A1 with great fanfare and make it a desirable phone in India. A1 is the first flagship model under #Selfistan and will be followed by the launch of other models under the same umbrella. The main highlight in all these models is that they will all possess a selfie flash. To announce the launch of A1 in India, Gionee has launched a new campaign starring brand ambassador Alia Bhatt. The campaign beats everything done in the past and is well placed to take the world of ‘selfie’ way forward.

    Mullen Lintas Delhi has developed an idea called “#Selfiestan”, which is how an ideal world should be. A world of equals and a world where people come closer to each other, where one can express their emotions freely and connect with strangers. ‘#Selfiestan’ as an idea is aimed to differentiate Gionee A1 from any comparison in the world of selfies. Incidentally, Gionee A1 also happens to be great on battery life and other features.

    Gionee India MD Arvind R Vohra said: “The Gionee A1 is the new language of fun, laughter and sharing. As we launch the new device in India, we want to offer a new expression to young users today. #Selfiestan is the embodiment of a world where people can express themselves freely and showcase their love for selfies. We at Gionee India are proud to bring our own version of selfies to India with the #Selfiestan campaign. The film reflects the unique concept perfectly.”

    The campaign has been made exciting by roping in Alia Bhatt, one of the brand ambassadors of Gionee. Alia Bhatt has done a commendable job in driving the idea of ‘Selfiestan’ further. Mullen Lintas Delhi has designed the campaign to leverage the uniqueness of the content. Given that it’s a new launch of the phone, the campaign starts with a teaser on Outdoors and TV and is backed by aggressive drive across Print, Digital, Radio and Activation as well.

    Alia Bhatt said: “#Selfiestan is truly a special world where you and I can express ourselves freely through selfies. It is one big tribe of selfie lovers who change the notion of selfies being just a narcissistic form of expression to a more inclusive ‘smile-and-the-world-will-smile-with-you’ kind of place. A kind of place where all of us can coexist feeling really amazing, all the time! So I welcome you all to Selfiestan!”

    Mullen Lintas chairman & CCO Amer Jaleel said: “While other brands are still saying why they are good for Selfies, Gionee chooses to take the larger platform, that of owning the world of Selfies, which we branded as #Selfiestan. It is the equivalent of Lennon’s ‘Imagine’ anthem for today”.

  • Virat Kohli and Gionee celebrate milestones

    MUMBAI: A brand that has managed to make a good impact in the Indian market is smartphone player Gionee. Coming to the Indian market with its unique offerings, and further getting celebrities to endorse them, Gionee has emerged as a favourite brand of Indians; and has done so in a very short span of time. The campaign has begun with an aggressive burst on OOH media nationally and will be followed by print, digital and radio too.

    The smartphone brand has now achieved a new milestone where it has got 1.25 crore users using its products. To celebrate the feat, Gionee has announced the launch of a nationwide integrated campaign that has been conceptualized and executed by Mullen Lintas Delhi. The objective of this campaign is to announce this unique milestone and also let the consumers know about Gionee’s stature amongst its competitors.

    To promote this milestone to the masses, Gionee has brought on board the Indian cricket captain Virat Kohli. Known as the milestone man himself, it was an apt partnership between Virat Kohli and Gionee where together they are shown celebrating milestones in their own unique way. Given Gionee’s aggressive ambition to move towards market leadership, this is a well-timed association as Virat Kohli perfectly mirrors what the brand is aiming to achieve.

    Gionee marketing head Nomit Joshi said, “Gionee has reached a milestone with 1.25 crore patron base in India and the Indian cricket skipper who is creating new milestones and records was roped in as the brand ambassador. The Captain’s arrival on-board allowed us to highlight our milestone and also the partnership was mutual.”

    Mullen Lintas NCD Shriram Iyer said: “Gionee and Virat Kohli – both ambitious, both hard working and currently both are on an exciting trajectory in their own respective fields. We believe it’s a perfect match to begin a great partnership.”

    Mullen Lintas Delhi executive director Syed Amjad Ali says: “The campaign is aimed to make a big announcement. At the same, getting Virat Kohli on board illustrates Gionee’s leadership ambition. He is clearly a role model today and inspires millions of people. To begin with, this campaign announces Gionee’s achievement of getting 1.25 crore smartphone users. There are many more lined up and will be unveiled soon.”

  • After Alia, Gionee ropes in Virat Kohli

    After Alia, Gionee ropes in Virat Kohli

    MUMBAI: Gionee clocks 1.20 cr customers in India and announced ace cricketer and the captain of the Indian Cricket Team Virat Kohli as their new brand ambassador.

    Kohli will soon be seen in the upcoming campaign of Gionee, and will also be actively involved in a host of innovative marketing and customer experience initiatives of the brand. Gionee had roped in actor Alia Bhatt as it’s brand ambassador a few months ago and he is joining her in helping the brand touch new heights.

    The company grew twice as much as the last fiscal year and has ambitious targets for this year as well. It undertook several strategic steps in recent times to further consolidate it’s position. It rolled out a global re-branding exercise with a new logo and tagline, “Make Smiles” along with signing on an MoU to put up it’s own manufacturing unit in India.

    The association with Virat Kohli will further enable the brand to carry forward it’s high decibel visibility and connect.

    On the partnership, Gionee India country CEO and MD Arvind.R Vohra said “ India is one of the fastest growing young economies in the world and Gionee takes immense pride in having India’s biggest youth icons Virat Kohli and Alia Bhatt as its brand endorsers. With the two of the most loved icons in India our motto of Making Smiles is bound to create a new benchmark across billions of young hearts.”

    On the association, Kohli said “I play my game with dignity and passion and apply the same rule in choosing my partnerships. Gionee comes across as a brand that is fueled by passion, determination and focus to innovate and perform and with all of this have it’s heart in the right place by giving back to society. Thus, I feel and believe that this association will go a long way. I am very excited to start this journey with Gionee.”

  • After Alia, Gionee ropes in Virat Kohli

    After Alia, Gionee ropes in Virat Kohli

    MUMBAI: Gionee clocks 1.20 cr customers in India and announced ace cricketer and the captain of the Indian Cricket Team Virat Kohli as their new brand ambassador.

    Kohli will soon be seen in the upcoming campaign of Gionee, and will also be actively involved in a host of innovative marketing and customer experience initiatives of the brand. Gionee had roped in actor Alia Bhatt as it’s brand ambassador a few months ago and he is joining her in helping the brand touch new heights.

    The company grew twice as much as the last fiscal year and has ambitious targets for this year as well. It undertook several strategic steps in recent times to further consolidate it’s position. It rolled out a global re-branding exercise with a new logo and tagline, “Make Smiles” along with signing on an MoU to put up it’s own manufacturing unit in India.

    The association with Virat Kohli will further enable the brand to carry forward it’s high decibel visibility and connect.

    On the partnership, Gionee India country CEO and MD Arvind.R Vohra said “ India is one of the fastest growing young economies in the world and Gionee takes immense pride in having India’s biggest youth icons Virat Kohli and Alia Bhatt as its brand endorsers. With the two of the most loved icons in India our motto of Making Smiles is bound to create a new benchmark across billions of young hearts.”

    On the association, Kohli said “I play my game with dignity and passion and apply the same rule in choosing my partnerships. Gionee comes across as a brand that is fueled by passion, determination and focus to innovate and perform and with all of this have it’s heart in the right place by giving back to society. Thus, I feel and believe that this association will go a long way. I am very excited to start this journey with Gionee.”

  • Gionee elevates Deepika Singh

    Gionee elevates Deepika Singh

    MUMBAI: Gionee India has promoted Deepika Singh as the director for marketing communications. Singh has been heading the company’s important communications and corporate affairs portfolio for the last one and a half years.

    Singh, along with managing and directing company’s internal and external communications, will also support the company’s brand building initiatives and sales growth across regions.

    Singh’s elevation comes at a time when Gionee is looking to aggressively push its current market share of five per cent upwards. Singh’s role is intended to augment the core team in strengthening brand communications and build preference and loyalty for Gionee among a fast increasing customer base. As part of Gionee’s concerted push to foster community connect, Singh will also be responsible for spearheading the company’s CSR initiatives, developing appropriate social responsibility goals and metrics and overseeing their implementation.

    Gionee India Country CEO and MD Arvind R Vohra said, “We are looking to beef up our core management team in India with fresh thinking and talent that blends multiple skills and experiences. This is the year when we will focus on taking Gionee to the next level of growth, while becoming one of the most loved brands in India. I believe Deepika has all it takes to deliver on this mandate and we are excited to promote her to this new role.”

  • Gionee elevates Deepika Singh

    Gionee elevates Deepika Singh

    MUMBAI: Gionee India has promoted Deepika Singh as the director for marketing communications. Singh has been heading the company’s important communications and corporate affairs portfolio for the last one and a half years.

    Singh, along with managing and directing company’s internal and external communications, will also support the company’s brand building initiatives and sales growth across regions.

    Singh’s elevation comes at a time when Gionee is looking to aggressively push its current market share of five per cent upwards. Singh’s role is intended to augment the core team in strengthening brand communications and build preference and loyalty for Gionee among a fast increasing customer base. As part of Gionee’s concerted push to foster community connect, Singh will also be responsible for spearheading the company’s CSR initiatives, developing appropriate social responsibility goals and metrics and overseeing their implementation.

    Gionee India Country CEO and MD Arvind R Vohra said, “We are looking to beef up our core management team in India with fresh thinking and talent that blends multiple skills and experiences. This is the year when we will focus on taking Gionee to the next level of growth, while becoming one of the most loved brands in India. I believe Deepika has all it takes to deliver on this mandate and we are excited to promote her to this new role.”

  • Countdown to the eighth ‘NT AWARDS’ speeds up!

    Countdown to the eighth ‘NT AWARDS’ speeds up!

    MUMBAI: It’s epic! And nothing could get bigger! There are less than 24 hours left for the eighth edition of biggest and most credible news television awards, indiantelevision.com’s News Television Awards to begin!

    The Who’s who and the movers & shakers of the Indian news television fraternity will assemble under one roof in New Delhi’s The Lalit on 29 June. The fabulous night will commence from 7pm onwards.

    The NT Awards 2016 received over 900 entries across 43 categories from more than 30 news channels operating in the space of English, Hindi, Telugu and Marathi. A stellar jury — consisting of senior print and television news professionals – completed the judging process recently. Price Waterhouse Coopers is the tabulator for the awards process. Top domestic mobile handset maker Gionee has come on board as title sponsor for indiantelevision.com’s Eighth NT Awards.

    “Over the years Indiantelevision.com’s NT Awards have emerged as ‘the memorable honour’ for those operating in the news television business. The judges are industry peers, and, we are the only ones that have taken this route for commemorating the truly vibrant Indian News Television ecosystem,” says Indiantelevision.com group founder, CEO & editor in chief Anil Wanvari. “Our partnership with mobile manufacturer Gionee for the awards indicates the tremendous amount of respect the the company has for those operating in the news TV sector in an evolving scenario. The judging is over and we look forward to a fabulous evening with all the professionals from the news television business.”

    Owners, directors and CEOs’ of media companies and TV channels, politicians, editors, reporters, technicians, celebrities and sportsmen are expected to attend the function, which will be anchored by noted stand-up comedians Sorabh Pant and Angad Singh Ranyal.

    The Spotlight Partners include CNNNEWS18, IBN7, Silver Partners include ABP ASMITA, ABP LIVE, Akamai, Support Partners include CNBC Awaaz, CNBC TV18, TV9. Tellychakkar.com and Radioandmusic.com are the Online Media Partners. The event is executed and produced by indiantelevision.com’s ITV 2.0 Productions.

    So who will win the coveted Best Anchor Award, who will go home with Best The News Reporter recognition? For answers, stay logged on as we will update the winner list post the event. Till then, keep reading indiantelevision.com and as they say, all roads lead to the NT Awards!