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Tag: Ginger

  • IHCL checks in with 100 new hotels, portfolio bulges to 380

    IHCL checks in with 100 new hotels, portfolio bulges to 380

    MUMBAI: India’s hospitality heavyweight IHCL has flexed its muscles with a staggering 100 new properties in the last fiscal year, comprising 74 signings and 26 openings. The Tata Group behemoth, which operates the iconic Taj brand, now boasts a portfolio bulging at 380 hotels.

    Executive vice president for real estate and development Suma Venkatesh highlighted the company’s “industry leading pipeline” of 137 hotels, crediting IHCL’s “strong brand presence” and “sustained demand buoyancy” for the achievement. The firm’s ambitious “Accelerate 2030” roadmap appears to be motoring along nicely, with upscale and midscale segments—Gateway and Ginger brands—garnering the lion’s share of signings.

    “Ginger crossed a 100-hotel portfolio and Vivanta reached the 50+ hotel mark,” Venkatesh noted, clearly delighted with the milestone.

    Suma venkatesh deepika rao

    The company hasn’t confined its expansion to domestic shores. It has ventured into fresh middle eastern territory with properties in Bahrain and Ras Al Khaimah, adding over 800 keys to its international collection.

    Executive vice president for hotel openings and new businesses Deepika Rao highlighted Ginger’s particularly prolific year, with nine new establishments springing up across commercial hubs, industrial townships, leisure destinations and state capitals.

    Not content with conventional locations, IHCL has also played pioneer in virgin tourism territory. “Building on its legacy, IHCL pioneered new tourism destinations with SeleQtions and Gateway hotels in Diu and expanded its presence in spiritual destinations with a Taj resort in Puri,” Rao explained.

    The hiring spree accompanying this expansion has been equally impressive, with over 2,500 new jobs created across the 26 new properties.

    IHCL, which was founded when Jamsetji Tata opened The Taj Mahal Palace in Mumbai in 1903, is now hurtling toward its “Accelerate 2030” goal of a 700-hotel portfolio. For a company recently crowned with the “World’s Strongest Hotel Brand 2024” title by Brand Finance, the sky—or perhaps the penthouse suite—appears to be the limit.

  • Social Wavelength wins Ginger Hotels social media mandate

    MUMBAI: Ginger Hotels, a TATA enterprise, has awarded the social media duties to social media agency Social Wavelength.

    The chain of hotels is spread across 23 locations in India with 26 hotels launched on the concept of smart basics.

    Ginger Hotels marketing manager Alisagar Merchant said, “Social media will help us connect with our prospective customers, understand our current audience more closely and enable us offer better products and services. With Social Wavelength‘s strength, expertise and experience in the field of social media communication and social media monitoring, we are sure they will help us listen to the customer‘s mind and also connect with them effectively.”

    Social Wavelength vice president Mihir Karkare commented, “The concept of Smart Basics for a hotel is very unique and we are delighted to take this concept to the consumers. We are sure that social media will play a significant role in the audience interactions for Ginger Hotels”

    The primary objective behind the concept of Ginger hotels is to provide a superior product offering and consistent experience to travellers, beyond the present offerings in the industry. Ginger Hotels have also recently won the ‘Best Budget Hotel‘ award by Outlook Traveller.

    Social Wavelength has presence in Mumbai, Delhi, Chennai and Bangalore. Its services include social media monitoring, online-reputation management, online PR, social media management and building online communities. Social Wavelength is also the authorised reseller for Radian6 for the Indian market.