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Tag: Gillette

  • David Mayo is bates Asia CEO

    David Mayo is bates Asia CEO

    MUMBAI: David Mayo will take over as bates Asia CEO later this month. This was announced by the agency network‘s chairman in Asia Tim Isaac, who retires by the end of October.

    Mayo‘s stint in Asia started in 1994 as he came from London to join bates in Hong Kong. He was then hired by Isaac to join Ogilvy & Mather in 1997 to run Guinness, among other regional business. He has been instrumental in founding creative boutique, RedCard and after 2005 went on to hold several key senior roles at Ogilvy, including Ogilvy & Mather Advertising president and later as of Ogilvy & Mather ASEAN president.

    Isaac said, “David is one of Asia‘s most experienced and creative agency leaders with a very strong track record in building brands and driving creativity. He is a born entrepreneur and has put many of our clients‘ brands firmly ahead of their competitors. He is the right person to build on the good work and the platform that has been established and to take bates to the next level in its long history in Asia.”

    Mayo‘s track record with clients in Asia such as Guinness, Nike, Gillette, The Economist, Motorola, Coke and Diageo will bring added impetus to Bates as the agency model changes in Asia. His brief will be to galvanize the agency leadership, develop the bates brand and establish a new network model.

    When I originally came to Asia in 1994, it was to work at bates, said Mayo. “It has a very strong track record as a maverick and creative brand in Asia and it has a unique place in a region of the world where more and more clients are asking for the bespoke and the personal. We will take bates to the next level. I am returning to take this heritage and fashion a fresh new agency offer for ambitious brand owners across the region.”

    Ogilvy & Mather Asia Pacific chairman Paul Health said, “David‘s verve, energy and drive will be the perfect tonic for bates. David has done a brilliant job at Ogilvy across the region for more than a decade. I will miss him personally but am delighted he remains part of the broader family.”

    Bates‘ major clients in Asia include HSBC, Shanghai General Motors, Diageo, Philip Morris, Cheong Kong, Colgate, Castrol, P&G, Disney, Nokia, Singapore Government, Marico, Kraft and Yum Restaurants. They have 12 offices in Taiwan, Shanghai, Hong Kong, Vietnam, KL, Singapore, Manila, Jakarta, Mumbai, Kolkata, Bangalore and Delhi.

  • L&T consolidates digital mandate with DDB MudraMax

    MUMBAI: After getting the Rs 1 billion media account of Larsen & Toubro last year, DDB MudraMax has pocketed the company‘s full service digital mandate.

    DDB MudraMax will handle SEM (search engine marketing), SEO (search engine optimisation), web design, online planning, buying and creative for the brand.

    The agency already handled the digital media planning and buying duties for L&T and now has been entrusted with the entire range of digital duties.

    The experience and engagement network arm of DDB Mudra Group runs 36 offices in India. It enables clients to interact at a single point to reach consumers through a complete spectrum of specialist touch points such as TV, print, radio, digital, out-of-home, retail, activation, events, bottom of the pyramid, sports, music, youth and entertainment.

    DDB MudraMax‘s clients include Pepsi, Gillette, Volkswagen, Reebok, Aircel, ITC, Birla Sun Life, Titan, Castrol, Uninor, Star, Colgate, Standard Chartered Bank, Tata, Hindustan Times, Asian Paints, Yamaha, Kotak, Hewlett Packard, Fosters, Ashok Leyland, Western Union, Jyothy Laboratories – Henkel, LIC, World Gold Council, BPCL, TTK Prestige, Wipro Consumer Care, Amway and ACC.

  • Gillette appoints actor Arjun Rampal as its brand ambassador

    Gillette appoints actor Arjun Rampal as its brand ambassador

    MUMBAI: FMCG Company Gillette India has roped in actor Arjun Rampal as its brand ambassador.

    Gillette that owns brands like Gillette Mach 3 Turbo, Oral-B and Duracell says that Rampal would soon be seen in all the new March3 Turbo sensitive advertisements.

    Says Gillette brand manager Sharat Verma, “Gillette is a market leader in the category and firmly believes in innovation and excellence in performance. The brand is committed to continuously provide the highest quality products to its consumers to make men look and feel their best. Admired, loved and respected globally, we are indeed very proud to associate with Arjun Rampal as our brand ambassador.”

    Adds Rampal, “Gillette is the best brand when it comes to male grooming products. Since grooming has always been essential for me and Gillette being a brand I love and use everyday, the decision to endorse this brand was not difficult to make. It‘s indeed a great honor to be associated with Gillette.”

  • Radio Mirchi, Gillette present gully cricket

    Radio Mirchi, Gillette present gully cricket

    MUMBAI: On ground activity around cricket is set to increase as brands go all out to cash in on the cricket World Cup frenzy. Radio Mirchi and Gillette Vector Plus decided to do things differently when they came together to provide a platform for local talent to be recognized in Gully Gully Mein Cricket Ka Jashn.

    The gully cricket tournament saw hundreds of entries with the final 8 teams battling it out for a cash purse of ten thousand rupees for each team member. The matches will be played at Azad Maidan starting on 3 March 3. The finals of the tournament will be held on 10 March. All matches will be played in true gully cricket fashion.

    Radio Mirchi vice-president and station director Hitesh Sharma said, “Radio Mirchi has always strived to connect with listeners through out-of-the-box content and on-ground promotions. Gully Gully mein Cricket ja Jashn is yet another way through which we not only connect with out listeners, but also recognize the immense talent in the city.”

    Gillette brand manager Sumeet Narang said “We understand the passion Indian men have for the game of Cricket. It is to celebrate this Cricket spirit that Gillette is launching the New Vector Plus Winner pack and Announcing the nationwide Galli Cricket tournament!” 

    Cricketer Irfan Pathan who is also endorses Gillette Vector Plus said, “I would like to take this opportunity to encourage all my fans to join me in spirit this Cricket Season by participating in the Gillette Vector Plus Galli Cricket Tournament. While my eyes are set on the World Cup trophy, I wish luck to all my fans to bring home their very own Vector Plus Galli Cricket trophy, and truly experience the winning spirit.” 

    Played with typical gully cricket rules, each team would consist of six players plus one substitute. The 10 over match will have each side bat for 5 overs. Each member of the team is required to bowl one over in the match.

    Mirchi will also have a range of ‘expert’ commentators such as Manjeev Kumar, Sendulkar, Mr. Piddhu who will help Radio Mirchi RJ’s in commentary during the matches. The station aims bring to its listeners a flavour of street cricket.

  • Online players cash-in on Fifa World cup & score goals with web content: IAMAI

    Online players cash-in on Fifa World cup & score goals with web content: IAMAI

    BANGALORE: The Football world cup, which concluded last week, attracted sports lovers across the globe to the Internet. All major portals and mobile content providers in India had specially redesigned their content for the World Cup to feed the demand of football fans.

    Online add-ons such as mobile download of wallpapers of some of the popular football players and online and mobile games attracted the maximum number of fans to the internet, according to an official release from the Internet & Mobile Association of India (IAMAI).

    Says IAMAI president Dr Subho Ray, “The World Cup bonanza shows that the Internet has emerged not only as an alternative medium but as a parallel medium to a large section of the people in India. With the advent of broadband as well as mobile phones, it is possible to keep a track of the matches even on the go. Websites and mobile content companies are gradually realising the potential of both these mediums and hence are increasingly beefing up their content for such mega events and in the process successfully attracting more and more users and advertisers”.

    HT Media, for example, recorded a 5 per cent to 7 per cent increase in the online revenues, claims Hindustan Times GM Business Development Salil Kumar. Kumar also mentioned that the number of hits during the prime time period at 9 30 pm reached an average of 15,00,000, at post-midnight averaged 20,00,000 and evening 6 30 pm reached an average 5,00,000.

    According to Kumar, in terms of city-wise access to World Cup related activities, Delhi/Chandigarh topped with 40 per cent, followed by Mumbai 30 per cent, Pune 5 per cent, Ahmedabad 5 per cent, Bangalore 10 per cent, Hyderabad 5 per cent and others 5 per cent.

    States Sify Ltd VP Interactive Services Surya Mantha, “Thousands of clips of World Cup football related content were viewed on Sify’s broadband portal Sify Max in the first two weeks of the tournament”. He added that the most watched clip was related to the Brazil v/s France match on 2 July, which was viewed 25,000 times.

    Soccer fans around the world treat their favourite sport as a religion and hence increasingly want to know more and more about their favourite players. This has resulted in an offbeat category on websites, which provides other such information to the football fans. In the offbeat category, Mantha says, “A video featuring the wives/girlfriends of star football players was the most popular”.

    Online advertisers took full advantage of the World Cup fever. MSN India had advertisers such as Lenovo and LIC Housing, informs MSN India Sales and Marketing head R. Rajnish. He also mentioned that netizens mostly in the age group of 18-35 years visited their website for World Cup related activities, the release adds.

    “For Rediff.com”, says chief media revenue officer Arvindra Kanwal, “increased page views resulted in more ad inventory which in turn resulted in better revenue”. He adds, “Football as a platform brought a set of advertisers like Ranbaxy, Maruti Swift, Gillette, Microsoft, Apollo Tyres and others. Our response in page views and sponsor interest mirrored cricket and largely caught the interest of Sec A & B urban audiences in eight metros. Smaller towns were slow to respond”.

    Airtel on the other hand was one of the presenting sponsors of the Fifa World Cup on ESPN, which had the exclusive telecast rights. It provided soccer fans World Cup updates, sourced from ESPN Mobile. It also offered the official song of the FIFA World Cup as a Hello Tune & Ringtone for all Airtel customers.

    Says Bharti Airtel Ltd joint president (Mobility), “Football and World cup related content were among the most popular downloads on Airtel Live, the multi-access entertainment portal of Airtel. As per data available over the last 30 days, the official Fifa World Cup game is among the four most downloaded games. In this visually engaging game, gamers experienced the 12 official stadiums as they took one of their 32 national teams from qualification to glory. ‘Time of Our Lives’, ballad by Il Divo & Toni Braxton, which was the official Fifa World Cup song, has been among the top 10 downloaded songs in the non-film category on Airtel. Football related images were among the top five downloaded wallpapers.”