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  • The Gillette India Flexball challenge on Twitter

    The Gillette India Flexball challenge on Twitter

    MUMBAI:  Since it launched the Fusion Proglide Flexball  razor, Gillette India has been coming up with various promotional strategies,  with one of the strategies being promoting it through social media .

    The new Gillette razor is different from the previous razors launched by the brand. It has five blades on the front and one blade at the back that allows it to swivel back and forth. The movement of this razor is quite similar to how one’s wrist works. The new Flexball technology helps men to shave without twisting their face in awkward ways.

    The brand now has an ongoing campaign for its Fusion Proglide Flexball  razor on Twitter – The Flexball Challenge that challenges its patrons. To enter The Flexball challenge, one has to tweet to Gillette India with #Flexiballchallenge and wait till Gillette India makes its first move. (For example; ‘I am ready for #TheFlexballchallenge @GilletteIndia’)

    Once Gillette India has made its first move by sending a chart which is divided into three rows and three columns -A1-A3,B1-B3,C1-C3, the participants have to reply to the move by choosing the desired position. (For example A3#TheFlexballchallenge). The game is a clever way of explaining the flexibility of the product as players do not have to use pen or pencil to play the game. 

    Before getting started with the game, participants have to keep its in mind. For instance only one game at a time can be played. Furthermore participants can always ask for a rematch. The hashtag has to be used always and one must wait until Gillette India responds back, resending or changing of moves are not allowed. The challenge has taken Twitterti by storm. Over a hundred participants have tweeted and taken part in the challenge so far.  Here are a few examples:

    sujoy_kapur tweeted, “C1 is my first move team @GilletteIndia #TheFlexballChallenge.”

    avdesh_roy tweeted, “Friends lets take #TheFlexballChallenge Play & win  @GilletteIndia @saraf_silky

    Amol_77 tweeted, “I am ready for #TheFlexballChallenge join me and play it @GilletteIndia guys.”

  • The Gillette India Flexball challenge on Twitter

    The Gillette India Flexball challenge on Twitter

    MUMBAI:  Since it launched the Fusion Proglide Flexball  razor, Gillette India has been coming up with various promotional strategies,  with one of the strategies being promoting it through social media .

    The new Gillette razor is different from the previous razors launched by the brand. It has five blades on the front and one blade at the back that allows it to swivel back and forth. The movement of this razor is quite similar to how one’s wrist works. The new Flexball technology helps men to shave without twisting their face in awkward ways.

    The brand now has an ongoing campaign for its Fusion Proglide Flexball  razor on Twitter – The Flexball Challenge that challenges its patrons. To enter The Flexball challenge, one has to tweet to Gillette India with #Flexiballchallenge and wait till Gillette India makes its first move. (For example; ‘I am ready for #TheFlexballchallenge @GilletteIndia’)

    Once Gillette India has made its first move by sending a chart which is divided into three rows and three columns -A1-A3,B1-B3,C1-C3, the participants have to reply to the move by choosing the desired position. (For example A3#TheFlexballchallenge). The game is a clever way of explaining the flexibility of the product as players do not have to use pen or pencil to play the game. 

    Before getting started with the game, participants have to keep its in mind. For instance only one game at a time can be played. Furthermore participants can always ask for a rematch. The hashtag has to be used always and one must wait until Gillette India responds back, resending or changing of moves are not allowed. The challenge has taken Twitterti by storm. Over a hundred participants have tweeted and taken part in the challenge so far.  Here are a few examples:

    sujoy_kapur tweeted, “C1 is my first move team @GilletteIndia #TheFlexballChallenge.”

    avdesh_roy tweeted, “Friends lets take #TheFlexballChallenge Play & win  @GilletteIndia @saraf_silky

    Amol_77 tweeted, “I am ready for #TheFlexballChallenge join me and play it @GilletteIndia guys.”

  • Milagrow ropes in Debashis Das as CEO

    Milagrow ropes in Debashis Das as CEO

    MUMBAI: Consumer robotics brand in India Milagrow has appointed Debashis Das as CEO.

    Milagrow founder and CEO Rajeev  Karwal said, “Debashis has, over his career, carved a niche for himself by redefining the very meaning of brand value and consumer connect. Bringing him on board as Milagrow’s CEO will aid the growth of our company by leveraging his invaluable experience in sales and marketing to further our brand proposition. With his success in establishing new brands as industry leaders and re-launching established brands with to new innovative strategies, Debashis is the perfect candidate to spearhead Milagrow on to the next phase of its growth.”

    Das added, “Having seen the impact technology can have on everyday life, it is very clear that robots are the next level of innovation. This explains my move to Milagrow, which has established itself as India’s no.1 consumer robotics company. I am eagerly looking forward to all that this association will entail, and am confident of using my industry knowledge to drive the company’s continued growth.”

    Das has previously worked with companies like Gillette, Perfetti, Dabur, Henkel, Mother Dairy and SC Johnson.

    A graduate from IMT, Ghaziabad, Das is credited for having created the liquid dish wash segment in the Indian market with Pril Utensil Cleaner and has several awards and recognitions for his work.

  • Milagrow ropes in Debashis Das as CEO

    Milagrow ropes in Debashis Das as CEO

    MUMBAI: Consumer robotics brand in India Milagrow has appointed Debashis Das as CEO.

    Milagrow founder and CEO Rajeev  Karwal said, “Debashis has, over his career, carved a niche for himself by redefining the very meaning of brand value and consumer connect. Bringing him on board as Milagrow’s CEO will aid the growth of our company by leveraging his invaluable experience in sales and marketing to further our brand proposition. With his success in establishing new brands as industry leaders and re-launching established brands with to new innovative strategies, Debashis is the perfect candidate to spearhead Milagrow on to the next phase of its growth.”

    Das added, “Having seen the impact technology can have on everyday life, it is very clear that robots are the next level of innovation. This explains my move to Milagrow, which has established itself as India’s no.1 consumer robotics company. I am eagerly looking forward to all that this association will entail, and am confident of using my industry knowledge to drive the company’s continued growth.”

    Das has previously worked with companies like Gillette, Perfetti, Dabur, Henkel, Mother Dairy and SC Johnson.

    A graduate from IMT, Ghaziabad, Das is credited for having created the liquid dish wash segment in the Indian market with Pril Utensil Cleaner and has several awards and recognitions for his work.

  • United Mediaworks crosses a lakh seats per show across India

    United Mediaworks crosses a lakh seats per show across India

    Mumbai: Secured digital cinema platform United Mediaworks (UMW) announced that its ad network had attained 1,10,000 seats per show. The company gets its revenue from content processing charges, content distribution charges and advertising revenues. With this seating capacity per show, UMW says that its offering makes for a cost effective proposition for advertisers to promote their brands in semi metro cities as well as tier 2 and 3 cities and reach out to these upcoming towns. Also, the company says that it has shown great support for social causes by showcasing ads for the same at highly subsidized rates across its network.

     

    Commenting on the growing ad network of United Mediaworks, co-founder and joint managing director Ashish Bhandari said “We are delighted to witness the daily growth with our ad network. It is a pleasure to view this kind of response to the dedication and hard work of our team. We strive to provide the best services with a high level of security and aim to be one of the top digital distribution services in India. With this kind of response and growth, I am sure the day is not very far when we will be the first partner of choice when it comes to digital content and distribution.”

     

    United Mediaworks recently screened election ad campaigns across its network. The company has been screening corporate ads and has a number of brands on board including LIC, Gillette, Fortune Basmati Rice, SBI Life, Rural Electrification Limited, Bajaj Allianz, Chevrolet Enjoy, Manyavar, Emami, Tata Sky, Rupa, UTI, among others,. 

  • Star’s ‘Mauka’ campaign drives YouTube’s views in Q1

    Star’s ‘Mauka’ campaign drives YouTube’s views in Q1

    MUMBAI: With a whopping 10 million views, Star India’s ‘Mauka Mauka’ ad campaign for the ICC Cricket World Cup earlier this year, has been the second most watched campaign in the first quarter of 2015 on the video platform YouTube.

     

    The campaign comes second only to Gillette’s ‘the best a fan can get’ ad campaign.

     

    The ICC Cricket World Cup 2015 was a money raker in Q1 2015 as advertisers flocked to the tournament. With India’s stupendous performance throughout the World Cup, it was indeed one of the most important moments of the year. However, a lot has also changed since the last edition of the World Cup in 2011. For example, there are more users now on the Internet, social media commentary drives live entertainment and the match is played both on field and off the field across the Internet. Keeping the third reason in mind, YouTube India came up with the top trending ads of Q1 and cricket was the flavor of the quarter.

     

    A number of users lapped up campaigns built around the gentleman’s game. With the UGC around Mauka Mauka garnering a total of 10 million views only went on to prove the power of YouTube as a platform that can amplify the reach of a campaign through endemic content.

     

    The third campaign making it to the list was the Boost Cricket Anthem – Hey Champion, Stay Champion. The fourth in the list is the innovative #LiveItAbhi campaign undertaken by FMCG brand Pepsi.

     

    Ranbir Kapoor and Saavn Cricket World Cup 2015 ad featured on Valentine’s Day came in fifth followed by Pidilite. The Sony Bravia TVC called The Most Colourful Cricket Experience stood at the seventh spot while Cricket Face Paint campaign by Google+ took the eighth spot.

     

    The #YehGameHiHaiTasteKa brand campaign by Lays was at the ninth spot while the tenth spot was taken by the Micromax Unite Cricket Anthem 2015.

     

    As per the report, the list suggests that users love content that is built around things that they are passionate about, in this case cricket.

     

    “As a marketer, when these big sporting moments occur, one wants to be there for people, helping them have the time of their lives before, during and after the game — not just waiting for a break in play to get a word in,” states the YouTube India report.

  • BIG FM and Gillette partner for the ‘Gillette Vector 3 Big Disha’

    BIG FM and Gillette partner for the ‘Gillette Vector 3 Big Disha’

    MUMBAI: Backed by the success of the BIG Disha’s earlier seasons, BIG FM and Gillette India partner once again to launch – ‘Gillette Vector 3 BIG Disha’. With the aim of grooming and training youth through their first steps in the professional world, the initiative kicks off on 8 December, and will go across the markets of Hyderabad, Baroda and Ahmedabad, one week per city, reaching out to youth, in the age group of 20-25 years.

    Speaking of the campaign, BIG Rural, business head Vineet Mittal, said, “The response this far has been extremely encouraging and has worked well both for the consumers as well as our partners Gillette India. We look forward to continuing to develop newer solutions for Clients which help deliver brand objectives, while positively impacting the lives of our listeners.”

    Aimed at guiding the youth through their first steps as a professional, the property will see each city host experts who will train students on key skills like resume building, time management, communication skills, grooming and etiquette, and the effective use of the internet. Through alliances across B schools and professional institutions in each of the cities, it promises to ensure maximum reach to the youth. The entire on ground initiative will be amplified through the radio platform on 92.7 BIG FM.

     

    Gillette India country marketing manager Rajeev Sathyesh, said, “Looking well-groomed and presentable also sets one apart from other individuals and helps create a good first impression in most of the important occasions in life. To address the grooming needs of young individuals and to make them aware of potential career opportunities, we have partnered with Reliance Broadcast Network to take this successful initiative forward now with Gillette Vector-3.”

     

  • DDB MudraMax Media appoints Amita Karwal

    DDB MudraMax Media appoints Amita Karwal

    MUMBAI: DDB MudraMax Media has roped in Amita Karwal as executive vice president to head its North & East Operations.

     

    With over two decades of diverse experience across media marketing functions and allied areas, Karwal has worked with blue chip organisations including Reckitt Benckiser where she not only led the media marketing division but also represented South West Asia at Global media forums. On the agency side, she has worked with Lintas, Zenith Optimedia (ZO) and Ogilvy on brands such as HP, Gillette, Wrigley’s (Joyco), Modi Xerox to name a few.

     

    In an allied area, she’s also had a couple of  years of experience in media auditing with SpatialAccess and the global agency R3 where she set up the first-of-its-kind auditing practice in Delhi, and also launched the first agency image study in India.

     

    She is strong believer in creating brand value through innovation and this has resulted in several national and international awards for key brand launches

     

    Karwal said, “I am very happy to be part of an agency network that offers truly integrated marketing communication solutions.  As a part of DDB MudraMax Media I look forward to leveraging and integrating our assets holistically

     

    Adding to this, DDB MudraMax Media president Sathyamurthy Namakkal said, “In an era when the media profession requires well rounded talent, Amita fits the role perfectly. Both our clients and our teams will immensely benefit from her induction into the DDB team”.

  • The latest innovation from the house of Gillette, The Fusion Power Phantom

    The latest innovation from the house of Gillette, The Fusion Power Phantom

    MUMBAI: Ace cricketer and Brand ambassador of Gillette Rahul Dravid, Actor Director Arbaaz Khan, Bollywood Diva Jacqueline Fernandescame together to launch Gillette’s latest innovation – The Fusion Power Pahntom razor. Designed in smooth black finish colour, the razor represents India’s most superior technology – Abattery operated shaving systemwhich has 5 blades on the front and one precision trimmer at the back, bringing the breakthroughoffering to stepchange the shaving experience for Indian men.

    The elaborate launch in Mumbai saw Rahul Dravidand Arbaaz Khan shave with the best in classGillette Fusion Power Phantom shaving system. The stars encouraged men to be clean shaven and highlighted the most superior shaving system that enables men to shave beyond the face. The razor combines revolutionary blade technologies to offer thesmoothest shave in a way that you barely feel the blades.Gillette Fusion Power Phantom razor includes a range of features designed to enhance comfort and precision while shaving.

     

    These include:

     

    • Power shaving system:Gillette Fusion Power Phantom is the first razor to bring advanced electronics to wet shaving to offer the ‘best powered wet shave ever’. It generates soothing micropulses that reduce friction, increase razor glide, giving a smooth shave where you barely feel the blades. The patented on-board micro-chip optimizes the performance of the razor by regulating the voltage and frequency.

     

    • Ergonomic handle:Complementing the product name, The Gillette Fusion Power Phantom is designed in smooth black finish colour. The handle is sleek with elastomer placed on both sides to provide a more secure grip and better control  

     

    • Automatic Shut-off turns off the razor after about eight minutes in case of accidental activation  

     

    • Low-Battery Indicator Light illuminates when the AAA battery needs to be changed

     

    • An Enhanced Indicator Lubrastrip: Gillette Fusion Power Phantom blades feature Gillette’s most advanced blade coating technology infused with Vitamin E, Aloe and natural oils: fades from blue to white, signaling when optimal shave conditions have been reduced

     

    • 5 Blade Shaving Surface: The razor features a breakthrough 5 blade Shaving Surface™ technology on the front of the shaving cartridge. The blades are spaced 30 percent* closer together than MACH3 blades. This creates a “Shaving Surface” that distributes the shaving force across the blades for significantly less irritation and more comfort

     

    • The Precision Trimmer™ blade: This is a single blade built into the back of the cartridge, allow men to easily trim sideburns, shave under the nose and shape facial hair

     

    • The new Flexible Comfort Guard: This feature follows the contours of the face to help the shaving surface comfortably shave closer

     

    Commenting on the launch of Gillette Fusion Power Phantom, Deepa Vaidyanathan, Head Brand Communications, P&G India, said, “Innovation has been at the heart of Gillette.Over the last 100 years,we have been committed to delivering superior grooming solutions which are safe, convenient and easy. Our product portfolio has a solution for every man. Starting from Gillette Guard, Mach 3 range to most superior technology Fusion range, our products cater to a vast segment, addressing the most basic to elevated shaving needs of men. Our latest innovation – Gillette Fusion Power Phantom razor is designed in a way to deliver the smoothest shave ever. 

    The razor with a power buttongenerates soothing micropulses that reduce friction and increases razor glide making it great even for men with elevated shaving needs – shaving beyond the face.The Gillette Fusion Power Phantomshaving system brings advanced electronics to wet shaving to deliver the best powered wet shave ever. Priced at just Rs.349*, Gillette Fusion Power PhantomRazor and Fusion Hydra Shaving Gel guarantees an unparalleled shaving experience through a next generation shaving technology at an affordable price.”

    Rahul Dravid, the power house cricketer, known to sport the clean-shaven look added, “Gillette is the only male grooming brand which believes in giving men a new reason to shave. With groundbreaking innovation and superior technology, the brand has elevated shaving experience, and representingGillette is an honour for me.I have immense faith in Gillette products and have been using them since the longest time. I relate best with the brand for the common value we share, which is Precision. As much as it is the core of Gillette engineering, it has been the core of my cricketing career.Additionally, being clean shaven has been a part of my health regime. Shaving makes me feel more confident, and I also feel more fresh and clean. It is even true in case of most Indian men, as *80 % of the men think that confident men should be clean shaven.A razor that looks into all aspects of shaving and still ensures the best shave with the most ease is rare and over, 98% of Indian men agree that the razor needs to be gentle on skin.

     Gillette Fusion Power Phantom’s special features ensure the smoothest and comfortable shave ever;it glides on the skin in a way that you barely feel the blades. After having used Gillette Fusion Power Phantom, I can testify that Fusion Power Phantom provides a significantly superior shaving experience. This razor is a step change vs. Mach 3 and is truly the best a man can get.”

    Excited at the launch of Gillette Fusion Power in India, Actor & Director Arbaaz Khan said, “My association with Gillette goes back a long way, I have seen the brand evolve in India. It is one brand which has a solution for every man. As an actor, my grooming routine is not consistent, hence arises the need of a product which will not only help me shave, give me the smoothest, fastest and comfortable shave. Playing different characters also demand different looks, and Gillette products have always come to my rescue in all situations. With the new Gillette Fusion Power Phantom shaving system, shaving has become effortless. It has marked the beginning of a more evolved system for men with elevated grooming needs. For instance *82 % Indian men feel that clean shaven men are more hygiene conscious &*79% of Indian men feel more confident when they shave their face and body. Gillette Fusion power Phantom is the perfect solution for them; they can now shave beyond their face at ease with this product. Shaving is so easy and smooth that even I can even use this razor to shave beyond my face. Now,we are exposed to a product which is truly next-gen and superior in the category.”

    Bollywood Diva, Jacqueline Fernandez commenting at the launch said, “Grooming includes several things like well-maintained hair, clean nails, smelling good & overall hygiene amongst the rest. But, you have to start somewhere and men can do that with shaving every day to be clean. If women can spend hours on grooming to look good, we would like men to do the same not just for us, but to be more attractive, as well. I have always felt if a man is clean- shaven, half the job is done as far as grooming is concerned. Shaving is an important aspect for men and I am glad that Gillette has launched the Gillette Fusion Power Phantom range- a razor so superior in technology which makes shaving most effortless. Now, every Indian man, from different walks of life, has no excuse not to shave every day.”

    * Based on research conducted by Nielsen among over 400 men in India in October 2013
    The Gillette Fusion Power Phantom razor is available in retail outlets across the country from October 2013 at an attractive price ofINR 349* only. Fusion Hydra Gel will also be available at INR 299*.

    The Gillette Fusion Hydra Gel

    Fusion HydraGel’s formula hydrates to soften hair and helps protect skin, so your razor can comfortably glide for an incredibly comfortable shave. The HydraGel helps to:

     
    • Reduces drag and create cushioning film under the blade

    • Reduces friction

    *(All prices are MRP inclusive of taxes)

  • LG CMO LK Gupta resigns

    MUMBAI: LG Electronics India chief marketing officer LK Gupta has decided to move on from the company after a stint of five years.

    Gupta is serving notice period at the company, which will end in the last week of December.

    At LG, Gupta’s job was to oversee overall brand and marketing strategy – conceptualisation and implementation at company level and by all business units. His responsibilities also included managing teams and initiatives such as brand campaigns, sports sponsorships, digital marketing, CRM, consumer and business research, media planning and buying, agency relations and ground level marketing activation at branches.

    Gupta said, “My journey at LG was very good. However, I am not in a position to comment on my next venture right now.”

    Gupta has over two decades of experience in the industry. Prior to joining LG in 2007, he has also worked with P&G, Gillette and Indian Market Research Bureau.