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Tag: Gillette

  • Tata Consumer brews a change as Sharat Verma takes the top role

    Tata Consumer brews a change as Sharat Verma takes the top role

    MUMBAI: The kettle’s whistling at Tata Consumer Products and this time, it’s not just the tea. The company has announced a leadership shake-up, with veteran marketer Sharat Verma set to take over as president of packaged beverages ford India & South Asia (including Organic India) from 1 December 2025.

    Verma, who moves from Procter & Gamble, brings over two decades of brand-building prowess, having helmed iconic names like Ariel, Tide, Gillette, Oral-B, and Olay across India, ASEAN, China, and the Middle East. At P&G, he led the 0.5 billion dollars Fabric Care business, clocking a 15 per cent CAGR in one of the most competitive categories. His “Share The Load” campaign remains a landmark in cause-driven brand storytelling, marrying social commentary with sales success.

    The appointment follows the resignation of Puneet Das, who exits after eight years at Tata Consumer to pursue new opportunities. Das, who played a pivotal role in the packaged beverages portfolio, leaves behind a strong growth legacy. His departure is effective 3 November 2025.

    Another notable exit is Soulfull business president Prashant Parameswaran who steps down on 15 December 2025 for personal reasons. Parameswaran, the driving force behind the Tata Soulfull brand, is credited with positioning the homegrown breakfast brand as a challenger in India’s healthy foods segment.

    With Verma’s appointment, Tata Consumer is signalling a renewed focus on consumer-led innovation and storytelling that resonates across Bharat and beyond. The move also reflects a broader trend of FMCG majors courting talent with both local insight and global polish.

    In a statement, Tata Consumer Products ltd. said the leadership changes form part of its ongoing transformation to strengthen its core businesses and unlock growth across markets.

    For Tata Consumer the company that put the world’s most loved chai on millions of tables this is more than a handover. It’s a fresh blend of strategy and storytelling, brewed perfectly for its next growth chapter.
     

  • Siddhartha Vachaspati resigns as sales leader from P&G

    Siddhartha Vachaspati resigns as sales leader from P&G

    MUMBAI: Siddhartha Vachaspati, one of Procter & Gamble’s most seasoned sales leaders, is set to exit the company on 30 June 2025, drawing curtains on a 21-year tenure that saw him helm P&G’s Rs 1,200 crore health care business and lead a 1,000-strong sales force across India.

    Known for his deep command over FMCG, OTC, and pharma markets, Vachaspati’s career has been a masterclass in commercial leadership – spanning P&L ownership, trade marketing, GTM strategies, and post-M&A transitions for global giants like P&G, Unilever, Henkel Spic, and Gillette.

    With a résumé that criss-crosses India, Singapore, Malaysia, Vietnam, Saudi Arabia, and the UAE, he’s navigated everything from general trade to e-commerce, pharmacy to military channels, and key accounts to B2B.

    The company confirmed his resignation to the Bombay stock exchange through a regulatory filing, adding that Vachaspati will be moving on to pursue interests outside P&G. As he signs off, he leaves behind a legacy of scale, strategy, and shopper smarts – a sales playbook few can rival.

  • Loco launches ‘Loco Originals’ with ‘Charcha with Thugwa’ season 3

    Loco launches ‘Loco Originals’ with ‘Charcha with Thugwa’ season 3

    Mumbai: Live game streaming platform Loco is strengthening its footprint with the launch of Loco Originals. The platform announced season 3 of the popular chat show ‘Charcha With Thugwa’, hosted by a popular streamer, 8Bit Thug (Animesh Agarwal). 

    The previous seasons of ‘Charcha With Thugwa’ were aired on Thug’s official YouTube channel showcasing a lineup of gamers who shared their experiences in the esports world. The latest season will be exclusively available on the Loco app with fresh episodes dropping every Saturday, starting 17 July.

    In this season, Thug will be seen indulging in candid conversations with top-of-the-line gamers and streamers like Mortal, Jonathan, Dynamo, and many more, over the eight episodes. Gillette has chosen to be the brand partner for Season 3 recognizing the synergies between the target audiences of both brands.

    “With game streaming and esports, we are witnessing the rise of a completely new category in entertainment and at Loco, we are excited to serve this ecosystem,” Loco founders Anirudh Pandita and Ashwin Suresh said in a joint statement. “While we are just getting started on our library for Loco Originals, our goal remains to engage gamers and viewers on the platform, and Charcha With Thugwa – Season 3 aligns with that objective seamlessly. With more exciting content in store for gamers, we are hopeful to see a surge in users on the platform.”

    “Having started ‘Charcha With Thugwa’ in 2019, I have had the chance to interact with some of India’s featured gaming icons and it has truly been an enriching experience for me,” 8Bit Thug said. “Leveraging this first of its kind, gaming talk show, we were able to tap into the potential fan base of gamers and gain momentum for this rapidly scaling industry in India. I am super excited to partner with Loco for this season as it will help us target relevant audiences, present on the platform. I am looking forward to the latest season presented by Gillette, which has a bigger lineup of gamers and more insightful conversations into our universe of gaming.”

  • Star Sports adds two more IPL associate sponsors

    Star Sports adds two more IPL associate sponsors

    Mumbai: The latest promo for the IPL by Star Sports features members of a building society felicitating their security guard Alok who has been single handedly serving them during the pandemic lockdown period. A heart-warming and touching film.

    The promo has also revealed another two associate sponsors’s Association of Mutual Funds of India (Mutal Funds sahi hai) and Gillette Guard 3 – to add to the earlier ones that had been displayed in the sponsorship plate of the first IPL film.

    To recollect: the co-presenting sponsors are Dream 11, online shopping major Amazon, digital payments company, and edutech unicorn Byju’s.

    The previously announced associate sponsors include: Cadbury Dairy Milk, Sunfeast, Coca-Cola, Polycab, Rummycircle, Kamla Pasand Masala and McDowell’s.

    That takes the total number of broadcast sponsors on board the IPL at 13.

    Experts expect Star Sports to touch last year’s sponsorship levels which is about Rs 2,200-2,400 crore, by the time the league ends in the UAE on 10 November.

  • Gillette celebrates International Men’s Day with a new campaign #ManEnough

    Gillette celebrates International Men’s Day with a new campaign #ManEnough

    MUMBAI: For over a hundred years, Gillette has aimed to make men look, feel & Be their best. In this journey, the brand has continually challenged stereotypes about men, most recently with #BarbershopGirls campaign. In its latest campaign on #ShavingStereotypes, Gillette asks the question – Why don’t men show their tears? The brand challenges the enduring stereotype on why men are taught to not show their vulnerability, not to show their emotions, not to cry because it makes them weak.

    SM (Retd), Lt Col, Manoj Kumar Sinha,s heartfelt story- Gillette with its second edition of #ShavingStereotypes, says that it is okay for Men to Cry. Men expressing their vulnerability through tears is being #ManEnough.  As a leading male brand, Gillette aims to pave the way for men to re-think their notions of masculinity and strength.

    Told through the real-life tribulations of a father & son, it traces their journey from being beholden to this stereotype to breaking it and accepting that showing their tears and vulnerability makes them stronger. Their story echoes what we seek to advocate at Gillette- That it takes courage to be the best we can be.

    As a part of the broader campaign, we ask one simple question- ‘When was the last time you cried?’. In a society where crying is often perceived as a sign of weakness, encouraging men to talk about the last time they cried attempts to shatter this stereotype. With #ManEnough, we also pledge to take this message to more than 2 million young men across the country through the Gillette Mach 3 Achiever’s Academy.

    Grey Group, Chief Creative Officer  Sandipan Bhattacharyya commented, “Gillette, as a leading male brand and advocate for men, believes in igniting conversations that raise and inspire the future generation of men. With #ManEnough, we want men breaking free of notions that crying makes them weaker, and that it takes courage to show your vulnerability”

    Speaking on the campaign, Grooming Indian Sub-Continent at P&G,   Country Category Leader,  Karthik Srivatsan said, “Lt. Col. Manoj Kumar (Retd.) and his father are true heroes who’ve shown us that when we get past stereotypes that constrain us, we can emerge stronger together. Gillette salutes their spirit and is proud to have had the opportunity to be part of their journey. We are committed to Gillette being a Force for Good and want to continue to bring real life positive stories of men, and play a role in influencing culture. Our actions need to set the right standards for the boys of today to be men of tomorrow.”

  • PKL: sponsors adding up even as matches start

    MUMBAI: Pro-Kabaddi League (PKL) Season 5 has begun and is still seeing a lot of interest from the brands. PKL already has six sponsors and three partners which includes Vivo — the title sponsor. The latest entrant is Manyavar as an on-ground sponsor.

    The sponsorship for PKL Season 5 has increased by 12 per cent as compared to the sponsorship for Season 4, which was 59 per cent. On-ground sponsorship in 2015 and 2016 for PKL was Rs 480 million and Rs 1.23 billion, respectively.

    Vivo reportedly signed a Rs 3 billion deal for five years with the league. Associate sponsors — Gillette, TVS Motors, Association of Mutual Funds of India, Bajaj Electricals, Indo Nissin, RR Kabel and Manyavar have paid around Rs 120-150 million each, according to industry sources.

    Star India EVP Anil Jayaraj said, “Kabaddi has been clearly established as the number two sport in India after cricket.” With 10-second spots selling at an average of Rs 1.5 lakh, media buyers said that the rates are just lower than the Indian Premier League as far as sports events are concerned.

    Each match has around 3,000 seconds of inventory, and with more than 50 per cent  of the inventory sold, Star India is “already in a good place.” PKL’s sponsorship revenue is up by 320 per cent from a “battery of new advertisers,” with 12 teams competing for Rs 80 million worth of prize money.

    Also Read :

    Star India’s PKL 5 telecast via 12 channels in five languages starts today

    How brands are reaching out to wide PKL audience

    PKL 5 advertisers grow three-fold, sponsorships rise 320%

    Pro Kabaddi: Mashal Sports invites tenders to own & manage new team

     

  • Ten Sports ropes in 4 major sponsors for ongoing Cricket Festival

    Ten Sports ropes in 4 major sponsors for ongoing Cricket Festival

    MUMBAI: This summer Ten Sports Network (Ten Sports) has brought in a four-month long uninterrupted Cricket Festival to the cricket-crazy Indian sub-continent. Ten Sports has roped in major sponsorship deals with Micromax as the presenting sponsor, Gillette and Fogg as the co-presenters and Kent RO as the studio sponsor for Ten Sports cricket analysis show Straight Drive. The analysis show is presented pre-match, during the innings break and post-match.

    The Cricket Festival started with a tri-nation series in the Caribbean between reigning World T20 champs West Indies, reigning World champs Australia and the ever-green Proteas. This was followed by India’s tour to Zimbabwe, with India winning the 3 ODIS emphatically and Zimbabwe taking the lead in the ongoing three-match T20 series. After the Zimbabwean safari, Team India will travel to the Caribbean for a four-match Test series. Simultaneously, the Aussies will be travelling to Sri Lanka for 3 Tests, 5 ODIs and 2 T20s while the New Zealand Cricket team will be in Zimbabwe to play a two-match Test series.

    Speaking on the Cricket Festival, Ten Sports Global CEO Rajesh Sethi said, “The Cricket Festival is an excellent proposition as we celebrate the best of cricket this summer from across the world. Most of the matches have resulted in close encounters which have been an absolute delight to our fans. We are also happy to partner with top brands from the country who have shown keen interest in the property. We have Micromax on board as the presenting sponsor, Gillette and Fogg as the co-presenters and Kent RO as the sponsor of Straight Drive, cricket’s most popular analysis show.”

    Commenting on the partnership, Micromax Informatics chief marketing officer Shubhajit Sen said, “Being a youth centric brand, Micromax has always been focused on Movies, Sports and Music. In line with this, we are happy to partner with Ten Sports Network for Micromax Cricket Festival to bring an exhilarating cricket season to the millions of passionate cricketing fans in the country. This sponsorship once again reiterates our commitment towards engaging with the youth and building a brand that echoes their interest and pulse.”

  • Ten Sports ropes in 4 major sponsors for ongoing Cricket Festival

    Ten Sports ropes in 4 major sponsors for ongoing Cricket Festival

    MUMBAI: This summer Ten Sports Network (Ten Sports) has brought in a four-month long uninterrupted Cricket Festival to the cricket-crazy Indian sub-continent. Ten Sports has roped in major sponsorship deals with Micromax as the presenting sponsor, Gillette and Fogg as the co-presenters and Kent RO as the studio sponsor for Ten Sports cricket analysis show Straight Drive. The analysis show is presented pre-match, during the innings break and post-match.

    The Cricket Festival started with a tri-nation series in the Caribbean between reigning World T20 champs West Indies, reigning World champs Australia and the ever-green Proteas. This was followed by India’s tour to Zimbabwe, with India winning the 3 ODIS emphatically and Zimbabwe taking the lead in the ongoing three-match T20 series. After the Zimbabwean safari, Team India will travel to the Caribbean for a four-match Test series. Simultaneously, the Aussies will be travelling to Sri Lanka for 3 Tests, 5 ODIs and 2 T20s while the New Zealand Cricket team will be in Zimbabwe to play a two-match Test series.

    Speaking on the Cricket Festival, Ten Sports Global CEO Rajesh Sethi said, “The Cricket Festival is an excellent proposition as we celebrate the best of cricket this summer from across the world. Most of the matches have resulted in close encounters which have been an absolute delight to our fans. We are also happy to partner with top brands from the country who have shown keen interest in the property. We have Micromax on board as the presenting sponsor, Gillette and Fogg as the co-presenters and Kent RO as the sponsor of Straight Drive, cricket’s most popular analysis show.”

    Commenting on the partnership, Micromax Informatics chief marketing officer Shubhajit Sen said, “Being a youth centric brand, Micromax has always been focused on Movies, Sports and Music. In line with this, we are happy to partner with Ten Sports Network for Micromax Cricket Festival to bring an exhilarating cricket season to the millions of passionate cricketing fans in the country. This sponsorship once again reiterates our commitment towards engaging with the youth and building a brand that echoes their interest and pulse.”

  • Flipkart bets big on its commerce advertising platform for retail and non-retail brands

    Flipkart bets big on its commerce advertising platform for retail and non-retail brands

    MUMBAI: Flipkart, which claims to be India’s largest e-commerce firm, today went live with its Brand Story Ads on the mobile app with over 50 leading brands on board. 

    Brands including Yes Bank, L’Oréal, Micromax, Intel, Gillette, Datsun and Sony have already signed up on the platform to launch their ad campaigns.  

    Flipkart SVP Ravi Garikipati said that with Brand Story Ads, FlipKart is “offering a platform where the brands can target and engage with largest qualified commerce audience in the country at the right time for the right intent. Thus, the propensity to click on the advertisement is only higher and stronger. The magnitude of consumer traffic and intelligent data insights on online shopping behaviour gives Flipkart the edge to provide larger reach, impact and measurability.”

    Brand Story Ads is a native, interactive story format with content images and product guides that enables brands to tell their stories in a crisp and impactful manner. In the initial phase, the campaigns will focus on awareness creation with brand story and category pages. This will later be extended to product listings, checkouts and other areas.

    Along with the brands that retail on Flipkart (first party brands), this service will also be available to other non-retailing brands (third party brands) in sectors like real estate, FMCG, BFSI, auto, and telecom etc.

    With the launch of Brand Story Ads, Flipkart has introduced a new form of advertising that it calls ‘Commerce Advertising’, delivering a holistic view of consumer’s purchase journey post ad interactions and highlights effectiveness of the advertising campaigns. Flipkart promises a universal solution to brands that is based on superior data and buying intent of 50 million+ consumers.

  • Flipkart bets big on its commerce advertising platform for retail and non-retail brands

    Flipkart bets big on its commerce advertising platform for retail and non-retail brands

    MUMBAI: Flipkart, which claims to be India’s largest e-commerce firm, today went live with its Brand Story Ads on the mobile app with over 50 leading brands on board. 

    Brands including Yes Bank, L’Oréal, Micromax, Intel, Gillette, Datsun and Sony have already signed up on the platform to launch their ad campaigns.  

    Flipkart SVP Ravi Garikipati said that with Brand Story Ads, FlipKart is “offering a platform where the brands can target and engage with largest qualified commerce audience in the country at the right time for the right intent. Thus, the propensity to click on the advertisement is only higher and stronger. The magnitude of consumer traffic and intelligent data insights on online shopping behaviour gives Flipkart the edge to provide larger reach, impact and measurability.”

    Brand Story Ads is a native, interactive story format with content images and product guides that enables brands to tell their stories in a crisp and impactful manner. In the initial phase, the campaigns will focus on awareness creation with brand story and category pages. This will later be extended to product listings, checkouts and other areas.

    Along with the brands that retail on Flipkart (first party brands), this service will also be available to other non-retailing brands (third party brands) in sectors like real estate, FMCG, BFSI, auto, and telecom etc.

    With the launch of Brand Story Ads, Flipkart has introduced a new form of advertising that it calls ‘Commerce Advertising’, delivering a holistic view of consumer’s purchase journey post ad interactions and highlights effectiveness of the advertising campaigns. Flipkart promises a universal solution to brands that is based on superior data and buying intent of 50 million+ consumers.