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Tag: Ghodawat Consumer Limited

  • Coolberg brews ‘jugaaro’ with Prime Video’s ‘Do You Wanna Partner’

    Coolberg brews ‘jugaaro’ with Prime Video’s ‘Do You Wanna Partner’

    MUMBAI:  When life gives you lemons, Coolberg adds ginger and calls it jugaaro! Prime Video and Coolberg have teamed up for a first-of-its-kind collaboration, bringing fiction off the screen and into people’s hands with a limited-edition drink inspired by Amazon Original series Do You Wanna Partner. Ahead of the show’s launch on 12 September, the duo unveiled the Coolberg ‘jugaaro’ lemon-ginger non-alcoholic malt beverage, designed to bottle up the show’s quirky, entrepreneurial spirit.

    The parallel is uncanny. Just as the series follows two women who hustle their way through the male-dominated world of craft beer, Coolberg itself is led by three trailblazing women: Ghodawat Consumer Limited, ceo, Salloni Ghodawat, co-founder Yashika Keswani, and brand lead Ritika Agrawal. Together, they have carved out Coolberg as India’s number one non-alcoholic beer brand and a flag-bearer for mindful drinking among Gen Z and millennials.

    “This collaboration isn’t just about a product, it is about a story,” said Ghodawat. “Coolberg’s journey mirrors the series about breaking barriers, challenging conventions, and showing that the future of FMCG belongs to diverse voices and fearless ideas.”

    The special-edition Jugaaro will be stocked across 3,500 plus general trade stores, 50 modern trade outlets including Nature’s Basket and Walmart, 800 plus Horeca destinations like Absolute BBQ and Wow Momo, and leading quick commerce apps including Blinkit, Zepto and Swiggy.

    Produced by Dharmatic Entertainment, Do You Wanna Partner stars Tamannaah Bhatia and Diana Penty as best friends chasing their dream of a beer start-up, alongside Jaaved Jaafery, Nakuul Mehta, Shweta Tiwari and Rannvijay Singha. The series promises a fizzy mix of comedy, heart, and jugaad, while Coolberg Jugaaro serves as the perfect real-world chaser. 

  • Coolberg pops the lid off convention with fizzy campaign for Gen Z rebels

    Coolberg pops the lid off convention with fizzy campaign for Gen Z rebels

    MUMBAI: Crack open a cold one with no rules attached. Coolberg, India’s favourite non-alcoholic beer brand, is shaking up the beverage aisle and the status quo with its new campaign, “No Rules, Just Cool.” A celebration of everything unapologetically Gen Z, the campaign invites India’s youth to drop the labels, ditch the expectations, and sip on their own terms.

    Whether you’re breaking free from a bad breakup or just breaking the mould, Coolberg wants you to know that the best rebound isn’t a person it’s a mindset. Kicking off with cheeky relationship advice and rolling out across digital platforms like Snapchat, Spotify, Meta, and OTT channels, the campaign is every bit as quirky and unfiltered as the generation it speaks to.

    Commenting on the campaign, Ghodawat Consumer Limited, head of marketing, Shubham Shukla said, “Coolberg is the ultimate drink for Gen Z as it’s fun, inclusive and unique. With No Rules, Just Cool, our objective is to align with the evolving mindset of Gen Z, a generation that values authenticity, individuality, and freedom of expression. This campaign kicks off with a quirky take on relationship advice, a reminder that the best rebounds aren’t people, they’re powerful mindset shifts. At Coolberg, we are not just making a drink but building a brand that resonates with today’s youth culture.”

    And the numbers fizz louder than ever. Since its acquisition by Ghodawat Consumer Limited in 2022, Coolberg has gone from cool to cooler. Now available in over 50,000 outlets across 150 cities, the brand has even made its way to 15 plus international markets. It’s not uncommon to spot Coolberg alongside your burger and fries at KFC, Barbeque Nation, or Wow Momos, and it’s just a few clicks away on Zepto, Blinkit, Swiggy Instamart, Flipkart Minutes, and Amazon.

    With a flavour profile as bold as its branding, Coolberg is serving up more than a sip, it’s serving a cultural reset. So the next time you crack open a bottle, remember: the only rule is to be cool.