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Tag: Ghodawat Consumer

  • Ghodawat consumer unveils “Barso Ka Bharosa” campaign with Raveena Tandon

    Ghodawat consumer unveils “Barso Ka Bharosa” campaign with Raveena Tandon

    Mumbai: Ghodawat Consumer, an FMCG wing of the conglomerate in India, Sanjay Ghodawat Group, has officially launched an evocative new campaign for STAR Refined Oil, starring acclaimed actress Raveena Tandon, perfectly timed for the festive season. The campaign, titled “Barso Ka Bharosa – Ab Nayi Pehchan Ke Sath” aims to connect with consumers and reinforce the brand’s dedication to quality.

    For more than two decades, STAR Refined Oil has been a reliable option for cooking oil, maintaining a firm position in key markets such as Maharashtra, Karnataka, and Goa. The campaign features a brand refresh with a new logo and packaging design that enhances its premium appeal. The product line includes sunflower, soybean, and cottonseed oils in convenient packaging sizes of 1 litre, 5 litres, and 15 litres that cater to a variety of culinary demands. STAR Refined Oil has established a solid presence in key regions, including Kolhapur, Sangli, Ichalkaranji, Ratnagiri, Sindhudurg, Satara, Belgaum, Hubballi, Dharwad, Nashik, Pune, and Mumbai.

    Ghodawat Consumer director Salloni Ghodawat emphasised the campaign’s goal by stating, “With our refreshed identity, we aim to connect deeply with families across India. STAR Refined Oil is not just a product; it’s a trusted partner in every kitchen, ensuring delicious and pure meals. We are focused on making STAR a Regional Champion in the next five years.”

    Raveena Tandon is one of the most respected actresses and a Padma Shri awardee. Ever-green as the ‘Queen of Bollywood’ from the 90s creates a powerful emotional connection with consumers, making her an ideal brand ambassador. Shubham Shukla, marketing head at Ghodawat Consumer outlined the campaign’s strategic approach; “Our overall strategy allocates 20per cent of our marketing budget for creative production and 80per cent for platform distribution. Out of that, 60per cent will be dedicated to brand-building initiatives to foster long-term consumer relationships, while 40per cent will focus on sales promotions. Partnering with Raveena brings a fresh perspective to STAR Refined Oil, and her authenticity will strengthen our brand equity.”

    STAR Refined Oil campaign incorporates a comprehensive multi-channel approach aimed at maximizing reach and engagement across various platforms. Engaging commercials featuring Raveena’s personal cooking experiences will air on TV and YouTube, while social media platforms like Instagram and Facebook will showcase interactive content, including live cooking sessions and user-generated contests to enhance community engagement. Targeted ads in regional magazines, alongside strategic hoardings in high-traffic areas, will further boost brand visibility. In-store displays and promotional deals are also set to encourage shoppers to try STAR Refined Oil, highlighting its quality.

    As the festive season approaches, Ghodawat Consumer is confident that STAR Refined Oil will remain a preferred choice for families across India. With Raveena Tandon’s star power and Shubham Shukla’s innovative marketing vision, the brand is poised for significant growth and market expansion.

     
     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Star Foods (@starfoodsindia)

  • Ghodawat Consumer announces Raveena Tandon as brand ambassador for “Star Brand”

    Ghodawat Consumer announces Raveena Tandon as brand ambassador for “Star Brand”

    Mumbai: Ghodawat Consumer, the Rs 1,600 crore FMCG arm of the Sanjay Ghodawat group, officially announces the association of actress Raveena Tandon as the brand ambassador for its “Star Brand” Refined Oil. This significant collaboration will cover all categories, including sunflower, soybean, cottonseed, and rice bran oils.

    The STAR Brand is to unveil its refreshed logo and new packaging for its Atta, Rice, Oil, and Salt products. The updated design features a dark leafy green colour, symbolizing the care of Mother Earth, farmland, high yields, and agricultural vitality, and reflects the brand’s commitment to freshness, sustainability, and environmental responsibility. Strategically designed to influence the decision-making of every household, STAR Brand has launched a smart marketing campaign titled “Barso Ka Bharosa, Ab Nayi Pehchan Ke Saath.” Raveena Tandon, whose appeal resonates with consumers across rural, urban, and semi-urban areas, is the ideal choice to endorse the product. This smart marketing campaign and its impactful tagline highlight the trust and commitment that STAR Brand has built over the years, showcasing its refreshed identity and dedication to superior quality

    Raveena Tandon expressed her gratitude, stating, “As a brand ambassador, I believe in the brand’s commitment to providing premium quality products, and I’m happy to be a part of this campaign. Healthy meals have always been a priority in my household. Now, as a mother myself, I understand the importance of using trusted ingredients for my family’s cooking. I have always given priority to products I can trust, and that’s what Star Brand refined oil is all about.”

    Star Refined Oil is distinguished by its essential qualities, making it a preferred choice among consumers. Enriched with polyunsaturated fatty acids (PUFA), it helps consumers feel light. Fortified with vitamins A, D, and E, it also boosts nutritional value. Ideal for all types of cooking, from deep-frying to sautéing, it offers unmatched versatility in the kitchen. Ghodawat Consumer is excited to launch a new television commercial featuring Raveena Tandon, complemented by promotional photos for various brand activities.

    Ghodawat Consumer Ltd director Salloni Ghodawat said “This partnership represents a significant milestone in the brand’s journey, and we are delighted to welcome Raveena Tandon to the Ghodawat Consumer family. This collaboration underscores a commitment to delivering superior products and deepening connections with customers. Moving forward, there will be a focus on ongoing innovation and expanding the product portfolio to meet the evolving needs of consumers”