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Tag: GETIT

  • ZIRCA Digital Solutions gets a new national sales head in Anand Thakur

    ZIRCA Digital Solutions gets a new national sales head in Anand Thakur

    MUMBAI: Anand Thakur, a senior industry professional, has been roped in for Aidem’s recently launched Digital Brand Solutions arm, ZIRCA Digital Solutions. Unlike most networks in the industry, ZIRCA aims at leveraging on video, mobile and web to grab the audience’s attention with endless engagement capabilities using the platform of content. ZIRCA has built its business around the philosophy, “Its all about Content!”

     

    The company is working on bringing the desired content to the relevant user using the various platforms available today.

     

    Thakur, who comes with more than eight years’ experience in the Digital Media space, will be heading the sales function for ZIRCA Digital Solutions and will look into data and technology partnerships and sales strategy as well.

     

    Before joining ZIRCA, Anand was account manager for BBC Worldwide. At BBC, he was involved in analysing data trends and client performance, developing strong strategic sales plans and conducting strategic pitches. Prior to BBC Worldwide, Anand was a part of pilot team of Star Interactive to strengthen the digital presence of Star India, developing best practices and benchmarking initiatives for video ads.

     

    Anand said, “On the back of rising internet penetration and content consumption, the online advertising market has emerged as one of the fastest growing segments in the Indian Media. More and more brands are migrating from traditional media to online and mobile platforms while those who are already present on digital are seeking ways to exploit to medium to the utmost. I am very happy to join ZIRCA Digital Solutions at its launch stage and will aim at creating powerful cross-platform solutions around content & research. With its distinct product differentiation, ZIRCA will add value to brands through engagement. Besides, Aidem, with its extensive experience and track record with digital brands like Microsoft Advertising, The Economist Online, GETIT & Eros Now makes for an incredible platform for ZIRCA. Hopefully, it will throw up a new set of challenges for me. I am eagerly looking forward to this new role.”

     

    ZIRCA Digital Solutions senior vice president Neena Dasgupta said, “We are extremely excited to have Anand on board, as a part of our leadership team to spearhead the sales function. He comes with a rich experience in the digital medium and we are confident that his addition will strengthen our leadership team.”

  • Getit to power Yahoo’s local search service

    Getit to power Yahoo’s local search service

    MUMBAI: Getit, India‘s leading digital marketing has associated with digital media company Yahoo wherein Getit will power results under Yahoo Local. The association will mean that Getit‘s entire databases of over three million business listings will be accessible to Yahoo users on Yahoo Local.

    Any search conducted on Yahoo Local will automatically land on a co-branded section which will be powered by Getit. This association will help to create further brand awareness and popularity of Getit among masses.
     
    Further, for searches conducted on Yahoo! web search which correspond to a local need, Yahoo! users will have the benefit of the listings powered by Getit, depending upon relevance, location and keywords.

    Getit CEO Sidharth Gupta said, "This is a very significant partnership since it brings the power of Getit‘s databases to Yahoo! users and likewise brings the immense distribution of Yahoo! to Getit‘s advertisers and SME‘s. It is a privilege to be partnering a leading brand like Yahoo! to bring powerful yet simple solutions to our users and advertisers." 

  • Aidem Ventures to handle Getit’s corporate ad sales

    MUMBAI: Getit has appointed Aidem Ventures as its corporate advertising sales representative for the next 5 years.

    Through this mandate, Aidem will be responsible for marketing Getit’s synergistic product suite to leading brands, agencies and corporates. The products include a free-deals site – www.getithotdeals.in, India’s leading mall locator – www.getitmalls.com, B2B platform – www.tradeget.com, a host of micro-communities in key verticals such as automotive, weddings, young-moms, gadgets, travel, fashion, food etc. in addition to its local search engine – www.getit.in and leading free-classifieds website – freeads.in.

    While Aidem will be responsible for services to large corporate clients, key brands and agencies, Getit will continue to sell directly to its SME clients in over 70 cities, through its 1200+ strong sales force.

    Getit already has over 85,000 paying SME advertisers across India; more than three million are listed businesses in its databases. Its platforms receive over four million visitors monthly and generate over 17 million page views. Already more than a million Getit local search apps have been downloaded across iPhone, Blackberry, Android, Java and Symbian platforms.

    Getit has alliances with leading media and telecom companies, wherein it powers local search and classifieds on their digital platforms. Some of these are with NDTV.com, Indiatoday.in, Dainikbhaskar, Aircel, Loop Mobile and RadioOne in Chennai.

    Getit Infoservices CEO Sidharth Gupta said, “We have appointed a strategic sales partner in Aidem and going by their track record and level of commitment to their partners, we are confident that we can take our business to new heights. The search advertising industry is one of the fastest growing industries in India and trade analysts have pegged it to grow 5 folds in the next year. We at Getit want to ensure that we set the pace for the growth of the industry and appointing our sales partner is a big step in that direction.”

    Added Aidem Ventures EVP Kaushal Dalal, “We are excited with the mandate to enhance the advertising potential of Getit that will provide brands with a perfect platform for a sustained engagement with consumers. This partnership also complements our plans to expand Aidem’s footprint in the digital and new media space. With a fair percentage of the consumers spending almost 16 hours a week online, it’s a strategic decision for most brands to be proactive in the digital space for best possible consumer engagement. It is our constant endeavor to enable the Indian advertiser base to explore lucrative media platforms.”

    Directional media is the much needed link to complete a brand’s advertising cycle by bridging the gap between desire (purchase) and action. For brands, it ensures an instant brand connect with consumers, just when there is purchase intent. Getit comes with the proposition to fill the need gap in the advertising cycle of every brand with its directional media offering.

    Getit, the pioneers of the concept of Yellow Pages in India, has transformed into an integrated digital media organisation specializing in local search and classifieds. It is India’s leading ‘directional media’ platform providing leads to businesses & brands, across media and devices, thereby helping their business grow. The aim is to connect buyers to sellers, thereby generating actionable leads that result in immediate sales.