Tag: ‘Get Animated’

  • Cartoon Network to expand ‘Get Animated’ healthy lifestyles initiative through celebrity endorsements

    Cartoon Network to expand ‘Get Animated’ healthy lifestyles initiative through celebrity endorsements

    MUMBAI: Cartoon Network will expand its comprehensive healthy lifestyles, pro-social initiative, Get Animated, this year with celebrity endorsements and multiple new national child advocacy group partnerships to dramatically extend Get Animated’s outreach to children and families across the US.

    The announcement was made by Cartoon Network executive vice president and general manager Jim Samples.

    Get Animated will now serve as the network’s overall umbrella to three specific areas targeted to educate and inspire kids ages 6 to 14 to enjoy a fully balanced, healthy lifestyle: “Get Active”- by participating in outdoor and sports activities, “Get Healthy”-by making smart choices and practicing good eating habits, and “Get Involved”-by helping others through community service and volunteerism.

    “We are deeply committed to our kids audience. Both on and off the air, we know that we have a tremendous influence on kids and we take that responsibility very seriously. “Get Animated” is one way we plan to encourage all kids to get active, healthy and involved,” said Samples.

    “With kids bombarded with all kinds of information throughout their day, we also saw that in order to be heard, our Get Animated messages needed to be presented in fun and entertaining ways that are relevant with what kids see on our air. So we met with and enlisted many of our key partners to help us reach these kids with a variety of health, nutrition and service programs that suit a wide range of interests and available resources. When combined, these programs provide a fresh, balanced approach that covers all aspects to developing a truly healthy lifestyle,” added Cartoon Network senior vice president consumer marketing Dennis Adamovich.

    Helping to provide a recognisable “face” to the Get Animated program, professional tennis star Anna Kournikova and skateboarding pioneer Tony Hawk have each agreed to appear in new PSAs this year speaking directly to Cartoon Network’s primary kids audiences.

    They join Atlanta Falcons superstar quarterback Michael Vick as well as cartoon luminaries such as characters from Foster’s Home for Imaginary Friends, Ed, Edd n Eddy, Teen Titans, The Powerpuff Girls and Codename: Kids Next Door in daily messages promoting activity, fun exercise and healthy living.

    Directly on the heels of the PSA campaign, Cartoon Network will launch a series of new Get Animated programs to complement its current ongoing campaigns with the following non-profit organisations and for-profit companies:

    US Fund for Unicef: KidsHelpOut.org, an independent website for kids designed to highlight ways they themselves can contribute to relief efforts for natural disasters such as the 2004 Asian Tsunami and 2005’s Hurricane Katrina. The site also documents the positive impact of actions kids can take to help. Last year, KidsHelpOut.org helped to raise more than $5 million toward worldwide relief.

    Boys & Girls Clubs of America (BGCA): Now available in 3,800 clubs nationwide, Get Animated’s Animate Your World program will appear online this year, using the latest in computer animation technology to give kids the tools to create their own animation while learning about nutrition, physical activity and even good character traits in a fun, interactive way.

    Juvenile Diabetes Research Foundation’s (JDRF) “Walk for the Cure”: With customised PSAs featuring Scooby-Doo and other animation superstars, Cartoon Network will team with cable affiliate partners for the third consecutive year to promote kids and families helping to raise funds to fin a cure for type one diabetes and its complications through the support of research. Scooby-Doo will make personal appearances at select local walks, and Cartoon Network giveaways are offered to all participating affiliates running through 2006.

    Trick-or-Treat for Unicef: For the fifth year in a row, Cartoon Network will partner with the US Fund for Unicef in October to encourage kids to Trick-or-Treat for Unicef to help make the world a better place for kids. Creating all-new PSAs featuring cartoon characters supporting the drive, Cartoon Network will inspire kids to help children in need worldwide. This fall’s event marks the 55th annual fundraising drive and the longest-running international youth volunteer activity in the country.

    Get Animated Tour: Get Animated will hit the road in May 2006, National Physical Fitness and Sports Month, as part of a 30-market tour featuring active stations where kids will engage in physical activity while interacting with Cartoon Network’s characters. Transported in a customised mobile unit, the Get Animated Tour is presented in partnership with Turner Network Sales and local cable affiliates.

    Later this year, Cartoon Network will announce details of additional partnerships with the National Parent Teacher Association (PTA) and the American Youth Soccer Organisation (AYSO).

  • Cartoon Network gears up for 2005 with new acquisitions

    Cartoon Network gears up for 2005 with new acquisitions

    MUMBAI: Cartoon Network seems to be on a high. The channel has unveiled some new shows, acquired original programming franchise and acquisitions at 2005 Kids Upfront Presentation.

    The acquisitions include: Code LYOKO, Zatch Bell, Naruto, One Piece and Bobobo-bo Bo-Bobo.

    This year, Cartoon Network will telecast brand new series and acquisitions, launch an original programming franchise for young viewers and their parents and support a healthy lifestyle initiative. This was announced a few days back at Cartoon Network’s Upfront presentation to advertising executives and the media in New York.

    Cartoon Network will air more than 400 new half-hours, including five new animated series, new episodes of returning original series and new acquisitions.

    “We had success in 2004 with an emphasis on providing hundreds of hours of new programming and establishing new hit series, which, in conjunction with our dayparting strategy and a new on-air look, resulted in our best year ever with boys 6-11, kids and boys 2-11 and tweens. In 2005, we will increase the new programming on our air with five Cartoon Network series, new acquisitions, an original programming block for our youngest viewers and a pro-social campaign to increase kids’ physical activity. I’m confident that, with our exciting new programming, we will continue to grow in 2005,” said Cartoon Network executive vice-president and general manager Jim Samples.

    On 21 February, Cartoon Network launched a national healthy lifestyles initiative targeted at kids 6-14 entitled Get Animated, a comprehensive on-air, online, print and off-channel campaign. The branded programme will tap the network’s roster of original cartoon characters and distinctive 3D on-air environment to communicate positive lifestyle messages through multiple PSAs to air in Cartoon Network’s morning, afternoon and prime time dayparts.

    Cartoon Network also announced the development of the Untitled André 3000 Benjamin Primetime Series. Created by André 3000 and the master of cool kid TV, Tommy Lynch of Lil Romeo fame, this hotly-anticipated primetime half-hour comedy is the first animated series with a uniquely Southern sensibility.

    The central character takes on near-mythical status as he returns to his hometown of Atlanta and gets caught up by a diverse collection of kid outcasts who swirl in and out of his life. The series is produced by the Tom Lynch Co, André Benjamin’s production company, Moxie Turtle, and Cartoon Network.

    Highlights of Cartoon Network’s announcements:

    New Original Programming Franchise:

    Tickle U: This new programming franchise, Tickle U, will focus on developing, nurturing and valuing a child’s sense of humor, an essential aspect of a happy, well-adjusted child. The franchise’s newly developed and acquired series also will be packaged within a distinctive, cohesive on-air environment with a live host and is aimed at kids aged 2-5. The show will be hosted by Marty — an adult with a kid’s unlimited imagination and big heart. Tickle U will be set in Marty’s cool, bright and slightly askew workshop where he can build and fix anything. Throughout the block, Marty will engage kids with comedy skits and activities that will let kids be kids while developing a sense of humour and self-esteem.

    New Shows:

    Krypto the Superdog: This show, which made its debut on the channel this month, chronicles the comic canine adventures of Metropolis’ day-saving superdog from the planet Krypton. Krypto jettisons to Earth after orbiting countless years in space as a test-pilot puppy aboard a malfunctioning rocket ship built by Superman’s father. Landing on unfamiliar terrain, the fully-grown Krypto swiftly seeks out companionship on Earth and flips over Kevin Whitney, a young boy who also longs for friendship. Krypto the Superdog will provide a lead-in to Tickle U when that franchise launches in August.

    The Life and Times of Juniper Lee: From Judd Winick, comic book auteur and former The Real World: San Francisco cast member, this animated comedy-adventure packed with an array of characters from both the real and fantastic world, will premiere on the channel in June. The star of the series, Juniper Lee, has afterschool activities and hobbies like any other 11-year-old, but on top of yearbook staff and guitar lessons, Juniper is responsible for maintaining the equilibrium between the world of magic and humanity.

    Camp Lazlo: This 30-minute animated comedy is scheduled to debut in July. Lazlo, star of the upcoming series, is a monkey who wreaks good-natured havoc on his highly-structured summer home, Camp Kidney. It has everything a camper could want: rustic cabins named after all the famous beans (like soy, garbanzo, jumping and cocoa); a beach for aquatic fun; a campfire pit; a loudspeaker for blasting music to all the campers; and a mess hall. On top of that, there’s one uptight moose, Scoutmaster Lumpus, running the whole thing.

    IGPX: IGPX (The Immortal Grand Prix) is set to debut in November and takes viewers inside the world of the “Immortal Grand Prix” with a team on their way to the championship race. For the new series, Cartoon Network partnered with Production IG, the famed Japanese animation studio responsible for Ghost in the Shell and animation sequences in Kill Bill. The year is 2048 and the IGPX has become the world’s most-popular sport. Two teams of three robots, each with a human pilot, race at speeds greater than 350 mph for the checkered flag.

    My Gym Partner is a Monkey: In Cartoon Network’s new animated series My Gym Partner is a Monkey, going to school almost literally becomes a trip to the jungle. Through an administrative mix-up (a typo changing “Lyon” to “Lion”), 12-year-old Adam Lyon becomes the only human student at Charles Darwin Middle School, where the animal inhabitants of the local zoo and aquarium send their kids. With signs that warn, “Do Not Eat the Other Students,” Lyon has his hands full just making it through middle school alive. Fortunately, he meets Jake Spider Monkey, and the two become fast friends. However, Lyon is quick to discover that having a monkey as a best buddy is as crazy as it is fun. The half-hour series, from creators Julie McNally Cahill and Tim Cahill, will debut in early 2006.

    New Episodes of Returning Series:

    Star Wars: Clone Wars: The Emmy Award-winning series will return with five new 12-minute episodes on Cartoon Network, setting the stage for the upcoming feature film Star Wars: Episode III Revenge of the Sith.

    Foster’s Home for Imaginary Friends: Cartoon Network’s top series for 2004 will return with its second season in May, continuing the adventures of Mac, a normal 8-year-old, and Blooregard Q.

    Hi Hi Puffy AmiYumi: One of Japan’s biggest pop music acts will return to Cartoon Network for a second season in June. Hi Hi Puffy AmiYumi follows the adventures of two very cool, but very different, pop stars as they travel from gig to gig or just hang out in their hometown of Tokyo.

    Totally Spies: Cartoon Network will air 26 more episodes of Totally Spies during its block of Sunday night action-comedy series.

    Atomic Betty: To her friends and family, Betty is the sweet and brainy girl next door. But when the galaxy beckons, she sheds her humdrum persona and becomes “Atomic Betty, Galactic Guardian and Defender of the Cosmos.”

    Codename: Kids Next Door: The exploits of five pint-sized secret operatives will begin again with a new season on May 6. Additional episodes premiere in September.

    The Grim Adventures of Billy & Mandy: The macabre and humorous series about a boy, a girl and their best friend, the Grim Reaper, will return on April. Another season begins in October.

    Ed, Edd n Eddy: Produced by creator and executive producer Danny Antonucci at aka Cartoons in Vancouver, the series, which made its debut in 1999, will air new episodes in October.

    Teen Titans: Seventeen new episodes bring new and exciting changes for the Teen Titans in 2005. Cyborg has a final showdown with Brother Blood and the Teen Titans move to a new tower with five new members. This year, Aqualad, Bumblebee and Speedy pitch in to help the Teen Titans.

    Justice League Unlimited: This season, Black Canary, Shayera, Vigilante, Vixen and The Question step up to face such villains as Lex Luthor, Felix Faust and Tobias Whale. And Superman takes on Cadmus in a battle that will determine the future of the league. Twenty-three new episodes will air this year.

    D.I.C.E: D.I.C.E (DNA Integrated Cybernetic Enterprises) is a large organisation established to deal with emergencies occurring throughout the Sarbylion galaxy. D.I.C.E F-99 is the only unit comprised entirely of highly trained kids. When a problem arises in the Sarbylion galaxy, D.I.C.E is called to the rescue. And when their special training isn’t enough, they rely on their Dinobreakers to help get the job done. Twenty-six episodes will air in 2005.

    Dragonball GT: Goku, Trunks and Pan set out on their quest to recover the bizarre Black Star dragon balls, which were scattered across the entire galaxy after Goku was transformed into his boyhood state. The quest continues with 16 new episodes in 2005.

    Duel Masters: The animé series about Shobu, a master of an engrossing playing card game who can bring the cards’ creatures to life, will return in March with 26 new episodes.

    Acquisitions:

    Code LYOKO: Cartoon Network has acquired 26 additional episodes of the animated series that blends traditional 2D and 3D animation. Code LYOKO tells the story of a group of students who uncover a parallel digital world named LYOKO that is threatened by a deadly virus that could ultimately destroy Earth.

    Zatch Bell: The new series takes viewers to the world of good and evil demons as Zatch Bell seeks to become the benevolent king over all of the demons that have come to Earth to conduct the ultimate battle. Cartoon Network has acquired 52 episodes of Zatch Bell.

    One Piece: A boy, whose body has the properties of rubber, and his friends are on the search for the treasure left behind by a pirate king called One Piece. Whoever finds this treasure will become King of the Pirates. One Piece will begin in May.

    Naruto: Twelve years ago, a nasty demon decimated a village but was contained in a baby who is now a student at a ninja academy. But this antisocial boy does not know that he is possessed. As he evolves as a ninja, his inner demon gives him more and more powers. The series is scheduled to air in third quarter.

    Bobobo-bo Bo-Bobo: In this silly action series, BoBoBo can talk to and understand hair. With the help of his blond hair, he is out to save the land from the Hair Patrol posse and their leader, Baldy Bald, who is forcing everyone to be bald. The action series is scheduled to air in fourth quarter.

    Apart from this, The Grim Adventures of Billy & Mandy has been given the greenlight for an additional season, its fifth, which will bring the series up to 65 total episodes. There will also be a 2005 Christmas special. Codename: Kids Next Door has been given the greenlight through its sixth season, which will bring the series up to 78 episodes.

    On the other hand, Ed, Edd n Eddy will return with another holiday special for Halloween, Ed, Edd n Eddy’s Boo Haw Haw. The show has been given the greenlight to 78 episodes. Teen Titans has been given the greenlight for a fifth season. Justice League Unlimited has been given the greenlight for a third season of 13 episodes, for a total of 39 episodes.

    Also, Duck Dodgers, starring Daffy Duck and Marvin the Martian as interstellar adversaries in the distant future, has been given the greenlight for 13 additional episodes.

  • Cartoon Network prepares to ‘Get Animated’

    Cartoon Network prepares to ‘Get Animated’

    MUMBAI: A healthy lifestyle is what Cartoon Network in the US is advocating in its new marketing initiative. Targeted to kids in the 6-14 age group Get Animated is an on-air, online, print and off-channel campaign and kicks off on 28 February.
     
     
    The programme will tap into the network’s roster of cartoon characters and distinctive 3D on-air environment to communicate positive lifestyle messages through multiple Public Service Announcements (PSAs). These will air in Cartoon Network’s morning, afternoon and prime time day-parts. These pro-social spots also will point viewers to www.GetAnimated.com. On this site content will further communicate messages around the benefits of making good lifestyle choices.

    Kids will find tips, lifestyle recommendations and an interactive game that will focus on the importance of being active. Additionally Get Animated messages will appear within a series of consumer and trade ads in key publications.

     
     
    The broadcaster has launched the initiative Movement Ink. This will serve as a place where cartoon characters and,at times, live kids can come together for growth, inspiration and action. Activities housed within the facility will vary from traditional sports to non-traditional activities, such as, tree house climbing.

    Kids onscreen will encounter and interact with their favourite characters from series such as Codename: Kids Next Door, Foster’s Home for Imaginary Friends, The Powerpuff Girls and Ed, Edd n Eddy. Characters will come together at Movement Ink to share with viewers at home fun ideas for healthy snacks and new twists on familiar games that kids could try at home, a park or at school.

     
     
    Two 15-second teaser spots will introduce the on-air campaign. The first is an official ceremony on the site where Movement Ink will be constructed featuring the Mayor of Townsville and his assistant Sara Bellum of The Powerpuff Girls. The second will be a star-studded ribbon-cutting ceremony to welcome the various inhabitants of Cartoon Network’s on-air world to the newly completed Movement Ink facility.

    Four PSAs will follow on-air and will be tagged with Movement Ink. This will serve as the official voice for healthy living on the broadcaster. Get Animated will air on a regular basis and new PSAs will be created to keep the programme as fresh and timely as possible.

    Meanwhile Cartoon Network’s current cause-marketing programme Animate Your World will expand its continuing partnership with Boys and Girls Clubs of America (BGCA) to introduce nutritional and fitness elements into its computer animation program that young club members enjoy at more than 3,800 BGCA locations across the US. The CD Rom programme uses the latest in computer animation technology to give kids the tools to create their own animation while learning lessons about developing good character traits.

    The programme will work in tandem with BGCA’s existing health and wellness initiative that empowers young people to make informed decisions about their physical, mental and social well being. This effort is endorsed by the US department of health and human services (HHS).
    Cartoon Network executive VP and GM Jim Samples says, “Knowing that kids connect strongly with Cartoon Network’s characters, we integrated our most popular stars into an all-inclusive healthy lifestyles program that kids will relate to. It was important to us that these messages feel like they belong at Cartoon Network, where we strive always to remain fun, funny and fearless.

    ” That’s why we created a new permanent destination Movement Ink within our existing on-air environment, which will serve as a portal for key messages such as the importance of increasing time spent being active and making the right choices around nutrition”.