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Tag: Gerry Boyle

  • Publicis Media announces leadership appointment for APAC; hires Anupriya Acharya as India’s CEO

    Publicis Media announces leadership appointment for APAC; hires Anupriya Acharya as India’s CEO

    MUMBAI: Publicis Media Asia Pacific regional CEO  Gerry Boyle  has announced market leadership appointments for the APAC region.

    Responsible for oversight of Publicis Media’s operations in their respective markets, these appointments will leverage the scale and capabilities of its global agency brands Starcom, Zenith, Mediavest | Spark and Optimedia | Blue 449.

    APAC Publicis Media Market CEOs will be reporting to Boyle including Publicis Media Greater China (China, Hong Kong, Taiwan) CEO Bertilla Teo, Publicis Media India CEO Anupriya Acharya, Publicis Media Singapore CEO Gareth Mulryan and Publicis Media Australia and New Zealand CEO, Matt James.

    In addition to the Market CEO appointments, Chris Nolan is appointed COO of Publicis Media Australia and New Zealand, and Mykim Chikli is appointed COO of Publicis Media Greater China.

    “Publicis Media was launched with the vision to get to the future first and these strong, dynamic, and incredibly talented leaders will ensure we do just this,” said Boyle. “I’m excited to work with them as we deliver on our promise to invent modern approaches to gain efficiency, create greater collaboration and effectiveness and drive new levels of scale and client value.”

    “It’s a great honor to get the mandate to lead the newly created Publicis Media in India, and build further on the trust, talent and transformation agenda.  I am both very excited and happy to have been given this opportunity” says Acharya. “We are at an inflection point. The group is witnessing tremendous energy and vitality and I am fully committed to delivering the Publicis Media vision and promise. We already have formidable scale and footprint in this market in mainline as well as digital and performance media. We have a cutting-edge practice in Analytics, Data and Tech.  In the months ahead, we will line up our end-to-end capabilities in a model that is simple, flexible and efficient and puts client satisfaction first, thus eliminating complexity and silos.”

     

  • Publicis Media announces leadership appointment for APAC; hires Anupriya Acharya as India’s CEO

    Publicis Media announces leadership appointment for APAC; hires Anupriya Acharya as India’s CEO

    MUMBAI: Publicis Media Asia Pacific regional CEO  Gerry Boyle  has announced market leadership appointments for the APAC region.

    Responsible for oversight of Publicis Media’s operations in their respective markets, these appointments will leverage the scale and capabilities of its global agency brands Starcom, Zenith, Mediavest | Spark and Optimedia | Blue 449.

    APAC Publicis Media Market CEOs will be reporting to Boyle including Publicis Media Greater China (China, Hong Kong, Taiwan) CEO Bertilla Teo, Publicis Media India CEO Anupriya Acharya, Publicis Media Singapore CEO Gareth Mulryan and Publicis Media Australia and New Zealand CEO, Matt James.

    In addition to the Market CEO appointments, Chris Nolan is appointed COO of Publicis Media Australia and New Zealand, and Mykim Chikli is appointed COO of Publicis Media Greater China.

    “Publicis Media was launched with the vision to get to the future first and these strong, dynamic, and incredibly talented leaders will ensure we do just this,” said Boyle. “I’m excited to work with them as we deliver on our promise to invent modern approaches to gain efficiency, create greater collaboration and effectiveness and drive new levels of scale and client value.”

    “It’s a great honor to get the mandate to lead the newly created Publicis Media in India, and build further on the trust, talent and transformation agenda.  I am both very excited and happy to have been given this opportunity” says Acharya. “We are at an inflection point. The group is witnessing tremendous energy and vitality and I am fully committed to delivering the Publicis Media vision and promise. We already have formidable scale and footprint in this market in mainline as well as digital and performance media. We have a cutting-edge practice in Analytics, Data and Tech.  In the months ahead, we will line up our end-to-end capabilities in a model that is simple, flexible and efficient and puts client satisfaction first, thus eliminating complexity and silos.”

     

  • ZenithOptimedia to launch analytics & technology hub for APAC

    ZenithOptimedia to launch analytics & technology hub for APAC

    MUMBAI: ZenithOptimedia plans to create its first regional Analytics and Technology Hub for Asia, in Singapore.

     

    This Center of Excellence (CoE) is a major investment by ZenithOptimedia to develop solutions for the emerging technologies and data.

     

    This 45-strong team will consist of domain specialists to develop and deliver custom solutions for the Asia Pacific market and its clients. In addition to addressing existing technology and data needs, the CoE will also focus on emerging spaces like mobile and contemporary analytics solutions like social and text analytics.

     

    While announcing the setting up of the Analytics and Technology Hub, ZenithOptimedia Asia Pacific chairman Gerry Boyle said, “This initiative recognises the increasing importance of creating Asia-specific data and technology solutions. It is a major step in driving future readiness and growth for ZenithOptimedia. With the progressive ecosystem of talent and technology established by the Singapore Government as part of its long-term vision, we are confident that Singapore is the right place for this significant investment. We have received tremendous support from EDB and other government institutions throughout the deliberation process and we look forward to working with them to grow this center into a global base over time.”

     

    “We are delighted by ZenithOptimedia’s decision to set-up their regional Analytics and Technology hub in Singapore. Given the increasing data-centricity of marketing, as well as the number of devices, channels, and platforms available to reach consumers, brands are looking to their partners for specialised expertise to plan, create and manage innovative solutions for the region. Today, 80 per cent of digital work done in Singapore is regional in nature, and ZenithOptimedia’s hub will grow Singapore’s position as the digital marketing hub of Asia,” added Singapore Economic Development Board assistant managing director Kelvin Wong.

     

    Talking about the development plans for the hub, ZenithOptimedia chief information officer Harpreet Kaintel said, “Employment of the best strategy, analytics and technology resources from Singapore will be paramount to the success of this hub. As part of this initiative, ZenithOptimedia will hire and develop Singaporeans and PRs in the domains of new media, technology and analytics. We look forward to harnessing Singapore’s unique eco-system and strong academic base to create a world-class CoE.” 

  • ZenithOptimedia names Gareth Mulryan CEO for Southeast Asia

    ZenithOptimedia names Gareth Mulryan CEO for Southeast Asia

    MUMBAI: ZenithOptimedia has promoted Gareth Mulryan as the CEO of Southeast Asia.

     

    Mulryan was until recently ZenithOptimedia head of digital for Asia Pacific.

     

    In this newly-created role, Mulryan will work closely with ZenithOptimedia APAC chairman Gerry Boyle, and the local market leaders to further develop ZenithOptimedia’s communications offering across the Southeast Asia region.

     

    Mulryan will use his digital experience to transform and grow these markets over the coming years.  He will be responsible of integrating digital specialists within market and will work closely with local and regional publishers and technology partners to create innovative solutions for clients. 

     

    He will also work with ZenithOptimedia corporate development director Felix Cartoux to build the agency’s business in Southeast Asia through external growth opportunities on a local market basis.

     

    Mulryan has been part of the ZenithOptimedia family for more than 10 years and has spent the last seven years in Asia. As well as leading ZenithOptimedia’s digital offering, he has been instrumental in the set-up of ZenithOptimedia’s performance arm, Performics across Asia Pacific.

     

    Over the last four years the Performics brand has grown significantly and now has 12 offices in the region with more than 300 members of staff. Mulryanwill continue to support in the growth of Performics in the role of managing partner, Asia Pacific.

     

    Boyle said, “Gareth has done a simply brilliant job in building Performics across Asia. All our markets in SEA are in transformational mode, and Gareth’s digital nous and unswerving client focus will help our market leaders to deliver new solutions and success for our clients.”

     

    Mulryan added, “We have done a great job in transforming our product and talent in China, India and Singapore. Now is the time for us to build on these best practices, and I look forward to working with the local Southeast Asia leaders to shift to a smarter and more contemporary communications agency in the region, to provide the best possible value to our clients.”