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Tag: George P Johnson

  • First seminar on event measurement kicks off in Mumbai

    First seminar on event measurement kicks off in Mumbai

    MUMBAI: International surveys show that events are being increasingly used as highly effective brand building and selling tools. Only they need to be used in synergy and as part of the complete marketing mix. That was the key message that came through the Event Management 
    Development Institute (EMDI) Best Practices Seminar, which kicked off today at the Hyatt in Mumbai.

    This first of its kind seminar which started off with a small quorum addresses an issue vital to most marketers today How to use events better and measuring the success of your events. The first day of this three 3 day summit focussed on Orientation and Overview of Exhibit Marketing. 

    The first speaker of the day, Markettech Inc founder Marc L G Goldberg, focused on the role of tradeshows and events in the marketing mix. He said that the trade shows and special events are integrated marketing communications tools which offer a face to face medium with the end consumer. Studies show that a large percentage of visitors to a trade show actually end up buying a particular product or service compared to when approached via a direct mailer or a sales call. An important point that he stressed on for smaller advertisers / companies was that “You cant outspend them, You have to out think them!”

    The next speaker George P Johnson Event Marketing Ltd general manager Rasheed Sait gave a perspective on the Indian market. He said that clients did value events and used it as a strong support medium. However event companies out here lacked knowledge of the clients business and competition. That’s why they were perceived more as event managers and not marketing / event partners. The Indian IT, Automobiles and Fashion industries were sectors which had effectively used events to grow their brands. 

    Marketech Inc president Mim Goldberg is a world renknowned expert exhibit staff training. She gave a lot of valuable inputs on how to effectively communicate with the consumer at a 
    particular trade show / exhibit. 

    This was also followed by an interesting session on Designing – the most powerful tool. Many interesting samples and case studies were presented in the latter half of the day. 

    Overall, the seminar was a great learning experience and the next two days promise a lot more opportunity for learning. Thankfully, the international speakers had a great real world understanding of the international marketing and events business. The highlight of the day was the interactivity between the speakers and the audience and the summit went beyond just marketing jargon and actually was useful!

    The summit is being organised by EMDI in association with CNBC as television partners and indiantelevision.com as online media partners.

  • EMDI’s event management seminar kickstarts 26 Feb.

    EMDI’s event management seminar kickstarts 26 Feb.

    MUMBAI: Event every weekend. That is the dictum followed by the entertainment channels these days. While such events do translate into good ratings, more often than not the unprofessional and slap shoddy attitude that has seeped in takes its toll. To put a stop to it all and change the way people man these events, the Event Management Development Institute (EMDI) has organised a three day seminar ‘STOP living on the edge.’

    Indiantelevision.com is the online media partner of Special Events and Event Measurement Seminar.

    Held at The Hyatt, Mumbai, the event starts tomorrow (26 February) and will end on 28 February. Starting at 9 am the seminar will see the likes of corporates, event managers, show organisers, media personnel as its special attendee.

    The guest speakers at the event include Marketech & Future Results, partner and founder Marc L Goldberg, Marketech & Future Results president Mim Goldberg, George P Johnson Company VP marketing Mike Westcott and Exhibits Surveys Inc. VP Ian Sequiera.

    Special Events and Event Measurement Seminar is a three-day seminar cum workshop on events, exhibitions and their measurement – Tailored specifically for the Indian market by Event Measurement Conferences, USA.

    The seminar Includes relevant case studies and “class room” exercises and the international speakers will deliver all that there is to know about event management.

    The programme schedule for the seminar is as follows:

    Day one will cover the overview of events and exhibit marketing. It will cover where trade shows and events fit into the marketing mix and helps in creating the plan that lays out the strategies and tactics is critical to one’s success (including sponsorships and award ceremonies). The first day will also cover topics such as basics of exhibit selling, creating designs that tell what you sell, using surveys to enhance the decision making, process using events to extend your strategic reach.

    Day two will see topics such as event measurement, overview of event measurement, basics of measurement, measuring events, managing your portfolio strategy, reporting results to management being discussed.

    Topics such as exhibiting and event marketing strategies and and tactics, promoting your events, conducting effective demonstrations, conducting effective pre-show meetings, using promotional products and literature effectively and exhibiting in changing times will be covered on the third and concluding day of the seminar.