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Tag: George Kovoor

  • Dinesh Karthik-Dipika Pallikal shine in Mia by Tanishq’s Valentine film

    Dinesh Karthik-Dipika Pallikal shine in Mia by Tanishq’s Valentine film

    MUMBAI: Can love be wrapped in a small box and topped with diamonds? For Dinesh Karthik and Dipika Pallikal, it certainly can. In the latest Valentine’s Day campaign by Mia by Tanishq, the real-life power couple brings their enchanting chemistry to life, showing how thoughtful gestures transform ordinary moments into extraordinary memories. The heartwarming film blends romance and humour with a dazzling twist, perfectly capturing the spirit of modern love.

    The film opens on a delightful note with Karthik, apron-clad and brimming with charm, narrating Pallikal’s morning routine in his signature commentator style as he carries a breakfast tray. Beneath the cloche lies not just breakfast but a Mia Toi-et-Moi ring. The surprise sparks a tender moment as Dinesh transitions from playful commentator to doting husband, delivering a heartfelt Valentine’s proposal.

    Pallikal, never one to be outdone, matches his wit with her own cheeky humour. The moment culminates in warmth and smiles as Dinesh slips the dazzling ring onto her finger, celebrating their love with understated elegance and playful joy.

    Known for their unwavering love and shared success, Karthik and Pallikal embody the contemporary relationship values that Mia by Tanishq champions—celebrating individuality while cherishing togetherness. Their dynamic chemistry inspires viewers to embrace Valentine’s Day as a time to appreciate partners for their love, support, and understanding.

    Speaking about the campaign, Mia by Tanishq business head Shyamala Ramanan said, “At Mia, we believe love is woven into the fabric of everyday moments, the whispered promises, the thoughtful gestures that speak louder than words. This Valentine’s Day, we celebrate the beauty of these delightful surprises and the joy of gifting through our heartwarming film featuring Dinesh Karthik and Dipika Pallikal. Just like their story, we hope every Mia piece you gift your partner becomes a romantic gesture that echoes in their heart, a love that grows brighter with each passing day.”

    To make this Valentine’s Day truly memorable, Mia by Tanishq has launched Cupid Edit 3.0, a stunning collection of 40 versatile jewellery pieces inspired by the multifaceted nature of love. With its innovation, elegance, and sentiment, the collection is designed to be the perfect gifting option for every phase and form of love.

    Famous Innovations (south) CCO George Kovoor praised the duo’s on-screen magic, saying, “Every year, couples strive to make Valentine’s Day unforgettable. This year, Dinesh Karthik and Dipika Pallikal provide them the perfect inspiration. DK transforms a simple gesture into an extraordinary memory by gifting Dipika a stunning Mia diamond ring. Together, DK and Dipika not only make this Valentine’s Day film exceptional but also beautifully embody everything Mia represents in their own unique and heartfelt way.”

    The campaign, produced by Dark Horse Media and directed by Mayur Goel, seamlessly aligns with Mia’s mission to celebrate love in all its authenticity.

    Watch the film: 

  • Nitin Bhandari appointed VP & general manager, India & south Asia beverages at PepsiCo

    Nitin Bhandari appointed VP & general manager, India & south Asia beverages at PepsiCo

    MUMBAI:  Nitin Bhandari has taken on the role of vice-president & general manager, India & south Asia beverages at PepsiCo. Based in Gurugram, Haryana, Bhandari will oversee the company’s beverages business in the region, focusing on unlocking growth opportunities and delivering value to consumers, communities, and stakeholders.

    He replaces George Kovoor senior vice-president & GM India beverage who has chosen to retire come 31 March 2025. 

    In his 19-year tenure at PepsiCo, Bhandari has held diverse leadership roles across India, Southeast Asia, and the Pacific. Most recently, he served as VP & chief growth officer for PepsiCo India, spearheading transformative strategies for its foods and beverages business in India, Bangladesh, Sri Lanka, and Nepal. Prior to this, he was general manager for the Philippines, Malaysia, and Singapore, managing both beverages and foods.

    Bhandari’s career highlights include launching e-commerce initiatives in Asia, turning around PepsiCo’s Thailand foods business, and leading the marketing strategy for iconic brands like Mountain Dew in India. His achievements have earned him accolades such as the PepsiCo Chairman’s Award in 2015.

    All that experience will be put to the test  in the coming summer as Reliance Industries which has resuscitated the Campa-Cola brand and has proved a price warrior renews its assault on the Indian soft drink market, possibly with a few new variants as well as deepening its distribution. At the same time, the Jubilant Bhartia group is pumping in Rs 12,500 crore in Coca-Cola Co’s main Indian bottler Hindustan Coca-Cola Beverages and acquiring a 40 per cent stake.

    An alumnus of the Indian Institute of Management (IIM), Indore, Bhandari expressed gratitude to PepsiCo leaders Eugene Willemsen and Jagrut Kotecha for this opportunity and acknowledged George Kovoor’s contributions in building a strong foundation for the business over the past three years.
     

  • Quess Corp launches #FindYourWings campaign with Jasprit Bumrah

    Quess Corp launches #FindYourWings campaign with Jasprit Bumrah

    Mumbai: Quess Workforce Management has launched its first advertising campaign. Over 17 years, Quess has built a global presence in staffing, employing over 5,00,000 people and supporting sectors like manufacturing, IT, BFSI, retail, and telecom.

    The campaign film features cricketer Jasprit Bumrah, capturing his journey from a small backyard to world-class stadiums, mirroring Quess’s values of determination, focus, and excellence. Conceived by Famous Innovations and produced by Little Giants Films, the film can be seen in movie theatres, YouTube, LinkedIn and other social media platforms.

    Quess Corp ED & group CEO Guruprasad Srinivasan said: “Our ad campaign celebrates perseverance, determination, and dedication that is synonymous to Jasprit Bumrah’s accomplishments and Quess Corp’s 17-year history as a workforce management pioneer. Like Bumrah’s rise from his humble beginnings to a global cricketing icon reflects his grit and commitment to excellence. This campaign #findyourwings showcases the opportunities and career journey for our associates to build their aspirations through Quess. We’re excited to begin this new chapter, reinforcing our promise to deliver state of the art workforce solutions.”

    Famous Innovations, South, chief creative officer George Kovoor said: “Quess’s journey has been both meteoric and inspiring. Pretty much the same can be said of one of my favourite cricketers, Jasprit Bumrah. This film is charged with the energy and passion of two world beaters and I am very excited with what we were able to create. I have very little doubt that this is one of Bumrah’s best films. I thank the clients for backing us in this exciting and extremely satisfying project.”

  • Leo Burnett wins PepsiCo India’s creative mandate

    Leo Burnett wins PepsiCo India’s creative mandate

    Mumbai: PepsiCo India has selected Publicis Groupe agency Leo Burnett India as its creative partner to drive long-term growth and momentum across its foods and beverages portfolio. 

    As part of the partnership, Leo Burnett will be responsible for the company’s creative and digital mandate across all brands in the country. The account has been won after an intense multi- agency pitch.  

    Speaking about the appointment, PepsiCo India senior vice president George Kovoor said, “At PepsiCo India, our aim is to create innovative and purposeful consumer campaigns that help us engage effectively with our consumers. With an intent to further accelerate our marketing efforts, we are delighted to welcome Leo Burnett as our new creative agency. Their strategic thinking along with robust creative & marketing capabilities make them the right partners for our next phase of growth.” 

    Leo Burnett CEO, South Asia & chairman BBH India Dheeraj Sinha said, “We are overwhelmed with the trust posed in us by PepsiCo India in aligning their portfolio with us. PepsiCo’s  business in India is witnessing  a tremendous growth journey and we are looking forward to being their partners in accelerating this momentum. The mandate offers us a wonderful  opportunity to further create groundbreaking work, and integrate culture, creativity, data and technology in campaigns, going forward.”

  • George Kovoor named as SVP- beverages at PepsiCo India

    George Kovoor named as SVP- beverages at PepsiCo India

    Mumbai: PepsiCo India has announced the promotion of George Kovoor as senior vice president (SVP) – beverages.

    He is a PepsiCo veteran, having completed 28 years with the company, in various operating roles across India, APAC, and China and most recently as SVP international, at PepsiCo’s global HQ in New York.  

    “Kovoor will be the GM for the beverage business and will also be responsible for creating the long-term sustainability strategy for both the foods and beverage categories,” said the company in a statement.

    Kovoor is known for his hands-on understanding of the business and commitment to developing talent and forging strong stakeholder partnerships. He will be relocating back to India after 18 years.

  • Tata Sky to ‘un-box’ entertainment with new STB; launches digital ad campaign

    Tata Sky to ‘un-box’ entertainment with new STB; launches digital ad campaign

    MUMBAI: On the move video consumption is growing at an aggressive rate in India thanks to the lightning fast penetration of smartphones, tablets and other alternative screens. Addressing the growth, direct-to-home (DTH) operator Tata Sky is set to launch its new upgraded set top box (STB) – Tata Sky+ Transfer, which will enable users to transfer the recorded content onto alternative screens.

    While this service immediately raises concern of piracy and content security, Tata Sky has taken care of that aspect. Tata Sky chief communications officer Malay Dikshit says, “The content will be available on the app and will not be transferred as a video file, so sharing that file or uploading it for mass is not possible. Moreover, the content is self destructive, the duration of the content varies from broadcaster to broadcaster, but after a certain period the content will get destroyed automatically.”

    All that the new STB needs is a Wi-Fi connection. All other devices connected to the same Wi-Fi network can access the recorded content. Not only that, consumers don’t need to lose hefty chunk of their data (bandwidth) to get the recorded content transferred on their mobile devices. The content gets transferred through the wireless local area connection to the locally connected devices. To transfer 30 minutes of content, the preparation procedure takes 30 minutes of time. The resolution is automatically selected by the app as per the infrastructure of the device the content is viewed on. Thirty minutes of content occupies around 200 MB of storage.

    The STB, which is priced at Rs 9300, is targeted towards metro centric consumers. Existing Tata Sky customers, can purchase the new STB for Rs 7200.

    To generate awareness amongst the DTH subscribers, Tata Sky in association with Ogilvy One, will be orchestrating a digital campaign called Transferkars. The campaign will have one main film, which will be launched on 4 September. Three teasers will grab consumer attention until then.

    The campaign introduces Tata Sky’s latest product the Tata Sky+ Transfer, which enables the STB recording to be available on the subscribers’ tablets and phones.

    This campaign uses Tata Sky’s trademark style of using hyperboles and humor to drive home the product messages in an interesting manner. The protagonists Transferkars are a TV addicted family of six, each madly passionate about their shows. The campaign is a series of films that will bring alive the lengths that they go to carry their favourite TV shows with them. The commercial portrays Tata Sky+ Transfer as an innovative product, which solves these problems by enabling subscribers to transfer recorded content on their mobile devices and view it at their convenience. Hence, the campaign concludes with the sign off ‘Record. Transfer. Carry.’

    “We already have around 60,000 views in an hour and we are expecting to cross the 100,000 mark today itself. We want to have 400 million impressions for this campaign, which will run for next three months,” added Dikshit.

    Shedding light on the consumer behaviours that drove this innovative campaign, he said, “Today, time comes at a premium. The consumer is increasingly finding it difficult to be constrained by fixed timing and location for viewing even recorded content. Thus there is demand for convergence and portability of content. The rapid increase of Wi-Fi enabled homes open up new possibilities and potential for new offerings. The Tata Sky+ Transfer box delivers on this sweet spot allowing subscribers to use their connected homes to enjoy their space and identity. Our focused digital-approach with this new campaign along with the launch of an interactive micro-site would surely intrigue existing and prospective subscribers.”

    “It is just the beginning of our endeavours to un-box entertainment for our subscribers,” he added. 

    Talking about the campaign’s creative, Ogilvy One senior creative director George Kovoor said, “Tata Sky has once again set the benchmark through this unique digital first campaign. At the heart of the campaign is a family of obsessive TV show fans who not only engage the consumers but also demonstrate the Transfer product in a simple yet entertaining story. Fans can follow this family and their quirks on YouTube, Facebook, Twitter and even an interactive microsite.”

    Differing on the perception that digital content has no production cost and comes free, Kovoor said, “We have used a lot of resources to bring the best out of the campaign. A lot has been spent on the campaign and I hope the creative piece makes a mark in the audiences’ mind.”

    “The task for us was to create a high impact campaign centered around digital devices like smartphones and tablets, demonstrating clearly and in in a memorable way how to and in what situations this product is used,” he said.

    Campaign Credits:

    · Creative Agency: Ogilvy & Mather

    · Creative Team: OgilvyOne Worldwide senior creative director George Kovoor & creative director Anand Gharat

    · Account Management Team: OgilvyOne Worldwide president Vikram Menon 

    · Production House: Corcoise Films

    · Director: Bhavesh Kapadia

  • OgilvyOne launches 5 Star’s Ramesh Suresh cricket videos on Vine

    OgilvyOne launches 5 Star’s Ramesh Suresh cricket videos on Vine

    MUMBAI: After delighting unsuspecting movie-goers in PVR Cinemas and commentating live for the India-South Africa match, Ramesh and Suresh, who feature in the ad for Cadburys 5 Star, have a new job up their sleeves.

     

    Responding to requests made by Cadbury 5 Star fans, OgilvyOne made the duo India’s unofficial cricket coaches, who were on a mission to teach everyone, including our boys in blue, a thing or two about cricket.

     

    All through the day, the brothers kept eating Cadbury 5 Star, kept getting lost and giving coaching tips to the teams, umpires, audience and their fans. Understanding youthful demands of constant entertainment, the brand decided to leverage Vine by creating real time video content.

     

    With 20 Vine videos that ranged from fielding instructions, to dealing with sledging, from a booty shake celebration to a special message to Virat Kohli, they found a way to make the match even more enjoyable.

     

    OgilvyOne senior creative director worldwide George Kovoor said, “This is the first time a brand has used Vine to create real time video content during an event as big as the Cricket World Cup. It is also one of a series of social media innovations and ideas that Cadbury 5 Star created to start conversations during the World Cup and amplify the promise of Jo Khaaye Kho Jaaye.”

     

    Twitter:

     

    · Impressions: 526K

     

    · Tweets: 4375

     

    · Mentions: 2029

     

    · RTs: 2080

     

    · Favorites: 1031

     

    Vine:

     

    · Loops: 86,561

     

    · Top Vines:

     

    o   Running Between the wickets:

     

    o   Victory Dance:

     

    o   Umpire:

     

    Facebook:

     

    · Reach: 1,987,200

     

    · Views: 50,884

     

    · Likes: 53,725

     

    · Comments: 290

  • George Kovoor joins OgilvyOne India

    George Kovoor joins OgilvyOne India

    MUMBAI:  OgilvyOne Worldwide has appointed George Kovoor as senior creative director, OgilvyOne Mumbai.

     

    He will partner with senior creative director Burzin Mehta to lead digital creative for OgilvyOne, Mumbai.

     

    OgilvyOne Worldwide India president Vikram Menon said, “George Kovoor’s experience, understanding of brands and his skill in digital story telling will make him a huge asset to the team.”

     

    With over 20 years in the business, Kovoor’s work has been recognised by the AAAI, ABBIES, IDMA, Campaign Brief and Yahoo Big Idea Chair. In his previous role at Digitas LBI, he led the teams that created integrated communication solutions for clients like Tata Motors, Johnson & Johnson, Budweiser, Vespa and Siemens; his brand experience also covers work on brands such as L&T, Mahindra, Unilever, ITC, Wipro.