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Tag: Geometry

  • Geometry joins VMLY&R to create leading global commerce business

    Geometry joins VMLY&R to create leading global commerce business

    New Delhi: WPP has launched VMLY&R Commerce, a new end-to-end “Creative Commerce Company” combining the talent and scale of two thriving global offerings. VMLY&R Commerce will operate as a distinct company within the VMLY&R global network.

    WPP agencies Geometry and VMLY&R will bring together their respective commerce capabilities to provide world-leading expertise and delivery for clients at a time of unprecedented global growth in e-commerce. VMLY&R Commerce will be led by global chief executive officer Beth Ann Kaminkow, currently global CEO of Geometry.

    VMLY&R Commerce will be central to the VMLY&R network’s total brand and customer experience offering. It will help connected brands grow by unifying client strategies around commerce to drive both brand equity and conversion.

    Kaminkow said: “Consumer experiences today are centered on commerce, making it increasingly important to our clients’ marketing and media decisions. As the pandemic accelerates new consumer behaviors and expectations, commerce is fast becoming the next channel for the most creative engagements and experiences. With the launch of VMLY&R Commerce, we can now offer our clients creative commerce at scale, harnessing data and technology to build brands and sell products across channels.”

    Geometry has proven a key partner in helping clients navigate the new commerce landscape. VMLY&R has also seen substantial momentum across its customer experience practice, expanding its e-commerce business with client partners. VMLY&R Commerce will align these global powerhouses to create a best-in-class, end-to-end offer for clients. It will leverage the combined assets of the Geometry and VMLY&R networks, which between them have more than 11,000 employees across 80 countries worldwide.

    VMLY&R Commerce will harness Geometry’s proprietary Living CommerceTM platform to guide strategic commerce consultation, development and activation across retail, design, experiential and innovation disciplines. Living Commerce facilitates the understanding of how, when and why people buy to deliver creative commerce solutions based on real human insights, driving commercial impact.

    “I’m thrilled to work with Beth Ann on the evolution of our collective commerce offering through VMLY&R Commerce,” VMLY&R Global CEO Jon Cook said. “We have been partnering closely across many clients and it is clear we share a vision and belief in the role commerce plays in a consumer’s journey and creating connected brands. Importantly, we both have a deep passion for leading our businesses with a focus on culture – both internally and with our client partners which is essential in creating a new company built for the future.”

    WPP CEO Mark Read said: “2020 has seen explosive growth in e-commerce as brands adapt to a new reality. This new company will offer outstanding creativity, industry-leading commerce expertise, and sophisticated data and technology skills to help brands grow in an omni-channel world. It also meets clients’ needs for simple, tightly integrated propositions from their marketing services partners.”

    VMLY&R Commerce will be fully operational from January 1, 2021, and the integration of the agencies’ teams and assets will continue through 2021.

  • WPP’s Geometry Appoints Jesse Lin as New APAC CEO

    WPP’s Geometry Appoints Jesse Lin as New APAC CEO

    MUMBAI: Geometry, WPP’s end-to-end Creative Commerce agency, appoints Jesse Lin as its APAC CEO, effective immediately.  A 25-year industry veteran, Jesse will lead over 1,100 employees across 17 cities to deliver creative solutions and experiences that drive commercial growth everywhere commerce touches people’s lives.  Based in Shanghai, he will report directly to Global CEO Beth Ann Kaminkow. 

    Commenting on the appointment, Beth Ann Kaminkow stated, “I am thrilled to welcome Jesse to Geometry at a critical moment in our agency’s story.  With a proven track record of driving transformation for other world-class organizations in the APAC region, he’s perfectly suited to deliver growth locally and globally for those clients navigating the new retail opportunities that the region presents. Jesse’s passion for commerce and his home-base of Shanghai places him in our priority China market which is leading in retail innovation.”

    Jesse succeeds Diana Cawley as she leaves the company to seek new opportunities. 

    “We’d like to thank Diana for her genuine commitment to Geometry these past four years.  Diana has been a master operator of a complex regional landscape. Under her leadership, the region has become a strong and connected network focused on nurturing creativity to drive commercial growth for clients. We wish her all the best on her next adventure.”

    Commenting on the appointment, Ranjit Raina Chief Executive Officer, Geometry Encompass, “We are glad to welcome Jesse Lin as part of our Geometry family.  He is a seasoned and accomplished professional who has been responsible for great work in the past and I’m sure his extensive expertise will be a huge contributing factor to our growth.”

    Jesse brings to Geometry over 25 years of experience across business management, brand marketing, digital marketing, and communications. He joins Geometry from Edelman where he served as APAC CEO, successfully transforming the traditional PR agency into a modern communication organization with brand and digital capabilities.
    Before Edelman, he worked for McCann Greater China as CEO, and prior to that held senior positions at DDB Shanghai, Wieden + Kennedy China, and Leo Burnette Hong Kong. 

    On his new role, Jesse comments, “Today the relationship between brand and consumer is increasingly dynamic and fragmented, particularly in retail. To maintain relevance and drive business growth, marketers are constantly seeking out fresh and effective solutions from their agency partners. Geometry has demonstrated a willingness to innovate through its vision of commerce as a ripe canvas for creativity. I am very excited and honored to join this entrepreneurial team. APAC is full of energy, optimism, and opportunity. I look forward to partnering with our Asian teams driving more innovation and success from this region.”