MUMBAI: Sporty Solutionz, Indian sub-continent’s media broadcast rights marketing company, has sublicensed the Bangladesh Cricket Board’s media broadcast rights to Pakistan’s leading sports channel Geo Super.
The deal enables Geo Super to broadcast all international cricket hosted by the Bangladesh Cricket Board till 2020. Pakistan team will travel to Bangladesh twice during the period of this contract, whereas India also visits twice to play cricket with its eastern neighbour.
Geo Sports also gets opportunity to offer Pakistan cricket fans the action involving cricketing power houses like Sri Lanka, Australia, England, South Africa, New Zealand and West Indies as they all are set to visit Bangladesh till 2020. Bangladesh over the next six years will host 15 international series.
Star Sports holds the rights to broadcast Bangladesh cricket in India. Speaking on the deal, Sporty Solutionz Ashish Chadha said: “We are proud of our association with the Bangladesh Cricket Board and Geo Super. BCB will host some of the best cricket, including tours by the Pakistan cricket team, during the course of this deal. I am sure this broadcast deal will usher a new era for cricketing ties between Bangladesh and Pakistan and for cricket lovers in Pakistan.”
GEO TV Network president Imran Aslam added, “Bangladesh cricket has always been special to the people of Pakistan, who admire the tenacity and fighting spirit of the Bengal Tigers. GEO Super, Pakistan’s first sports channel, is proud to be associated with Bangladesh Cricket and will provide a perfect platform for showcasing the sport and all its glorious uncertainties through state of the art production values. We look forward to a long association and unmissible action. For viewers this is a free hit. We will like to thank Sporty Solutionz for helping us grab this opportunity.”
