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Mumbai: Flipkart’s beauty game just hit glow mode. At its flagship Glam Up Fest 2025, the homegrown e-commerce giant joined hands with NielsenIQ to unveil its...
MUMBAI: SW Network has landed a picture-perfect win with Fujifilm India, snapping up the integrated digital marketing mandate for its cult instant camera brand, instax Following...
MUMBAI; In a world where Gen Z tunes out the moment an ad feels off, Vdo.ai is on a mission to turn advertising from an interruption...
MUMBAI: A digital juggernaut aimed squarely at India’s youth tsunami has emerged as the hottest ticket in town for brands desperate to crack the elusive next-gen...
MUMBAI: Romantic comedies and fast food—what could be a more perfect pairing? Burger King India has teamed up with Phantom Films for the much-awaited Gen Z...
MUMBAI: Indians are increasingly welcoming animals into their home. That’s something which is more than reflected in major metros and urban areas where you find pet...
MUMBAI: In the battle of operating systems, where iPhones reign supreme and Androids hustle for the limelight, Flipkart’s Android Advantage campaign has flipped the script—quite literally....
Mumbai: For Gen-Z, it’s always a mix of snackable entertainment and quick bites of captivating content that fuel their digital cravings. Understanding this appetite, Rusk Media,...
Mumbai: Audio Series platform Pocket FM unveils the findings of the second leg of its entertainment consumption survey ‘Digital Entertainment Insights: Audio Takes The Centrestage’. The...
Mumbai: IPL franchise Mumbai Indians (MI) has launched its team anthem titled “MI MI Bol Ke, Khelenge Dil Kholke.” The anthem comes as an addition to...
MUMBAI: Lay’s has launched a new digital campaign for its recently introduced “thinnest range of chips” – Lay’s Wafer Style. Titled ‘#TheThinPossibleChip’, the campaign encourages fans...
MUMBAI: In terms of media consumption patterns GenZ has the lowest attention span, which comes to only eight seconds and video being the viewers’ choice of...
