Tag: Genesis Foundation

  • Kasturi Paladhi & her new Coca-Cola communicatios journey

    Kasturi Paladhi & her new Coca-Cola communicatios journey

    MUMBAI: It’s been three months since Kasturi Paladhi joined Hindustan Coca-Cola Beverages as head of external communications and social media, bringing fizz to the firm’s public affairs, communications and sustainability team.

    “Consider this my official ‘better late than never’ announcement!” Paladhi wrote  on social media, describing her first three months as “nothing short of a roller coaster ride” while “living the coke side of life.”

    The communications veteran appears particularly happy  about joining the integrated PACS team (public affairs, communications and sustainability) focused on building corporate reputation. She thanked her boss Himanshu Priyadarshi for the “jump start into the world of FMCG”.

    Paladhi brings a bottle full of experience to the role, having previously served as assistant vice president at Protean eGov Technologies and head of public relations at CoinSwitch. Her longest stint was at Xiaomi India, where she spent over three years leading PR and communications.

    The communications pundit’s career has fizzed with variety. She previously spent brief periods at Black Shark, MSLGroup and two charitable organisations—Charities Aid Foundation India and Genesis Foundation. Her early career included a three-year stretch at Genesis Burson-Marsteller and a two-year gig as campus radio jock for Fever 104 FM.

    With her postgraduate diploma in public relations from Xavier Institute of Communications and background in English literature from Miranda House, Paladhi appears well-equipped to keep Hindustan Coca-Cola Beverages’ messaging as refreshing as its beverages.

  • CNBC TV18 to exclusively air CEO’s Got Talent

    CNBC TV18 to exclusively air CEO’s Got Talent

    MUMBAI: The month of March has seen a unique property, CEO’s Got Talent emerge under the internationally acclaimed Got Talent franchise, bringing together mavericks of the corporate and entertainment industry on a common platform at a plush hotel in suburban Mumbai. Organized by FremantleMedia India, for the benefit of Genesis Foundation, the gala event witnessed twelve CEOs as they come in the spotlight while showcasing their creative and varied talents. Viewers will be able to get an exclusive glimpse into the fun-fun-filled evening on CNBC TV18 on Saturday, 29th March 2014 at 4:30 PM and Sunday, 30th March 2014 at 5:30 PM.

     

    CEO’s Got Talent was a unique property created by FremantleMedia India. The on-ground event comprised of several acts ranging from classical singing, jive dance moves to playing musical instruments and stand-up comedy. The event was filled with energy and vigor as the top management of India Inc. came together in support of Genesis Foundation. These acts were judged by a distinguished panel of jury members including renowned actor Raveena Tandon, celebrated director-producer Mahesh Bhatt and Raj Nayak, CEO – COLORS.

     

    Upon being declared the winner of CEO’s Got Talent, Atul Khatri, CEO of Kaytek Computer Services Pvt. Ltd. said, “Owing to our hectic routines, we often find it difficult to pursue our passions. CEO’s Got Talent has given us the experience that has been truly enriching and a welcome break from our busy schedules. This feels extremely special because we have come out of the board rooms to showcase our talent and give back to the society by supporting Genesis Foundation.”

     

    Talking about the event, Anupama Mandloi, Managing Director – FremantleMedia India said, “We were very excited to launch such a unique initiative adapted from our global ‘Got Talent’ Franchise.  We  wish to reach out to the core business leaders of the country with CNBC TV18 as our broadcast partner. This formed a great platform for senior management of the country to showcase their talent outside the corporate board rooms!”

     

    Mr. Krishnadeep Baruah, Senior Marketing Director – BBM (APAC) said, “Setting up BBM Channels through this initiative, we provided leaders of corporate India an opportunity to promote their talent. As part of this format, the CEOs set up their own BBM Channels and therefore had a number of fans following them through their channels page. The number of subscribers on their BBM channel contributed to their overall score. This tool has acted as a rich community-building tool.”

     

    CEO’s Got Talent showcased India Inc.’s leaders in a manner never seen before, even by their peers. Proceeds from the auctioned painting by well-known artist Subra went to Genesis Foundation.

     

    Genesis Foundation provides financial support for life-saving and life-changing medical intervention for critically ill under-privileged children in areas of cancer, cardiac disorder, organ failure, thalassemia and extreme deformities.

     

    Watch out for all this and much more exclusively on CNBC TV18 on Saturday, 29th March 2014 at 4:30 pm and Sunday, 30th March 2014 at 5:00 pm.

  • India Inc. puts up a great show on ‘CEO’s Got Talent’

    India Inc. puts up a great show on ‘CEO’s Got Talent’

    MUMBAI: Mid-life crisis is nothing unusual. Whether it’s a middle-class executive or the chairman of a company, there comes a time when one just can’t ignore but go through the crisis that has struck. What could be the possible solution to overcome the phase? A vacation? Time off from work and family? Or something so differentiating that the meaning of your life changes?

     

    At the age of 40, the CEO of Kaytek Computers Pvt. Ltd Atul Khatri was going through this phase of his life when he decided that he would learn bartending. A fairly new talent for him. His bad luck: the bartending teacher didn’t appear for the first day’s class. He could have given up the idea of doing something exceptional but not so soon. He performed a stand-up act at an open mic venue. Surprisingly, he was liked and there has been no looking back.

     

    This is the story of Khatri, who in the last few years has discovered and only improved in the talent of being funny on stage. With his rib-tickling performance, he ended up winning the coveted trophy of CEO’s Got Talent on Friday night. The show by FremantleMedia India is a corporate initiative under the Got Talent franchise that brought together the mavericks of the corporate and entertainment industry on a common platform.

     

    The gala event witnessed twelve CEO’s of India Inc. battle it out in front of the judges – filmmaker Mahesh Bhatt, actor Raveena Tandon and Colors CEO Raj Nayak. The corporate executives, who are mostly seen discussing projects, negotiating deals and taking decisions for their companies presented a completely different face of theirs on this stage.

     

    The evening started with the performance of The Xlantic Group’s chairman David Fischer (the second runner-up), who with the band, The Other People, put up a nice solo performance of a song by Bruce Springsteeen. With his scintillating performance, he set the standard for the competition, leaving even the three judges surprised that in the “garb of a corporate lies such a good singer”.

     

    Fisher says music for him is an universal language that knows no boundaries and after a hard day’s work, it is music that relaxes him.

     

    Surprisingly, not just him, a lot of other corporate honchos find solace in music. And that was the reason that out of the 12 performers, eight sang, one played the accordion and one sang and played the guitar. With this, though the CEO’s Got Talent turned to CEO’s Got ‘Musical’ Talent, no one was complaining as everybody thought it’s a nice initiative to bring to the fore the unknown side of the corporate world.

     

    After the performance of Ajay Chopra, the executive chef of The Westin Mumbai Garden City who “married cooking and singing” as he prepared a palatable seafood platter and sang Dil Ye Mera Tumse Kuch Keh Raha Hai…, Mahesh Bhatt remarked, “It’s a hell of a speed to cook and sing at the same time. Since your hands already know how to cook, you sing and let the cooking happen on its own.”

     

    Raj Nayak, however, was highly surprised by the performance of the winner Khatri. He thought that coming out with something that you like doing without worrying about “others” is a commendable thing. “One of the things we don’t do is follow our passion. We shy and conform to what others would say,” he remarked as the stand-up act by Khatri got a standing ovation.

     

    The first runner-up trophy went to Rich Graviss Products Pvt Ltd executive director and CEO Pankaj Chaturvedi. A great Kishore Kumar fan, Chaturvedi brought back nostalgia as he performed on a classic number.

     

    While Rhythm House’s managing director Mehmood Curmally, the last performer of the evening, didn’t win a prize, but he got a huge applause as he came dressed as Elvis Presley and ended the evening with the famous pelvic thrust of the legendary musician. Even the judges couldn’t control but applaud. Raveena was amazed by the effort that he put in for the performance.  

     

    FremantleMedia India managing director Anupama Mandloi said that the team has got a huge response for creating something like the CEO’s Got Talent. “It has engaged Corporate India and brought forth their fun side for the world to behold.”

     

    Presented by Blackberry Messenger, the proceeds from CEO’s Got Talent will go to Genesis Foundation, which provides financial support for life-saving and life-changing medical intervention for critically ill under-privileged children in areas of cancer, cardiac disorder, organ failure, thalassemia and extreme deformities.

     

    The show will go on air on CNBC TV18 on 22 and 23 March, 2014.

  • After IGT’s success, FremantleMedia brings ‘CEO’s Got Talent’

    After IGT’s success, FremantleMedia brings ‘CEO’s Got Talent’

    MUMBAI: The Indian audience loves watching the talented sector of the country showcase it on the screen. That’s the reason why a reality show like India’s Got Talent has not just become popular but has even sustained for five seasons. Taking the concept forward, FremantleMedia India, the production house behind the show, has announced the launch of a unique initiative called CEO’s Got Talent.

     

    CEOs, who form the backbone of Corporate India, will compete against each other to put their unique talents under the spotlight, that usually don’t come into play in their boardroom lives. A first-of-its-kind property created by FremantleMedia within the ‘Got Talent’ franchise, is an effort to recognise the creativity and talent amongst CEOs, which often remains hidden due to their intense day to day business-led lives.

     

    The programme will feature 12 CEOs and will take place at the Grand Hyatt on Friday, 7 March, 2014. It will be broadcast on CNBC TV18 .

     

    Produced by FremantleMedia and presented by Blackberry Messenger, the initiative will invite CEOs from India Inc. who will compete on this stage. The special event will have Raj Nayak, CEO – COLORS, as jury member among notable personalities. The most talented CEO will be chosen from among the 12 participating CEOs, who will showcase their lighter and talented side thereby making it a fun evening.

     

    FremantleMedia India MD Anupama Mandloi said: “We are excited to launch this unique format, a first-of-its-kind adaptation of our global ‘Got Talent’ Franchise.  With CNBC TV18 as our broadcast partner, our endeavour is to reach out to the core business leaders in the country and show-case their talent outside of the corporate board rooms!”

     

    She further added, “The response has been fantastic and we look forward to some very enthusiastic participation.”

     

    Proceeds from CEOs Got Talent will go to Genesis Foundation that provides financial support for life-saving and life-changing medical intervention for critically ill under-privileged children in areas of cancer, cardiac disorder, organ failure, thalassemia and extreme deformities.