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Tag: Genesis Burson -Marsteller

  • OpenAI tunes in Vasundhara Mudgil for India role

    OpenAI tunes in Vasundhara Mudgil for India role

    MUMBAI: From playlists to prompt lists, Vasundhara Mudgil is tuning into a whole new frequency. The former head of communications at Spotify India has joined OpenAI as India communications lead, marking a major career shift from music streaming to machine learning.

    Based in Mumbai, Mudgil will now lead OpenAI’s communications strategy in one of the company’s fastest-growing markets. Her role will focus on shaping the brand’s local voice, driving engagement, and aligning India’s narrative with OpenAI’s global mission.

    At Spotify, Mudgil was instrumental in crafting the brand’s story during its India launch and steering its communications for over seven years. She built a distinct local identity for the platform while ensuring its messaging struck the right chord with both listeners and media.

    Before her streaming stint, she headed communications at Intel India, where she drove brand messaging, managed external engagement, and navigated crisis communications. Her early career at Genesis Burson-Marsteller saw her managing high-profile clients across tech, telecom and media, steadily rising to associate partner.

    With nearly two decades of experience in reputation management and strategic storytelling, Mudgil brings both tech fluency and creative finesse to OpenAI’s expanding India team. Looks like OpenAI’s next big story in India is ready to be well-communicated, and perfectly composed.

     

  • Hero MotoCorp appoints Latika Taneja to lead communications, corporate affairs and CSR

    Hero MotoCorp appoints Latika Taneja to lead communications, corporate affairs and CSR

    MUMBAI: Hero MotoCorp has strengthened its leadership bench with the appointment of Latika Taneja as head of corporate communications, corporate affairs and CSR. In her new role, she will be responsible for shaping the company’s brand narrative, deepening stakeholder trust and advancing its agenda of purposeful and sustainable growth.

    Taneja brings more than two decades of experience in building reputations for multinational corporations across energy, financial services, technology and insurance. She joins Hero MotoCorp from Shell, where she spent over three years leading corporate relations across government affairs, communications and sustainability. Prior to that, she held senior mandates at Mastercard, including director of public policy and government relations for South Asia and head of corporate communications.

    Her earlier career spans stints at DuPont, where she managed external and leadership communications across South Asia; Alcatel-Lucent India, where she developed integrated marketing campaigns; and MetLife, where she ran corporate communications for India. She began her career at Genesis Burson-Marsteller, supporting clients on insurance and financial services.

    Hero MotoCorp said Taneja’s appointment reflects the company’s sharpened focus on long-term value creation, stronger governance and broader stakeholder engagement as the mobility sector undergoes rapid transformation.

    Known for her passion for policy, partnerships and sustainability, Taneja has consistently worked at the intersection of communications, corporate affairs and social responsibility. Her remit at Hero MotoCorp will include aligning the brand’s voice with its strategy for an evolving global mobility ecosystem, while reinforcing its reputation with regulators, partners and customers.

    The company added that her leadership will play a critical role in energising its ESG commitments, strengthening corporate responsibility initiatives and amplifying Hero MotoCorp’s global brand positioning.

  • Kasturi Paladhi & her new Coca-Cola communicatios journey

    Kasturi Paladhi & her new Coca-Cola communicatios journey

    MUMBAI: It’s been three months since Kasturi Paladhi joined Hindustan Coca-Cola Beverages as head of external communications and social media, bringing fizz to the firm’s public affairs, communications and sustainability team.

    “Consider this my official ‘better late than never’ announcement!” Paladhi wrote  on social media, describing her first three months as “nothing short of a roller coaster ride” while “living the coke side of life.”

    The communications veteran appears particularly happy  about joining the integrated PACS team (public affairs, communications and sustainability) focused on building corporate reputation. She thanked her boss Himanshu Priyadarshi for the “jump start into the world of FMCG”.

    Paladhi brings a bottle full of experience to the role, having previously served as assistant vice president at Protean eGov Technologies and head of public relations at CoinSwitch. Her longest stint was at Xiaomi India, where she spent over three years leading PR and communications.

    The communications pundit’s career has fizzed with variety. She previously spent brief periods at Black Shark, MSLGroup and two charitable organisations—Charities Aid Foundation India and Genesis Foundation. Her early career included a three-year stretch at Genesis Burson-Marsteller and a two-year gig as campus radio jock for Fever 104 FM.

    With her postgraduate diploma in public relations from Xavier Institute of Communications and background in English literature from Miranda House, Paladhi appears well-equipped to keep Hindustan Coca-Cola Beverages’ messaging as refreshing as its beverages.

  • Prasidha Menon elevated to APAC brand, product, communications head at Airbnb

    Prasidha Menon elevated to APAC brand, product, communications head at Airbnb

    MUMBAI: Her’s has been a 20 year  plus journey. Prasidha Menon began her career as a graduate trainee with HRD Coonsultants In Kolkata. She quietly worked there for a little over two years. Little did she imagine at that stage she would be leading brand, product communications for the Asia Pacific regions for one of the top global home sharing brand  platforms– Airbnb.

    Prasidha accepted her promotion from her position as regional head of communications for Airbnb for India & south east Asia  gleefully.  

    Said she: “It’s an absolute honour and privilege to step into this regional leadership position at a time when Asia Pacific is uniquely positioned to drive Airbnb’s growth and expansion globally, and I am excited to play an integral role in this journey.”

    Prior to Airbnb, Prasidha had a year log stay at Optum as director & head, brand, marketing & communications. Oyo Hotels was another stop for a couple of years vice-president & global head of communications, which was preceded by a short stint at Uber India where her last appointment was as head of communications -India and south Asia. 

    Her first exposure to communications was at Positive Communications for a year, which was followed by editorial jobs at two firms where she honed her writing and subbing skills. She then moved into Genesis Burson -Marsteller, following which she spent four years at Edelman in India, and in the Bay area.

     

  • Genesis Burson-Marsteller announces senior appointment

    Genesis Burson-Marsteller announces senior appointment

    MUMBAI: Genesis Burson-Marsteller announces the appointment of Vijay Sankaran as Director, Digital Strategy, heading GBM Digital Studio, a Centre of Expertise that provides specialised services and counsel to meet the needs of our clients.

     

     “Vijay’s appointment reflects Burson-Marsteller’s commitment to strengthen focus on building digital strategies that meet the needs of our clients. Vijay is a key addition to our leadership team and he will provide critical support in articulating digital concepts and solutions in a clear and compelling way to our clients.” says Nikhil Dey, President, Genesis Burson-Marsteller, India & South Asia.

     

     Yu Yu Din, currently Head of Digital, is relocating to her home country, Myanmar. She will be moving on from the consultancy by the end of 2014. Vijay will spearhead GBM Digital Studio and drive the opportunity space for Genesis Burson-Marsteller and its clients’ digital presence; creating innovative ideas that bridge digital and public relations as well as digital and marketing, to provide solutions and services that are driven by consumer insights. GBM Digital Studio comprises of a strong team of digital strategists, creative specialists working on digital and social media mandates for clients across corporate and financial, brand and consumer, telecom and technology, and health and wellness practices.

     

     Commenting on his new role, Vijay says, “Digital is a force multiplier for our business of integrated communications. Genesis Burson-Marsteller has successfully embedded digital strategists in each practice to drive campaigns for our clients. My focus is to take our solutions to the next level with strategic and creative programmes that go beyond siloed social platforms. I am very excited about our unique GBM Live! Newsroom – a cross-functional team led service that delivers real-time media and social insights to help create more agile content and act as a crisis management command centre. Digital will also be supported by GBM Content and Design Bureau, another Centre of Expertise at GBM, for multimedia content, with a team of in-house specialists that include graphic designers, former TV producers, editors and videographers.”

     

     A seasoned communications professional, Vijay brings with him a wealth of 25 years’ experience, spanning advertising, digital marketing, public relations and social media. Before joining Genesis Burson-Marsteller, Vijay worked with Social Wavelength, a social media agency as Director, Digital Strategy and Planning. He has also worked with Edelman PR as Head Digital and Nokia Siemens Network as Head Social Media, a global role. At Urja Communications, he started as an advertising Creative Director, reinvented himself as an Interactive Creative Director and digital evangelist during the dotcom era, helping drive the agency’s transformation into a full-service digital agency. He later moved into a pure digital strategy role.

  • TEDxGateway 2014 partners with Genesis Burson-Marsteller

    TEDxGateway 2014 partners with Genesis Burson-Marsteller

    MUMBAI: Genesis Burson-Marsteller (GBM), a leading public relations and public affairs consultancy that delivers integrated communication services to some of the best global and Indian companies, is the official communications partner of TEDxGateway, an independently organised TED Conference that will take place at the National Centre Performing Arts (NCPA) in Mumbai on November 2, 2014.

     

    GBM will position and establish TEDxGateway as a leading TED conference in the country, while supporting the event among national and regional media outlets through a robust media and communications strategy.

     

    Expanding on the spirit of TED’s mission, “Ideas Worth Spreading”, the TEDxGateway 2014 conference will focus on “Ideas Worth Doing” by bringing together more than 25 brilliant and dynamic speakers from across India as well as around the world. The speaker line-up comprises of eminent explorers, storytellers, photographers, scientific pioneers, roboticist, social activist, artist, visionaries and provocateurs from across the globe. All speakers will present their world-changing innovative ideas during their brief 15-minute talks. 

     

    Participants and speakers at this one-day event include prominent luminaries and industry leaders such as Arsh Shah Dilbagi, a 16 year old Google Science Fair Finalist; Ramesh Raskar who is an Associate Professor and head of the MIT Media Lab’s Camera Culture; Ramanan Laxminarayan, a Drug Resistance Economist; Ram Subramanian, Film Maker, Founder, Handloom Pictures; Graham Hill, Journalist and Founder of TreeHugger.com and LifeEdited; Naresh Narsimhan and Adam Magyar, among many others.

     

    On partnering with TEDxGateway 2014, Prema Sagar, Principal and Founder, Genesis B-M, said: “We are proud of our association with TEDxGateway, a melting pot of creativity, ideation and most importantly, change. We are always looking to expand our repertoire of experience and TED provides us a unique communications opportunity. The prospect of helping TED lead conversations around a range of subjects and establish itself as a science and technology led social movement, excites us.”

     

    “We believe that Genesis BM is best equipped to build the right kind of talkability about the 5th edition of TEDxGateway Conference,” said Yashraj S. Akashi, Senior Ambassador, TEDx India Curator, TEDxGateway. “Working with a consultancy that has strong values and is committed to delivering high impact results is something that we feel very strongly about. We look forward to developing this relationship further.”

     

    TEDxGateway 2014 is presented by JSW, UTI and Abbott.

  • Genesis Burson-Marsteller launches Step Up

    Genesis Burson-Marsteller launches Step Up

    MUMBAI: Genesis Burson-Marsteller has launched a new initiative, Step Up, catering exclusively to the communication needs of the two most important stakeholders of the entrepreneurial ecosystem: the start-ups and investor networks.

     

    Designed to provide affordable and relevant service offerings spanning traditional as well as new digital formats, Step Up, helps young companies and SMBs take the next leap in their journey to success, by not only narrating their story creatively but also by communicating on what impacts their business.

     

    Commenting on the launch, Genesis Burson-Marsteller principal and founder Prema Sagar said, “Step Up is our endeavour to go back to our roots. We know, feel and understand the challenges having been a start-up ourselves, 22 years back. With Step Up, we have already begun to partner with new and upcoming brands in their journey so as to take it to the next big thing. What differentiates Step Up from the rest is our strong understanding of the ecosystem and the changing media scape, the right talent and the ability to provide affordable services.”

     

    The new initiative offers customised services from branding and partnerships to media engagement. The offering to start-ups have been created keeping in mind various challenges faced by early-stage ventures. These offerings aim to develop and device a compelling and effective communication strategy to narrate the story of the ventures in the most innnovative manner.  

     

    Genesis Burson-Marsteller public relations president Nikhil Day said, “We are delighted by the creativity of our young colleagues to have come up with the idea, presented the strategy to the India Management Team, developed the proposition and already won their first client!. Our firm has, from the very beginning, encouraged entrepreneurship – it is for our people to take the initiative.  And Step Up is a great example.”

     

    The clients could be from Consumer (e.g. FMCG, beauty, sports, art, theatre, music, movies), Technology (e.g. products, services) Health and Wellness (e.g.pharma, services, ayurveda) and Corporate (e.g.financial, engineering, aviation).  Genesis Burson-Marsteller’s experience already exists for large companies, learnings from which will be applied for Step Up companies.

     

    Step Up India lead Atul Sharma added, “In the last few years, the Indian start-up environment has made a mark on the global entrepreneurial map by producing unique and globally relevant propositions. Being noticed by the right audience can make a great difference to a young company’s journey. This unique initiative by Genesis Burson-Marsteller, Step Up, aims at empowering these innovative start-ups to create a space for themselves in an otherwise cluttered market. We are looking to create the next ‘whatsapp’ story in India! ”

     

    Step Up is inspired by Genesis Burson-Marsteller and has the same gene pool of expertise and excellence but, it aspires to bring alive creative communication in a completely different genre of companies, which may have not enjoyed the benefits of experienced communications partners owing to their size.  

  • Genesis Burson-Marsteller announces New Client Wins

    Genesis Burson-Marsteller announces New Client Wins

     

    MUMBAI : Genesis Burson-Marsteller, leader in integrated communications, specializing in public relations, public affairs, corporate responsibility, crisis communications and digital marketing, has announced the addition of new clients across businesses and industry practices. The new clients include JK Group, BITS Pilani, Sunburn, Get It and UFO Moviez.

    “These wins are a result of our leadership’s focused new business effort and demonstrate our ability to deliver across a diverse range of communication needs of our clients, through our evidence-based integrated communication approach. We are delighted with our continued success in partnering with such prestigious companies and organisations,” stated Prema Sagar, Principal & Founder.

    Genesis Burson-Marsteller has been tasked with delivering a host of services to its newest clients, including media outreach, stakeholder communications, thought leadership and strategic counsel.

    Recent client wins include:

    J.K. Organisation, founded over 100 years ago, has multi-business, multi-product and multi-location operations with interests in tyre, auto components, cement, dairy and paper.
    The Birla Institute of Technology & Science, BITS Pilani is an all-India Institute for higher education. Over the years, BITS has provided the highest quality technical education to students from all over India admitted on the basis of merit. Its graduates may be found throughout the world in all areas of engineering, science and commerce.

     

    Sunburn, Asia’s largest music festival brand, is the ultimate lifestyle experience event. Ranked at number 4, as the world’s best EDM fest, it is an annual property of Percept Live, which was inaugurated in 2007 in Goa. The Sunburn Goa Festival is a synergy of music, entertainment, food, shopping and lifestyle that attracts music tourism in Goa. Over the past seven years of existence, Sunburn has brought together renowned Indian and International DJs to entertain crowds of more than 150,000 people from all over the globe over a three day period in December. After ruling the electronic dance music scene in the heart of Goa, Sunburn moved to the city of its fans and played to massive crowds in Mumbai and Delhi in 2012. For the first time in its history since inception, Sunburn also crossed international shores to be hosted on the beautiful beaches of Colombo, Sri Lanka in 2012 and later Dubai in 2013, thereby becoming the first successful ‘Glocal’ entertainment product from India. Sunburn is scheduled to head to Bali, Singapore, Jakarta and Mexico in 2013-14.

     
    Getit Infomedia is a leading platform making local businesses discoverable. It aims to seamlessly deliver value across all media platforms – voice, mobile applications, online, WAP, web chat, print etc. The services provide presence, enquiries and leads to its advertisers while consumers have access to the best information, benefits and offers. Getit Infomedia is amongst the largest Digital information and services provider in India with the widest, in-depth listing of businesses with a strong geographical reach pan India. It has alliances and partnerships with leading corporate houses like Google, Yahoo, Nokia and leading telcos such as Airtel, Tata, Reliance, Idea etc. Getit’s recent integration with Infomedia (erstwhile publishing division of Network18 group) has further strengthened its reach and now operates out of more than 100 cities in India, catering to the need of the local SMEs and consumers.

    Founded by the Valuable Group in 2005, UFO Moviez India Ltd is the world’s largest satellite networked digital cinema chain. UFO’s path breaking initiative has revolutionized the way films are distributed & exhibited in India through its pioneering technology and infrastructure. Within a few years of its launch, UFO has become the global market leader in its area of operations, offering end to end digital cinema solutions and delivering films via satellite directly to theatres, ensuring ‘FIRST DAY FIRST SHOW’ for film distributors and exhibitors across the country.

  • Burson-Marsteller launches Africa-India Advisory Desk

    Burson-Marsteller launches Africa-India Advisory Desk

    Gurgaon, 31 July 2013 – Burson-Marsteller, a leading global public relations and communications firm, today announced the launch of its Africa-India Advisory Desk — an initiative to be spearheaded by Arcay Burson-Marsteller in South Africa and Genesis Burson-Marsteller in India. The Africa-India Advisory Desk’s mandate is to assist Indian and African companies to navigate the African continent and Indian sub-continent respectively.

    It will offer a range of services from market-entry analysis and strategy to stakeholder mapping to delivering customized communication across diverse audience(s) viz. customers, government and financial institutions.

    “The Africa-India Advisory Desk was prompted by our experience of working across multiple markets in Africa and across India, and understanding that companies/organisations may be challenged by the divergent cultures, business landscapes and unique legal and political environments,” commented Robyn de Villiers, Chairman and CEO for Africa of Johannesburg-based, Arcay Burson-Marsteller.“ We believe that our 20+ years’ experience of providing regionally appropriate, locally-driven communications services, seamlessly executed across the African continent, combined with Genesis Burson-Marsteller’s robust spectrum of communication offerings across the Indian sub-continent, will be a winning combination for our clients.”

    “We believe cross border Africa – India business opportunities represent enormous potential for both African companies doing business in or with India, as well as, Indian companies looking at investing or expanding into Africa. For the benefit of our clients and prospects we are bringing together our premier networks in Africa and India in the Africa-India Advisory Desk – a single point of contact that draws on Burson-Marsteller’s global expertise and local knowledge to enable business opportunities across national frontiers — into the African continent or Indian sub-continent,” said Jeremy Galbraith, CEO Burson-Marsteller Europe Middle East & Africa (EMEA).

    Enhanced economic, political, social and cultural cooperation between India and Africa has promise and potential is self-evident from the fact that India and Africa together account for a huge market of 2.2 billion people with a combined GDP of more than $3 trillion. According to a recent CII-WTO report on India-Africa: South-South Trade and Investment for Development, India-Africa bilateral trade has grown from $1 billion in 2001 to around $50 billion in 2011-12. At the same time, India’s investments in Africa are estimated to be over $50 billion now.

    “Globally, interest and opportunity in Africa is unprecedented. However, doing business in Africa is complex and can be daunting. Doing business in India can be similarly challenging. The Africa-India Advisory Desk, building on the strengths of our African hub and our Indian hub, we believe, can help our clients achieve business success in both markets,” adds Prema Sagar, Principal and Founder of Genesis Burson-Marsteller.

  • Genesis Burson-Marsteller and WordsWork Announce Strategic Partnership

    Genesis Burson-Marsteller and WordsWork Announce Strategic Partnership

    New Delhi:- Genesis Burson-Marsteller (GBM), leader in integrated communications, specializing in public relations, public affairs, crisis communications and digital marketing, today announced its strategic partnership with WordsWork, a young specialty communications advisory firm. Headquartered in New Delhi, WordsWork will now become one of the preferred partner’s in Genesis Burson-Marsteller’s integrated communications and public relations services.

    This partnership illustrates GB-M’s commitment to strengthening its expertise in the Sports and Luxury sectors. Both companies will now combine their individual strengths of in-depth knowledge, network and experience to offer a compelling solution to existing and upcoming sports and luxury clients in India.

    Speaking on the occasion, Prema Sagar, Principal & Founder of Genesis Burson-Marsteller said, “It’s a delight to be working with a young and dynamic firm that defines itself so well in the sports and luxury communications space. The segment is niche and growing, and our joint focus will be to leverage their expertise with the scale of execution and pan-India network that Genesis Burson-Marsteller can provide. This partnership is mutually beneficial and both Genesis B-M and WordsWork’s clients can take advantage of our collective expertise and creative capabilities.”

    Commenting on the development, Neha Mathur Rastogi, Founder, WordsWork said “We are very proud to be chosen as preferred partners of one of India’s most respected strategic integrated communication consultancies. Together with Genesis B-M’s global resources and our shared passion for the art of communication, we will bring reach, scale, and a wide range of integrated services for our clients adding much needed value to these sunrise sectors.”

    Founded by Neha Mathur Rastogi in 2009, WordsWork has over the years specialized in sports and lifestyle & luxury sectors, providing a full range of communication services with an emphasis on public relations, content marketing and event management. Key clients to showcase this strength include IWC Watches, FIH (International Hockey Federation); Laureus World Sports foundation among many others.